The Ultimate Guide To Selling & Marketing Online Courses

Everything you need to know to have a profitable online course. In this guide, you will learn how to prepare your courses to be sales-ready, and how to promote them through various digital marketing channels to scale your business.

What's Inside?

This ebook offers actionable advice on how to convert your online courses into highly sellable digital products. The suggested techinques are used by some of the top course sellers, presented in clear and easy to understand terms, with clear, practical examples.
The ebook follows a methodological approach to making your course more attractive to your potential customers, reaching out to your targeted audience whilst applying effective and modern marketing strategies.

Who is This for?

  • Professional trainers or training businesses who find it increasingly difficult to grow their reach with in-classroom training.
  • Blog authors, youtubers, podcasters, social media or professional celebrities are using online courses to complement their income.
  • Businesses, corporations, and non-profit organizations who turn to online courses to train their employees, associates, and customers and spread their message effectively and on budget.


A detailed breakdown of what's inside
  • Chapter 1
    How to Make Your Online Course Sales-Ready
    We begin by discussing the importance of identifying your ideal customers and making yourself different from your competitors. We move on with talking about your unique selling proposition and explaining how it can give your online school additional value.
  • Chapter 2
    Publishing Your Online Course
    In this chapter we go one step further into explaining how you can publish your online course. We talk about the online platform you can choose, the thinking process behind the creation of your school, your site’s appearance and landing page presentation.
  • Chapter 3
    Pre-Launching Your Online Course: Get Your First $1
    After getting the visual presentation right, it’s time to get down to specifics and discuss the price you are putting on your courses/lessons. Determining the best price is a big deal and this is why it’s important to test your course and ask others for feedback.
  • Chapter 4
    Launching Your Online Course: A Step by Step Guide
    One of the most important steps to launching your course is coming up with strategies on how to leverage your network. This starts with contacting people from your inner circle and gathering their opinion.
  • Chapter 5
    Email Marketing (Newsletters, email lists and more)
    In the first chapter of the ebook we discuss how you can use email marketing to grow your audience. We show you how to build and develop your email list and how to use that list. In this chapter you will also discover effective email marketing sales strategies.
  • Chapter 6
    Social Media Marketing
    Social Media have significant power in online marketing. This chapter includes all strategies you can use in Facebook, Twitter, LinkedIn, Instagram and Pinterest Profile to effectively market your courses.
  • Chapter 7
    Paid Advertising
    Whatever does not cost money costs time and at some point you will need to consider paid advertising. Paid ads are however direct, effective and can reach out to the people you need. In this chapter you will learn the paid advertising advantages and specific strategies like Facebook ads.
  • Chapter 8
    Content Marketing
    Launching and promoting content sounds a bit tiring, but doing so will grant you a wider pool of audience along with enhanced credibility on your services. Learn the best content marketing techniques like guest blogging, publishing an e-book, podcasting, creating webinars. Also, find out how to run a webinar successfully.
  • Chapter 9
    Other Tools/Methods
    Affiliate marketing is a strategy that carries little risk and can have high rewards if it succeeds. Also offline networking is as important as online networking. In the last chapter, we talk about affiliate marketing and planning events-two significant marketing strategies.

The authors

The book is brought to you by the LearnWorlds Business Development Team.
Panos Siozos

Panos Siozos, PhD

Panos Siozos is the CEO and Co-Founder of LearnWorlds. He holds a PhD in Educational Technology and has worked extensively as a computer science educator, software engineer, IT manager and researcher in many EU funded research projects.
Nick Malekos

Nick Malekos

Nick Malekos is the head Growth Marketer of LearnWorlds. He is a results-based and well-rounded Digital Marketer with years of experience in the education industry that doubles as a youth trainer and volunteers’ coordinator in his free time.
Joey Tsouvalas

Joey Tsouvalas

Joey Tsouvalas is a Customer Support Specialist for the LearnWorlds team. He has a Bachelor’s degree in English Language Teaching from the University of Greenwich and loves to communicate with people of various cultural backgrounds.

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