Customer Education
Roberto Aiello: “Not every problem needs a course”
"We need a course for this.” That sentence shows up in every CE inbox sooner or later, and it’s usually said with the best intentions. A course feels…
Customer Education
Kristine Kukich: “When customer education works, tickets don’t go away”
Should ticket deflection really be a relevant success metric in customer education? It’s tempting to say “yes” because fewer questions indicate customers are better educated. And of course,…
AI
Why the age of AI enlightenment needs more modern-day Socrates
There’s a strange thing happening in learning right now. The tools are getting smarter and our confidence is exponentially growing. We ask, AI answers within seconds. That makes…