The Essential Guide to Selling Online courses using Facebook Ads
Social media engage billions of people and is a great source of potential customers to tap into. We break down the most powerful tool of Facebook Advertising - Remarketing - which will help you turn visitors into customers!
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29 PAGES
What's Inside?
Facebook Ads is a well-known remarketing technique worth trying out, as it will help you reach your business goals in terms of increasing sales, building brand awareness, and generating prospect customers.
In this ebook, you'll learn everything you need to know about Facebook remarketing and how to create great Facebook ads with Facebook Pixel.
Who is This for?
Online course creators who want to learn everything about remarketing through Facebook, the power of Facebook Pixel, how to install and setup Facebook Pixel, how to grow lookalike audiences, how to set up a remarketing campaign, how to create eye-catching ad formats, what metrics to measure, and how to connect Facebook Ads with their LearnWorlds-powered school.
Contents
A detailed breakdown of what's inside
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Chapter 1What is retargeting?We begin by explaining how retargeting works- an advanced form of online advertising that can anonymously 'follow' your audience all over the Web.
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Chapter 2How does retargeting work?We explain the technology behind this marketing technique.
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Chapter 3How to implement retargeting campaigns with FacebookWe explain how Facebook Pixel helps you track movements of visitors who are simultaneously logged into their Facebook account.
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Chapter 4Custom conversionsWe explain the kind of conversions you are able to see through Facebook Pixel.
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Chapter 5Setting up your Facebook PixelWe guide you step by step on how to setup your Facebook Pixel.
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Chapter 6Is my Facebook Pixel working on my site?We show you how to be sure if your Facebook Pixel is installed correctly.
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Chapter 7Setting up a retargeting campaignWe showcase you how to start a retargeting campaign using Facebook Pixel.
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Chapter 8Boost brand awareness with eye-catching ad formatsWe show you different options in Facebook ads creation.
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Chapter 9Using Lookalike Audiences to reach troves of new potential customersWe describe one of the most powerful features of Facebook advertising.
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Chapter 10What metrics should I measure?We list the most important metrics that will help you optimize your ads without sacrificing any results.
The authors
The book is brought to you by the LearnWorlds Business Development Team.
Panos Siozos, PhD
Panos Siozos is the CEO and Co-Founder of LearnWorlds. He holds a PhD in Educational Technology and has worked extensively as a computer science educator, software engineer, IT manager and researcher in many EU funded research projects.
