20 AI Marketing Tools That Can Help Make Selling Courses Easier

Marketing your course shouldn’t feel like an uphill battle. If you’re juggling content creation, teaching, and trying to grow your enrollments, you might feel overwhelmed. That’s where AI comes in, not as a buzzword, but as a genuine tool to help you streamline your marketing.

Imagine reaching the right students, boosting engagement, and increasing sales—without adding more to your plate. AI can take the guesswork out of marketing, with the heavy lifting done for you, your energy stays where it belongs—shaping the future of your students, not getting lost in the grind of marketing.

What is an AI Marketing Tool?

An AI marketing tool is a software application that leverages artificial intelligence technologies, such as machine learning, natural language processing, and data analytics, to enhance and automate various marketing tasks and processes.

These AI tools are designed to help marketers make data-driven decisions, improve customer experiences, and optimize their marketing strategies. By utilizing an AI marketing tool, you can streamline your marketing efforts, ensuring that your campaigns are both efficient and effective.

Best AI Tools for Marketing

In this article, we’ll go over the best AI marketing tools that you can use to enhance your marketing processes, including creating content and copy, SEO-optimizing your copy, tracking results, managing social media, and automating ad campaigns.

AI Tools for Content Generation

Creating engaging content can be a major time drain for course creators – and any type of content creator in the digital marketing industry. AI technology in this category streamlines the process, helping you generate high-quality copy for blogs, emails, and social media quickly and efficiently. These tools adapt to your needs and tone, ensuring you stay focused on what matters—building your course.

Jasper.ai – Multi-Asset Marketing Copy, Tailored and Consistent

Jasper.ai is an AI writing assistant that empowers course creators to craft high-impact marketing content across various formats. Whether you need email sequences for email marketing campaigns, landing pages, or social media posts, Jasper ensures your content is created quickly and consistently. Its ability to generate multiple assets from a single brief streamlines your course launch and promotion efforts.

With the custom brand voice feature, you can ensure your messaging reflects your course’s unique tone across all platforms. Additionally, Jasper’s integration with SurferSEO enhances your SEO performance, driving more organic traffic to your course offerings.

Pricing: Starts at $49/month.

*Pricing information retrieved from Jasper.ai in September 2024.

Writesonic – Real-Time, SEO-Optimized Content Made Easy

Writesonic is an AI content generator designed to help course creators produce fast, accurate, and SEO-optimized content. Its real-time research capabilities ensure that your course descriptions, blog posts, and student emails are filled with up-to-date information, complete with source citations to boost your course’s credibility. This makes it ideal for creating high-quality, engaging content that keeps students informed and enhances your professional reputation.

Additionally, its internal linking automation feature helps improve SEO by connecting related course materials, improving both student navigation and search rankings. Whether you need quick social media posts to promote your course or detailed long-form articles to deepen student understanding, Writesonic offers a wide range of solutions tailored to your educational marketing needs.

Pricing: Free plan available, paid plans start at $15/month.

*Pricing information retrieved from Writesonic in September 2024.

Copy.ai – Effortless Marketing Copy for Course Launches and Updates

Copy.ai helps course creators quickly generate a variety of marketing content, from email campaigns to social media posts and course descriptions. It excels at go-to-market support, ensuring that all content is aligned when launching new courses or promoting updates. With AI-powered brainstorming, users can generate fresh ideas to keep content engaging, while the customization feature allows you to adjust the tone to match your course’s unique voice. Whether you’re creating copy for promotions, enrollment drives, or course updates, Copy.ai helps you produce engaging and relevant content efficiently, freeing up time to focus on your students.

Pricing: Free plan available, paid plans start at $49/month.

*Pricing information retrieved from Copy.ai in September 2024.

Rytr – Affordable AI-Powered Content Tailored to Your Voice

Rytr offers a cost-effective solution for generating customized content across multiple formats, from emails and blogs to social media posts and course descriptions. Its ability to match your course brand’s tone ensures consistent messaging across all platforms, while its SEO optimization helps improve your course’s visibility in search rankings. With over 40 content types available, Rytr is a versatile tool that allows course creators to produce high-quality content quickly and efficiently, whether you’re crafting promotional emails or detailed course guides.

Pricing: Free plan available, paid plans start at $9/month.

*Pricing information retrieved from Rytr in September 2024.

Scalenut – SEO-Driven Content Creation and Strategy

Scalenut blends AI-powered content creation with advanced SEO tools to help course creators produce high-ranking, optimized content. Whether you’re conducting keyword research or performing competitor analysis, Scalenut streamlines your entire content strategy, ensuring your course landing pages, blogs, and other marketing materials perform well in search results.

Its ability to create data-driven content plans makes it the go-to tool for course creators looking to increase visibility and attract more students to their offerings.

Pricing: Free trial available, paid plans start at $39/month.

*Pricing information retrieved from Scalenut in September 2024.

AI Tools for SEO Optimization & Analytics

Search engine optimization is crucial for enhancing content visibility and targeting SEO campaigns effectively, making your course discoverable. AI tools in this category analyze keywords, track competitors, and optimize your content to boost search rankings. By automating these processes they help you improve visibility without the deep dive into technical SEO, ensuring your course reaches the right audience organically.

Surfer SEO – Data-Driven Content Optimization for Higher Rankings

Surfer SEO takes a data-driven approach to on-page SEO, analyzing top-performing web pages and providing detailed recommendations for content structure, keyword usage, and length. Its Content Editor guides creators in crafting content that ranks, while the SERP Analyzer helps you uncover how competitors in your niche achieve high rankings.

Surfer’s seamless integration of SEO optimization into the content creation process makes it a must-have tool for boosting the visibility of your course pages and ensuring they reach potential students. Whether optimizing existing course materials or building a new SEO strategy, Surfer delivers clear, actionable insights to help you maintain an edge in search rankings.

Pricing: Plans start at $89/month.

*Pricing information retrieved from SurferSEO in September 2024.

Frase.io – Real-Time SEO Insights and Content Optimization

Frase.io simplifies content research and optimization by delivering real-time insights that guide you in crafting SEO-optimized course materials right from the start. Its AI-driven content briefs help you save hours of manual research by providing targeted suggestions on keywords, headings, and topics that will make your course-related content rank higher.

As you create, Frase offers real-time SEO feedback, ensuring that your course descriptions, landing pages, and other materials remain fully optimized for search visibility. Through its competitor SERP analysis and ongoing content performance tracking, Frase helps course creators stay ahead by continuously enhancing existing content and uncovering new opportunities to attract students.

Pricing: Plans start at $15/month.

*Pricing information retrieved from Frase.io in September 2024.

RankIQ – SEO-Driven Content Optimization for Better Rankings

RankIQ is an AI-powered SEO tool that streamlines content optimization by providing content briefs and high-traffic, low-competition keywords. Perfect for course creators looking to increase their visibility, it offers real-time suggestions on content structure, keyword usage, and optimization to help your course blogs and articles rank higher on Google.

With AI-driven analysis of top-performing content, RankIQ enables you to quickly craft content that is designed to attract students and improve your course’s discoverability. The platform also includes tools to help you update and optimize old content, ensuring your content continues to drive traffic over time.

Pricing: Starts at $49/month.

*Pricing information retrieved from RankIQ in September 2024.

MarketMuse – AI-Powered Content Strategy and Authority Building

MarketMuse helps course creators and marketers alike build topical authority through content clusters and detailed SERP analysis. With a comprehensive suite of tools for content planning, it identifies gaps in your strategy, ensuring you’re covering all relevant topics to rank higher in search engines.

MarketMuse enhances both existing and new content by offering suggestions to refine structure, keywords, and topics, making it ideal for course creators looking to build long-term SEO performance.

Pricing: Free plan is available with limited queries, paid plans start at $99/month.

*Pricing information retrieved from MarketMuse in September 2024.

Alli AI – Scalable SEO Automation for On-Page Optimization

Alli AI simplifies SEO management for both course creators and large-scale websites by offering site-wide SEO automation. Its ability to deploy automated code changes and perform real-time optimization ensures that your course content remains optimized without constant manual updates.

Perfect for course businesses or agencies managing multiple courses, Alli AI’s advanced features, like A/B testing and competitor analysis, allow you to fine-tune your SEO strategies and stay ahead of the competition effortlessly.

Pricing: Starts at $299/month.

*Pricing information retrieved from AlliAI in September 2024.

AI Tools for Social Media Management

Managing social media can be time-consuming, but several AI marketing tools can help you create and streamline social media content, and speed up the process of scheduling, engagement tracking, and performance analysis. Utilizing customer data for enhancing marketing strategies and improving customer experiences is crucial in this process.

These tools allow you to maintain a consistent presence across platforms, analyze campaign performance, and boost customer engagement—without spending hours daily on social media management.

Using the tools below, marketing tasks get automated, and social media marketing becomes easy.

Hootsuite – AI-Powered Social Media Management for Teams

Hootsuite enhances social media management by using AI-assisted scheduling to identify the best times to post, maximizing engagement for your course promotions. The platform integrates seamlessly with Canva, making it easy to create visually compelling content to attract potential students.

With its advanced analytics, Hootsuite helps you track and refine your campaigns to ensure your course updates and announcements reach the right audience. Ideal for course creators managing multiple social media profiles, Hootsuite also offers team collaboration features, allowing for smooth coordination on posts and shared content calendars for streamlined execution.

Pricing: Offers free trial, plans start at $99/month.

*Pricing information retrieved from Hootsuite in September 2024.

Buffer – AI-Assisted Social Media Scheduling for Smarter Posting

Buffer makes social media scheduling simple with its AI assistant, which suggests optimal posting times, recommends relevant hashtags, and offers content improvements to boost engagement for your announcements and updates. Its intuitive interface allows course creators to easily manage posts across multiple platforms, ensuring consistent communication with students and prospective learners.

With Buffer’s analytics dashboard, you can gain actionable insights to refine your social media strategy, adjusting your content based on real-time data to maximize reach and course enrollments.

Pricing: Free plan available, paid plans start at $6/month.

*Pricing information retrieved from Buffer in September 2024.

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💡 Did you know that you can connect LearnWorlds with your favorite tool?

From email marketing and eCommerce to customer service, marketing automation, CRM, and payments, LearnWorlds integrates all the essential tools to streamline your online business, allowing you to focus on what you do best. And if you need additional functionality, LearnWorlds seamlessly connects with Zapier for even more customization options.

💁🏻 Check LearnWorlds Integrations here.

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Flick – AI-Powered Captions, Hashtags, and Analytics for Social Media Success

Flick simplifies content creation with its AI-powered caption writing and hashtag research, helping you craft social media posts that resonate with prospective students and enhance your course’s visibility. Its post-scheduling tools ensure a steady flow of relevant updates across platforms, keeping your audience engaged.

With Flick’s analytics dashboard, you can track engagement in real time and make data-driven adjustments to refine your social media strategy, ensuring ongoing success in promoting your courses.

Pricing: Plans start at $14/month.

*Pricing information retrieved from Flick in September 2024.

Predis.ai – AI-Powered Video Creation and Content Ideas for Social Media

Predis.ai leverages AI to simplify social media video creation, enabling course creators to generate visually engaging videos designed for platforms like Instagram and TikTok. Its AI-driven content ideas inspire posts that capture the attention of prospective students, while its intuitive video editing tools allow for quick customization to fit your course’s brand and style. With integrated post-scheduling, Predis.ai ensures a steady flow of engaging video content across multiple platforms, keeping your course consistently in front of your audience.

Pricing: Plans start at $32/month.

*Pricing information retrieved from Predis.ai in September 2024.

ContentStudio – AI-Powered Content Discovery and Social Media Management

ContentStudio provides a comprehensive solution for managing social media campaigns, offering AI-driven content discovery and multi-channel posting. By recommending trending topics and relevant content, it helps course creators stay ahead with engaging posts that resonate with students. The platform’s visual content calendar simplifies scheduling across multiple platforms, ensuring consistent communication with your audience.

With advanced analytics, course creators gain deep insights to refine their strategies and boost engagement. Ideal for managing multiple course-related accounts, ContentStudio also includes team collaboration tools to streamline content approval and posting workflows.

Pricing: Plans start at $25/month.

*Pricing information retrieved from ContentStudio in September 2024.

AI Tools for Ad Campaign Automation

Running ad campaigns requires constant monitoring, but AI-powered tools can be an immense help, from bidding to audience targeting. By optimizing budgets and adjusting strategies in real time, these tools ensure that your ads reach the right people while keeping costs in check.

This allows you to focus on strategy while AI handles the technical aspects.

AdCreative.ai – AI-Powered Ad Creatives Tailored for Engagement and Conversions

AdCreative.ai leverages AI to automatically generate high-conversion ad creatives and ad copy tailored to promote your courses on platforms like Facebook, Instagram, and Google Ads. By analyzing performance data from millions of previous ads, the platform suggests templates and layouts optimized to engage potential students, streamlining your ad creation process.

With multi-channel support, course creators can manage ad campaigns across various platforms from a single interface. AdCreative.ai also assigns each creative a Conversion Score, allowing you to easily select the highest-performing visuals and copy to ensure your ads drive enrollments effectively.

Pricing: Plans start at $29/month.

*Pricing information retrieved from AdCreativeAI in September 2024.

Adext AI – AI-Optimized Audience and Budget Optimization for Efficient Ad Campaigns

Adext AI automates the testing and optimization of audience segments across platforms like Google and Facebook Ads, identifying the most profitable student audiences in real-time. The platform automatically reallocates ad budgets to focus on the highest-performing segments, ensuring your course ads achieve maximum efficiency.

With continuous AI-driven adjustments, Adext AI increases conversions by targeting the right learners, while allowing course creators to focus on strategy rather than manual ad management. This makes it an ideal tool for educators looking for hands-off ad campaign automation to grow their course enrollments.

Pricing: Plans start at $16.59/month.

*Pricing information retrieved from AdexAI in September 2024.

Acquisio – AI-Powered Bid and Budget Optimization for Cross-Channel Campaigns

Acquisio simplifies PPC campaign management for course creators by using its AI-powered Turing algorithm to automate bid adjustments and budget allocation across platforms like Google Ads, Bing, and Facebook. The platform continuously monitors performance metrics, automatically optimizing your ads in real-time to ensure they reach the most relevant potential students at the lowest possible cost.

Acquisio is ideal for course creators running multi-channel ad campaigns, providing powerful tools to efficiently manage high volumes of ads while maximizing ROI and increasing course enrollments.

Pricing: Custom pricing is available upon request.

Albert.ai – Fully Autonomous AI for End-to-End Ad Campaign Management

Albert.ai is a fully autonomous AI-driven platform that manages and optimizes marketing campaigns across channels like Google, Facebook, and Instagram without requiring constant manual oversight. Its self-learning AI continuously analyzes real-time data, adjusting audience targeting, bid strategies, and creative elements to ensure your course ads achieve maximum performance.

For course creators running multi-channel campaigns, Albert’s ability to make data-driven decisions allows you to focus on high-level strategy, while the platform fine-tunes every detail to maximize ROI. Albert is a hands-off solution that automatically refines ad performance over time, ensuring it adapts to shifting market trends and audience behaviors.

Pricing: Custom pricing is available upon request.

Smartly.io – AI-Driven Dynamic Ad Creation and Multi-Channel Campaign Management

Smartly.io automates ad creation and campaign management across platforms like Facebook, Instagram, and TikTok, using AI to generate personalized ads based on the behavior of your potential students. Its cross-platform management allows course creators to streamline their campaigns from a single interface, ensuring efficiency and consistency.

With real-time optimization, Smartly.io automatically adjusts bids, targeting, and creative elements to maximize the performance of your course ads. Designed for large-scale marketing, the platform also includes collaboration tools that help teams work efficiently on creative assets and campaigns, making it ideal for course creators managing multiple courses or working with a marketing team.

Pricing: Custom pricing is available upon request.

Worth Considering

AI chatbots aren’t just for handling FAQs—they can play a pivotal role in your course marketing strategy. By offering real-time interaction, chatbots can guide potential students through the enrollment process, suggest personalized course options, and answer inquiries about ongoing promotions.

This type of instant, tailored engagement not only builds trust but also significantly increases conversions, turning interest into action with minimal manual effort.

Key Considerations for Using AI Chatbots in Course Marketing

If you want to use such tools in your marketing efforts, and in your decision-making process, ensure that you go through the following list of capabilities you might need as well:

• Personalization is Key: Ensure your chatbot delivers personalized responses based on user behavior and preferences. This makes the interaction feel more human and relevant to the student’s specific needs.
• Seamless Integration with Your Course: The chatbot should provide quick access to course details, pricing, and enrollment options without requiring users to leave the conversation.
• Monitor and Adjust: While chatbots are automated, it’s essential to continuously monitor their performance, update responses, and ensure they align with your marketing strategy and course offerings.
• Data Privacy: Ensure your chatbot complies with data protection regulations like GDPR, especially when handling sensitive student information.

Why It Works:

A 2023 report by Tidio found that 62% of consumers prefer using chatbots for quick responses to inquiries, making them ideal for addressing common questions about course details, pricing, and enrollment.

Additionally, 47% of consumers are open to making purchases through chatbots, according to HubSpot​—a statistic that directly translates into streamlined course registrations.

By incorporating AI chatbots into your course marketing, you not only meet these rising expectations but also reduce response times, making the enrollment process more seamless for prospective students.

Which AI Marketing Tools Best Suit Your Needs?

Let’s face it: marketing is often that never-ending to-do list that keeps growing. But with AI tools and their valuable insights, it’s like having a reliable sidekick that handles tedious tasks without needing a coffee break. From writing a copy that hits the right notes to optimizing ad campaigns “while you sleep”, these tools don’t just save you time, they make you look good doing it.

However, even with the smartest AI on your side, it’s crucial to stay vigilant.

These tools are powerful assistants, but they still need a human touch to verify accuracy and ensure that the AI-generated content that is being produced truly aligns with your goals. AI can streamline the process, but ultimately, the creativity, strategy, and final decisions are yours to make.

The more intentional you are in how you use these tools, the better your results will be—not just in marketing, but in building a course that leaves a lasting impact.

Further reading you might find interesting:

• The Rise of Artificial Intelligence in Education: Will A.I. Disrupt eLearning?
• Set the Stage for Success: Create a Winning Course Outline using ChatGPT
• A.I. Course Creation: How to Use ChatGPT to Create eLearning Content
• 10 Great Interactive Course Activities to Create With ChatGPT
• AI Course Creator: Create Your Online Course with the LearnWorlds AI Assistant
• Supercharge Your Business Training Courses: Mastering Content Creation using ChatGPT
• 37 AI Writing Tools to Help You Create & Market Your Online Courses (2024)