Product Marketing Manager

Job overview:

Location: Limassol (Cyprus) or Chania (Greece) or Fully Remote
Position type: Full Time, Permanent
Position Level: Mid-Senior Level

What you'll do and how you'll make an impact:

We are looking for an exceptional Product Marketing Manager to lead the presentation of the LearnWorlds e-learning platform to new and existing customers, strengthening our brand and boosting activation and retention. The Product Marketing Manager will be responsible for effectively positioning our platform to different customer segments, and for crafting strong, compelling, and consistent messaging and marketing campaigns. The Product Marketing Manager has to translate our product strategy to the day-to-day tactics we need in order to achieve success in sales and marketing. Strategic insights should be combined with market research and usage data to drive the development of positioning, messaging, and programs that resonate with buyers. As the Product Marketing Manager, you will work closely with our product and marketing teams to develop campaigns and messaging that drive demand. Additionally, you will regularly collaborate with our sales team; executing programs and fine-tuning messaging in order to maximize results in our target markets. The ideal candidate should be passionate about LearnWorlds’ mission to make Online Course building available to everyone and possess strong creative as well as analytical skills. This is an important role for LearnWorlds which is enabled from top management and will be provided with all the resources necessary to achieve its goals.

Key responsibilities:

  • Work closely with the top management and product teams to understand the product roadmap & strategy and communicate it with our customers and our user community.
  • Collaborate with the product and marketing teams to develop product positioning, messaging, and core content that resonates with our target customer personas.
  • Design and implement multi-channel marketing campaigns for feature releases and presentations, driving the retention of existing customers, the acquisition of new customers, and the adoption of our product.
  • Monitor, understand and document the customer journey. Be the expert on our customers, including where they get information and the who, what, when, and why behind the decisions they make and the resources they need to drive adoption of our product.
  • Drive changes to our sales and marketing processes and messaging based on what you learn, conduct training and help sales effectively leverage those tools.
  • Conduct market research using customer feedback, interviews, win/loss analysis, surveys, online research, business process descriptions, use cases, business analysis, competitive product analysis, workflow analysis, etc. Transform this input into compelling business cases and testimonials.
  • Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.
  • Measure and report performance of all product marketing campaigns, and assess against goals (ROI and KPIs).

Experience & Qualifications you'll need to succeed:

Required
  • Proven working experience as a Product Marketer in the technology space.
  • Highly motivated, tech-savvy, and passionate about creating messaging for products and solutions.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that perform.
  • Must be a strong, creative, and persuasive writer, public speaker, and presenter, including in front of large audiences.
  • Can provide information to technical and non-technical stakeholders alike and guide them to confidently informed decisions.
  • Attention to detail and an eye for quality, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers' problems.
Nice-to-have
  • Able to work flexible hours, including outside of traditional office hours, due to our global presence.
  • A strong depth of knowledge and experience in lifecycle marketing.
  • Solid knowledge of user analytics tools (e.g., Google Analytics, Mixpanel, HotJar, etc.).
  • Solid knowledge of marketing tools such as MailChimp, AppCues, etc.
  • Experience with A/B and multivariate experiments, as well as with modeling frameworks.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • BSc/MSc degree in Marketing, Business, IT or a related field.

What You'll Get:

  • Competitive salary and bonuses.
  • A fun, energetic, and business casual work environment in either Limassol or Chania, filled with intelligent, creative, and highly skilled co-workers. The position can also be fully remote.
  • Career opportunity in a dynamic, growing SaaS business with a global clientele.
  • An opportunity to grow into a very important role within a highly competitive global online market.
  • An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential.
  • Continuous training and mentoring opportunities. Access to books, resources, training, and conferences.
  • Company Culture committed to work-life balance for each and every employee. With flexible working hours, you can enjoy a well-rounded lifestyle while comfortably balancing work, travel, loved ones, and passions.
  • Annual company retreats in Chania, Crete.

About Us

LearnWorlds is a fast-growing, innovative, e-learning company serving customers in over 60 countries. Founded in mid-2014, we are a UK company with offices in Greece and Cyprus. LearnWorlds is driven by a highly competitive team, that leads by example, with strong background in e-learning, innovation and digital technologies. We design and implement optimal digital learning experiences and help our clients satisfy their students while maximizing their profits.