{"id":36577,"date":"2025-08-25T08:09:36","date_gmt":"2025-08-25T08:09:36","guid":{"rendered":"https:\/\/www.learnworlds.com\/?p=36577"},"modified":"2026-03-09T13:20:32","modified_gmt":"2026-03-09T13:20:32","slug":"customer-education-lms-evaluation-guide","status":"publish","type":"post","link":"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-education-lms-evaluation-guide\/","title":{"rendered":"How to evaluate LMS platforms for customer education"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-education-lms-evaluation-guide\/#Types_of_LMS_solutions\" >Types of LMS solutions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-education-lms-evaluation-guide\/#How_do_I_evaluate_LMS_platforms_for_customer_education_13_criteria\" >How do I evaluate LMS platforms for customer education? 13 criteria<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-education-lms-evaluation-guide\/#A_7-step_evaluation_process\" >A 7-step evaluation process<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-education-lms-evaluation-guide\/#Next_steps\" >Next steps<\/a><\/li><\/ul><\/nav><\/div>\n<p>Customer education has different needs than internal training. It has to scale easily. It has to be engaging. And it has to be effective.<\/p>\n<p>That\u2019s not something that every LMS can offer.<\/p>\n<p>In this blog post, we\u2019ll help you choose the right platform for you by exploring:<\/p>\n<ul class=\"newsletter-list\">\n<li>Types of LMS solutions<\/li>\n<li>Evaluation criteria<\/li>\n<li>Evaluation process<\/li>\n<\/ul>\n<p>We\u2019re also sharing valuable checklists and ebooks, so keep reading.<\/p>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Types_of_LMS_solutions\"><\/span>Types of LMS solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you get into demos and pricing sheets, start with the basics: what kind of platform are you looking for? Here\u2019s how four major <a href=\"https:\/\/www.learnworlds.com\/blog\/business\/best-learning-management-systems\/\">LMS types<\/a> stack up, so you can skip what won\u2019t work and focus on what might.<\/p>\n<table class=\"newsletter-table lw-align-c hide-below-768 lw-light-bg mb-2rem\" style=\"margin: initial; background-color: #f7f7f7;\">\n<tbody>\n<tr style=\"background-color: #9b51e0; border-right: 15px solid #9b51e0;\">\n<td class=\"newsletter-table-cell bold lw-align-l pl-2rem\" style=\"color: #ffffff;\" width=\"25%\">LMS Type<\/td>\n<td class=\"newsletter-table-cell bold\" style=\"color: #ffffff;\" width=\"25%\">Pros<\/td>\n<td class=\"newsletter-table-cell bold\" style=\"color: #ffffff;\" width=\"25%\">Cons<\/td>\n<td class=\"newsletter-table-cell bold\" style=\"color: #ffffff;\" width=\"25%\">Best for<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell\" style=\"padding: 5px;\" colspan=\"4\"><\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell bold\" style=\"text-align: left; padding-left: 2rem;\" width=\"25%\">Custom-built<\/td>\n<td class=\"newsletter-table-cell lw-white-bg btlr-30\" style=\"border-bottom: 1px solid #dfdfdf; border-right: 1px solid #dfdfdf;\" width=\"25%\">Fully tailored, total control<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-bottom: 1px solid #dfdfdf; border-right: 1px solid #dfdfdf;\" width=\"25%\">Expensive, complex to build and maintain<\/td>\n<td class=\"newsletter-table-cell lw-white-bg btrr-30\" style=\"border-bottom: 1px solid #dfdfdf;\" width=\"25%\">Dev-heavy teams, strict requirements<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell bold\" style=\"text-align: left; padding-left: 2rem;\" width=\"25%\">Cloud (SaaS)<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-bottom: 1px solid #dfdfdf; border-right: 1px solid #dfdfdf;\" width=\"25%\">Fast setup, low maintenance<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-bottom: 1px solid #dfdfdf; border-right: 1px solid #dfdfdf;\" width=\"25%\">Limited customization<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-bottom: 1px solid #dfdfdf;\" width=\"25%\">Teams wanting speed and simplicity<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell bold\" style=\"text-align: left; padding-left: 2rem;\" width=\"25%\">On-premise<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-bottom: 1px solid #dfdfdf; border-right: 1px solid #dfdfdf;\" width=\"25%\">Full data\/control ownership<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-bottom: 1px solid #dfdfdf; border-right: 1px solid #dfdfdf;\" width=\"25%\">High IT demand, slow updates<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-bottom: 1px solid #dfdfdf;\" width=\"25%\">Regulated industries, enterprise IT<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell bold\" style=\"text-align: left; padding-left: 2rem;\" width=\"25%\">Open-source<\/td>\n<td class=\"newsletter-table-cell lw-white-bg bblr-30\" style=\"border-right: 1px solid #dfdfdf;\" width=\"25%\">Free, highly flexible<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-right: 1px solid #dfdfdf;\" width=\"25%\">Tech-heavy, no vendor support<\/td>\n<td class=\"newsletter-table-cell lw-white-bg bbrr-30\" width=\"25%\">Technical teams needing control<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell\" style=\"padding: 5px;\" colspan=\"4\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"newsletter-table lw-align-c hide-above-768 lw-light-bg mb-2rem\" style=\"margin: initial; background-color: #f7f7f7;\">\n<tbody>\n<tr style=\"background-color: #9b51e0; border-right: 15px solid #9b51e0; border-left: 15px solid #9b51e0;\">\n<td class=\"newsletter-table-cell bold\" style=\"color: #ffffff;\" width=\"33%\">Pros<\/td>\n<td class=\"newsletter-table-cell bold\" style=\"color: #ffffff;\" width=\"33%\">Cons<\/td>\n<td class=\"newsletter-table-cell bold\" style=\"color: #ffffff;\" width=\"33%\">Best for<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell bold\" style=\"padding-top: 2rem;\" colspan=\"4\">Custom-built<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell lw-white-bg btlr-30 bblr-30\" style=\"border-right: 1px solid #dfdfdf;\" width=\"33%\">Fully tailored, total control<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-right: 1px solid #dfdfdf;\" width=\"33%\">Expensive, complex to build and maintain<\/td>\n<td class=\"newsletter-table-cell lw-white-bg btrr-30 bbrr-30\" width=\"33%\">Dev-heavy teams, strict requirements<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell bold\" style=\"padding-top: 2rem;\" colspan=\"4\">Cloud (SaaS)<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell lw-white-bg btlr-30 bblr-30\" style=\"border-right: 1px solid #dfdfdf;\" width=\"33%\">Fast setup, low maintenance<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-right: 1px solid #dfdfdf;\" width=\"33%\">Limited customization<\/td>\n<td class=\"newsletter-table-cell lw-white-bg btrr-30 bbrr-30\" width=\"33%\">Teams wanting speed and simplicity<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell bold\" style=\"padding-top: 2rem;\" colspan=\"4\">On-premise<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell lw-white-bg btlr-30 bblr-30\" style=\"border-right: 1px solid #dfdfdf;\" width=\"33%\">Full data\/control ownership<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-right: 1px solid #dfdfdf;\" width=\"33%\">High IT demand, slow updates<\/td>\n<td class=\"newsletter-table-cell lw-white-bg btrr-30 bbrr-30\" width=\"33%\">Regulated industries, enterprise IT<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell bold\" style=\"padding-top: 2rem;\" colspan=\"4\">Open-source<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell lw-white-bg btlr-30 bblr-30\" style=\"border-right: 1px solid #dfdfdf;\" width=\"33%\">Free, highly flexible<\/td>\n<td class=\"newsletter-table-cell lw-white-bg\" style=\"border-right: 1px solid #dfdfdf;\" width=\"33%\">Tech-heavy, no vendor support<\/td>\n<td class=\"newsletter-table-cell lw-white-bg btrr-30 bbrr-30\" width=\"33%\">Technical teams needing control<\/td>\n<\/tr>\n<tr style=\"background-color: #f7f7f7;\">\n<td class=\"newsletter-table-cell\" style=\"padding: 10px;\" colspan=\"4\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Custom-built LMS<\/h3>\n<p>Custom LMS platforms are fully tailored to your product and built by your rules. You choose the features and the integrations. But, you also take on the build, the maintenance, and every update.<\/p>\n<p><strong>Good for:<\/strong> Teams with in-house developers, niche needs, or strict data rules.<br \/>\n<strong>Keep in mind:<\/strong> You\u2019re building a product. This means the process is time-consuming and requires technical knowledge.<\/p>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Cloud LMS<\/h3>\n<p>Cloud (SaaS) LMS platforms are built for ease. They\u2019re out-of-the-box, hosted, and maintained. All you have to do is sign up, configure your content and branding, and you&#8217;re live. Vendors handle the infrastructure and updates. Most cloud LMSs offer a range of features that cover the basics and more.<\/p>\n<p><strong>Good for: <\/strong>Teams that want a fast launch and low upkeep.<br \/>\n<strong>Keep in mind: <\/strong>Flexibility may be limited, especially if you need deep custom flows.<\/p>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">On-premise LMS<\/h3>\n<p>On-premise solutions give you full ownership, since they\u2019re installed on your servers and controlled by your team. But with that comes more responsibility: setup, hosting, IT resources, security patches, and slower iteration.<\/p>\n<p><strong>Good for:<\/strong> Enterprises in regulated industries or with tight data compliance needs.<br \/>\n<strong>Keep in mind:<\/strong> Requires internal IT capacity and long-term commitment.<\/p>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Open-source LMS<\/h3>\n<p>Open-source platforms give you the code and let you do the rest. You can host it, tweak it, and build whatever you need, provided you have the technical skills. You also take on support, security, and updates yourself.<\/p>\n<p><strong>Good for<\/strong>: Tech-savvy teams that want full control without starting from zero.<br \/>\n<strong>Keep in mind:<\/strong> There\u2019s no vendor to call when something breaks. Most open-source platforms don\u2019t offer support teams, only community forums.<\/p>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"How_do_I_evaluate_LMS_platforms_for_customer_education_13_criteria\"><\/span>How do I evaluate LMS platforms for customer education? 13 criteria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not every LMS is built for customer education. The right one should feel intuitive to use, easy to scale, and smart about the data it gives you. Here are 13 key lms features to look for.<\/p>\n<div class=\"center_img-center_caption\">\n<div class=\"img-wrapper\"><img decoding=\"async\" class=\"center_img blog-img\" style=\"width: auto;\" src=\"https:\/\/www.learnworlds.com\/app\/uploads\/2025\/08\/How-to-evaluate-a-customer-education-LMS.png\" alt=\"\" \/><\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">1. User experience and interface<\/h3>\n<p>Your customer training LMS should be simple to navigate, even for first-time users, to keep customers engaged and undistracted during the learning process. Intuitive design allows customers to follow structured learning paths and facilitate the learning process.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Intuitive user interface, uncluttered and clean<\/li>\n<li>Strategically placed navigation buttons<\/li>\n<li>Ability to easily resume where you left off<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">2. Scalability<\/h3>\n<p><a href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/\">Customer education<\/a> doesn\u2019t stop at launch. You might start small and grow gradually. Whether you&#8217;re onboarding 100 users now or 10,000 next year, your LMS should be able to support this growth without the price skyrocketing.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Large amount of concurrent users<\/li>\n<li>Ability to serve multiple audiences (multi-tenancy)<\/li>\n<li>Localization and multilanguage support<\/li>\n<li>Global payments<\/li>\n<li>User roles and segmentation<\/li>\n<li>API and integrations<\/li>\n<li>Compliance and security features (ISO certification, GDPR compliance)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">3. Content management<\/h3>\n<p>You don\u2019t want to chase down your dev team every time you need a new course. You should be able to create, organize, and update training materials on your own. Not only that\u2014you should also be able to offer a customer training program that appeals and engages your audience.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Built-in, drag-and-drop authoring tools to create training materials right within the platform<\/li>\n<li>Support for custom learning paths (eg, through content dripping and course prerequisites)<\/li>\n<li>Version control to keep track of who\u2019s done what and when<\/li>\n<li>Text, audio, and video content to support different learning styles (video tutorials, interactive modules, PDF guides)<\/li>\n<li>Support for self-paced learning, live sessions, and blended learning<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">4. Integrations<\/h3>\n<p>The ideal <a href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-training-software\/\">customer training LMS<\/a> should talk to your CRM, your support tools, your product, and your data stack for seamless data flow. Integrations will also enable you to link customer behavior and business outcomes to your online training courses. Native integrations are great, but a solid API can also do the job and expand the existing functionalities of your customer training platform.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Seamless integration with your CRM (eg, Salesforce, HubSpot)<\/li>\n<li>API support<\/li>\n<li>Zapier for unlimited integrations<\/li>\n<li>SCORM\/xAPI for migrating content<\/li>\n<li>Communication and other work tools (eg, Microsoft Teams, Zoom)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">5. Reporting tools<\/h3>\n<p>Completion rates are a start. But what about drop-off points? Which lessons drive the most engagement? The right learning management system helps you go beyond vanity metrics and offers deep insights so you can <a href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-training-roi-kpis\/\">measure ROI<\/a> and make smart decisions about your customer training program.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Data visualization with dashboards, pies, charts<\/li>\n<li>Customizable reports you can filter by audience, course, or user segment<\/li>\n<li>Real-time and scheduled reports<\/li>\n<li>Ability to export and share<\/li>\n<li>Larner progress tracking, course performance, and sales<\/li>\n<li>AI support in recovering and analyzing data<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">6. Mobile learning<\/h3>\n<p>Responsive design is a must for learning management systems. Your customers are no different than any modern person: they too are attached to their mobile devices and prefer to use their smartphones over a laptop whenever possible.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Support for mobile learning, ideally through an app<\/li>\n<li>Branded mobile app<\/li>\n<li>Offline access, learning reminders, in-app notifications<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">7. Customization and branding<\/h3>\n<p>Choose a white label learning management system, so your brand gets the spotlight. At minimum, you need to match your colors, fonts, and logos. At best, you can brand the full experience, from login screen to certificates, without developer help.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Customizable learner dashboard and course pages<\/li>\n<li>Custom domains<\/li>\n<li>Go beyond logos, fonts, and colors: look for 100% white labeling<\/li>\n<li>Branding applied consistently across emails and notifications<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">8. Certificates and recognition<\/h3>\n<p>A certificate of completion signals value and can even help drive adoption. They\u2019re the best way to reward customer progress and end this part of the customer journey. They\u2019re a must for your learning platform if you want to monetize your training program.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>\u0392uilt-in certificate builder (white label)<\/li>\n<li>Automatic issuance and renewal\/expiration settings<\/li>\n<li>Sharable, customizable certificates<\/li>\n<li>Gamification elements like badges<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">9. Support and onboarding<\/h3>\n<p>When you hit a roadblock or need to roll out fast, vendor support matters. That includes onboarding materials available on demand and how quickly you can get support teams on the line.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Round-the-clock, 24\/7 support<\/li>\n<li>Rich onboarding resources, including a knowledge base<\/li>\n<li>Migration help<\/li>\n<li>High-rated customer support<\/li>\n<li>Personalized assistant from customer success managers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">10. Pricing and licensing<\/h3>\n<p>Choose a learning management system with a pricing model that fits your growth without the price increasing exponentially. Make sure you understand how you\u2019re being charged (users, usage, features) and whether there are any hidden fees.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Transparent pricing structure (pay-per-user, per course, subscription, or flat rate)<\/li>\n<li>No hidden fees (eg, for migration services, support costs)<\/li>\n<li>Scalable plans that don\u2019t skyrocket the cost as you grow<\/li>\n<li>Clear limits on users, storage, or features in each pricing tier<\/li>\n<li>Free trials or free plans<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">11. Automations<\/h3>\n<p>Look for a Learning Management System with rich automations. This feature enables organizations to manage their training programs at scale. Whether it\u2019s auto-enrolling users, triggering reminders, or adjusting access based on user role, smart workflows make a big difference.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Enrollment rules based on user segment or behavior<\/li>\n<li>Automated, rule-based email notifications<\/li>\n<li>Triggers that activate actions in integrated tools<\/li>\n<li>Drip-feeding content<\/li>\n<li>Auto-expiry of access to courses or trials<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">12. AI-driven features<\/h3>\n<p>An AI-powered learning platform can help you create, edit, and repurpose content with ease, saving you time and resources. This is a valuable feature for customer education which needs to be updated often.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>AI authoring (quizzes, ebooks, scripts, emails)<\/li>\n<li>Content recommendations based on behavior or role<\/li>\n<li>AI-assisted data recovery and analysis<\/li>\n<li>Predictive insights<\/li>\n<li>Chat-based support<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>Want to learn more about how AI can help? Watch our webinar to find out how we used AI to build our academy 10X faster.<\/p>\n<div style=\"text-align: center; margin: 20px;\"><a class=\"lw-btn lw-btn-rounded lw-btn-solid-accent2 lw-btn-m nowrap\" style=\"text-align: center;\" href=\"https:\/\/www.learnworlds.com\/behind-the-scenes\/\" target=\"_new\" rel=\"noopener noreferrer\">Take me to the webinar<\/a><\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">13. Ecommerce<\/h3>\n<p>Unlike employee training that is created for internal purposes, training courses addressed to customers can often go with a price tag especially when they\u2019re advanced or niche. But if you want to monetize your educational courses, your learning management system needs to offer an ecosystem of features that allows you to market and sell customer education with ease.<\/p>\n<div class=\"mb-3rem mt-2rem\">\n<div class=\"b-1px-gray rounded-15 p-2_5rem lw-light-bg\">\n<div class=\"flex-wrapper va-c mb-2rem\">\n<p><img decoding=\"async\" class=\"lw-icon-s mb-0 mr-1rem\" src=\"https:\/\/www.learnworlds.com\/app\/themes\/learnworlds\/assets\/images\/get-scale\/light-bulb.svg\" \/><\/p>\n<h3 class=\"mb-0\" style=\"font-size: 2.2rem;\">Look for:<\/h3>\n<\/div>\n<div class=\"lw-txt lw-txt-m mb-0\">\n<ul class=\"newsletter-list\">\n<li>Ability to sell training courses individually, in bundles, or with subscriptions<\/li>\n<li>Discount codes, coupons, and offers<\/li>\n<li>Multiple payment gateways<\/li>\n<li>No commission fees<\/li>\n<li>Frictionless checkout<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"A_7-step_evaluation_process\"><\/span>A 7-step evaluation process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Build effective customer training and improve customer satisfaction and retention with the right learning management system. Here\u2019s how to pick the <a href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-education-platforms\/\">best platform<\/a> for your customer education needs:<\/p>\n<div class=\"center_img-center_caption\">\n<div class=\"img-wrapper\"><img decoding=\"async\" class=\"center_img blog-img\" style=\"width: auto;\" src=\"https:\/\/www.learnworlds.com\/app\/uploads\/2025\/08\/Customer-education-LMS_7-step-evaluation-process.png\" alt=\"\" \/><\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Evaluate your current setup<\/h3>\n<p>Before setting goals, get clear on what\u2019s working and what\u2019s not.<\/p>\n<ul class=\"newsletter-list\">\n<li>How are we training customers today? (eg live sessions, support docs, email sequences, structured training program)<\/li>\n<li>What\u2019s broken or time-consuming? (eg manual enrollments, low learner engagement, poor tracking)<\/li>\n<li>What is customer feedback telling you? (eg on-demand access, certifications, mobile learning?)<\/li>\n<li>What\u2019s missing in our current tools or educational programs?<\/li>\n<\/ul>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Set your goals (and stick to them)<\/h3>\n<p>Before looking at any LMS platforms, write down:<\/p>\n<ul class=\"newsletter-list\">\n<li>What you want the LMS to do (speed up onboarding process, reduce support tickets, grow revenue from training)<\/li>\n<\/ul>\n<ul class=\"newsletter-list\">\n<li>Who you\u2019re building for (new users, power users, partners?)<\/li>\n<\/ul>\n<ul class=\"newsletter-list\">\n<li>What success looks like (lower support costs? Higher product usage? Higher customer lifetime value? Training revenue?)<\/li>\n<\/ul>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Make your checklist<\/h3>\n<p>You need a simple way to compare lms platforms, which can come in the form of an LMS scorecard.<\/p>\n<p>Here\u2019s how to build one:<\/p>\n<ul class=\"newsletter-list\">\n<li>List the features that matter most (start with things like UX, integrations, analytics, mobile, etc.)<\/li>\n<li>For each one, write a short note: What does \u201cgood\u201d look like for us?<\/li>\n<li>Rate each platform 1\u20135 on every item<\/li>\n<\/ul>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Shortlist 3\u20135 platforms<\/h3>\n<p>No need to test-drive 15 different tools. Use these filters to single out the best LMS platforms for your training program:<\/p>\n<ul class=\"newsletter-list\">\n<li>Does it support customer education, not just internal training?<\/li>\n<li>Does it check your must-haves?<\/li>\n<li>Does it fit your budget and team size?<\/li>\n<li>Does it offer seamless integration with your stack?<\/li>\n<\/ul>\n<p>These are the basic questions to start with. If you want to dive deeper, we have just the right resource for you.<\/p>\n<div style=\"text-align: center; margin: 20px;\"><a class=\"lw-btn lw-btn-rounded lw-btn-solid-accent2 lw-btn-m nowrap\" style=\"text-align: center;\" href=\"https:\/\/www.learnworlds.com\/resources\/templates\/lms-rfp-template\/\" target=\"_new\" rel=\"noopener noreferrer\">Download the free RFP template<\/a><\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Book demos and try them yourself<\/h3>\n<p>Next stop in your own customer journey: seeing top contenders in action.<\/p>\n<ul class=\"newsletter-list\">\n<li>Ask vendors to show real customer training use cases<\/li>\n<li>Test the platform yourself using your content (or a dummy course)<\/li>\n<li>Invite teammates from support, CX, or product to try it too<\/li>\n<\/ul>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Compare and decide<\/h3>\n<p>Use your scorecard to rank your top options.<\/p>\n<ul class=\"newsletter-list\">\n<li>Add up the scores and see which platform actually fits best<\/li>\n<li>Double-check the pricing and support<\/li>\n<li>Document why you chose it (it helps with internal buy-in)<\/li>\n<\/ul>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Make the business case<\/h3>\n<p>Document why this is the ideal customer training LMS that will bring the desired business outcomes.<\/p>\n<ul class=\"newsletter-list\">\n<li>Summarize your goals, key requirements, and scoring process<\/li>\n<li>Highlight the ROI (time saved, tickets reduced, upsell potential)<\/li>\n<li>Flag risks or limitations, and how you\u2019ll mitigate them<\/li>\n<\/ul>\n<p>Download our free ebook to make a solid business case and get executive buy-in.<\/p>\n<div style=\"text-align: center; margin: 20px;\"><a class=\"lw-btn lw-btn-rounded lw-btn-solid-accent2 lw-btn-m nowrap\" style=\"text-align: center;\" href=\"https:\/\/www.learnworlds.com\/resources\/guides\/build-customer-education-business-case\/\" target=\"_new\" rel=\"noopener noreferrer\">Download the ebook<\/a><\/div>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Next_steps\"><\/span>Next steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s hard enough to attract and retain customers. Choosing the right customer training LMS doesn\u2019t have to be. Follow our carefully curated process and criteria and success is right around the corner.<\/p>\n<p><a href=\"https:\/\/www.learnworlds.com\/solutions\/customer-training-lms\/\">LearnWorlds<\/a> is a top-rated customer training LMS. See for yourself why our customers love us with a 30-day free trial.<\/p>\n\n<div class=\"lw-sect lw-cols no-gutter lw-light-bg multiple-rows mtb-3rem rounded-10 of-hidden\">\n    <div class=\"col lw-padding p-2rem stable mb-0 span_8_of_12 flex-item span_12-below-620\">\n        <div class=\"mt-0 z-1 faux-h3 medium bold\">15,000+ brands trust LearnWorlds to train their people, partners & customers.<\/div>\n        <a href=\"\/getstarted\/\" target=\"_new\" class=\"lw-btn lw-btn-rounded lw-btn-solid-accent2 lw-btn-m nowrap js-t-getstarted\" data-context=\"CTA business\">\n            <span>Start a free trial<\/span>\n        <\/a>\n    <\/div>\n    <div class=\"col mb-0 span_4_of_12 flex-item span_12-below-620 business-cta-img min-h-150\">\n\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Customer education has different needs than internal training. It has to scale easily. It has to be engaging. And it has to be effective. That\u2019s not something that every LMS can offer. In this blog post, we\u2019ll help you choose the right platform for you by exploring: Types of LMS solutions Evaluation criteria Evaluation process &hellip; <\/p>\n<p><a class=\"post-btn\" href=\"https:\/\/www.learnworlds.com\/blog\/customer-education\/customer-education-lms-evaluation-guide\/\">Continue<\/a><\/p>\n","protected":false},"author":44,"featured_media":36615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","lw_is_featured":false},"categories":[8644],"tags":[],"post_cluster":[8760],"class_list":["post-36577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-education"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/posts\/36577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/comments?post=36577"}],"version-history":[{"count":13,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/posts\/36577\/revisions"}],"predecessor-version":[{"id":36764,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/posts\/36577\/revisions\/36764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/media\/36615"}],"wp:attachment":[{"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/media?parent=36577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/categories?post=36577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/tags?post=36577"},{"taxonomy":"post_cluster","embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp\/wp-json\/wp\/v2\/post_cluster?post=36577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}