Customer Education
Start here: three repeatable customer success processes to automate for impact
Customer success work takes a toll on you. You’re dealing with back-to-back calls, replying to repeat questions that could have been avoided, and constant pressure to prove you’re…
Customer Education
Customer education strategy: Scaling success without expanding teams
As products and services become more complex, customers need support and guidance to explore their full capabilities and benefits. And as a company grows, providing this support on…
Customer Education
The benefits of blended learning for SaaS customer success
After years of focusing on marketing efforts to bring in new leads, companies finally realized there was more value in retention. That’s how customer education became an obsession…
Customer Education
Customer training: Strategy and best practices
Complex products? Check. Customers with short attention spans? Check. Pressure to prove ROI? Got that too. We've all faced this while trying to improve customer training. Many leaders…
Customer Education
Leadership objections to customer education (a CSMs’ objection-handling playbook)
Customer Success Managers (CSMs) are among the first teams to realize the need for customer training: repeated customer questions, requests for more features often come to you first…
Customer Education
How are you using AI in customer education? [5-min survey]
AI is showing up in customer education, but the picture is still fragmented. Some teams are automating course creation. Others are using it to personalize learning or speed…
Customer Education
Grow your funnel: Scalable education strategies for customer success
Did you know that customer education is a great way to lead your prospects across the funnel, without ever sounding salesy or pushy? In our recent webinar, we…
Customer Education
How to evaluate LMS platforms for customer education
Customer education has different needs than internal training. It has to scale easily. It has to be engaging. And it has to be effective. That’s not something that…
Customer Education
What is a training budget and why is it important?
A training budget is a financial plan that outlines how much an organization will invest in learning and development (L&D) over a specific period. While it might not…
Customer Education
Customer education: How to build a great online corporate training program
The first rule of a sustainable business is that “it costs five times as much to attract a new customer than to keep an existing one.” The key…
Customer Education
Employee upskilling made easy: Why an LMS is the best solution
When it comes to business, you are only as good as your people. What does this mean? You can have the most ambitious and well-thought-out business strategy and…