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Course Selling & Marketing
32 Best Marketing Tools to Sell Online Courses on Black Friday
The biggest shopping day of the year falls on Friday, the 29th of November, and it’s the day that consumers and retailers alike look forward to. It’s the…
Customer Education
How to Measure Customer Training ROI: 15 KPIs to Keep an Eye on
Return on investment (ROI) is a major concern for any business, especially when they invest significant resources. When it comes to customer training programs, the investment can be…
Customer Education
20 Leading Customer Training Tools (& Why an LMS is The Best Option)
Customers need to feel empowered when using a product. In fact, 40% of consumers prefer self-service options over contacting support, which makes perfect sense – having customers constantly…
L&D Strategies
What is Employee Evaluation & How to Get It Right
Employee evaluations are vital to running a successful business. They help retain top talent and identify and nurture competencies that can lead to greater success. For entrepreneurs and…
Course Selling & Marketing
55 Black Friday Marketing Ideas to Skyrocket Sales in 2024
Βlack Friday is the biggest shopping event of the year! Whether you're talking to online retailers, brick-and-mortar stores, or businesses big and small, they'll all tell you the…
eLearning Strategies
What Is Self-Paced Learning: Benefits and Ways to Address Its Challenges
I’ve always created courses for self-paced learners. For me, it was mostly because students demanded it. Otherwise, 58% of employees prefer to study or train at their own…
Membership & Community Building
12 Best Platforms for Community Engagement in 2026
Community engagement is the cornerstone of any successful online community platform. It involves fostering interaction among community members to create a vibrant, engaging community that drives brand…
Business Growth
The Best 7 Stan Store Alternatives for 2026
This year, 20.1% of retail purchases globally will be conducted online. The global e-commerce market is projected to top $7 trillion in 2025, experiencing growth from $5.8 trillion…
Course Creation & Design
How to Make a Screencast the Right Way
Screencasts are video recordings of a computer screen that demonstrate a specific task or process. They are excellent educational tools for teaching a wide range of subjects, from…
Customer Education
How to See a Positive ROI from Customer Education
Customer education has gained significant momentum over the past few years. What was once a task delegated to account managers or customer service representatives is now a formal…
Membership & Community Building
10 Ways to Build a Community: A Complete Guide for Course Creators
The success of an online course isn't just about the content—it's about the connections. Community building has become an essential part of the digital education landscape, and for…