Analytics
Measure school traffic and sales with the Google Analytics LMS integration
See how many people visit your school, where they come from, and how they use it. The Google Analytics LMS integration sends page views to GA4, plus the funnel events you turn on.
TL;DR
The Google Analytics integration connects your school to GA4 with one Measurement ID, no hand-pasted tracking code. Registrations, checkouts, and purchases then land in your GA4 reports once you turn those events on.
Stop guessing where visitors come from. Page views reach GA4 automatically
Skip manual sales exports. Purchase events record each sale in GA4
Spot where buyers stall. Add to cart and begin checkout events map the path
Best for: Course creators and marketing teams who report on traffic and sales in GA4.
Available on all paid plans. Server-side events through automations need the Learning Center plan or higher.
What you can do with Google Analytics and LearnWorlds
Connect with one Measurement ID
Paste the Measurement ID from your GA4 data stream into LearnWorlds and save. LearnWorlds then sends events using the gtag.js library.
Send events from automations
On Learning Center or higher, set up automations in your school that send additional server-side events to Google Analytics.
Respect Google Consent Mode
LearnWorlds is adjusted to comply with Google Consent Mode. Visitors accept the required cookies, which you also need for tracking Google Ads conversions.
Check events in real time
New events show in the GA4 Real-time report almost immediately. Standard reports and explorations usually take 24 to 48 hours to fill in.
How LearnWorlds and Google Analytics integrate
See which school events reach GA4. Page views always track, and the other rows need their event setting turned on first.
| LearnWorlds | Google Analytics | Type of trigger |
|---|---|---|
| Visitor loads a page | Page view event | Automatic |
| User registers or starts a free trial | Registration or free_trial_subscription event | Conditional |
| Purchase completed in your school | purchase event | Conditional |
| User enrolls or views an item | enrolled or view_item event | Conditional |
| User adds to cart or begins checkout | add_to_cart or begin_checkout event | Conditional |
What teams ask before connecting
Which events does LearnWorlds send to GA4 automatically: registrations, purchases, or more?
Page view events are always tracked. You can also turn on registration, free trial, and purchase events. Enrolled and view item events are available too, along with add to cart and begin checkout.
Do I need the Learning Center plan for server-side event tracking, or is basic GA4 on all plans?
Basic GA4 runs on every paid plan. Server-side events, which send extra events from your school’s automations, need the Learning Center plan or higher.
Can I use Google Analytics and Google Tag Manager at the same time without conflicts?
Pick one way to load GA4. LearnWorlds supports the native integration, the Site custom code editor, or a GA4 tag fired through Google Tag Manager. The help article says to use only one of them, with the native integration recommended.
How to set up the LearnWorlds and Google Analytics integration
You need a Google Analytics account. Create a GA4 property and web data stream, then paste its Measurement ID into LearnWorlds to start collecting school data.
1. Create a GA4 property
In Google Analytics, go to Settings > Admin and create a property. Add its name, reporting time zone, and currency. Requires: a Google Analytics account.
2. Describe your business
Choose your industry category, business size, and business objectives. Then click Create.
3. Create a web data stream
Select the Web platform, enter your website URL and a stream name, and click Create stream.
4. Copy your Measurement ID
Find it under Admin > Property settings > Data collection and modification > Data streams.
5. Paste it into LearnWorlds
In your school, open Settings > Integrations > Analytics and paste the Measurement ID. Click Save. For the full setup guide, see the Google Analytics help article.
What the Google Analytics integration handles automatically
Record page views
LearnWorlds automatically sends a page view event to GA4 when a visitor who accepted the required cookies loads a page.
| What LearnWorlds handles automatically | What your team configures |
|---|---|
| Always tracks page view events | Creates the GA4 property and web data stream |
| Sends events through the gtag.js library | Pastes the Measurement ID into Analytics settings |
| Follows Google Consent Mode for cookie consent | Turns on the registration, purchase, and checkout events it needs |
Who uses the Google Analytics integration and how
Marketing teams measuring Google Ads conversions
Connect GA4, turn on purchase events, and track conversions from Google Ads campaigns for visitors who accept the required cookies.
Course creators checking where buyers stall
Turn on view item, add to cart, and begin checkout events. Then compare each step in GA4 to see where buyers leave before purchase.
Teams already managing tags in Tag Manager
Fire a GA4 Configuration tag from Google Tag Manager on the All Pages trigger instead, and measure behavior across your whole website.
What our customers are saying
“If in a week our team could onboard five companies, now they can onboard ten companies in one training session, in one day.”
Lara Oliveira, Community Learning Experience Specialist, Blip
“I love their customer support, which is top tier. I always receive quick replies, and they always solve my issues. When I first joined LearnWorlds, the platform was very simple to understand and get by. We’ve been going strong and love it!”
“The user interface is excellent, both on the main website and inside the virtual classroom. The integrations are incredibly comprehensive—so much so that after more than two years on the platform, I still haven’t explored them all.”
“I like that LearnWorlds provides me with a fully functional website where I can offer my students self-study resources and a community chat. The team is responsive and professional, and they really care about what they are doing.”
“I really appreciate the customer service at LearnWorlds; it’s been incredible and every time I’ve reached out, they’ve been expedient and gone above and beyond, even when they didn’t have something yet but were working on it.”
“The platform has been easy to set up and navigate. Plus, the onboarding calls have been helpful and tech support is extremely responsive! I am so pleased So far, the tech support has been worth every penny I’ve paid!”
“The platform integrates our website, funnels, marketing, and learning system all in one place, which is super convenient. I also appreciate their regular updates and the support team, which is extremely responsive.”
“I’ve been very impressed with LearnWorlds’ level of service so far. They’ve been very helpful with technical issues I don’t have the skills to deal with. It’s easy to use, and the initial setup was pretty easy.”
“We love how it has improved communications with our students. Daily tracking of student activity is vital to our programs and the reporting options help us see where all students are in the push of a button.”
“The wide range of features, responsive support, and regular platform updates. The value is good for the price, especially considering the range of features, regular updates, and responsive customer support.”
“The platform is really configurable, giving us a huge amount of flexibility about how to lay out our course. It’s allowed us to deploy our course in a drip feed format, which is fantastic for our learners.”
“I love how LearnWorlds makes it easy to write and implement my training materials. The platform’s support team is fantastic, providing clear answers quickly, which has been really useful.”
“What I like most about LearnWorlds is how easy and intuitive it is to use. I also really like the possibility to customize the school and make it fit your own style and brand.”
“Many features and almost everything can be customized, which makes it very easy to configure it the way you like.”
“The site is very user friendly and easy accessible. UI/UX is wonderful. The onboarding was also very easy”
“There are a lot of unique and user friendly features. The system is very customizeable.”
FAQs
Every paid plan includes the native GA4 integration, from Starter through High Volume and Corporate.
Yes. You paste your Measurement ID under Settings > Integrations > Analytics, and LearnWorlds sends events with the gtag.js library. It sits with the other LearnWorlds integrations in your school settings.
A Google Analytics account with a GA4 property and a web data stream. The data stream gives you the Measurement ID you paste into LearnWorlds.
Yes. You can add PayPal to the Referral Exclusion List in Google Analytics.
Yes, if you want traffic and sales data in one place. One Measurement ID sends page views automatically, and the purchase and checkout events you turn on show the path to each sale.
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