Move from Local to Global via online results in 40,000 students in under a year
100%
ROI Reached
The challenge:
School of Calisthenics wanted to move its existing face-to-face academy online and was looking for that all-in-one course platform to help them make a difference in the fitness world.
59
Courses Created
The solution:
LearnWorlds stood out as the best solution rising above the competition because it offered the exact set of tools, features, and capabilities the team wanted.
60,000+
Users
The results:
With the help of LearnWorlds, the content creation process took place efficiently and quickly, and within just a month of launch, the School of Calisthenics reached over 25,000 registrations.
School of Calisthenics
School of Calisthenics is a school that aims to help people move better, get superhuman strength, and have more fun with bodyweight training through Calisthenics, one of the most effective ways to move better and get strong, with challenge, longevity, and happiness being its core values.
INDUSTRY: Fitness
HQ: Nottingham, United Kingdom
PROJECT DURATION: 4.5 Years
The Move From Offline to Online
Serving a Bigger Audience of Learners
When the school was operating as a side project offline, learners kept asking whether training was available online. As demand grew, the team started gathering resources like PDF documents, but then it saw it was time to offer a better service by upgrading its offerings with courses.
Making Calisthenics Accessible to All
Making the training content super simple, engaging, and accessible for people was the ultimate goal for the School of Calisthenics. Taking the business online meant reaching its target audience more effectively. The plan was to find an online platform to launch their product, refine their content, and then scale the project as they go.
Unlocking Unlimited Growth & Potential
Digital Content Fuels Academy's Success
With a well-established online presence, the sky is not the limit for the School of Calisthenics. After implementing a subscription-based model to sell their courses and tweaking their content to become more marketable, the academy reached explosive growth and hit the impressive milestone of 40,000 users.
Tim Stevenson
Co-founder of The School of Calisthenics
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