Improving your school’s SEO can significantly increase the traffic and quality of your visitors as well. Another equally important factor is authority. High ranking in Google conveys authority for first time visitors. The sooner you identify the keywords and terms your audience uses to search, the easier will be for you to reach them and …
Search engines have become a great part of our lives, because let’s face it, when you need to find information and you have to find it now, Google can save the day. But have you ever wondered how Google, Bing, Yahoo and other search engines decide what to include in their first results? Or, most …
Starting an online academy in 2018 is really fascinating. E-learning is getting more widespread for business training while online courses are an easy, accessible way, to learn a new skill and self-improvement. Education is a wonderful gift which should also come with a beautiful package! This is why delivering education or training also requires an …
Your school is set, you have created an online course, and you are ready to begin selling it. But, wait, what about your e-course’s title? The title part happens to be the most crucial aspect of an online course. It can determine whether a customer (or potential learner) will “click” on the course or not. …
If content is king, then video is the king of the kings. With the rising popularity of video as a medium, it would be a mistake not to include a video in your online courses., When used correctly, the results can be astonishing. Recent statistics show that video is a proven method of teaching, “facilitating …
Believe it or not, typography plays a great part on how a text, be it a title or a paragraph, will convey a message to the reader. On a physical level, we automatically use our voice, gestures, emotions, facial expressions and posture to communicate with others. When we want to entice the person who has …
Have you ever thought about converting more visitors to buyers? How about bringing more new visitors? Premium course creators such as consultants, trainers and industry experts could find success in search engine marketing, rather than other marketing and sales methods. Targeting directly the people interested in your courses and services, while filtering out folks who …
When selling courses online, you need to accept payments worldwide. Setting up the payments while creating an online school is an important step along the way. You need to choose the correct payment processor (or payment gateway) to handle the online payments. What is a payment processor you may ask? Wikipedia definition: A payment processor …
As every ship has its captain so does your school have you as its skipper. You are called to navigate it through sale-storms and reach new ports. But a captain needs to know how to control a vessel. Let us guide you to a sheltered cove for the night, cause we are about to learn …
Being a blogger means that you are halfway to creating your first online course. And the good news is that your blog itself will provide the content for it! Already having a blog, grants you with the prerogative of having an established audience that can follow you. Through your course designing journey, your audience will …
Do you want to sell more courses but find it hard to attract more learners? Do you struggle with finding catchy descriptions for your online courses or engaging material for your blog? Well, fear not because by the end of this article you will absolutely know how to craft stunning sales pages to draw even …
Since the digital age is upon us, more and more people embrace the digital books (e-books). E-books are preferred around the world due to the fact that they have low cost, they are quick and easy which makes the demand for ebooks to continuously grow. In regards to teaching, e-books have managed to help both …
You may wonder “Why is my logo important for my brand”? The answer is simple. Your logo is as important to your brand as your face is to you. It is the first thing one will see before traversing through the paths of your online school. They say “don’t judge a book by its cover” …
Pinterest is one of the fastest growing social sites in history, and works as an amazingly simple way to get your product in front of millions of eyes. Every product or brand has a story to tell and visual content can help you tell it. Online courses are no different. Especially courses around food, arts …
