Course Creation & Design
How we built a smarter academy: efficient methods to update training materials in SaaS
11 min
Course Selling & Marketing
How to use email marketing to sell your online courses
If you’ve built a course and it’s just not selling, it might not be your content that’s to blame. Often, it’s because you don’t have the right marketing…
Course Creation & Design
How to validate your course idea: A step-by-step guide
Nobody wants to hear the story of the course creator who spent months—and money—on a course nobody bought. But unfortunately it happens all the time. Someone gets caught…
Customer Education
Customer education strategy: Scaling success without expanding teams
As products and services become more complex, customers need support and guidance to explore their full capabilities and benefits. And as a company grows, providing this support on…
Business Growth
How B2B training firms can scale training delivery with ease
I always found it difficult to explain how scaling B2B training delivery could be so much easier for firms that simply didn't have the resources to handle marketing…
Course Selling & Marketing
How to market online courses in 2026: 70 top ways
After many a caffeine-fueled brainstorming session, you’ve finally decided: It’s time to put together that online course. Nice, I like the way your brain works—online learning is popular.…
eLearning Strategies
The benefits of blended learning for SaaS customer success
After years of focusing on marketing efforts to bring in new leads, companies finally realized there was more value in retention. That’s how customer education became an obsession…
Customer Education
Customer training: Strategy and best practices
Complex products? Check. Customers with short attention spans? Check. Pressure to prove ROI? Got that too. We've all faced this while trying to improve customer training. Many leaders…
Course Selling & Marketing
How to grow your knowledge business with revenue streams and marketing tools
As a creator or knowledge business owner, your business is always on the move. The bad news is you’re not the first. The creator economy is hotter than…
Customer Education
Leadership objections to customer education (a CSMs’ objection-handling playbook)
Customer Success Managers (CSMs) are among the first teams to realize the need for customer training: repeated customer questions, requests for more features often come to you first…
Course Creation & Design
How to write a winning course description: Examples and best practices
The first interaction a potential learner has with your course often comes in the form of a well-crafted course description. This description serves as a gateway to understanding…
Business Growth
The 16 best online course platforms: A comprehensive guide
The biggest dilemma you ever have to go through as an online instructor once you decide to start creating elearning courses is which online course platform to choose.…