Affiliate and Referral marketing are both great ways for promoting your products or services to new customers. Leveraging the network effect of affiliate partners can bring a new wave of sales to your academy.
While your satisfied customers, students, and business partners may already be willing to spread the word about your program, giving an extra incentive will go a long way. By getting a share of the profits or an extra reward, they will be much more likely to vouch for you and spread the word about your business and your courses.
Differences Between Affiliates and Referrals
Affiliate marketing is about financial motivation, where the advocate does not know the final customer. It works well for business partners, website, and community administrators as well as for influencers.
On the other hand, referral marketing is when someone recommends your brand to a colleague, friend or family member. They are being motivated by a strong relationship between referrer and final customer and comes with some kind of reward (usually for both parties involved).
How does it work?
A person will suggest your course or training program to someone else, and for each sale, that person will get a reward (cash, gift, discount etc). To make that work, you need a reliable, automated way to track and reward partners.
Here is where you need a specialized software to help you track, manage and reward. A specialized software can give you a competitive advantage over your competition making the process easier, and much more profitable.
Is it better than Advertising?
When you pay for ads, you do not know the result your budget will have. You are paying to reach “potential customers” and your return will vary from expectations.
When paying affiliates, you are paying what you get. Yes, you usually pay a much higher percentage on each sale, but you only pay for successful sales.
Of course, there is some work on finding your first referrals and might need some time before the first sale, when done correctly, referrals could even be a significant percentage of your sales and can increase the positive word of mouth about your brand, bringing a flow of indirect sales as well.
Choose your rewards
You can reward people with cash, store credit, discounts or free products. Actually, choose your rewards both for your referrals as well as the customers they bring to you. The most effective affiliate marketing strategy is to give an extra incentive for someone to advertise you.
For example, if you are launching a new cooking course, you can reach out to food bloggers and Instagrammers to be your affiliates. But to give an extra incentive, you can give them a discount coupon for their audience. This way, they get to brag about giving something extra to their fans and also pocket some extra income 😉 neat eh?
And remember, discounts work better if you follow the rule of 100:
Some Inspiration to Start your Referral Program
If you are a first-timer, the best way to start is by standing on the shoulders of giants. Get your inspiration by what successful brands are doing and choose what will work for your audience. It is important that your incentives work in line with your brand and audience to succeed.
Examples of Business with Cash as Incentives
Examples of Business with Discounts or Credit as Incentives
Ideas for Course Creators’ Referral Rewards
When selling your online courses you might want to give a different set of rewards than other businesses, and getting creative can give an extra incentive and value.
You can also create a gamified incentive with a combination of rewards. Referring a friend will earn them a pdf with extra material, referring 3 friends will also give them a free course and for 5 friends they get a private session and the list can go on!
Setting up Your Academy’s Referral or Affiliate Program
Choosing an affiliate marketing software isn’t easy. Most specialized platforms are stuck in the 2000’s, or worse. Crappy tech, dreadful setup, lackluster support. And the built-in affiliate programs offered by some course platforms are so lacking in options and flexibility.
We’ve done our research and, instead of offering yet another mediocre solution, we are giving to LearnWorlds customers a choice between two of the best affiliate marketing software in the market, that easily cover the spectrum of affiliate and referral marketing.
Suggested Referral Program: Referral Candy
Referral Candy is a simple to use, customizable and powerful referral plugin to every online school. It is easy to setup and all you need to start is a free account.
You can customize the landing page for referral signups, the links you give and the rewards. Whether you are giving cash, a free course or a gift, Referral Candy is the affiliate program for you.
Be sure to check out their blog with awesome ideas and examples of setting up your referral program!
Refersion is a powerful affiliate marketing platform that you can launch in minutes. And it comes with an extra advantage, a marketplace of 4000+ affiliates where you can show off your affiliate programme and quickly build your network.
Get started with 14-days trial: You can try Refersion for free for 14 days and then choose one of the plans you want to upgrade to.
Refersion also comes with a blog that can help you set up your affiliate marketing network.
Next Step: Create a Landing Page
After setting up the affiliate or referral program of your choice, you can create a new landing page to promote it and contact your students, colleagues, and partners to let them know about it.
Invite influencers to join your program and give them the right tools to promote you and your ecourses. A successful affiliate or referral program can significantly increase your sales!
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