Saying ‘Thank You’ matters. Whether you say it to your boss, your colleagues, your wife, your kids, your friends, your existing or prospective clients, it’s a gesture of gratitude. Now, who wants to be impolite? As an online instructor, you need to grasp every opportunity you have to tell your clients how thankful you are …
Just like every person is different, your online course should be different to all the others in the market. What makes it unique to the eyes of others is what draws people in… As part of the process of evaluating your course, you need to ask yourself an important question: ‘How can I add more …
Long gone are the days where people were happy with just a quick read through the newspaper. Today, most people spend many hours a day browsing the web, using social media to communicate with friends, read global news and share their own. Instagram, one of the most widely used social media channels, has more than …
A picture is worth a thousand words. It may sound cliché but especially in this day and age we totally get the truth of this statement. You cannot expect to reach your customers and sell your courses simply through your marketing copy, no matter how great it is. You have to show them something, show …
Keeping an eye on trends is a vital part of the e-learning development. Reports on ‘what’s popular’ helps wanna-be instructors and entrepreneurs find their own subject niche and explore their potential reach before they launch their online project. Recent reports carried out by the MIT’s own Technology Review, explore various trends on courses that reveal …
The market for online courses is big and profitable and it’s growing fast with the ever increasing demands of the knowledge driven economy. The global interest in lifelong learning and the development of professional skills has pushed the knowledge economy one step further. According to a 2017 industry report, the Global E-learning Market is expected …
Visual content makes all the difference in a site’s appearance. It’s like the cherry on the cake. Images, videos, infographics and other media-related material are amongst the most important elements your site should include. The best way to ‘decorate’ and customize the way your online academy looks, is through stock photography. But what exactly is …
Delivering a course is like telling a story. As every good story-teller knows, a great narration creates anticipation and sparks the interest in the readers. The more effective story-teller you are, the better you will manage to guide and encourage people to follow you whilst getting on-board your learning journey. As a teacher/learning instructor, sometimes …
