How B2B training firms can scale training delivery with ease

I always found it difficult to explain how scaling B2B training delivery could be so much easier for firms that simply didn’t have the resources to handle marketing to prospects, lead generation, sales, training, and operations on top of it all.

But managing the operational side of things while wanting to scale to profitability doesn’t have to quickly crush you. Dealing with multiple clients, complicated onboarding practices, and disjointed tools can all be automated.

This practical guide will walk you through my approach to help B2B training firms grow revenue and a couple of examples from other firms that are already seeing great results.

Why scaling B2B training feels so hard

Among the biggest B2B training business challenges? Scaling it. There’s plenty of operational complexity that makes scalable training feel more like a burden rather than promoting growth and engagement through it.

One of the main problems is how we tend to be so reliant on manual work when it comes to creating and managing B2B training programs.

Many training firms still manage client onboarding, online course enrollment and reporting using manual processes and fragmented tools. This is incredibly damaging when it comes to offering basic services like good client onboarding or fast sales and support.

If you use separate tools for B2B training delivery, taking payments, CRM and communication channels, your team will also end up with loads of inefficient processes and data silos. This makes it almost impossible to offer personalized delivery across client programs.

Speaking of personalization, you’ll always have to customize B2B training content as well as the way different clients can access your programs. Being slow in this will overwhelm your team and delay new opportunities for clients.

Not to mention you’ll also be lost when it comes to knowing what’s working and what’s not.

In fact only 35% of L&D leaders are confident they can measure the business impact of their training. Read on to find out how to grow your B2B revenue operations without adding more complexity.

Increase training revenue without adding complexity

I get it. You don’t have time to juggle it all and you’re tired of the endless trial and error. That’s why I only picked three core strategies to help you grow revenue.

Grow revenue with recurring B2B business models

Choose recurring business models like subscriptions, multi-seat licenses and bundled packages to first get a clear idea of what your revenue could look like.

Try something different than your competitors and bundle training as subscriptions or licenses, pair them with consulting services or consider affiliate upsell paths.

Use this table to decide which business revenue model you want to test first.

Monetize client training with pricing flexibility

Consider multi-seat license plans and per-client billing as ways to get more pricing flexibility to accept bulk enrollments, too. Monetize training and collect payments automatically with popular integrations (eg Stripe or PayPal).

Automate operations and focus on growth

A CRM integration and Zapier for LMS will help you automate with almost any other tool you’re already using. This gives you operational lift and lets you run as many client programs as easily as one.

Deliver white-labeled, client-ready learning experiences

It’s all fun and games in the back office. The real challenges start when you realize you need to spend even more time improving the client side of the training experience.

Create a custom-branded academy for every client

White-labeled training within the client-ready platform ensures you can deliver a custom learning environment to every single user.

A branded training portal, for instance, keeps users connected to their own organization so whenever they open up the app, they’ll feel right “at home”. Just like how employees want personalized career paths.

Give clients control and reporting access

Give clients access to group-based permissions, tagging, self-service onboarding and client-specific dashboards before all else. This allows them to handle user and group management, so they can also directly manage roles and access control.

Provide premium, scalable client experiences

Deliver training across languages, roles, and departments with automations and segmentation tools. A multi-client LMS platform supports this with automated workflows, options for self-service training and custom dashboard analytics.

Build learning journeys that prove ROI and scale across clients

You need a specific goal that will support your ROI growth efforts from every learning journey you set up. I’ll walk you through how you can do this without sacrificing the stellar client experience we just put together.

Structure learning paths by role or client

Blend self-paced and live lessons using SCORM, quizzes, certificates and assignments into your B2B training platform of choice.

Customize these training paths for different roles to develop specific skills for every position. A scalable LMS will let you create cohort-based training journeys independently. You can then tie each of these individual or organizational goals that will improve your training ROI in time.

Customize navigation and access logic

An LMS for training companies should also let you clone courses, set completion rules, and design journey logic for each client. Use an accessible and compliance-ready LMS to customize the learning journey with conditional navigation and tagging based on their role, location or department.

Deliver measurable results to prove training ROI

Further to the idea of custom or blended learning delivery, deep analytics are a must for progress tracking. Metrics such as course completion rates or learner progress will help you demonstrate the value of your training efforts and get support for rolling out continuous certified training programs.

Why LearnWorlds is built for B2B training providers

LearnWorlds is more than just an LMS for selling courses. Instead, think of it as a revenue engine for training providers. Built to scale client programs with branded delivery and automation, the platform is designed for external, client-facing use.

This client-facing LMS also comes with plenty of tools for delivering and monetizing large-scale training programs. This includes flexible payment integrations with Stripe and PayPal, bundles and subscriptions as well as checkout capabilities and ecommerce tools.

Here is how LearnWorlds stands out compared to traditional LMS solutions and creator platforms.

💡Try it out for free to accelerate training business growth within your own organization.

Real-world B2B learning use cases

Here’s how to apply these in real life with some hands-on coaching program examples.

Compliance training

Compliance corporate training packages can be built around diverse industry, legal, and safety standards.

These are imperative in sectors such as finance, healthcare, and manufacturing. Training firms generally use complex assessments and scenario-based learning to track progress for employees.

OutSolve helped Plus3IT Systems, a federal contractor, create a detailed Affirmative Action Plan and compliance program. Beyond handling reporting, OutSolve set out to train the Plus3IT HR team on how to best handle compliance processes in the future. This supported better communication with senior management and allowed them to ensure compliance across the entire organization.

Coaching programs

Training companies often team up with their client organizations to deliver coaching programs like executive leadership coaching or group workshops (commonly for sales or operations).

What does this look like? One-on-one calls and team-based coaching both work well when paired with AI-supported digital platforms for coaching.

FranklinCovey offers leadership coaching and professional development solutions that reunite live sessions with digital content for B2B training. Their programs are tailored to enterprise clients all over the world.

For example, Elico Health Care Services, one of their clients, reported an increase in leadership capability and an ability to change behaviors when using coaching cohorts backed by FranklinCovey’s structured content and data tracking of progress.

DEI training

Organizations often use separate providers for DEI training needs. These are typically based on multi-seat licenses, a self-service offering that allows clients to manage groups, segment, and customize dashboards.

DEI solutions are also preferred for role-based ongoing development and tracking of behavior. That’s because they allow providers to report on progress and outcomes to leaders.

Netlight, a global IT consultancy firm, partnered with Inklusiiv to create an intranet learning portal for all employees.

They then rolled out a company-wide DEI keynote to bring more awareness around upskilling requirements and scenario-based learning. This process gave them consistency in their DEI messaging to connect their learning progress to business KPIs.

Action steps to grow your B2B training revenue

Here’s how I would put it all into practice with a checklist that will work for most training providers, including you:

• Make use of bundles, abandoned cart flows, and checkout optimizations: do this to get back lost revenue and increase your conversion rates.
• Invest in automation via a CRM, Zapier, or other marketing systems: align your CRM with an automation tool (like Zapier) to streamline your onboarding, enrollment, billing, and communication processes.
• Create branded client portals with custom user experiences: give each client a learning portal that’s custom-branded to provide self-service access, group management, and branded dashboards.
• Enable tiered licensing and recurring billing models: set up new pricing models and your licensing structure (eg multi-seat licenses, recurring billing model, tiered access levels) to give your clients more flexibility.
• Build shareable ROI dashboards for stakeholders: create easy-to-read ROI dashboards showing learner progress, completion rates, and business impact for both internal and external stakeholders.

Other experts also seem to agree with these strategies. John Elarde III, Operations Manager at Clear View Building Services, says:

“Our number one strategy was to productize training as compliance and performance in one package. We offer a repeatable program that reduces incidents, rework, and callbacks, and we prove its effectiveness with simple dashboards.”

While Aqsa Tabassam, Marketing Manager at The Monterey Company, Inc chooses to use the tier-pricing model to offer additional training flexibility:

“Traditional production training is pure chaos. We flipped it by offering a subscription learning model. Clients are getting used to subscribing to continuous training instead of paying for one-off training sessions. It includes monthly safety updates, equipment training, and compliance refreshers. All scheduled, not haphazard.

We created an easy platform with various tiers. Plant managers track their workers and identify which workers need what. They can focus on safety and avoid accidents before they happen. What’s in it for us? Predictable monthly revenue instead of waiting for incidents to drive sales. Clients stick with our training because we prevent problems instead of just giving them solutions. Training became like equipment maintenance. Regular, planned, essential.”

Get started and increase your training revenue without increasing your workload

Get a demo to see how LearnWorlds can help you increase your training revenue and support training automation.

Use this scalable LMS as client training software with your B2B client programs to serve more businesses without the extra resources.

Alexandra Cote

Alexandra Cote is a SaaS growth marketer and online instructor who's worked with dozens of brands in the MarTech, HR tech, and productivity space. She's also a strong supporter of staying happy at work and choosing a healthy career path.