The Essential Guide to Selling Online courses using Facebook Ads

Social media engage billions of people and is a great source of potential customers to tap into. We break down the most powerful tool of Facebook Advertising - Remarketing - which will help you turn visitors into customers!

What's Inside?

Facebook Ads is a well-known remarketing technique worth trying out, as it will help you reach your business goals in terms of increasing sales, building brand awareness, and generating prospect customers.
In this ebook, you'll learn everything you need to know about Facebook remarketing and how to create great Facebook ads with Facebook Pixel.

Who is This for?

Online course creators who want to learn everything about remarketing through Facebook, the power of Facebook Pixel, how to install and setup Facebook Pixel, how to grow lookalike audiences, how to set up a remarketing campaign, how to create eye-catching ad formats, what metrics to measure, and how to connect Facebook Ads with their LearnWorlds-powered school.


A detailed breakdown of what's inside
  • Chapter 1
    What is retargeting?
    We begin by explaining how retargeting works- an advanced form of online advertising that can anonymously 'follow' your audience all over the Web.
  • Chapter 2
    How does retargeting work?
    We explain the technology behind this marketing technique.
  • Chapter 3
    How to implement retargeting campaigns with Facebook
    We explain how Facebook Pixel helps you track movements of visitors who are simultaneously logged into their Facebook account.
  • Chapter 4
    Custom conversions
    We explain the kind of conversions you are able to see through Facebook Pixel.
  • Chapter 5
    Setting up your Facebook Pixel
    We guide you step by step on how to setup your Facebook Pixel.
  • Chapter 6
    Is my Facebook Pixel working on my site?
    We show you how to be sure if your Facebook Pixel is installed correctly.
  • Chapter 7
    Setting up a retargeting campaign
    We showcase you how to start a retargeting campaign using Facebook Pixel.
  • Chapter 8
    Boost brand awareness with eye-catching ad formats
    We show you different options in Facebook ads creation.
  • Chapter 9
    Using Lookalike Audiences to reach troves of new potential customers
    We describe one of the most powerful features of Facebook advertising.
  • Chapter 10
    What metrics should I measure?
    We list the most important metrics that will help you optimize your ads without sacrificing any results.

The authors

The book is brought to you by the LearnWorlds Business Development Team.
Panos Siozos

Panos Siozos, PhD

Panos Siozos is the CEO and Co-Founder of LearnWorlds. He holds a PhD in Educational Technology and has worked extensively as a computer science educator, software engineer, IT manager and researcher in many EU funded research projects.
Nick Malekos

Nick Malekos

Nick Malekos is the head Growth Marketer of LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry that doubles as a youth trainer and volunteers’ coordinator in his free time.

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