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Keeping an eye on trends is a vital part of the e-learning development. Reports on ‘what’s popular’ helps wanna-be instructors and entrepreneurs find their own subject niche and explore their potential reach before they launch their online project. Recent reports carried out by the MIT’s own Technology Review, explore various trends on courses that reveal …

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Humans are social creatures, and as such, we rely on a common knowledge pool to make decisions in times of uncertainty. Group thinking and social conformities are big parts of being accepted and decision making, and expert marketers use that to their advantage. In simpler terms, social proof eases the mind of visitors into taking …

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Affiliate and Referral marketing are both great ways for promoting your products or services to new customers. Leveraging the network effect of affiliate partners can bring a new wave of sales to your academy. While your satisfied customers, students, and business partners may already be willing to spread the word about your program, giving an …

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Most people’s favorite time of year is Christmas. The festive mood puts us into the mood of spending quality time with people we love, expressing our gratitude to all the beautiful things of this world and looking deeper into ourselves. As the perfect period to seek happiness and personal fulfillment we also evaluate our progression …

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With Black Friday finally behind us, we embarked on another development frenzy, determined to bring you a powerful arsenal of marketing tools, just in time for Christmas. 🎅 The first thing we want to improve is what you know about your users. Because we know that: Great marketing is built on great data. After all, …

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Delivering a course is like telling a story. As every good story-teller knows, a great narration creates anticipation and sparks the interest in the readers. The more effective story-teller you are, the better you will manage to guide and encourage people to follow you whilst getting on-board your learning journey. As a teacher/learning instructor, sometimes …

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If a tree falls down in the forest and there is no one around to hear it, did it really make a noise? And if you launch your brand-new course and Google isn’t around to crawl and rank your pages, did you really launch it? Will anybody find it? Not likely… This is where SEO …

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The biggest sales event of the year, Black Friday, is around the corner coming on the 24th of November. Last year’s Black Friday, online sales surpassed the $3 billion dollar mark with one-third of it coming from mobile device, and Cyber Monday getting the first-time record on sales. Black Friday and Cyber Monday are two …

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Setting the right price tag on your products can be quite challenging. Pricing a service such as an online course is even more so. Finding that sweet spot where your course price is attractive to your learners while earning enough money by selling online courses can be a tricky job. Whether you are an experienced …

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Have you ever thought about converting more visitors to buyers? How about bringing more new visitors? Premium course creators such as consultants, trainers and industry experts could find success in search engine marketing, rather than other marketing and sales methods. Targeting directly the people interested in your courses and services, while filtering out folks who …

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Creating and selling online courses is a booming market internationally. The elearning market was valued to over $165 Billion in 2015 and is expected to exceed $240 Billion by 2023, with a yearly growth of 5% (Global Market Insights, 2016 report)! Investing in education and lifelong learning is an emerging trend among both old and …

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Getting that first sale is a challenge for every new edupreneur selling online courses, but also the most satisfying. Starting small means that one has to think differently and spend their time wisely. The best channel to achieve quick results with a high return on your time investment is email. Email marketing has the highest …

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Deals, offers, discount coupons … They are all embedded in our daily lives. 80% – 90% of consumers use coupons and discount codes when they buy online. When all consumers are actively looking for coupons to save on their spending, it becomes a new marketing channel to use. So what is a coupon and how …

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Selling digital products is all about the “funnel”: how to make the path of your potential customer as easy and friction-less as possible, all the way up to confirming that precious course sale. Let’s face it, your customers’ time and attention span are limited and hundreds of products and distractions are competing to lure them …

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Meta tags are pieces of text describing a webpage’s content; the meta tags do not show on the page, but only in the html code of it, “behind the scenes”. Moreover, LearnWorlds uses these tags to optimize how your content will look when shared across social media sites. Have you ever shared a link on …

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