Customer Education

11 Benefits of Customer Training That Drive Business Growth

Androniki Koumadoraki Content Writer LearnWorlds
8 min

A recent Salesforce report reveals that “80% of customers say the experience a company provides is as important as its products and services.” Consistency, efficiency, and a human touch form the recipe for a positive experience that wins customer loyalty.

Is it really any surprise?

By helping your customers understand and use your products and services better, you can significantly enhance customer experience, boost satisfaction, build loyalty, and strengthen your relationships with them.

Industries like tech, SaaS, and consumer electronics are often at the forefront of offering great customer education programs. These range from personalized onboarding and interactive tutorials to chatbots and on-demand resources.

As businesses keep growing and evolving, investing in customer education becomes a must for long-term success.

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What Can Your Business Achieve Through Customer Training?

Customer education and business growth often go hand in hand. Let’s break it down and see how exactly deploying customer training helps you grow your business!

1

Improve feature adoption

Deploying a customer education program will help customers discover and learn how to use more product features, therefore maximizing the value they get out of your product. Here’s how it happens:

2

Minimize time to value

A structured customer onboarding program helps new users set up your product (if needed) and start utilizing it with confidence faster.

3

Prevent early customer churn

Early customer churn happens due to a lack of customer onboarding, insufficient product understanding, unmet expectations, poor customer support, and a failure to demonstrate product value quickly.

These issues lead to frustration, dissatisfaction, and ultimately, customers discontinuing the use of the product or service.

4

Lower customer support costs (while improving quality!)

Customer education helps you reduce the number of customer support agents and take a load of work off their shoulders. Your team works more efficiently and meaningfully!

5

Shorten sales cycle & boost sales

Offer one more convincing argument to sales team members to seal the deal by showcasing an up-to-date customer training academy.

6

Reduce customer acquisition cost

Customer training can also lower Customer Acquisition Costs (CAC) for your company.

7

Increase customer lifetime value (CLV)

Providing continuous education and support strengthens the trust and bond between the customer and the brand, leading to a long-lasting relationship that benefits both sides.

8

Improve CSAT & NPS

Customer Satisfaction (CSAT) and Net Promoter Score (NPS) are key business metrics that signal the future financial health of your business. If they drop, this is a surefire sign that you need to deploy customer training. In any case, it’s best to act proactively and keep them high with your customer training program.

9

Boost customer retention

One of the most important KPIs for a business, customer retention is closely linked to business growth. Customer training improves the customer experience end-to-end and during multiple stages in the customer journey, therefore building a solid foundation for long-term customer relationships and increasing customer retention rates.

10

Enhance your brand image

Customer education can be used as a great marketing tool that increases exposure to your brand and helps establish a consistent, positive brand image.

11

Create an additional revenue stream

Last but not least, you can choose to sell your training courses and further boost your bottom line. Here are a few ways you can do that:

Quick Implementation Strategies

So, how can you implement product training for customers? These are the most common implementation strategies that maximize efficiency and accessibility.

💁 Using a Learning Management System (LMS) can meet your training needs and significantly optimize your training efforts. It offers diverse content formats, enables seamless management of eLearning and live training sessions from one platform, and supports integrations, allowing for further customization and eliminating the need for multiple tools.

An LMS also includes functionalities like feedback mechanisms, assessments, a certificate builder, and robust reporting, plus features like gamification and quizzes to boost learner engagement and achieve deep product knowledge.

Additionally, you can launch a mobile app for added convenience, ensuring customers can access training anytime, anywhere. This centralized approach helps you deploy an effective, interactive training program efficiently that helps customers build the competencies they need to use your product.

Are You Ready to Reap the Benefits of Customer Training?

Wrapping up, it’s clear that customer education is one of the most effective initiatives to meet your customers’ needs and boost your bottom line. It is a real game-changer for any business. From improving feature adoption and reducing support costs to boosting sales and enhancing your brand image, the benefits are undeniable.

Educated customers are happier, more loyal, and more likely to become advocates for your brand. They get the most out of your products and services, which means they stick around longer and contribute more to your bottom line.

Investing in customer education is not just about helping your customers; it’s about driving your business forward. So, are you ready to start reaping these benefits?

If you’re looking for the best platform to implement customer education, employee training, or partner enablement look no further than LearnWorlds. It offers a comprehensive suite of tools, including interactive video, assessments, certificate & survey builder, customizable website builder, eCommerce capabilities, white-label mobile app, and robust analytics to help you create engaging and effective training programs.

Trusted by top brands, LearnWorlds ensures your customers get the best learning experience, driving better results for your business!

Try LearnWorlds now with a 30-day free trial.

15,000+ brands trust LearnWorlds to train their people, partners & customers.
Start a FREE Trial

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Androniki Koumadoraki Content Writer LearnWorlds
Androniki Koumadoraki

Androniki is a Content Writer at LearnWorlds sharing Instructional Design and marketing tips. With solid experience in B2B writing and technical translation, she is passionate about learning and spreading knowledge. She is also an aspiring yogi, a book nerd, and a talented transponster.