The Definitive Guide to Social Media Platform Content Types

Learn about the most popular social media platforms to understand what kind of posts will benefit your business the most on each. You will also discover how to set up your brand's social media page(s) as well as what steps you need to take to increase engagement and drive followers from your business's website to your social media profile.

What's Inside?

This ebook sheds light on the most popular social media platforms and the type of content you should consider posting on each one. In addition to that, it provides insight into the benefits of organic social media. Also, the ebook provides several tips on how to increase your online revenue by creating engaging content tailored to your social media platform of choice.
The ebook gives you step-by-step instructions on everything from how to use a social media platform to audience details, what works well in terms of content, assets, and frequency, as well as an example from a course creator so you can see it in action!

Who is This for?

  • Course creators who find it challenging to grow their reach using social media.
  • Blog authors, YouTubers, podcasters, social media professionals or entrepreneurs who use online courses to complement their income and want to identify which social media platforms can better work for them.
  • Companies of all sizes, large and small, even non-profit organizations, that rely on online courses to effectively train their employees, associates, and customers at a lower cost and want to leverage the power of social media.


A detailed breakdown of what's inside
  • Chapter 1
    How can social media boost your brand awareness
    We begin by discussing the value of social media, the importance of a strong social media presence for your business and how it can help you grow. We also give you some practical general social media tips.
  • Chapter 2
    What can you gain from creating specific content for each social media platform?
    In this chapter we take it a step further and we talk about the reasons behind tailoring your content to each platform by creating dedicated content for each platform or adjusting your existing content so it performs at its best, giving you a few examples for every social media platform.
  • Chapter 3
    Top types of content per social media platform
    At this point, we get down to the juicy part. We discuss the differences of every social media platform content types and what has been proven to work best when aiming to share your knowledge. We present post image specifics, audience demographics, frequency, for every social media platform and we give you examples from online schools.
  • Chapter 4
    How can you monitor the social media results?
    To ensure success of the social media content you created per platform, you will need to measure the effectiveness of each post for each platform. So this is what this chapter is all abou! We talk about the social media metrics you need to monitor to properly evaluate your posts for each platform.

The authors

The book is brought to you by the LearnWorlds Business Development Team.
Andreea Constantin

Andreea Constantin

Andreea is our Social Media Manager. With over 13 years of experience ranging across different areas of Communications, from PR to Social Media and Internal Communications, Andreea enjoys highlighting success stories and amazing people through social, with the help of engaging visuals and powerful words. Andreea has a double degree in both Communications and Journalism.
Kyriaki Raouna

Kyriaki Raouna

Kyriaki is a Content Creator for the LearnWorlds team with over 7 years of experience in digital marketing. Graduated from the University of Huddersfield with a Guidance degree she has equipped herself with hands-on experience in education management and career guidance.

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