“Good design is good business,” wise words spoken by Thomas Watson Jr., second president of IBM.
When it comes to social media marketing, the situation looks a bit like a top modeling competition. What’s the show-stopping Next Top Post that grabs your audience’s attention? What does it consist of? What visual elements does the post contain? How compelling is the text?
Luckily, there is now an abundance of modern online tools focused on social media content creation.
In this blog post, we will focus on the social media tools that can help you design your social media posts’ visual elements (images and video) and the content in terms of text creation and text optimization.
17 Online Tools You Need For Awesome Social Media Content
- Types of Visual Content and Text Content
- Social Media Visual Content Design Tools
- 3Adobe Spark Post
- Social Media Text Content Creation Tools
- 12Content Studio
- Social Media Text Content Optimization Tools
- Start Connecting With Your Audience on Social Media
Types of Visual Content and Text Content
Text content is self-evident. It consists of the words, phrases, hashtags, taglines, mottos, basically any written material that you use within a social media post.
Visual content, on the other hand, comprises photos, images, infographics, videos, slideshows, gifs, emojis, any visual element within a social media post.
The most important thing you need to keep in mind is that both text and visuals need to complement each other so that your message is clear, on-brand, and evident to your audience. As simple as it sounds, it’s not.
Your undivided attention and focus should be on selling your online courses and scaling your online school business by positioning yourself as an expert in your field, instead of becoming the next social media superstar of Facebook, Instagram, LinkedIn, and YouTube.
This is where all the tools we’ve compiled in this post can come in handy. We have put together a comprehensive collection of modern and easy-to-use social media marketing tools that will make your journey in the world of social media content creation more enjoyable.
These tools can help you craft a professional and well-balanced design with top-quality images and proper text content for your social media posts.
Social Media Visual Content Design Tools
Canva is a popular tool for creating social media graphics. It allows users to create ready-to-use layouts, templates, and design elements quickly.
With Canva, you can create beautiful social media posts for any social media communication channel. It has an amazing library of ready-to-use templates that you can also fully customize to suit your needs and branding (plus a wide range of visual elements, sounds, and a photo library).
In fact, Canva has an entire section dedicated to social media visuals and graphics for different content formats (Instagram story, Instagram Reel, Facebook post, WhatsApp status, Facebook cover, TikTok video, YouTube thumbnail, and much more). It allows you to customize all visuals and designs with your own unique elements and brand elements to create high-quality social media posts that you download and share on any social media platform.
Canva is also integrated with several social media scheduling tools and gives you the option to share your content straight to your social media accounts, allowing you to skip a few steps and move faster!
If you are a mobile app aficionado, then you will most probably like Instasize. It is a modern app that you can download for your iOS or Android smartphone and use to create social media content for your online school on the go.
The app consists of a user-friendly and interactive interface for photo and video edits. Use it to create and edit your own social media videos or edit photos to use them as visuals in your social media posts.
The photo and the video editor are both available for use from a web browser as well. You can use the photo resizing tool to crop and resize your photos and export them in any custom size or select from a collection of social-media-optimized formats.
With the web editor, you can make basic edits to color, brightness, contrast, saturation, and apply filters for professional-looking photos. Instasize has created its app focusing on user usability, so you can easily create your desired visuals without being a designer.
Instasize also has a huge stock photo library with high-quality photos that you can use.
3Adobe Spark Post
Adobe Spark Post is part of Adobe Systems’ integrated media creation suite for mobile and web and it allows you to create powerful and eye-catching posts in just a few minutes.
It features over 49,000 ready-to-use remixable design templates made to share on social media. There are thousands of free templates, as well as premium templates that are only available to subscribers. You can resize all texts and change the typography on all visuals to turn your social media posts into professional-looking posts in a few clicks.
Instead of searching everything on the home page, start by selecting the type of post you want to make and then locate the template you want using the Templates search in the left sidebar.
As well as using the Icons, Design Assets, and Backgrounds tabs in the sidebar, you can also add your own photos (or use pictures from Pixabay) and text.
Your posts can be easily resized and reformatted for use on different social media platforms.
PromoRepublic integrates all of your social media activities into one place, enabling you to manage them in one place. If you are an established online course business and you are looking for a tool to design and automate your content on multiple social media channels, perhaps you should take this tool into serious consideration. You can post automatically on 5 social media networks and organize your content in a unified calendar.
In terms of social media design, PromoRepublic offers a library of ready-made social media post ideas with over 1,800 editable visual templates and a built-in Graphics Editor. You can create great visual content in literally a few minutes. It includes an amazing number of 100,000+ editable visuals and it also enables you to create your own visuals with its Graphics Editor.
Visme allows anyone to create stunning presentations, infographics, reports, videos, gifs, collages, social media graphics, and so many more visuals in minutes, no design skills required.
Visme features a broad gallery of templates, offering numerous royalty-free and premium images, animations, music, and many other assets that you can use and edit on any template.
You can use Visme to create designs for your social media content to effectively communicate and visualize your online school’s social media ideas.
Visme allows anyone to create stunning presentations, infographics, reports, videos, gifs, collages, social media graphics, and so many more visuals in minutes, no design skills required.
Powtoon is a modern, video and visual communication tool with which you can easily create interactive and engaging videos for social media distribution. It has an easy-to-use interface and offers a wide selection of customizable video templates and a range of animation styles including cartoons, modern media, infographics, and much more.
With Powtoon, you can create engaging, entertaining, and attention-grabbing videos in no time. Select one of the ready-made video templates and create your video presentation in three easy and simple steps; write your script, record your voiceover, and add visuals.
Creating videos with PowToon is a walk in the park without requiring any technical skills.
Animoto is a great video platform that enables you to create engaging videos by type (promo, slideshow, social media, tutorial, etc.) or by industry (real estate, photography, eCommerce, education, non-profit, etc.).
This tool requires no technical skills to use, so anyone can create captivating multimedia. You can convert existing videos and images into video slideshows or create your own video from scratch with little effort.
Animoto offers a variety of storyboards to help you create videos quickly. A storyboard includes a song, a style, and a specific structure that you can customize with your own content (text, video clips, and photos).
Your new video can be downloaded in different formats and quality levels and uploaded directly to your social media platforms.
Placeit is an online image and video maker tool owned by Envato, a leading marketplace for creative assets and creative people to sell their digital assets. This online video maker is super-easy to use and features an amazing collection of 85,000 templates that you can choose from.
You can use this tool to create logos, videos, mockups, flyers, social media images, and much more social media content with great ease. You can upload your own visual assets and embed them in the video you want to create or select from the wide range of ready-made templates. Your video will always look professional no matter which template you select.
Placeit requires no technical skills, you simply pick a video template, type your text, pick your colors and download your high-quality finished video instantly. All done with easy drag-and-drop editing. Besides, the tool has a massive audio library of recorded and licensed music, over 1300 different audio tracks that you can add to your videos with just one click.
Use Placeit to create video intros with your online school’s logo, engaging Instagram video stories, beautiful slideshow videos, and more.
Social Media Text Content Creation Tools
ClearVoice is a content marketing tool that enables you to discover freelance teams of content writers that can produce social media content for you, from start to finish, or to collaborate with your in-house team of content writers.
As its name suggests, the tool caters to the needs of small to mid-sized businesses that need to create content by subject matter experts that their customers will find interesting.
It facilitates collaboration between users by allowing them to create content, review, comment on, edit, and approve writing assignments.
ClearVoice includes a marketplace of freelancers in 200+ categories, where you can view work samples, request offers, and send assignments directly.
It’s an easy tool to use. You just describe what type of content you need (e.g., social media posts) and when you need it. You can then either assign it directly to your own content writers or send it to ClearVoice’s marketplace, which will find the right freelancer for any job. When the desired content is ready, you can publish it and pay the freelancer’s fee with the click of a button.
You can use the tool to organize trending ideas in your industry on an easy-to-use dynamic editorial calendar.
Contently is a content marketing platform built by journalists and technologists to help brands create compelling content at scale. It can align your teams and ensure smarter content is generated throughout.
Using it, you can find story ideas aligned with your viewers’ interests and connect with expert freelancers. With Contently’s AI, you can optimize your content for SEO, voice and tone, plagiarism, brand guidelines, and more.
Based on your content strategy and SEO suggestions, Contently can automatically generate story concepts that will perform well in search. It offers a proprietary content intelligence tool that reveals which topics, formats, channels, and tone of voice will engage your audience and make you stand out from your competitors.
Moreover, you can document your content strategy and stay on top of social media trends with search and social listening.
Create your content with the content editor within the platform. All of your writing and editing can be done there. To save time with your content writing, use the workflow tool to create workflow templates (e.g., create an infographic draft, edit 1, edit 2, final check and design, publish, complete).
Additionally, the platform performs automatic quality checks to protect you against plagiarism, broken links, and passive voice. Additionally, the optimization feature can assist you in determining if you are ranking for the appropriate SEO keywords. With the style and tone feature, each piece of content is automatically tailored to match the correct tone for the strategy.
Contently’s integrations make it easy to publish directly to your social media channels once a piece of content is approved. This tool will carry over all copies, images, and custom fields, as well as add custom texts in each social media channel post to make the process as efficient as possible. You can also schedule future posts, so you can publish them at the right time for your audience.
You can also access analytics that shows how your content is performing on each channel and how efficiently you are creating it.
IFTTT is an online tool that derives its name from the programming conditional statement “If This, Then That.” The tool allows users to connect different apps, devices, and services to trigger one or more automated actions based on those apps, devices, and services. IFTTT calls these connections Applets.
You can use Applets to create your own automated actions by taking a “trigger” (the “this” part). Combining these triggers and actions can help you automate your way to achieving your social media goals, streamlining your online strategy, and being more efficient.
For instance, you could create a rule that automatically posts to Twitter when an Instagram post from your online school’s social media profile contains a specific hashtag (e.g. #yogaclasses). So the Applet would look something like this: “IF there is a #yogaclasses hashtag in a Facebook post on my social media business profile, THEN post this exact content on my school’s Twitter business account.”
A total of 132 channels are supported by IFTTT, including social networks and businesses.
Content Studio is a content discovery, curation, and social media management tool that enables your online school to build, organize, and grow your social media strategy. You can use it to find, analyze, recycle evergreen posts, and share top-performing content for any topic or industry.
You can also use Content Studio to create and schedule social media content for all of your social media channels on an intuitive editorial calendar. You can also track KPIs across all social media channels and generate performance reports. Basically, it enables you to streamline and unify all your social media workflows.
Buzzsumo is an online tool for finding engaging content and discovering new opportunities for outreach. Content can be searched based on how many shares, links, and comments it has received.
Buzzsumo gathers information from multiple social networks about the most trending topics. This tool analyzes where certain topics are discussed and what level of attention they are receiving.
You can use Buzzsumo to discover highly-engaging content to include in your social media posts. You can also find influencers related to specific topics of your industry and get alerts of specific keywords or domains (ideal for tracking what your competition is doing on their social media in terms of content).
For example, if you run an online school about life coaching, you can use Buzzsumo to find trending content on social media about life coaching. Based on your findings, you can create targeted social media posts or more focused articles on your online school’s blog to share on your social media business profiles.
Social Media Text Content Optimization Tools
CoSchedule, in addition to offering an online marketing tool that allows you to plan your campaign, also offers a tool called Headline Studio with which you can create better headlines for your blog posts and promotional emails.
As soon as you enter your desired title in the Headline Studio tool, you will see a score based on proven data and specified suggestions. This will help you improve your headlines with data-driven suggestions. The tool instantly identifies the high-scoring and powerful words that will increase the open rate of your emails and blog posts and boost your audience’s engagement.
With Grammarly, you can accurately spell check, edit your writing, and set the proper tone of voice to your texts. The tool can help you write error-free copies in Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web.
Grammarly leverages Artificial Intelligence (AI) to scan your text for common and complex grammatical errors including subject-verb agreement, article usage, and modifier placement.
Furthermore, it provides you with explanations and helps you improve your writing skills in terms of context, beyond regular checking.
Grammarly facilitates streamlined and effective writing. Its suggestions enable you to identify and replace overly complicated sentences with more efficient ones, reduce repetitive language usage, and ensure correct spelling, punctuation, and grammar.
Use it to create engaging text content in your social media posts.
BrandMentions is an online tool for social media monitoring. Use it to monitor your hashtags, discover trending hashtags, how your competition is performing in the news and on social media channels.
With the tool’s rich features, you can monitor and analyze online school social media activity in real-time to make the right business decisions. In addition, you can get the latest and trendiest news in your industry, be notified when your brand is mentioned online, and connect with key influencers in your niche to promote your courses further.
BrandMentions also provides information on your customers’ voice tone and opinions, which is crucial to helping you adapt your social media strategy to the needs of your target audiences.
You can use this tool to identify your online school’s media strategy strengths and weaknesses and to discover where your ideal clients hang out online. To determine the effectiveness of your social media campaigns, to locate content that mentions your school in real-time to respond in real-time, to observe trends and changes in audience trends, and to research new markets for your online business.
Wordtune is an online tool that helps you express yourself in a clear, compelling, and authentic way through rephrasing your sentences.
This tool will make it easy to engage your social media audience in the English language even if you are not familiar with writing in English. Your texts will become concise, engaging, and well-written messages.
Using advanced technology, it understands exactly what you are trying to say to provide tailored suggestions. You can use it to rewrite any part of a sentence or to change certain words or phrases.
By selecting a portion of a sentence, a phrase, or a single word, Wordtune will suggest possible alternatives. You can use it to rewrite long social media posts sentence-by-sentence, which will save you time.
Start Connecting With Your Audience on Social Media
Get started with assessing as many of the tools we mentioned in this blog post as possible. Discover which ones fit your business culture and processes better. All of them are modern, user-friendly, and efficient, yet you need to evaluate which ones can work for your business and suit your needs.
These tools will help you create and maintain a professional social media presence online. As a result, you will be able to boost your online school’s visibility to potential customers, build awareness for your online business, engage with your audience, and promote your online courses professionally and in a contemporary manner.
Rosemary is a Content Marketing Manager for the LearnWorlds team. Her mission is to improve the customer experience across all possible touchpoints through content. She has a solid background in omnichannel marketing and content writing. Her superpower is making sense out of any content mess. In her free time, she likes assembling jigsaw puzzles.