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Selling more online courses with Pinterest

| March 1, 2017 | 5 min read
Marketing

Pinterest is one of the fastest growing social sites in history, and works as an amazingly simple way to get your product in front of millions of eyes. Every product or brand has a story to tell and visual content can help you tell it.

Online courses are no different. Especially courses around food, arts & crafts, DIY, lifestyle, coaching, etc. which can have great visuals. Sharing your story with Pinterest’s engaged and active audience with compelling pictures is a great place to start. This article will help you steer your school all the way to the top with a few and simple, yet at the same time, effective tips.

1. It All Starts With Your Profile.

One of the most essential steps you need to follow is to tailor your profile page so as to attract as many visitors and potential customers (qualified leads) as possible. In particular your profile bio should communicate:

Another aspect of your profile you need to consider is the way you create boards in order to promote your courses. They should be designed so that they communicate the nature of your courses as well as your expertise. A good tip is to use popular keywords when you name your boards. With such an emphasis on the visual impact, it should be clear that your images are the cornerstone of any pin you share.

2. A penny for their thoughts.

Given the fact that your courses themselves are not physical objects that potential customers can pick up and examine, you need to provide social proof that you are a trustworthy authority on your topic. Regarding the source of your testimonials, they can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc. Apart from demonstrating your school and courses, it is crucial that you also give visitors the option to get exposed to other clients’ experience and thoughts on what you have offered them:

3. Time is of the essence.

It is one thing to create an amazing pin, but it is a whole different ballgame to get your pin to be seen and shared. What you need to do is follow an engagement optimization direction. The way to achieve that is by examining your target audience’s habits so as to find out the most optimal posting times. In general, keep in mind that the best times to post are 2PM – 4PM EST and 8PM – 1AM EST and also note that Saturday morning is the best period of time. Too much pinning happening on a lazy Saturday morning:)

4. Rich Pins.

Rich Pins are full of valuable, traffic-generating information and the best direct strategy for growing your sales in the Pinterest sphere. With Rich Pins, you can get real-time information automatically updated on your pins and more ways to direct people to your Learnworlds school because your site will be linked to your Rich Pins.

Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin.There are five different types of Rich Pins: movie, recipe, article, product, and place, all fully loaded with their own set of valuable features that will boost your engagement and direct traffic to your site. “Article” pins are also valuable in that they can promote your blog posts and direct Pinterest users to your blog.

Article pins come with a larger title with your brand’s logo, a description, and a call-to-action at the bottom with a direct link to your original site. The gist is that you can create special board cards with Rich Pins to promote your product. This is compatible with the Learnworlds interface so you can have visitors click on your Rich Pin and get them redirected to the course’s sales page within your school. In case you are wondering “How do I integrate Rich Pins?” then worry no more because here is a tutorial just for you.

Keep in mind that Rich Pins need to be checked and validated by Pinterest which can take a couple of days. But do not despair, it is more than worth waiting for so you can sell your amazing courses in no time. Just keep in mind to submit your Rich Pins for approval a few days before your next course launch.

5. Raise Awareness – Engagement – Traffic for your product.

You can also use Promoted Pins which are just like regular Pins, only you pay to have them seen by more people. Promoted Pins are Pinterest’s native ad units that perform just as well, if not better, than organic Pins, helping people discover and save ideas. When you reserve premium inventory on Pinterest, you get access to top placements, desired audience targets, more creative ad units and the greatest reach—all when it counts the most. According to Pinterest’s own data, Promoted Pins created a 40% greater awareness of new products and 50% higher purchase intent. You can find out more about Promoted Pins in Pinterests official page for “Promoted Pins”.

Happy pinning everybody! ❤️️

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Customer Support Specialist at

Joey Tsouvalas is a Customer Support Specialist for the LearnWorlds team. He has a Bachelor's in English Language Teaching from the University of Greenwich and loves to communicate with people of various cultural backgrounds. He values respect and patience when it comes to dealing with both learners and teachers.

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