From crisis to €103K: Making mobile learning work in a month
How Dr. Ludidi brought his method to the mobile app, connecting free learning with paid programs and coaching.
~€103K
Campaign turnover in 30 days
1,500
Total app users
500
Paid app users
The challenge
After losing two major corporate clients, Dr. Ludidi still had 35 managers to coach and no coaching team left to support delivery.
The solution
His four-pillar method became structured programs in a branded app, with push reminders, assignments and program communities supporting learners alongside personal coaching.
The results
A mobile audience of around 1,500 users, including 500 paid users; a €103K coaching campaign; and learning content reused across individual and corporate offers.
About Dr. Ludidi
Dr. Ludidi is a nutrition scientist with a PhD in gut health, an author and a coach. His mission is to make health science accessible through practical guidance people can use in daily life.
The Dr. Ludidi method is built on four pillars: rhythm, food, movement and rest. His work spans books, media, coaching and corporate health programs.
INDUSTRY: Health, wellbeing and coaching
HQ: Netherlands
USE CASE: B2C courses and coaching; corporate health programmes
THE CHALLENGE
A coaching business at a breaking point
In 2023, Dr. Ludidi lost two of his largest corporate clients in less than a month. He still had a prepaid program for 35 company managers to deliver, but the income had been spent and his coaching team was gone.
He needed to fulfill that commitment himself. The method had to reach every participant through structured learning, with personal guidance added where it was needed.
THE SOLUTION & RESULTS
His method, in every learner’s pocket
LearnWorlds brought together interactive video, learner communication, his own branding and a mobile app. With only four to five weeks left in the delivery window, his app went live in approximately three weeks.
His four pillars of rhythm, food, movement and rest became structured programs that learners could access on their phones. He coached all 35 managers himself, then ran the core method and fasting online programs for men and women at the same time.
He continued building and testing modules himself, keeping control of the method and the experience learners worked through. His own app-store presence also made the mobile experience an extension of the Dr. Ludidi brand.
“I’m right there in your pocket.”
Ph.D nutrition scientist, Chief Science Officer, private coach
The Dr. Ludidi academy: From free learning to coaching
Free learning and introductory programmes
Social media content introduced his offers and prompted enquiries through email, phone and direct messages. Free courses gave interested people a way to try his method in the app before committing to a paid programme.
Self-serve programmes and coaching
His offer spans self-serve programs, group coaching and one-to-one coaching. Learners can follow the core method and fasting programs through the app, with different levels of personal guidance built around the same learning content.
How LearnWorlds brings his method to mobile
Dr. Ludidi uses the app as a branded home for his teaching method, with automated follow-up and program-specific support around the learning.
Branded learning with visible next steps
His app brings free resources and paid programmes into one branded catalogue, with a guest-facing Discover screen.
- Search and featured course cards
- A Continue Learning shortcut
- Shop & Educate content with offers for fuller routines and one-to-one consultations
Learning and coaching offers stay visible in the same experience.
Push notifications for consistent participation
Monday-morning and Friday-evening pushes reinforce the habits he teaches. LearnWorlds automations add course-specific follow-up:
- Push notifications after enrolment
- Push and email prompts after course inactivity
- Welcome emails when learners join a course
Reminders can follow learner activity without sending each message manually.
Personal coaching, informed by learner activity
LearnWorlds gives Dr. Ludidi visibility into learner participation through:
- Assignments completed in the app
- Back-end review of submitted work
- Time spent on programme sections
He is also beginning to use mobile inbox messages to enable communication with and between the learners.
The same content supports self-serve programmes, group coaching and one-to-one guidance.
THE RESULT
A repeatable learning offer
Free content introduced the method, paid programmes offered a next step, and coaching added personal support. Social media created interest, while the app gave people a place to keep learning and discover further offers.
Delivery behind the app also became repeatable. Payment could trigger enrollment into the right programme and a welcome email. Enrolment rules add learners to private spaces, while inactivity rules trigger push or email prompts.
Building on the model: One method, multiple audiences
Individual programs
The core method and fasting programs gave individual learners structured ways to work on their health habits.
One-to-one coaching
Online coaching added personal guidance to the method and created higher-priced offers.
Group coaching
Programs could support groups while retaining the same underlying learning content and method.
Corporate programs
The business returned to corporate work using the same protocols and courses, adapted to each client’s branding and needs.
Make mobile learning work for your business
Dr. Ludidi translated his coaching method into mobile app programs, connected free learning with paid offers, and used push reminders and community to stay present in learners’ daily lives. LearnWorlds supported that customer experience alongside the coaching and corporate delivery behind it.