The Essential Guide to Selling Online courses using Facebook Ads

Social media engage billions of people and is a great source of potential customers to tap into. We break down the most powerful tool of Facebook Advertising - Remarketing - which will help you turn visitors into customers!

What's Inside?

When you are just starting to sell your online courses, it can be very intimidating, even scary. You might not know where to begin. There are so many things you could try but where to start? Remarketing is what will help you reach those business goals, whether you’re trying to increase sales and leads or build brand awareness. And what is the best tool for remarketing than using a powerful Social Media tool-Facebook advertisements!

Facebook Ads is a well-known remarketing technique we suggest you try immediately! This e-book explains to you everything you need to know about facebook remarketing and how to use Facebook Pixel to create great Facebook Ads. People who check out your site will start to see your ads while reading an article, listening to music, or browsing other websites online. Your advertisements will remind them of all the exciting courses you have to offer, your promotions, discounts, and coupons on your courses, and also your upsells and cross-sells.

This book is for school owners who want to learn:

  • How remarketing works.
  • Why Facebook Pixel is so powerful.
  • How to install and setup Facebook Pixel-every step.
  • How to grow lookalike audiences.
  • How to set up a remarketing campaign.
  • How to create eye-catching ad formats.
  • What metrics to measure.
  • How to connect Facebook Ads with their LearnWorlds-powered school.

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A detailed breakdown of what's inside
  1. Chapter 1

    What is retargeting?

    We begin by explaining how retargeting works- an advanced form of online advertising that can anonymously 'follow' your audience all over the Web.
  2. Chapter 2

    How does retargeting work?

    We explain the technology behind this marketing technique.
  3. Chapter 3

    How to implement retargeting campaigns with Facebook

    In this paragraph we explain how Facebook Pixel-a facebook tool-helps you track movements of visitors who are simultaneously logged into their Facebook account.
  4. Chapter 4

    Custom conversions

    We explain the kind of conversions you are able to see through Facebook Pixel.
  5. Chapter 5

    Setting up your Facebook Pixel

    In this paragraph we guide you step by step on how to setup your Facebook Pixel.
  6. Chapter 6

    Is my Facebook Pixel working on my site?

    We show you how to be sure if your Facebook Pixel is installed correctly.
  7. Chapter 7

    Setting up a retargeting campaign

    We showcase you how to start a retargeting campaign using Facebook Pixel.
  8. Chapter 8

    Boost brand awareness with eye-catching ad formats

    We show you different options in Facebook ads creation.
  9. Chapter 9

    Using Lookalike Audiences to reach troves of new potential customers

    We describe one of the most powerful features of Facebook advertising.
  10. Chapter 10

    What metrics should I measure?

    We list the most important metrics that will help you optimize your ads without sacrificing any results.

The authors

The book is brought to you by the LearnWorlds Business Development Team.
Panos Siozos

Panos Siozos, PhD

Panos Siozos is the CEO and Co-Founder of LearnWorlds. He holds a PhD in Educational Technology and has worked extensively as a computer science educator, software engineer, IT manager and researcher in many EU funded research projects.
Nick Malekos

Nick Malekos

Nick Malekos is the head Growth Marketer of LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry that doubles as a youth trainer and volunteers’ coordinator in his free time.

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