Senior Brand Copywriter (Europe Remote)

Learning is the only human superpower. It’s a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage.

LearnWorlds’ vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives and cultivating a brighter, more resilient future for everyone.

Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations. 

We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success.

Our cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.9000 customers in more than 140 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol.

About the role

Are you passionate about creating inspiring headlines, copies and everything else that can be put into words? Do you impress not only with catchy texts, but also with surprising ideas? If you love shaping up a brand and telling its story to the world, this role is for you!

We are looking for a Senior Brand Copywriter who will be pivotal in crafting compelling narratives and messaging strategies that resonate with our diverse customer base. This role requires a strategic thinker with a passion for storytelling and a deep understanding of digital marketing to help elevate our brand’s presence.

The ideal candidate will feel at home in the world of education and will work at the crossroads of art, by incorporating emotion and science in messaging, keeping close track of KPIs and adjusting to them accordingly.

As this is a largely creative position, we would appreciate it if you could share samples of your work, links to your best texts, and/or a portfolio of content along with your application.

Responsibilities

• Assist the Brand Marketing & Community team in crafting and developing the brand voice & messaging: Develop guidelines, style guides, and training processes to ensure that all departments are following brand standards & tone of voice.
• Develop and refine the LearnWorlds story: Craft, maintain, and evolve our brand narratives, ensuring they are compelling and aligned with our business goals.
• Lead brand language initiatives: Establish and guide the brand’s voice across all content and communications, ensuring consistency across all touchpoints.
• Mentorship and leadership: Act as a mentor to junior copywriters and other content creators, guiding them in best practices and helping to elevate their work.
• Conversion Copywriting: Raise the bar continually for writing SEO-friendly fresh persuasive copy that connects with a desired audience and drives action. 
• Interpret copywriting briefs and project requirements into messaging
• Audit and refine existing web copy, identifying opportunities to improve clarity, storytelling, and tone of the site.
• Mastery across channels: Create, review/proofread website copy, landing pages, paid advertising copy, email sequences, blasts, newsletters, presentations, product descriptions, tag lines, social media content, and video scripts. Contribute to articles for our blog or third-party websites. Conduct high-quality content research and interviews.
• Deep Product Knowledge: understanding of the SaaS product itself. Translate complex features into clear language
• Persona-driven content creation: Generate innovative and persuasive copy for a variety of campaigns across multiple platforms, tailored to meet the needs and speak directly to our customer personas.
• Cross-departmental collaboration: collaborate with designers, project managers, and marketers on multiple projects
• Performance analysis: Regularly analyze and report on the impact of copy and campaigns, using data to improve future messaging strategies.
• Content optimization: Use SEO principles to maximize copy’s reach and ensure content is optimized for search engines and conversion.
• Maintain up-to-date knowledge of copywriting trends and e-learning industry.
• Audit content and update copy
• Coordinate with marketing and design teams to illustrate copy

Requirements

• Minimum of 5 years of copywriting experience, with a focus on brand storytelling and digital content strategy.

• Strong portfolio demonstrating high-caliber writing skills in English and the ability to generate persuasive copy across various formats.
• Experience creating, maintaining, and/or revising brand style guides.
• Bachelor’s degree in Marketing, English, Journalism, Communications, or related field.
• Proven work experience as a copywriter in SaaS company or ad agency.
• Proven results with A/B or multivariate copy testing
• Successful conversion copywriter and experienced in providing copy for performance campaigns
• Ability to define and incorporate target audience demographics: be adept at varying the voice, style, and other characteristics of messaging based on the industry, persona and marketing channel it’s being executed on.
• A strategic thinker with a curious perspective – the kind of person who finds the better way amid established norms
• An independent voice who utilizes team dynamics – you offer help where you have expertise and seek help where you don’t
• Excellent understanding of SEO, content categorization, and structure, content development, distribution, and measurement.
• Strong research skills along with creativity
• Always a collaborative spirit with exceptional communication and organizational skills.

Nice to have:

• Experience in the e-learning or educational technology industry is a plus.
• Ability to work in a fast-paced, changing environment.
• Strong analytical skills and data-driven thinking.
• Working knowledge of Clearscope and Ahrefs is a huge plus

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow’s e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats (see the video of our latest retreat).