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Marketing 9 MIN READ

Top 31 Online Tools You Need For Your Facebook Ads Campaigns

There is a successful recipe for tapping social media that can get you more website traffic, brand awareness, and eventually more leads, and customers.

It’s called Facebook Ads.

While your organic Facebook traffic may bring some customers to your site, the real deal-maker comes with paid advertising. According to HubSpot research, the organic traffic is declining and at some point will reach point zero, so in order to make it work, you need to supplement your efforts with paid ads.

Besides it’s no secret Facebook Ads come with a lot of benefits.

Not only do they bring faster results, but running Facebook ads is super affordable and measurable and offers immense possibilities in terms of lead generation, customer retention, and retargeting which does wonders in re-engaging your target audience.

To make it work though and make sure you are not wasting money, you will need as much help you can get.

Browse our list with the best Facebook marketing tools you can use as a course creator to launch and optimize your Facebook Ad campaigns effectively.

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Best Facebook Ad Tools for Course Creators

To help you browse the list with Facebook Ad tools better and easily find what you are looking for, this article breaks it down into different sections.

Every tool listed here can come in handy since you can use it at varying stages of your Facebook Ad campaign. From video ad creation and ad management to automating the process and editing images, in the following tools, you will find what you need.

P.S.: Here in LearnWorlds, we wrote the “The Essential Guide to Selling Online courses using Facebook Ads”. Download the ebook using the button below:

Facebook Ads Management

#1 Facebook Ads Manager

Facebook Ads Manager is the tool you need to manage all your Facebook advertising campaigns, and it is a must-have in your inventory. As an all-in-one tool, it helps you create ads, manage them by scheduling when and where you want them to run, and then tracking their performance.

With Facebook Ads Manager’s tool like the Power Editor, you get to create and duplicate ads, ad sets, and campaigns, edit your ad settings, decide on a budget, but also view and analyze metrics in customizable graphs and track many ads at once.

Discover how Facebook Ads Manager can be used to its full potential through the case studies that show examples of businesses already using it. If you are on the go, use its mobile app which is available on iOS and android.

#2 SocialPilot

SocialPilot brings everything you need in one place and comes with powerful features that several other tools offer combined.

Apart from the ability to schedule and publish social media content, collaborate with your team, and talk directly with users through its social inbox, it can boost your posts, and generate high-quality leads with a Facebook leads ad publishing capability that is integrated into its dashboard. Also, it allows you to access detailed lead ad performance reports that show what works and what doesn’t to help you improve your marketing strategy.

#3 Qwaya

Qwaya is another excellent choice for running Facebook Ads. Since it comes with a rich toolset, it gives you many options to choose from, helping you streamline your Facebook advertising campaigns. With features like ad scheduler, ad campaigns and rules, ad rotation, Google analytics tagging, targeting and ad templates, a drag-and-drop campaign organizer, split testing, and multi-product ads amongst many others, this tool sets you up for success.

#4 AdRoll

AdRoll is an e-commerce marketing platform that works as a great add-on service to your paid advertising efforts. If you want to go big on retargeting, building brand awareness, and customer loyalty, this is your tool. With AdRoll’s ‘marketing recipes’ you get to engage with your audience exactly where you need it and build strong relationships with potential customers.

What’s great about AdRoll is that it allows you to sync all the apps, marketing tools you are currently using as well as your online store – if you are using Shopify, WooCommerce, BigCommerce, Magento, or PrestaShop.

#5 Driftrock

Driftrock is lead generation software for modern marketers. This tool allows you to capture, track, and convert leads from over 20 top lead gen sources including Facebook Lead Ads, Google Lead Form Extensions for Search Ads, LinkedIn Lead Gen forms, YouTube Lead form ads, and TikTok Lead Generation Ads.

Using Driftock’s lead validation and tracking feature helps you ensure you get quality leads, while its customer automation features allow you to nurture your leads, tap into multiple customer segments to find Lookalike audiences, and automatically reduces wasted ad spend.

#6 Sendinblue

Although an email service provider, Sendiblue also has Facebook Ads capabilities. Use this tool and make it part of your Facebook Ads campaigns to complement your email marketing strategy. With Sendinblue, the remarketing process becomes easier as you can launch ads to retarget existing contacts or even reach new audiences based on your contact lists.

Automation

#7 AdEspresso

AdEspresso is a preferred Facebook Ad tool by many businesses all over the world. After having created over 10 million ads, the results it continues to bring to advertisers and brands today are amazing.

AdEspresso helps you make the process of ad creation and optimization easier and faster but it also allows you to manage your campaigns effectively, explore different audience targeting options, track results, collaborate with your team and clients, and grow your ad skills with AdEspresso University.

The tool comes with a 14-day trial which is ideal if you want to see what it can do for you before you invest in a plan.

#8 Hootsuite Ads

Hootsuite Ads promises to help you make the most of your advertising budget and gives you the real-time insights and analytics you need to better understand your audience. This tool brings your search and social ads together to manage all your ads in one place. Use it to simplify and speed up the campaign process, collaborate and share campaign reports with your team, optimize your campaigns, and more.

If you want to get an insight into Hootsuite Ads, you can request a demo.

#9 Revealbot

Revealbot offers a powerful marketing solution that allows you to scale your PPC efforts. As a leader in ad automation, this tool comes backed with features that can save you valuable time and money. This includes automated ad creation, and automation builder, post boosting and bulk creation capabilities, post ID export, ad campaign reports, slack integration, and many more.

Apart from Facebook Ads, Revealbot also has Google Ads and Snapchat Ads automation tools.

#10 AdStage

A powerful alternative you need to consider is AdStage – now TapClicks. This tool can give you valuable insights into the performance of your campaigns, giving you in-depth analysis and reports on your advertising ROI with conversion uploads, calculated metrics, and customizable dashboards. On top of that, it also offers multiple integrations that allow you to connect your favorite ad networks and web analytics to be able to work seamlessly.

Image Editing

#11 Canva

Canva is a free graphic design tool that allows you to create multiple images, graphs, posters, presentations, social media banners and posts, logos, and many more. With a dedicated social media category, the platform comes with ready-to-use templates that have the right dimensions for each social network and ad type (cover, story, post), allowing you to create your own designs and then using them as visuals for your Facebook Ads campaigns.

#12 Visme

Similar to Canva, Visme gives you the ability to create just about any type of design, including social media graphics. Creating beautiful designs with Visme is super easy and boils down to three steps. First, you choose the social graphic template you like, then you customize the social media design and add your text and images and finally you download or publish your design with one click.

#13 PicMonkey

If you want to give your Facebook Ads visuals a powerful boost, make sure you check out PicMonkey. This photo editing and design tool can help you edit photos or create attractive images that can present your brand’s identity in the best possible way. It’s perfect for building Facebook covers, posts, and ads.

Video Making

#14 Biteable

To advertise on Facebook, you need tools like Biteable which can help you create stunning videos that catch people’s attention. To use this tool, simply choose a video template that is designed to be used in a Facebook post and then add your own text and color theme. Videos can include animation, stock footage, and photos.

#15 Animoto

Animoto is another great choice when it comes to creating videos. The tool is super easy to use and you don’t need any experience to get started. Its drag-and-drop video maker makes everything possible, and then you get to customize your creation with text, different fonts, transitions, music clips, and many more.

#16 Magisto

With Magisto you can give a real boost to all your video marketing efforts. Using Magisto’s video editor makes the social video creation process fast, easy and effective. Apart from that, this tool also offers a seamlessly omnichannel video marketing distribution platform and presents insightful engagement analytics on your business videos.

Headline analyzer

#17 Coschedule

Coschedule is a marketing work management software that can help you concentrate all your marketing efforts in one place. Trusted by more than 30,000 marketers, the products it offers already prove their effectiveness. Amongst its Marketing Calendar and Marketing Suite, it also comes with a Headline Studio that can help you come up with the best headlines to use in your Facebook posts, image, and video texts to drive more traffic.

#18 Sharethrough

Sharethrough is a headline analyzer that checks how engaging your headline is. The process it follows to get your headline checked is super easy. Once you enter your headline, this tool gives you a percentage on the headline quality score (average, engagement, and impression scores), some suggestions for improvement, and tells you how strong it is in terms of establishing a human connection.

#19 Optinmonster

Optinmoster’s headline analyzer follows a three-step process: first, you submit your headline, then the tool grades your headline and offers suggestions and finally, you get to refine your headline based on those suggestions. This free tool is guaranteed to help you increase traffic, shares, and search rankings. It gives you plenty of tips on how to create the perfect headline, helping you get the most out of it.

Text proofreading, editing, optimizing

#20 Grammarly

Poor grammar and spelling mistakes may discourage people from clicking on your ads and you want to avoid that by using Grammarly. Grammarly is amongst the most popular free proofreading services in the market and comes with a free version that has basic functionalities. This tool catches upon the tiniest mistakes that the human eye sometimes misses and corrects errors early on.

#21 ProWritingAid

ProWritingAid is ideal for writers but it can also help Facebook advertisers, and business writers improve their copy. Apart from creative and academic writing, this tool helps to improve your business writing, noting down variables like customer focus score, style guide compliance, readability, and many more. ProWritingAid has a free version, but it allows up to 19 writing reports and 500 words at a time.

Post Scheduling

#22 Facebook Creator Studio

With Creator Studio, creators and publishers can manage their content, track performance, and connect meaningfully with their audience on social media platforms like Facebook and Instagram. Consider it more of a desktop hub. Creator Studio is available to anyone who manages a Page.

#23 Buffer

When launching your Facebook Ad campaigns you want all your Facebook posts to convey the same message to your target audience. To do it methodically and quickly, try out Buffer. This social media scheduling tool can help you plan out and schedule all your Facebook posts to go out at a specific time and date. You can also check the engagement of users through its analytics tools.

#24 SproutSocial

SproutSocial is another great tool that can help you understand and take advantage of the huge potential of social media. Apart from publishing and scheduling Facebook posts, it allows you to get important insights into social conversations and then tweak your ad messaging to better respond to your audience’s needs.

#25 Agorapulse

Agorapulse is the perfect tool for social media managers. That’s because it comes with an easy-to-use solution that is loaded with powerful features including a social inbox, publishing, reporting, team collaboration, and social listening capabilities. Use it to keep your social content organized and up to date when working on your Facebook advertising campaigns.

Quiz/Survey Creation

#26 Interact

Like videos, quizzes and surveys have more chances of getting people to click on your ads. If you want to try these out, Interact is the tool you need. Interact is designed to help you boost lead generation, segment your audience and bring more traffic. Choose which type of quiz you want to create – personality, scored, or assessment- then pick a template and start designing.

#27 SurveyMonkey

As a leading figure in survey creation, SurveyMonkey can help you create any type of survey easily within a few minutes. If you want to collect more detailed information from your target audience, engage with or collect feedback from your customers, assess their loyalty, or collect opinions on an event you are organizing, SurveyMonkey is the ideal tool for you.

Analytics

#28 Facebook Insights

Facebook Insights is a tool that allows you to create campaigns that can bring the best results possible. It does so by taking into account demographics, people’s hobbies and interests, and lifestyle choices to figure out what types of people are most interested in your business.

#29 Facebook Pixel

Every Facebook advertiser knows how important Facebook Pixel is. This analytics tool helps you measure the effectiveness of your advertising efforts by looking into the actions people take on your website e.g. making a purchase. Based on their behavior it creates custom audiences and gives you insights into your ad conversions.

To use Facebook Pixel, you first need to create one and install it.

#30 Hootsuite Analytics

If you are looking for a powerful set of analytics tools, no need to look any further. With Hootsuite Analytics you can create and share custom reports for your Facebook page but also analyze your performance across all your social networks. You can also use it to calculate your social media ROI and optimize your strategy for better results.

#31 Brandwatch

Brandwatch is a tool like no other. As a digital consumer intelligence platform, Brandwatch gives you access to online conversations where you can get useful insights into what people are saying about you, your brand, or your content on social media. Connect it to your Facebook page to keep up to date with consumer trends and to check how you are progressing.

Did you know?

According to Statista, Facebook is still the most popular social network in the US with almost 170 million users, followed by the company’s other properties – Instagram and Facebook Messenger. This gives course creators another reason to tap into Facebook’s amazing possibilities to promote and sell your online courses.

Ready to Run Your Facebook Ads Campaign?

Instead of solely relying on content marketing to do the heavy work, save time and invest in paid advertising. Small businesses, in particular, have a lot to gain from Facebook Ads, since they can help them increase their brand awareness and visibility.
As a course creator who wants to see actual results in your social media marketing efforts, and bringing more traffic to your online school, running Facebook Ads is the way to go.
So, which Facebook marketing tool(s) will you be using and why? Let us know!

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P.S.: Here in LearnWorlds, we wrote the “The Essential Guide to Selling Online courses using Facebook Ads”. Download the ebook using the button below:

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Content Creator at

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.