Introducing Marketing Automations: Elevate your game with Meta, Google Tag Manager, and Mixpanel

Do you feel stuck in your marketing strategies and don’t know what’s the next step to get quality leads? Available for Learning Center and High Volume plans, our newest addition to Automations are here to make your marketing data actionable.

Designed to maximize your marketing efforts, the new Marketing Automations functionality allows you to seamlessly integrate and track events from your school on Google Tag Manager, Meta, and Mixpanel. Not sure what this actually means? Let’s clear things up for you.

What are Automations?

LearnWorlds’ Automations is a tool designed to work in the background of your school, enhancing your personalized communication workflows. By selecting triggers, actions and conditions, you enable the platform to perform actions and communications with your learners automatically and on the right timing.

💁 For instance, through Automations you can send an email when users complete a course, offering them a coupon to other educational products. Or add a tag every time users enroll in a specific course and offer them personalized website navigation. With ready-made templates and customizable triggers and conditions, you can communicate on the spot.

👉 Learn more on how to harness the power of Automations 

The New Marketing Automations

To help you build smoother workflows and more effective marketing strategies, we’ve added new triggers and actions to our set of automations. You can now fire events as new actions to Google Tag Manager, Meta and Mixpanel.

“Firing an event” to marketing tools like Google Tag Manager, Meta, and Mixpanel means sending a signal or piece of data to these platforms when a specific action occurs in your school. This action, known as an event, could be anything from a page view, button click, form submission, or any user interaction that you want to track.

At LearnWorlds, we are firm believers of the saying “What you can’t measure, you can’t manage.” So, getting the right data from your school will help you optimize your ad campaigns, understand your leads and learners behavior better and make actionable decisions.

Take Advantage of Top-Notch Marketing Tools

LearnWorlds is one step ahead of the competition, bringing built-in automations to help you achieve better results without the need for coding skills and complex setups.

As we understand the importance of leveraging advanced marketing tools to stay competitive, our Marketing Automations integrate seamlessly with industry-leading platforms, ensuring you have the best tools at your disposal.

Integration with Google Tag Manager

Google Tag Manager (GTM) is crucial for any marketing strategy because it makes adding and managing tracking codes on your website easy. This means you can set up and change your marketing tags faster, which helps your website run better and gives you more accurate data about users’ behavior.

With GTM, you can quickly update and improve your marketing efforts based on real-time information, ensuring your ad campaigns always perform at their best.

When an event is fired to GTM, it triggers the appropriate tags (pieces of code) that you have set up. For example, when a user submits a form, GTM can fire an event to track this submission and send the data to Google Analytics for reporting and Google campaign optimization purposes.

Leveraging Meta

With many changes happening in the marketing space during the past years (e.g., ad blockers and cookies), attributing your results to the right performance campaigns is getting less effective and your marketing tools have less data to work with. That might be why your Meta campaigns are more expensive than they used to be.

Connecting your LearnWorlds pages with Meta (formerly Facebook) lets you track user interactions and optimize your advertising campaigns. You can ensure your ads reach the most relevant audience by firing the right events.

Connection with Mixpanel

Mixpanel is a powerful analytics tool that provides insights into user behavior and product (your academy) usage. The tool deeply interprets product data, helping you understand user behavior and improve learning & navigation paths.

Understanding how students interact with courses and materials and how they navigate your school is vital for educational institutions and knowledge businesses. Integrating Mixpanel with LearnWorlds enables you to make data-driven decisions and enhance your educational offerings.

Take the Next Step in Your Marketing Game

Strengthen your marketing efforts with LearnWorlds’ Marketing Automations. By integrating with top-notch tools like Google Tag Manager, Meta, and Mixpanel, you can streamline your processes, gain valuable insights, and optimize your paid campaigns for better results and optimized budget allocation.

Let’s explore some ways you can harness the power of Marketing Automations to optimize your academy 👉

Selling digital products

If you’re selling courses, subscriptions, or other digital products, marketing automation can significantly enhance your ability to attract, engage, and convert leads. By integrating LearnWorlds with powerful tools like Google Tag Manager and Meta, you can automate and optimize your marketing strategies, making them more effective and efficient.

💡 Here are the use cases for you to get inspired:

Offering employee and customer training

If you’re a training organization, whether focusing on internal training or customer training, marketing automation can greatly improve the learner experience and streamline navigation flows on your website, course player, and learning content. By integrating LearnWorlds with advanced tools like Mixpanel, you can enhance your training programs and achieve better outcomes.

💡 Here are the use cases for you to get inspired:

Stay Ahead in the Competitive Educational Market

When done right and strategically, marketing automations revolutionizes how you connect with your audiences. Take advantage of this new feature to enhance your marketing efforts and refine your campaigns with streamlined tracking, targeted advertising, and insightful data analysis.

Embrace Marketing Automations with LearnWorlds and take your marketing strategies to the next level, so you can focus on delivering exceptional educational experiences.

🔗 For more information on how to use automations with integrated analytic tools, visit our support articles for Google Tag Manager, Mixpanel, and Meta.

Not a LearnWorlds customer yet? Experience the power of LearnWorlds and start your 30-day free trial to discover all the amazing things you can achieve with your online academy.

Luiza Coimbra

Luiza is a Product Marketer with a passion for technology and entrepreneurship. With a background in content marketing, she helps LearnWorlds' message reach the world. As an avid traveler, she is always seeking inspiration from new places and experiences.