Product Updates

Multi-Purpose Form Builder: The Swiss Army Knife for Your Online School

Sara Cortellazzi - Senior Product Marketing Manager LearnWorlds
10 min

The Form Builder is your four-in-one tool to Connect with your Audience throughout your Sales Cycle and Improve the Learning Experience of your School.

Capture new leads? ✅
Collect and track pre-orders ✅
Learn more about your students? ✅
Gather feedback? ✅

Picture the power you would have if you could easily collect accurate feedback, opinions, requirements and responses from learners and use that information to improve various aspects of your online school.

Without further ado, let us introduce you to the brand new multi-purpose powerful LearnWorlds Form Builder.

Offering 20 different question types, powerful file upload, webcam capture, tagging based on answers, easy customization, Zapier triggers, URL redirection, and a rich template library, LearnWorlds Form Builder enables you to discover everything you want to know about your students!

Unlock your eLearning Superpowers

Information is power – in every context. This is exactly why there are so many paid-for apps fully based on creating forms and collecting data. I’m talking about Typeform, Jotform, SurveyMonkey, Paperform…and I can count another thirty on Capterra alone!

At LearnWorlds, we deal with thousands of online businesses on a daily basis and we understand the need for streamlining workflows and avoiding wasting time and budget to familiarize ourselves with a completely new tool.

Therefore, we took the initiative of building our very own Form Builder for your amazing online schools and academies to help you unlock your eLearning superpowers easier and faster!

Powerful and Easy-to-Use, just like your Site Builder

Creating surveys, collecting customer data, and researching topics provides your business with a wealth of valuable information. No wonder why there are so many apps that claim their spot. But let me tell you what you’re not going to find anywhere else:

How Can a Form Boost Your Sales Cycle AND Learning Experience?

No more vague marketing funnels, no more second-guessing the demographics of your learners, no more hypothesizing extra questions about your content, no more hoping they liked your course.

Now you can learn all this and much more, directly from your students. The power of the LearnWorlds Form Builder lies in its multi-purpose nature, gathering information directly from your students before sales, during service provision, and after the service has been provided.

Here are some examples of what’s possible with the new LearnWorlds Form Builder: capture leads at the first touchpoint, onboard your students, collect their questions about your course, gather feedback, or even test potential new course topics.

New Multi-Purpose Form Builderin article_

Build your First Survey with the LearnWorlds Form Builder

In essence, the LearnWorlds Form Builder is like Typeform made for eLearning but so much better; more customization and tagging options are right at your fingertips. You won’t find anything this powerful on any other platform!


Depending on what you want to achieve, you have two options to get started:

Once you’re in, you can start from scratch or use one of the 20 templates in our library. You have 16 different question types available to craft your survey just the way you want it.

Tip: If you’re running a lead capture campaign, remember to always have a compulsory email field and a setup custom URL.


The experience will be similar to what you have in your Site Builder. Choose a look-and-feel that reflects your brand, or create something completely new for an extraordinary campaign. Decide on: navigation, colors, spacing, typography, background, and animations.

Follow up

Obviously, you will be able to see and export responses but the real kicker here is that you can:

Redirect → What will happen after your learners hit the submit button is up to you. If you’re running a marketing survey, maybe you want to reveal an exclusive discount on your school or a lead magnet, for example.

Answer-based & Survey-based Tagging → you can tag all those who completed your surveys (each survey with different tags) and even tag respondents based on their answers. And as you know, you can use these tags to trigger other automations (e.g. an email sequence) or grant visibility access to specific sections of your site and courses!

Zapier trigger→ you can also connect your survey directly with a brand new Zapier trigger to any of your favorite tools, whenever a form is filled in by a user.

For step-by-step guidance, visit our support article → Form Builder Overview

Workflow Examples for Your LearnWorlds School

You have now seen the potential of the Form Builder and how to get started. We will now see how the Form Builder fits into your workflow and your routine. Let’s take a look at four examples of workflows that you can easily replicate in your school to answer these and many more questions throughout your sales cycle:

1. Sales Funnels and Lead Magnets

Our main goal here is to support the lead capturing process. In this example, your goal is to give a reason to your prospect to get in touch with you by offering a free consultation session. Let’s assume that you have a professional training academy and that you want to provide a free career orientation session. Here’s how the workflow will look like:

Questions and tags:

Distribution and follow-up:

Surveys based on the same logic:

2. Student Onboarding

The aim of an onboarding form is to improve the learning experience of your students. What do we mean by that? Onboarding surveys include data such as location, job title, industry, and any sort of other demographic data.

Onboarding forms have a three-fold goal:

to help you better understand your students and use this information to refine your course content and your marketing strategy.
to understand your students’ level of expertise (and therefore their expectations from your course.
to encourage a stronger commitment from students, which in turn will have a positive effect on completion rates.

Besides, you can also use course forms to collect student requests for content clarification. You can then address these inquiries through a weekly Zoom live session.

Questions and tags:

Distribution and follow-up:

Similar surveys:

3. Extra Physical Products for Extra Value Delivery

You can use forms to break the ‘digital’ boundaries and provide extra value with your courses. For example, if you’re offering a course in programming and IoT, why not ship an Arduino Kit to your students to complement your online teaching with hands-on practice? The same goes for a painting course: why not send an actual painting starter kit? Or a manual? You see where I’m going with this!

This is a great way to massively increase the value of your courses (and your revenue!). It’s really easy to get started, simply adapt your course price to include the material and the shipping cost (if you wish), and then add a form to your course asking for shipping details. You may keep storage at home with relevant material, or you could send a gift from Amazon and similar websites.

Based on a similar logic, you can send printed versions of completion certificates.

Tip: We strongly suggest cloning your course and offering a version with / without additional goods delivery to accommodate every need. Furthermore, please note that it is important to state any geographical/temporal/shipping limitations.

Questions and tags:

Distribution and follow-up:

4. Pre-orders & quotes (NEW!)

Collecting course pre-orders, applications, multiple seats inquiries, and demo requests in one is an excellent advantage for you and your potential learners. It makes it easier to keep track of requests inside the platform and follow up!

Let’s take a look at how you could easily track a B2B inquiry:

B2B form enquiry for blog

Questions and tags:

Distribution and follow-up:

Similar surveys:

5. Course Evaluation and Feedback for Continuous Improvement

Feedback and school optimization go hand in hand. It is important to collect feedback to make informed decisions for your school’s future. Whether it’s about ameliorating your content delivery, future topic choices, or hiring instructors, feedback will help you understand the qualitative aspect of the data you can find in your Course Insights.

Questions and tags:

Distribution and follow-up:

Similar surveys:

Acting on the information collected is the key to success

It’s important to follow up on survey feedback to ensure customer satisfaction, customer engagement, customer retention, and many other aspects of your online school. This applies to all the cases we have discussed above of course.

There are several ways that you can follow up and they can all be combined.

Analyze and cross-check results regularly

Collect answers from the feedback surveys on a regular basis and consider them carefully. Is there any area that several students have marked for improvement? It’s a very good indicator for you to take action and improve on that.

To make it more specific, cross-check these results on Course Insight too. Run the survey again after a significant amount of time and compare results. Has anything changed for the better?

Follow-up personally

If surveys are not anonymous, you can also ask for further clarifications from selected students to better understand what they mean. Don’t forget to ask permission to contact your students for that reason (use the consent box to track their preferences).

Trigger personalized responses

You can create new segments depending, for example, on the star rating that students expressed. This is easily done by tagging the different responses. Then, provided that you are collecting email addresses and that you opted for collecting leads on pages, you can trigger an automation based on the stars given.

For example, for those people who gave 4 or 5 stars, you could ask them to leave a review on your Facebook page. And those who answered with just 1 or 2 stars could receive an email asking to schedule a time to talk. The aim of the talk will be to deep dive into the reasons why they gave a low score to the course.

Immediate response to new course applications

If you are running a course application survey you can set a trigger via Zapier, so that you are instantly notified and respond as quickly as possible.

Lead nurturing campaigns

When using forms for new lead capture, you can create and save segments. And then trigger a specific email sequence (set them up in MailChimp, Active Campaign, AWeber, or Convert Kit, making sure that the audiences in your school and the automated email sequences correspond), and specific offers that can be visible only to them – thanks to the page or popup visibility based on tagging.

Scheduled Reports

Especially when working with B2B clients, you may have to report to team leaders about the progress of the team members, so why not add their course review too? Provided you’re doing a great job, offering this information voluntarily will help you to get clients’ loyalty and repeated purchases.

Build a Survey that Serves Your Purpose

LearnWorlds is providing you with an industry-leading solution to gather data from your students and prospects, with no waste of time familiarizing yourself with a new tool, nor need for extra budget.

If you have a LearnWorlds school with a Pro Trainer or higher plan, you can directly put in action the multi-purpose powerful LearnWorlds Form Builder.

Take the time to explore the 16 question types and multiple file upload options to build a survey that serves your marking, course, and feedback goals. Then, automate your follow-ups and even your reports, via the tagging-per-answer option.

Get ready for eLearning evolution, with no more second-guessing the demographics of your learners, no more hypothesizing extra questions about your content, no more assuming the students liked your course.

Results from surveys can confirm or spark discussions about strategic business decisions, provide unbiased information to guide decision-making, and turn your online school into a successful and profitable business.

This Swiss army knife addition to LearnWorlds’ extensive toolkit, will enable you to enhance your online school’s learning experience, directly from your most valuable source of information; your students!

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Sara Cortellazzi - Senior Product Marketing Manager LearnWorlds
Sara Cortellazzi
Senior Product Marketing Manager at LearnWorlds

Sara is on a mission to keep up to speed the LearnWorlds' community with the latest feature releases and more. She lived and traveled all around Europe, gaining an MSc in Marketing, experience in tech, and passion for education.