Introducing: Page Funnels to Drive Your Conversions Forward

Not every visitor becomes a lead, not every lead becomes a customer, and not every customer stays forever. But in a world where sales are all about numbers, you can turn more visitors into leads, more leads into customers, and more customers into loyal advocates.

Page Funnels are here to automate all steps of the conversion process, from capturing a lead to turning them into customers, so that you won’t have to worry about your buyer’s journey, and focus instead on bringing more leads and customers in.

This latest addition to LearnWorlds’ marketing tools is an extra building block that enhances the already existing ones. With this new feature, LearnWorlds offers a comprehensive solution for creating a top-notch learning environment and equips you with all the necessary tools to boost your business profitability.

How Page Funnels Help You Boost Conversions

What makes a funnel one of the most popular marketing tools for increasing conversions is that it gives you better visibility on how your buyers interact with your website while enabling you to monitor which steps of their journey perform better.

A sneak peek into your buyer’s journey

All your marketing efforts are about bringing more qualified traffic to your website, so you can increase brand awareness, get more leads, and close more sales. However, a buyer’s journey is more complicated than simply landing on a page and clicking the purchase button. Funnels help you map out how your visitors interact with your website, enabling you to enhance their experience and drive conversions forward.

Measure conversions to each step

As your visitors are browsing through your website, their number will naturally narrow down. The ones that won’t lose interest are the ones that are closer to paying for your online course or signing up for your newsletter. Funnels help you monitor where your visitors drop off during their journey so you can identify areas of improvement and present your offering in a more attractive way.

Manage more leads

Increasing sales requires you to handle large volumes of leads. By setting up funnels that automatically take leads from one step to the next you save tons of time from manually managing the conversion process. Funnels will filter out non-targeted traffic, ensuring that only your best buyers are reaching the checkout. This allows you to focus your efforts on bringing more leads into your funnel and ultimately boosting your sales.

Build better marketing campaigns

If you think that funnels are only about closing more sales, then you might be missing 50% of their value. No matter how sophisticated a funnel is or not, it can give a wealth of information about the leads that are entering your website, so you can evaluate the success of your marketing campaigns. Use your funnel as a series of touchpoints with your audience and get to know them better.

Improve customer retention

First impressions count. No matter how mind-blowing your course is, a frustrating or overwhelming buying experience can easily offset a great product. By keeping your sales funnel streamlined and tidy you can provide a smooth experience for your buyers so that they won’t have any reason to turn to your competitors. Sales funnels enable you to personalize the buying experience and make the first impression more engaging.

Getting Started with LearnWorlds Page Funnels

Creating page funnels with LearnWorlds is quite easy and straightforward. All you have to do is choose the funnel type that works best for you, pick a template, and then edit each funnel step as you wish. You can leverage the power of LearnWorlds Site Builder and Form Builder to change text, images, widgets, or even follow-up forms. Basically, any element that would make your funnel more engaging and profitable. Let’s now see how to get started:

• In your LearnWorlds account, visit the Site Builder.
• Find Funnels under Site tools.
• Click Add new.
• Choose what type of funnel you want to create.
• Fill in all necessary fields like name and slug.
• Click Create funnel.
• On the left-side menu, edit the funnel steps as you wish.
• Click Save.

As soon as your funnel is all set up, you can use its URL as the landing page in your campaign. That way, each time a prospect sees your campaign and clicks on the URL, they will enter the funnel you’ve created.

💡 Pro tip. You can also delete a funnel’s first step and re-order the steps to tailor your funnel to perfection!

Don’t forget to analyze your results.
Especially for sales funnels, analyzing your results is extremely important to understand where potential customers drop off, how long it takes them to complete each step, or even compare two different funnels and see which one performs better. These will enable you to improve your funnel constantly, so as to remove friction and increase conversions!

Types of Funnels to Try Right Now

🤑 Start from the typical sales funnel

Sales funnels are the most common and straightforward funnel type, as their ultimate goal is to close a sale. Whether you’re selling courses, downloadables, or any kind of knowledge product, this funnel includes all the specific steps that a visitor should take to complete the purchase.

Automating the sales funnel enables you to remove friction from the checkout process, which means a better user experience, more conversions, and less manual work.

What does a typical sales funnel look like?

Step 1. A visitor lands on your product’s landing page after clicking on a campaign anywhere online.

Step 2. They’re presented with your product and its value, then they click on your purchase call-to-action.

Step 3. They are redirected to your checkout page where they fill in the checkout form.

Step 4. As soon as they complete their checkout, they finally land on a Thank You page where they can find the product they purchased (e.g. an ebook) or instructions on how to consume the product they purchased (e.g. webinar registration or course enrollment information).

Starting from the typical sales funnel, there are many tweaks to make it even more profitable and engaging. For example, you can add an upselling step after a user visits your Thank You page or offer a coupon that can be used for another purchase on your website. However, more steps mean more friction for the user, so keep an eye out for the perfect balance between ‘profitable’ and ‘overwhelming.’

🧲 The lead generation funnel

Whether you’re using webinars, eBooks, or coupons to fill up your lead pool, funnels help you set up the journey that your prospects have to travel toward the sale. When built correctly, lead-gen funnels are similar to having a salesperson promoting your business through your content, while you’re focusing on other things that matter. Automating the lead generation process – or at least, parts of it – takes a lot of the tedious work off your shoulders. This way, you can bring more leads into the pool with less effort.

What does a lead magnet funnel look like? Let’s start with a free webinar!

Step 1. Advertised through different channels, leads will see your webinar, (or any other kind of lead magnet you’d like to distribute!).

Step 2. By interacting with your adverts/emails/post (or anywhere else you advertise your webinar), the leads will end up on your landing page, where they are asked to fill out a form in order to sign up for the webinar.

Step 3. After submitting the form, they’re redirected to the thank you page including a reminder of the date and time of the webinar, and possibly also some extra resources you want them to have.

Step 4. As soon as you have their email address, you can start nurturing them with relevant content, towards purchasing your product. (This can happen before and after the webinar!)

📩 The email subscription funnel

Growing your email list is one of the most popular yet tough ways to build your marketing strategy. As soon as you get someone to opt-in to your email list, you’ve made it halfway to them to purchase your product. However, people are bombarded with email subscription messages so building up an audience for your newsletter can be one of the most challenging tasks that you’ll face as a knowledge entrepreneur.

What does an email subscription funnel look like?

Step 1. A visitor lands on your email subscription page and clicks on your subscribe call-to-action button.

Step 2. They are redirected to the subscription form, which usually asks only for their email address. On this page, you can describe in depth what your newsletter is about, its broadcast frequency, and provide reasons why they should join it.

Step 3. As soon as they submit their email address, they are redirected to the Thank You page and trigger a first welcome email from your email marketing software.

Winning a visitor’s email address may require more than a simple pop-up that asks for an email address. Funnels give you the space to create a positive experience for your website visitors, even for ‘small’ achievements like a newsletter subscription.

👪 Test what works for different audiences

Do all prospects have the same appetite during their journey through the funnel? Ultimately, no. Different campaigns are assigned to different funnels and different audiences have different preferences while they’re being nurtured toward a purchase.

For that reason, creating funnels with LearnWorlds takes your multiple business needs seriously and enables you to build personalized funnels for your different audiences, campaigns, and goals.

What does a personalized funnel look like?

Step 1. Set up two social media campaigns for the same course.

Step 2. Each campaign is different, so best to create two different “parallel” funnels: Go on with creating two sets of landing pages, custom messaging, and different funnel steps.

Step 3. Your funnels are more relevant to your different audiences, increasing the chances of successful conversions.

While there’s no need to highlight the importance of personalization in the conversion journey, it’s often overlooked. If you decide to go personal, you better go all the way starting from attracting interest to delivering an engaging learning experience.

💁 Check out this article to learn more about creating funnels with LearnWorlds.

To sum up…

Turning visitors into customers is an ongoing cycle. As your business grows, your goals change and interactions with your customers evolve. Page Funnels help you build multiple buying experiences that are serving both your customer preferences and your business needs.

In LearnWorlds, we take your business success seriously by enhancing your toolkit with more features that will make your sales more streamlined and your marketing more measurable. Because no matter how amazing your courses are, you’ll always need someone to support you in your quest for profitability.

Sara Cortellazzi

Senior Product Marketing Manager at LearnWorlds

Sara is on a mission to keep up to speed the LearnWorlds' community with the latest feature releases and more. She lived and traveled all around Europe, gaining an MSc in Marketing, experience in tech, and passion for education.