Customer Education
How to build a customer education program from start to finish
When it comes to attracting, engaging, and retaining customers, customer education stands out as one of the most effective and long-term solutions. By integrating a customer education program…
Course Selling & Marketing
Pricing strategies for your online courses – 2026 guide
Setting the right price tag on your products can be quite challenging. Even more so is how to price an online course or a service. However, there is…
eLearning Strategies
What is blended learning? Why it matters and how to apply it
Blended learning is an educational approach that combines traditional teaching methods (eg inside the classroom) with online teaching methods through a series of online educational materials and interactive…
L&D Strategies
Employee training and development: A step-by-step guide to doing it right
I’ve been writing employee and retention content for employers for three years now, and I sift through a ton of research to keep that content sharp. After all…
Course Selling & Marketing
How to prepare your business for Black Friday: A complete guide
Black Friday shopping is the perfect time to put your business out there using the most innovative offers and partnerships you can think of. In the past, I’ve…
L&D Strategies
Design a training program: How to boost employee performance with elearning
Employee training programs are one of the top benefits modern employers offer. In fact, 8 out of 10 employers [1] provide formal education either to upskill their employees…
Business Growth
Future-proof your financial business with employee upskilling programs
According to the Future of Jobs report 2025 [1], developing technology skills is increasing in importance in the financial sector. The rising consumer expectations and unprecedented integration of…
Course Selling & Marketing
Prepare your online school for Black Friday: A step-by-step guide
The holiday shopping season is approaching, and with it comes one of the biggest opportunities of the year, Black Friday. It’s the moment when small businesses, course creators,…
Business Growth
How to ensure a GDPR-compliant LMS: A practical 6-step guide
In a world where data privacy is becoming increasingly important, the General Data Protection Regulation (GDPR) arrived in 2018 to provide much-needed peace of mind to people concerned…
Course Selling & Marketing
How to create a high-converting online course landing page: Examples and proven tips
Creating a course landing page isn’t just about putting your product or service online. It’s about making a connection—showing your target audience why your course matters, what benefits…
Course Selling & Marketing
Is selling online courses profitable in 2026?
If you’ve ever wondered how much money you can make selling online courses, you’re not alone. With thousands of creators launching educational content every year, the question isn’t…