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Research shows that 70% of Internet users aren’t native English speakers, and according to Common Sense Advisory, 76% of Internet users prefer purchasing products with the information provided in their native language.
Given the evidence that customers are more likely to engage with websites in their native languages, we are excited to equip LearnWorlds course creators with a simple way to translate and display their schools in multiple languages. Welcome the native Weglot integration – your solution to making your educational content accessible for everyone.
In this article, we’re going to take a closer look at the key benefits of making your school multilingual and how Weglot, natively integrated with LearnWorlds, can make it all possible.
1. Expand Your Business To New Markets
In an era where education knows no geographical boundaries, multilingualism opens doors to the international market.
Transforming your school into a multilingual institution allows you to tap into a wider pool of potential students. By offering courses and resources in multiple languages, you make your school accessible to international students, non-native English speakers, and individuals from diverse linguistic backgrounds.
This inclusivity fosters a sense of global community and broadens your student base.
By entering the new markets, you will grow your customer base and – consequently – boost your revenue.
2. Cater to Your Learners’ From Different Locations
A customer-centric business that prioritizes the convenience and preferences of its learners holds the most tremendous potential for growth and success. Proactively delivering content in your customers’ preferred language can profoundly enhance your brand image and boost customer trust.
Your learners will feel acknowledged and appreciated when they are able to consume content in their native language. As your students will be able to understand and process the information better, they are more likely to convert and become long-time loyal customers.
💡 Weglot guarantees a smooth customer experience for all learners regardless of their location by translating all essential conversion elements into their language. This includes lead generation forms and pop-ups, ensuring a seamless experience at every step.
3. Create an Inclusive Learning Experience
A multilingual school sends a powerful message to prospective students and the academic community. It demonstrates your commitment to diversity, inclusivity, and a forward-thinking approach to education. This, in turn, enhances your school’s reputation and makes it more appealing to those seeking a progressive and globally oriented educational experience.
Don’t make your learners feel excluded just because they don’t speak your language. Be the type of educator who strives to create a learning environment that ensures equal opportunities for all.
💡 All the new content you’re adding to your pages is going to be detected and translated automatically. Weglot ensures a consistent learning experience where not a single piece of information is left untranslated.
4. Boost Your Sales And Conversion Rates
Your school’s website is an anchor of your business and holds a prominent position in your marketing strategy. In terms of cost and reach, your website is the most cost-efficient and effective way of advertising and marketing your courses. You have the power to showcase your courses and captivate visitors with compelling content that ignites their curiosity and encourages them to delve deeper into your offerings.
Foreign users who can’t understand your website content have no reason to engage. By making your website multilingual, you will decrease your bounce rate since visitors will quickly understand the value of your training program and will stay to explore more. When customers can understand your offering, they are more likely to consider signing up for your courses.
The decrease in the bounce rate will positively influence your conversion rate. The visitors you attract to your website will feel confident that they are fully aware of what they’re purchasing and will more likely convert into paying customers.
5. Stand Out From The Competition
In today’s competitive market, where users have dozens of online schools to choose from, you need to be special and unique to stand out from the crowd. Become a customer-centric course provider that offers a cross-border education without limits.
Making your school multilingual is a strategic move that can set you apart in a competitive market.
Even if you have good rankings, visibility, and exposure, you can still lose potential customers if you fail to connect and communicate with them. Not presenting your content in multiple languages can be one of the primary reasons why users leave your site and switch to competitors.
By catering to learners from different locations, you can truly provide a global education that resonates with a broad and diverse audience, setting your school apart in the competitive market.
💁 Get a step-by-step guide on setting up your Weglot integration in our support article
Make a Global Impact with Your Online Academy
As the world becomes more interconnected, embracing multilingualism is not just a choice but a necessity for educators seeking to make a global impact.
With a powerful tool like Weglot that you can seamlessly connect with your LearnWorlds school, you hold the power to create a brighter future for your school and its students, where every learner feels welcomed and included.
So, why wait? Integrate with Weglot today to go global, reach new audiences, and create a truly inclusive and multilingual e-learning experience.
Lizaveta Skrobat
Liz is a product marketer with in-depth expertise in product, PaaS, and SaaS marketing. She is adept at a product-centric approach focused on delivering value for customers. Besides helping course creators succeed, she’s passionate about skiing, cooking, and literature.
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