Several marketing strategies are used by companies to promote their products and services. One of those is email marketing. Email marketing has four times the Return of Investment (ROI) of any other marketing channel. This number makes it a must-use channel for marketers and sales professionals. This is especially true for course creators. Email marketing …
Improving your school’s SEO can significantly increase the traffic and quality of your visitors as well. Another equally important factor is authority. High ranking in Google conveys authority for first time visitors. The sooner you identify the keywords and terms your audience uses to search, the easier will be for you to reach them and …
Search engines have become a great part of our lives, because let’s face it, when you need to find information and you have to find it now, Google can save the day. But have you ever wondered how Google, Bing, Yahoo and other search engines decide what to include in their first results? Or, most …
Every page on your site has an important role to play. Just like every person is unique, has different things to say and offer to the rest of the world, the same way each landing page is designed to serve a different purpose. And since you cannot fit everything into a single page, you need …
Ladies & Gents! We are proud and excited to announce the launch of our very own LearnWorlds Academy. After months of planning, designing and coursework development, we are delighted to share the results with you. Revealing the science and art of creating online courses and how to monetize them through the LearnWorlds Academy. A place …
Your school is set, you have created an online course, and you are ready to begin selling it. But, wait, what about your e-course’s title? The title part happens to be the most crucial aspect of an online course. It can determine whether a customer (or potential learner) will “click” on the course or not. …
Saying ‘Thank You’ matters. Whether you say it to your boss, your colleagues, your wife, your kids, your friends, your existing or prospective clients, it’s a gesture of gratitude. Now, who wants to be impolite? As an online instructor, you need to grasp every opportunity you have to tell your clients how thankful you are …
Just like every person is different, your online course should be different to all the others in the market. What makes it unique to the eyes of others is what draws people in… As part of the process of evaluating your course, you need to ask yourself an important question: ‘How can I add more …
Most expert marketers agree that the most important words you will ever say to your customers are “Thank You”! In fact you should try saying Thank You more, to everyone and every day. Trust me on this:) Thank You can be an incredibly powerful pair of words. They immediately generate feelings of warmth, loyalty and …
Long gone are the days where people were happy with just a quick read through the newspaper. Today, most people spend many hours a day browsing the web, using social media to communicate with friends, read global news and share their own. Instagram, one of the most widely used social media channels, has more than …
A picture is worth a thousand words. It may sound cliché but especially in this day and age we totally get the truth of this statement. You cannot expect to reach your customers and sell your courses simply through your marketing copy, no matter how great it is. You have to show them something, show …
Keeping an eye on trends is a vital part of the e-learning development. Reports on ‘what’s popular’ helps wanna-be instructors and entrepreneurs find their own subject niche and explore their potential reach before they launch their online project. Recent reports carried out by the MIT’s own Technology Review, explore various trends on courses that reveal …
Humans are social creatures, and as such, we rely on a common knowledge pool to make decisions in times of uncertainty. Group thinking and social conformities are big parts of being accepted and decision making, and expert marketers use that to their advantage. In simpler terms, social proof eases the mind of visitors into taking …
Affiliate and Referral marketing are both great ways for promoting your products or services to new customers. Leveraging the network effect of affiliate partners can bring a new wave of sales to your academy. While your satisfied customers, students, and business partners may already be willing to spread the word about your program, giving an …
Most people’s favorite time of year is Christmas. The festive mood puts us into the mood of spending quality time with people we love, expressing our gratitude to all the beautiful things of this world and looking deeper into ourselves. As the perfect period to seek happiness and personal fulfillment we also evaluate our progression …
