Pennylane scales training for 700,000+ customers and partners with LearnWorlds
82k
registered users
3,600
certifications awarded
8.6/10
CSAT score
The challenge
Manual onboarding that couldn’t scale. Time-consuming course creation. Support tickets piling up. Fragmented learning experiences.
The solution
Pennylane partnered with LearnWorlds to launch Pennylane Academy, training customers, freelance trainers and integration partners, and creating a scalable train-the-trainer model.
The results
Pennylane delivers training to a diverse customer base and partners and awards 3,600 sharable certifications, turning education into a powerful marketing asset.
About Pennylane
Pennylane is a French fintech company founded in 2020, serving over 700,000 SMBs and 6,000 chartered accountancy firms across France and Germany. Their mission is to provide a unified platform for financial management, accounting, and professional banking services for business owners and their accounting firms.
INDUSTRY: Fintech
HQ: France
USE CASE: Customer education, Partner training
THE CHALLENGE
Scaling customer education in a fast-growth SaaS company
Pennylane offered customer education from day one through manual onboarding and live webinars hosted several times per week. But as the company grew rapidly, this approach hit critical limitations.
Time-consuming content production
Creating a single course took over 30 hours. With rapid product development, the customer education team needed to drastically improve content production and update rates to keep pace with new features and changes.
THE SOLUTION & RESULTS
Pennylane scales to 82k registered users and turns certifications into marketing assets
Since rebranding Pennylane Academy with LearnWorlds two years ago, Pennylane has achieved remarkable results. The academy now serves 82,000 registered users with 14,000 active learners, has awarded 3,600 certifications, and maintains an 8.6/10 CSAT score. Perhaps most impressively, 30% of certified users showcase their certifications on LinkedIn, driving word-of-mouth advertising and brand awareness.
“Scaling to 700,000 customers in a SaaS company requires a blended strategy: we balance digital self-service with human guidance to give every user the autonomy to learn at their own pace.”
Pennylane Academy: A comprehensive learning hub
Pennylane Academy offers diverse learning experiences
- 11 learning paths with courses and action steps outside the platform
- 17 elearning courses under one hour for quick, focused learning
- 24 guides and 17 tutorial videos for on-demand reference
- Partner accreditation programs for freelance trainers and integration partners
- 3 certification programs for advanced users to showcase expertise
Smart personalization from day one
New users fill out an orientation questionnaire that directs them to the most relevant content based on their role and needs. This simple feature was used by 3,000 users in the first months after implementation.
From 30-hour builds to one-week launches: How LearnWorlds transformed Pennylane’s workflow
François and his team built the Academy from scratch with LearnWorlds, transforming how they create, manage, and deliver education at scale.
Managing diverse audiences effortlessly
With accountants, SME CEOs, partners, and freelance trainers all using the platform, Pennylane needed sophisticated user management without complexity. Tags, automations, filters, and bulk actions make it simple to organize different cohorts and deliver personalized experiences.
Efficient content creation and cross-team collaboration
Single courses originally took over 30 hours to create. LearnWorlds’ built-in content authoring tools and the ability to copy course sections across different courses significantly cut down creation time. Custom user roles give cross-team collaborators controlled access, so everyone sees only what’s relevant to them.
Higher adoption through smart communication
Pennylane uses LearnWorlds’ intuitive Website Builder to add popups and easily update the site to communicate new content releases. Automations connect their CRM with LearnWorlds to automatically guide learners to the most relevant content based on their role and journey stage.
Measuring what matters
Comprehensive reporting tracks elearning progress, certificates issued, completion rates, and time spent on activities, giving François and his team the data they need to measure impact and continuously improve the learning experience.
The result: A branded, scalable learning environment
From 30-hour course builds to one-week launches, serving 82,000 registered users with an 8.6/10 CSAT score.
Business impact: What changed for Pennylane after launching with LearnWorlds
Pennylane’s Academy delivered measurable results across the entire business.
More sales closed
The sales team showcases the Pennylane Academy and its rich elearning resources as proof of product value. This has become a key lever in closing deals.
Reduced support burden
The support team receives fewer repetitive, entry-level tickets. Questions that do come in are more advanced, indicating successful onboarding and deeper product engagement.
Higher customer satisfaction
Educational content available from day one improves the onboarding experience and shortens time-to-value, leading to more satisfied customers.
Scaled partner enablement
Pennylane successfully scaled partner accreditations, supporting their train-the-trainer model where accountants train their own clients using academy resources.
Certifications as marketing assets
With 30% of certified users showcasing credentials on LinkedIn, certifications drive brand awareness and word-of-mouth advertising organically.
Faster time-to-market for new features
With the ability to launch training in one week instead of 30+ hours, Pennylane can now release product updates with accompanying education immediately.
What’s next: Expanding beyond customer training
Pennylane recently launched two new academies with LearnWorlds, each serving a different strategic purpose. Both academies aim to boost brand awareness and drive new customers through educational content for prospects and adjacent audiences.
Cabinet de demain (“Tomorrow’s firm”)
Addressed to associates of accounting firms beyond just Pennylane customers. The academy helps accounting firms accelerate growth, improve customer experience, and adapt to industry changes like electronic invoicing and AI.
Pennylane pour l’Éducation (“Pennylane for Education”)
Gives accounting teachers free access to dedicated learning paths, courses, and the software itself. Students earn certifications that enhance their resumes while Pennylane builds relationships with future professionals.
Scale customer and partner education with LearnWorlds
Pennylane cut course creation time from 30 hours to just one week, reduced support load, and scaled partner enablement. Learn how LearnWorlds can help you do the same.