{"id":18142,"date":"2022-11-07T09:35:12","date_gmt":"2022-11-07T09:35:12","guid":{"rendered":"https:\/\/www.learnworlds.com\/?p=18142"},"modified":"2024-06-03T06:35:15","modified_gmt":"2024-06-03T06:35:15","slug":"sell-online-courses-facebook-instagram","status":"publish","type":"post","link":"https:\/\/www.learnworlds.com\/blog\/market-sell\/sell-online-courses-facebook-instagram\/","title":{"rendered":"How To Sell Your Online Courses on Facebook &#038; Instagram, by Mari Smith"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.learnworlds.com\/blog\/market-sell\/sell-online-courses-facebook-instagram\/#Using_Facebook_and_Instagram_to_Boost_Course_Sales\" >Using Facebook and Instagram to Boost Course Sales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.learnworlds.com\/blog\/market-sell\/sell-online-courses-facebook-instagram\/#5_Proven_Steps_to_Sell_Your_Online_Courses_on_Facebook_and_Instagram\" >5 Proven Steps to Sell Your Online Courses on Facebook and Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.learnworlds.com\/blog\/market-sell\/sell-online-courses-facebook-instagram\/#Mari_Smiths_Free_Resources_for_Course_Creators\" >Mari Smith&#8217;s Free Resources for Course Creators<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.learnworlds.com\/blog\/market-sell\/sell-online-courses-facebook-instagram\/#Ready_to_Grow_Your_Business_With_Social_Media\" >Ready to Grow Your Business With Social Media?<\/a><\/li><\/ul><\/nav><\/div>\n<p>Mari Smith, CEO at Mari Smith Int., Inc. and Facebook Marketing expert, also known as the \u201cQueen of Facebook,\u201d gave an amazing presentation at the Worlds of Learning 2022 online summit.<\/p>\n<p>Mari shared her strategy for selling digital products on Facebook and Instagram, focusing on online courses. She also elaborated on the types of social media posts course creators should be posting and how to nurture your audience and push them down the marketing funnel.<\/p>\n<p>Spot-on advice and great case studies. Mari Smith\u2019s talk was jam-packed with valuable tips, full of energy, and great vibes!<\/p>\n<div style=\"text-align: center; margin: 20px;\"><a class=\"lw-btn lw-btn-rounded lw-btn-solid-accent2 lw-btn-m nowrap\" style=\"text-align: center;\" href=\"https:\/\/www.course-masters.com\/course\/facebook-ads-masterclass\" target=\"_new\" rel=\"noopener noreferrer\">Register for Mari\u2019s Masterclass<\/a><\/div>\n<div class=\"contents-table-wrapper\">\n<h3 class=\"contents-table-title\" style=\"color: #c8c8c8; font-weight: bold;\">Table of contents<\/h3>\n<ul class=\"-contents-table\">\n<li class=\"contents-table-item\" style=\"border: none;\"><a class=\"contents-table-link\" style=\"padding-left: 0;\" href=\"#boost-course-sales\"><span class=\"contents-table-item-num\">1<\/span><span class=\"contents-table-item-name\">Using Facebook and Instagram to Boost Course Sales<\/span><\/a><\/li>\n<li class=\"contents-table-item\" style=\"border: none;\"><a class=\"contents-table-link\" style=\"padding-left: 0;\" href=\"#5-steps\"><span class=\"contents-table-item-num\">2<\/span><span class=\"contents-table-item-name\">5 Proven Steps to Sell Your Online Courses on Facebook and Instagram<\/span><\/a>\n<ul class=\"-contents-table\" style=\"padding-left: 40px;\">\n<li class=\"contents-table-item\" style=\"border: none;\"><a class=\"contents-table-link\" style=\"padding-left: 0;\" href=\"#step1\"><span class=\"contents-table-item-num\">2.1<\/span><span class=\"contents-table-item-name\">Step #1 Prepare to capture high-quality leads<\/span><\/a><\/li>\n<li class=\"contents-table-item\" style=\"border: none;\"><a class=\"contents-table-link\" style=\"padding-left: 0;\" href=\"#step2\"><span class=\"contents-table-item-num\">2.2<\/span><span class=\"contents-table-item-name\">Step #2 Create compelling social content<\/span><\/a><\/li>\n<li class=\"contents-table-item\" style=\"border: none;\"><a class=\"contents-table-link\" style=\"padding-left: 0;\" href=\"#step3\"><span class=\"contents-table-item-num\">2.3<\/span><span class=\"contents-table-item-name\">Step #3 Be strategic with your CTAs<\/span><\/a><\/li>\n<li class=\"contents-table-item\" style=\"border: none;\"><a class=\"contents-table-link\" style=\"padding-left: 0;\" href=\"#step4\"><span class=\"contents-table-item-num\">2.4<\/span><span class=\"contents-table-item-name\">Step #4 Amplify your unicorn posts<\/span><\/a><\/li>\n<li class=\"contents-table-item\" style=\"border: none;\"><a class=\"contents-table-link\" style=\"padding-left: 0;\" href=\"#step5\"><span class=\"contents-table-item-num\">2.5<\/span><span class=\"contents-table-item-name\">Step #5 Build a vibrant, engaged community<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"contents-table-item\" style=\"border: none;\"><a class=\"contents-table-link\" style=\"padding-left: 0;\" href=\"#free-resources\"><span class=\"contents-table-item-num\">3<\/span><span class=\"contents-table-item-name\">Mari Smith&#8217;s Free Resources for Course Creators<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"boost-course-sales\" class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Using_Facebook_and_Instagram_to_Boost_Course_Sales\"><\/span>Using Facebook and Instagram to Boost Course Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook and Instagram are among the most popular social media platforms. Let\u2019s see how they can be used to engage your audience and expand your online course business. In Mari&#8217;s words:<\/p>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">\n<p>You want your content to be highly relatable and personable. I call it P2P, which stands for People-to-People. Whether you serve businesses or consumers, they\u2019re all made up of people.<\/p>\n<p class=\"mt-2rem mb-0\">Mari Smith<\/p>\n<\/div>\n<\/div>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">\n<p>Short-form vertical video is the darling of the day, anywhere from five seconds up to three minutes; reels on Instagram. Video makes up 49% of all mobile traffic worldwide.<\/p>\n<p class=\"mt-2rem mb-0\">Mari Smith<\/p>\n<\/div>\n<\/div>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">\n<p>Think strategically, like a relationship marketer, and don&#8217;t be pushy. Your goal is to build relationships with people by connecting with them. You should genuinely want to know about your audience and show them that you care about them with passion.<\/p>\n<p class=\"mt-2rem mb-0\">Mari Smith<\/p>\n<\/div>\n<\/div>\n<h2 id=\"5-steps\" class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"5_Proven_Steps_to_Sell_Your_Online_Courses_on_Facebook_and_Instagram\"><\/span>5 Proven Steps to Sell Your Online Courses on Facebook and Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If there\u2019s one renowned expert who has a validated strategy to provide you with, that\u2019s Mari! Here\u2019s her 5-step winning strategy for selling courses on Facebook and Instagram.<\/p>\n<h3 id=\"step1\" class=\"title-italic\" style=\"font-size: 25px;\">Step #1 &#8211; Prepare to capture high-quality leads<\/h3>\n<p>The first step is to prepare yourself to capture high-quality leads. This means that you need to have dedicated landing pages and offer relevant lead magnets.<\/p>\n<p>\ud83d\udca1 <strong>Why do you need to capture leads in the first place?<\/strong><\/p>\n<ul class=\"newsletter-list\">\n<li>Attract your best customers\/learners<\/li>\n<li>Establish your credibility as a leader<\/li>\n<li>Build the KLT factor (Know, Like, Trust)<\/li>\n<li>Build relationships with your prospects (through regular contact and offering valuable information)<\/li>\n<li>Encourage your \u201ctribe\u201d to buy the right courses for them at the right time. The goal is to keep educating leads on what you offer and building value until they\u2019re ready to buy, which could be months away.<\/li>\n<\/ul>\n<p><strong>So, what makes a good lead magnet?<\/strong><\/p>\n<p>A lead magnet is a special free offer that people get when they opt-in to give you their email address. Ideally, an effective lead magnet offers tremendous value within the first 5 minutes of opt-in so that people will want more of your content.<\/p>\n<p>Here are some characteristics of a good lead magnet:<\/p>\n<ul class=\"newsletter-list\">\n<li>Highly relevant, compelling, and timely.<\/li>\n<li>Ultra specific that promises \u201cOne big thing.\u201d<\/li>\n<li>Speaks to your audience\u2019s needs: solves a specific problem, motivates, inspires, or informs them.<\/li>\n<\/ul>\n<p>Some ideas for free offers\/lead magnets: newsletter, samples, live webinars, email courses, contests\/giveaways, quiz results, and more.<\/p>\n<p>\ud83d\udca1 <strong>Why do we use social media to capture leads? <\/strong><\/p>\n<p>Mari Smith is very clear about this; we use social media to capture leads because they\u2019re rented land! All social platforms are rented land. You don\u2019t own your audience on these platforms. So, you want to capture email addresses (yes, email marketing is still alive and kicking, so use it!), phone numbers, and\/or DMs.<\/p>\n<p>Then, you want to nurture these leads.<\/p>\n<p>In internet marketing, we say that money is on the list. What <strong>Mari Smith<\/strong> says is that,<\/p>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">Money is in the relationship you have with the people on your list.<\/div>\n<\/div>\n<p>Remember \u2013 behind every single email address on your list is a real person with needs, wants, desires, challenges, and problems that you can help them solve with your courses.<\/p>\n<h3 id=\"step2\" class=\"title-italic\" style=\"font-size: 25px;\">Step #2 &#8211; Create compelling social content<\/h3>\n<p>Let\u2019s hear some concrete advice and examples of what constitutes compelling social media content.<\/p>\n<p>1. Undoubtedly, visuals, videos, and reels are the best-performing content. Some <strong>quick tips on videos<\/strong>:<\/p>\n<ul class=\"newsletter-list\">\n<li>Make them highly relatable, personable, P2P (People-to-People)<\/li>\n<li>Favor short-form video (from 5 secs to 3 minutes). Short-form vertical video is the darling of the day. Think about reels on Instagram, vertical videos on FB, and Stories.<\/li>\n<li>Make sure to include some long-form videos as well. Long videos perform well on Facebook and YouTube but not on Instagram.<\/li>\n<li>Include Facebook Live regularly.<\/li>\n<li>Use a tool to repurpose and resize. Keep in mind that we all watch social media on our mobile devices. 49% of all mobile traffic in the world is watching videos! Naturally, you want to make your content suitable for mobile consumption.<\/li>\n<\/ul>\n<p>2. Your content needs to be well-targeted. That means:<\/p>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">When people see your social media content, whether it&#8217;s organic or paid, they instantly look and go, \u201cOh, that&#8217;s me! I recognize myself in your content.<\/div>\n<\/div>\n<p>3. You also need to make your content boostable and worthy of an ad budget. It should be content that can be repurposed.<\/p>\n<p>\ud83d\udca1 <strong>What\u2019s the best \u201crecipe\u201d for a compelling presence on Facebook?<\/strong><\/p>\n<p>Mari suggests the following ratio for Facebook posts:<\/p>\n<ul class=\"newsletter-list\">\n<li>60% of videos with link + CTA<\/li>\n<li>20% images and photos with link + CTA<\/li>\n<li>10% status updates, including colored background<\/li>\n<li>10% of link posts<\/li>\n<\/ul>\n<p>Here are a few examples of content types you can post:<\/p>\n<ul class=\"newsletter-list\">\n<li>Educational tips and how-to\u2019s<\/li>\n<li>Case studies<\/li>\n<li>Product reveal<\/li>\n<li>User-generated content<\/li>\n<li>Biggest mistakes\/truths<\/li>\n<li>\u2026. and dozens of other ideas you\u2019ll find in <a href=\"https:\/\/www.course-masters.com\/course\/facebook-ads-masterclass\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mari Smith\u2019s Course<\/a><\/li>\n<\/ul>\n<h3 id=\"step3\" class=\"title-italic\" style=\"font-size: 25px;\">Step #3 &#8211; Be strategic with your CTAs<\/h3>\n<p>Here\u2019s what you need to pay attention to when adding CTAs to your posts:<\/p>\n<ul class=\"newsletter-list\">\n<li>You want to drive action (don\u2019t be pushy but build a relationship)<\/li>\n<li>Add CTAs naturally to 80% of your posts (\u201cSign up today,\u201d \u201cJoin our group\u201d)<\/li>\n<li>It\u2019s okay to include links in your posts<\/li>\n<\/ul>\n<h3 id=\"step4\" class=\"title-italic\" style=\"font-size: 25px;\">Step #4 &#8211; Amplify your unicorn posts<\/h3>\n<p>Unicorn posts are the posts generating the best results. You can use paid campaigns (and run other ads) or amplify them organically by sharing them as much as possible.<\/p>\n<p>\ud83d\udca1<strong> Mari\u2019s amplifying method<\/strong><\/p>\n<ol class=\"newsletter-list\">\n<li>Identify unicorn posts<\/li>\n<li>Promote them<\/li>\n<li>Retarget and expand by doing the following:\n<ol type=\"a\">\n<li>create custom audiences<\/li>\n<li>run follow-up CTA ads, and<\/li>\n<li>expand with lookalike audiences.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3 id=\"step5\" class=\"title-italic\" style=\"font-size: 25px;\">Step #5 &#8211; Build a vibrant, engaged community<\/h3>\n<p>Organic reach on Facebook is between 1% to 6%. So instead of focusing on getting organic reach and engagement, it\u2019s best to focus on building meaningful communities on or off Facebook.<\/p>\n<p>Facebook groups are a powerful top-of-the-funnel tool. See how you can use them to build engagement:<\/p>\n<ul class=\"newsletter-list\">\n<li>Ask questions (and have a system in place to collect emails).<\/li>\n<li>Cultivate a strong culture.<\/li>\n<li>Encourage experts, sharing, and peer support.<\/li>\n<\/ul>\n<p>More engagement tips for Facebook:<\/p>\n<ul class=\"newsletter-list\">\n<li>Ask questions naturally in some of your posts.<\/li>\n<li>Respond promptly to comments and DMs. Speed can be money in the bank! Imagine the customer, ready to buy with their credit card in their hands, having just one question before they sign up. Chatbots can be particularly helpful in such cases, so make sure to use one.<\/li>\n<\/ul>\n<p>Most importantly, remember:<\/p>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">\n<p>Content is King, but Community is Queen, and she rules the house.<\/p>\n<p class=\"mt-2rem mb-0\">Mari Smith<\/p>\n<\/div>\n<\/div>\n<h2 id=\"free-resources\" class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Mari_Smiths_Free_Resources_for_Course_Creators\"><\/span>Mari Smith&#8217;s Free Resources for Course Creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1. Join <a href=\"https:\/\/www.facebook.com\/groups\/marismithleaders\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mari Smith&#8217;s Social Scoop<\/a> on Facebook for leaders of all types. Mari and her team regularly share social media trends, news, tips, special offers, and more. Keep an eye out for additional member benefits directly from Mari! You can also ask relevant questions at any time, and you are prompted to ask for -and provide wherever you can- peer support.<\/p>\n<p>2. Join <a href=\"https:\/\/marismithsuperstars.mn.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mari Smith&#8217;s Superstars<\/a>, a new online community for fast-moving people in an accelerated culture. Mari&#8217;s superstars are people from all walks of life seeking guidance, mentorship, clarity, direction, evolution, leadership, development, mastery, training, expertise, skill building, and practice to transform themselves and their communities.<\/p>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Ready_to_Grow_Your_Business_With_Social_Media\"><\/span>Ready to Grow Your Business With Social Media?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ud83d\udc8c Like this content? More of this will come at the next WOL &#8211; 2023, and we can\u2019t wait to see you there!<\/p>\n<p><strong>Further reading you might find interesting:<\/strong><\/p>\n<ul class=\"newsletter-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"newsletter-list\">\n<li><a href=\"https:\/\/www.learnworlds.com\/blog\/market-sell\/sell-and-monetize-your-knowledge\/\">Knowledge Economy: How to Sell Knowledge Online<\/a><\/li>\n<li><a href=\"https:\/\/www.learnworlds.com\/blog\/market-sell\/personal-branding\/\">Personal Branding Guide: How to Build Your Brand Strategy<\/a><\/li>\n<li><a href=\"https:\/\/www.learnworlds.com\/blog\/business\/online-course-business\/\">Starting an Online Course Business from Scratch<\/a><\/li>\n<li><a href=\"https:\/\/www.learnworlds.com\/blog\/market-sell\/sell-digital-downloads\/\">Sell Digital Downloads: The Complete Guide for<\/a><\/li>\n<li><a href=\"https:\/\/www.learnworlds.com\/docs\/online-course-design\/\">How to Design an Online Course: Best Practices, Tips &amp; Templates<\/a><\/li>\n<li><a href=\"https:\/\/www.learnworlds.com\/docs\/how-to-make-money-on-youtube\/\">How to Make Money on YouTube: 7 Ways to Monetize<\/a><\/li>\n<li><a href=\"https:\/\/www.learnworlds.com\/blog\/business\/course-ideas\/\">86 Profitable Online Course Ideas &amp; Examples<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mari Smith, CEO at Mari Smith Int., Inc. and Facebook Marketing expert, also known as the \u201cQueen of Facebook,\u201d gave an amazing presentation at the Worlds of Learning 2022 online summit. Mari shared her strategy for selling digital products on Facebook and Instagram, focusing on online courses. She also elaborated on the types of social &hellip; <\/p>\n<p><a class=\"post-btn\" href=\"https:\/\/www.learnworlds.com\/blog\/market-sell\/sell-online-courses-facebook-instagram\/\">Continue<\/a><\/p>\n","protected":false},"author":37,"featured_media":18596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","lw_is_featured":false},"categories":[8619],"tags":[],"post_cluster":[],"class_list":["post-18142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-sell"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/posts\/18142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/comments?post=18142"}],"version-history":[{"count":2,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/posts\/18142\/revisions"}],"predecessor-version":[{"id":27000,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/posts\/18142\/revisions\/27000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/media\/18596"}],"wp:attachment":[{"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/media?parent=18142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/categories?post=18142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/tags?post=18142"},{"taxonomy":"post_cluster","embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/post_cluster?post=18142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}