10+ best digital products to sell in 2025

All of the products I sell are digital. No inventory. No complicated shipment. Fewer potential problems.

Whatever digital products I create can generate more money over and over, without me having to constantly start from scratch.

But beyond the financial upside, I love how flexible and low-risk selling products online is. I can vet new ideas rapidly, grow my business without hiring a large staff, and spend more time focusing on adding value.

If you’re a creator, freelancer, or would-be entrepreneur, digital products are one of the sharpest tools in your toolbox for jumping into an online business today. And I’m eager to tell you why as we explore the most profitable digital products.

Top digital products to sell

The volume of digital product transactions has surged by nearly 70% in the last two years.

Here’s an overview of profitable digital products you can sell. These will always depend on market demand.

So I’ve included some examples to inspire you, as well as some tools, platforms, and tips to help start creating digital products.

Online courses

As more individuals are seeking to grow their personal and professional skills from home, the need for elearning is here to stay. The global e-learning market is projected to grow to $457.8 billion by 2026. All you need is your own expertise and a bit of courage to put it all out there.

Ali Abdaal, a former doctor, created a multi-million dollar business selling productivity and study skills courses by first promoting himself on YouTube:

Start creating and selling online courses with a platform like LearnWorlds that’s ideal for creating interactive, video-based course experiences. You’ll want to try out a free online course strategy like I did with my very first courses for beginners, or through a series of free videos like Ali does.

Ebooks and audiobooks

Ebooks and audiobooks are classic digital assets that cost nearly nothing and have limitless creative possibilities. Whether you’re looking to share a how-to guide, story, or round-up of expert insight, there’s a niche for almost everything.

Self-publishing has never been simpler, thanks to platforms like Amazon Kindle Direct Publishing and Gumroad that put you in direct contact with readers everywhere.

To build these, you’ll also want to look into using a professional tool like Adobe InDesign that will get you polished, print-ready ebook formatting. I started out with Canva, which helped me get clean designs in minutes.

Dale L. Roberts even made a career out of this. He’s a bestselling fitness author and self-publishing advocate who has a strong following of authors who turn to him for help creating ebooks.

Digital templates

They’re a goldmine for creatives, marketers, and businesses alike. From resumes and social media graphics to website layouts and presentation decks, templates help people save time. This makes them seek templates.

If you’re used to design tools such as Canva, Figma, or Adobe Illustrator, the perfect design will be easy for you to get without requiring professional help.

The most popular template types target job seekers (you’ll find plenty of Etsy resume templates), influencer and brand-friendly Instagram social media templates, website themes, landing page templates, branding kits, and more. Etsy and Creative Market remain the primary places where you can sell these templates besides on your own websites.

Easlo is a popular seller of Notion templates that people love thanks to their convenience and flexibility:

Digital printables and creating digital planners

On a similar note, printables are yet another addition to my list of simple product ideas that are big sellers on platforms like Etsy.

Calendars, journals, daily planners, checklists, savings spreadsheets, habit and goal trackers, and meal planners are straightforward to create and a hit with productivity lovers, parents, and students.

Since digital printables are usually cheap impulse purchases, they thrive on volume and can generate passive income. Lots of Etsy sellers can build entire storefronts around these varieties of products alone to potential customers.

Clementine Creative has its own website where it sells gorgeous, minimalist planners and journals that have been sold repeatedly. Complete with a special category of digital products for $3 or lower:

Stock photos, stock video, and graphics

Photographers and graphic designers can have their digital work earn them recurring income. Every day, businesses, marketers, and content creators rely on digital offerings like stock photography, icons, illustrations, digital publications, and branding assets.

Whether you take minimalist workspace photos or draw flat vector icons, you’ll find there’s always a need for better, good-quality, royalty-free assets. Start selling them on Shutterstock (ideal for photographers and videographers) and Adobe Stock (great for professional designers providing HD images, templates, and videos).

Jacob Lund, one of Shutterstock’s leading contributors, created a successful business in the lifestyle and fitness photography category. He’s so big, you’ve probably already used some of his images in your own work.

Music and audio files

Sound is a hidden gem in the niche digital product world with tons of expanding opportunities.

Whether it’s a YouTuber in search of background music, a game developer in need of loops or effects, or media creators who have never had a bigger need for audio files, or big music producers who want the perfect snippet, you can create and sell any type of audio file.

Top platforms to consider include Bandcamp and AudioJungle. SoundCloud is also a good starting place to find fans and boost sales directly or through links.

Julius Dreisig is an EDM producer whose royalty-free music has racked up millions of plays and sales across multiple platforms such as SoundCloud and YouTube:

Selling software and mobile apps

Software and apps are one of the most scalable, high-demand digital products. Digital products here include mobile utilities and games, even full-blown SaaS (software as a service) solutions.

Digital tools are perfect for those of you seeking a higher income, as they tend to solve critical problems people are willing to pay a lot for. From budget apps to project management software, people are putting their money down for convenience, speed, and results.

Pieter Levels, sole founder of Nomad List and Remote OK, built a lot of bootstrapped software tools which now earn him more than 2M$/year.

You can start small and list your app on Google Play or the Apple store. For SaaS tools, you’ll need your own website, while platforms like Gumroad or Paddle support indie tools and plugins.

Membership sites and digital communities

Memberships are a savvy way to monetize your expertise or make the most out of the community you already have, and get them to contribute too. If you gate premium content behind a paywall (such as video tutorials, written content, or coaching), you’ll provide something of value that should get your audience to return.

Whether you’re a fitness coach posting weekly workout plans, a writer sharing exclusive essays, or a business expert providing monthly Q&A sessions, memberships work as an incentive to keep showing up.

When it comes to what tools you can use to create these memberships, LearnWorlds is perfect for online schools and cohort-based memberships, and MemberPress is a good starting point as a WordPress membership plugin for restricting content and online courses.

On YouTube, Yoga with Adriene also has a membership model where she makes exclusive yoga content in addition to her free videos.

Digital art and NFTs

If you’re a digital artist or illustrator, digital art marketplaces have created new routes for monetization, even though NFTs are no longer as popular.

Through blockchain-backed proof of ownership, creators can sell limited-edition artwork and even collect royalties on subsequent sales. and is one of the best NFT marketplaces for digital assets, while Gumroad and ArtStation are perfect for downloadable brushes, tutorials, wallpapers, and the like.

Beeple (Mike Winkelmann) generated headlines by selling an NFT for $69 million, but he also sells classic digital pieces.

Spreadsheets and calculators

Not all digital product ideas have to be flashy. Spreadsheets and calculators can solve real problems and deliver enormous value.

From budgeting tools and freelance invoice templates to startup valuation models, there’s an appetite for simple tools that can help people make smarter decisions. All you need is Google Sheets and Microsoft Excel to develop them and Gumroad, Etsy, or your website to sell them.

Andrew Kamphey from Better Sheets built a whole business around selling pre-built spreadsheet templates and Google Sheets courses, and these digital services are still working profitably:

Benefits of selling your own digital products and digital services

From what I’ve seen, selling digital products is one of the smartest ways to earn income online, whether you’re starting from scratch or want to scale a side-hustle into a big business. Here’s why.

Low overhead costs

There’s no inventory to manage, no shipping costs, no warehouse rent. One reason editors enjoy working in tech is that you can sell a thing over and over and over (an ebook, a template, a course) with little to no incremental cost after you make the first one.

Scalability and flexibility

You can sell to ten people, and you can sell to 10,000 without necessarily having to change the digital product. Scalability like that isn’t something you can find in most modern businesses.

And, being digital products and digital services, they’re also extremely flexible in terms of the way you work with them. I have sold online courses while on the road and started publishing content from home. It’s a business that belongs in your life, not the other way around.

High passive income potential from your target market

Once your digital product is ready, you can make money while you sleep. And that’s what’s so great about passive income: You only have to do enough work to set it up and let it run. Then, you’re free to move on to the next opportunity and do it all again.

Do note it’s not really a “set and forget it” scheme, but it’s one of the most lucrative ways to capitalize on your skills or knowledge to attract customers.

Platforms to sell digital products

Picking the right platform can have a significant impact on sales, customer experience, and overall growth. Whether you’re selling online courses, digital products, or templates, there’s a perfect platform out there for you. It all depends on what you want to achieve and how comfortable you are with tech.

Some of the best platforms for digital product sales are:

With this platform overview, you can then rely on a couple of best practices for selling digital products to ensure good business, no matter what platform you use.

Best practices for success

Regardless of what online platforms you’re using, it’s how you use them that matters the most. Here are some of my secret tips for selling digital products online:

Understanding your target audience

Before you create anything, make sure you know exactly who you’re selling to. What do they want, what do they struggle with, and what do they like?

Whether you have a budget spreadsheet or an online course, your product should solve a direct problem or add value. The more targeted your audience is, the higher your likelihood of connecting with and converting them.

Using multiple marketing strategies

Just don’t put all of your eggs in one basket when it comes to promoting your product. Use social media, email marketing, SEO, paid ads, and even affiliate partnerships to extend your reach.

When it comes to my own products, I found that one of the most reliable ways to make regular sales is by building an email list and offering a lead magnet (such as a free template or guide). I also started a side newsletter to support my personal brand visibility and give myself a safe space to share unique ideas.

Protecting your digital products

Before I log off, don’t forget to protect your work from piracy and illegal sharing. Use tools such as PDF stamping, download limits, or gated access to safeguard your content for this. Hosting platforms such as Gumroad, LearnWorlds, or even MemberPress also include intellectual protection features that take care of this for you.

Selling digital products online with a profitable strategy

Selling digital goods is a great way to make money online, if you know how to do it right.

A profitable approach is to set up a sales funnel, where prospects are guided from awareness to purchase, which you can enhance with lead magnets and email marketing campaigns. High-converting landing pages with strong CTAs, hyper-targeted social media ads, and financially-friendly pricing schemes such as discounts or free trials all make your conversions soar.

LearnWorlds is the best platform to sell digital products as it simplifies the process of both creating and marketing online courses, so you have the opportunity to capitalize on your knowledge.

With custom landing pages, affiliate marketing, and easy integration, you can develop a scalable online academy. Start making money with digital products—get started with LearnWorlds’ free trial today.

Alexandra Cote

Alexandra Cote is a SaaS growth marketer and online instructor who's worked with dozens of brands in the MarTech, HR tech, and productivity space. She's also a strong supporter of staying happy at work and choosing a healthy career path.