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Marketing 11 MIN READ

26 Best Marketing Tools to Sell Online Courses on Black Friday

It’s official! November is just around the corner, which means Black Friday will be here before we know it.

The biggest shopping day of the year falls on Friday, the 26th of November, and it’s the day that consumers and retailers alike look forward to.

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Consumers worldwide are ready to spend their money on services and products they have been wanting to get their hands on throughout the year. While retailers are going all-in with the hope of increasing their sales and hopefully making some good profits.

Because of the current situation globally, experts say this year’s Black Friday events will be largely online rather than in packed stores. Besides, businesses that sell non-tangible products (services like online courses) are in a more favorable position; this is primarily because supply chain problems caused by the pandemic have caused delays or shortages of items as varied as toys, furniture, and books.

All signs point to eCommerce companies with the right marketing tools and a well-designed eCommerce solution rising to the occasion.

As course creators selling courses online, you can considerably improve your marketing activities this Black Friday by using several top marketing tools to help you sell more online courses. The best part is that all of these tools integrate seamlessly with LearnWorlds.

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Conversion & Lead Capture

Have you thought about how you are going to convince people to buy from you? Apart from coupons, offers, and discounts, you are going to need some robust tools and techniques that will help you engage your target audience.

The following tools are perfectly capable of the job.


sumo homepage
Image Source: Sumo

Sumo is a web-based platform that comes with a suite of free online tools you can use to grow your website’s traffic and engage your students. You can capture leads (capture forms) and allow site visitors and your students to share courses using their social media accounts and engage in their community.

Learn how to connect Sumo with your LearnWorlds school here.


fomo homepage
Image Source: FOMO

Fomo is a social proof marketing platform that can help you increase conversions. It does so by showing off customer interactions taking place in your LearnWorlds school such as user sign-ups and course purchases. The ‘fomo’ effect which translates to “fear of missing out” is used as a psychological trick to prompt customers to buy a specific product or service.

Learn how to connect FOMO with your LearnWorlds school here.

Email Marketing

email integrations on LearnWorlds

Selling online courses through email marketing offers the best way to communicate and stay connected with your audience. To make it happen though, you will need any of the following robust email marketing tools.


Mailchimp is an email marketing software that offers complete transparency of campaigns, email tracking, viewing success, and click-through rates, generating custom reports, and managing subscribers. It is suitable for small businesses with simple automation needs and offers an easy way to set up and send newsletters to any email list size.

Learn how to connect Mailchimp with your LearnWorlds school here.


Active Campaign is an integrated email marketing automation tool that allows you to design sophisticated, automated marketing processes. Use it to save time and generate additional revenue for your company, send newsletters, segment your audience, and personalize every campaign.

Read this review of ActiveCampaign and learn how to connect Active Campaign with your LearnWorlds school here.


AWeber is an email marketing and autoresponder service that can help you communicate more effectively and profitably with prospects and customers. You get access to ready-to-use email templates, list management, autoresponders, and email tracking with detailed insights. It offers live chat, phone, and email support, as well as live webinars and a rich library of how-tos and tutorials.

Learn how to connect Aweber with your LearnWorlds school here.


Convertkit is a powerful marketing automation tool that delivers a simple solution for creating easy forms and drip email campaigns to automatically send emails to new subscribers.

Learn how to connect ConvertKit with your LearnWorlds school here.


Moosend is a modern email marketing and marketing automation platform with powerful and user-friendly features. Through the platform, users can get ready-made templates, a Drag-and-Drop designer that requires no prior knowledge of HTML, and even create landing pages and subscription forms. Moosend offers support to clients of all tiers through email, live chat, and over the phone, as well as a free forever plan for up to 1,000 subscribers.

While there is no direct integration yet, LearnWorlds platform can use Zapier, a great online automation tool, to integrate with Moosend and connect the platform with your LearnWorlds school in no time.

Affiliate Marketing

Affiliate marketing is one of the best ways to get an army of salespeople, influencers, and marketers to promote your product for you. They promote your product and get directly a cut from the sales they generate for you.

8LearnWorlds Built-in Affiliate Management

Affiliate management on LearnWorlds

LearnWorlds comes out of the box with an affiliate management software built-in. You can recruit your students as your affiliates or sign up anyone else to sell your product for you. All this without any extra costs!

Read more about our affiliate management tool or visit our Partners Club page to see how you can become a LearnWorlds affiliate and gain a 30% lifetime affiliate commission.

9Referral Candy

refferalcandy homepage
Image Source: ReferralCandy

ReferralCandy is one of the best referral program software that you can use if you want to invest in affiliate marketing as part of your marketing strategy. With this tool, you will have the power to leverage the network of your users and encourage them to promote your online courses to their family, friends, and colleagues in return for an extra incentive.

Learn how to connect ReferralCandy with your LearnWorlds school here.

Conducting Live Classes & Webinars

The ability to conduct live classes and webinars can give you a competitive advantage over others. For LearnWorlds users, this is possible through the Zoom integration.


Zoom homepage

Zoom is the most popular web-conferencing tool in the market and its unparalleled features make it the best of its kind. With it, you can easily schedule and conduct live classes, webinars, video sessions, or just meet with your students online – as part of a group or one-to-one coaching sessions.

Setting Automated Tasks

As a course business owner, you are more likely to have a lot in your head, but this is the exact reason tools like Zapier and Auth0 exist. They automate tasks to make your life easier and more manageable.


Image Source: Zapier

Zapier is an incredible online automation tool that can connect your LearnWorlds school with more than 3,000 popular applications! The way it works is quite simple. It allows you to set up your school automated tasks like course enrollments or sending coupons through a ‘zap’ – a blueprint for a task you want to do over and over but you only set once.

Learn how to connect Zapier with your LearnWorlds school here.


Image Source: Auth0

Auth0 is a flexible, cloud-based identity platform for developers, that allows them to easily add authentication and authorization services to their applications, eliminating friction and the complexity of APIs and custom development.

In your marketing campaigns, you must always remember to keep your online school’s security and the safety of your users (students) in mind. That is what Auth0 is all about. With this authentication provider, you can set up groups, users, and roles for users within your online school.

Learn how to connect Auth0 with your LearnWorlds school here.

13LearnWorlds API

API stands for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. This is a very technical yet very useful tool you should also take into account.

The LearnWorlds API allows you to access our data and get information on various courses, users, and more. LearnWorlds’ API, like any other API, requires technical expertise, so if you are not familiar with its function, you will have to pass this over to a developer to handle it for you.

You can access the LearnWorlds API documentation here.


A Webhook is a way for an app to provide other applications with real-time information. It delivers data to other applications as it happens, which means that you get the data immediately. Learn how you can use webhooks for your LearnWorlds school here.

*Both Webhooks & API, are available on the Learning Center and above plans on LearnWorlds.

Managing Payments

Every online business needs some powerful payment platforms that can deal with the eCommerce process. All of the below payment gateways can be easily connected to your online school to accept payments for your online courses.


Image Source: Stripe

Stripe is a payment processing software (a.k.a. Payment gateway) for eCommerce websites and mobile applications. By connecting your Stripe account to your LearnWorlds school you are able to accept payments from your students for course sales and subscriptions. End-users can pay via their credit cards, bank transfers, and other payment methods.

See how you can connect Stripe with your LearnWorlds school.

Stripe is the best option to connect with LearnWorlds as you unlock subscription payments and payment plans.


Image Source: PayPal

PayPal is considered the global leader in online payment solutions. It is an online financial service that allows users to pay for items using a secure internet account. By connecting PayPal to your LearnWorlds school you are able to accept payments by more than 400 million users who own PayPal accounts and many times more via credit cards.

See how you can connect PayPal with your LearnWorlds school.


PagSeguro is a Brazilian online payment gateway for e-commerce. With PagSeguro, LearnWorlds school owners can accept payments from Brazilian customers via Boleto, which is the most popular payment method in Brazil, and credit cards.


See how you can connect PagSeguro with your LearnWorlds school.


Image Source: Shopify

Shopify is an all-inclusive online selling platform, where users can create and develop online stores to promote, sell, and ship physical products. Shopify integrates with LearnWorlds so that you can sell online courses via your Shopify online store.

See how you can connect Shopify with your LearnWorlds school.

Using Local Payment Gateways

black friday example

LearnWorlds is the only global course platform that allows you to accept local payment methods that your customers are familiar with. To help you get the most of it and reduce the losing opportunities to sell, we are supporting Stripe’s local payment gateways – iDEAL, Bancontact, Giropay, Sofort, and Przelewy24.


iDEAL is a very popular e-commerce payment system used in the Netherlands, based on online banking. It allows customers to buy on the Internet using direct online transfers from their bank account. iDeal can be connected with your LearnWorlds school for accepting online payments.

See how you can connect iDEAL with your LearnWorlds school.


Bancontact is Belgium’s most popular payment method. Stripe users in Europe and the United States can accept Bancontact payments from customers in Belgium. During the payment process, your customer is redirected to their bank’s website or mobile application to authorize the payment.

See how you can connect Bancontact with your LearnWorlds school.


Giropay is an Internet payment System in Germany and allows customers to buy securely on the Internet using direct online transfers from their bank account. Giropay is an interbank system and the official implementation of German banks for online banking. It is accessible by more than 40 million shoppers and accounts for 16% of all online transactions in Germany.

See how you can connect Giropay with your LearnWorlds school.


Sofort is the main online direct payment method and works via online banking. It is the predominant online banking method in countries such as Germany, Austria, Switzerland, and Belgium, making it a must-have for any business wanting to operate in this area.

See how you can connect Sofort with your LearnWorlds school.


Przelewy24 is a real-time bank transfer, offline or pre-payment payment method. Customers based in Poland can use it to transfer funds directly to merchants. Also, Stripe users in Europe and the United States can accept Przelewy24 payments from customers in Poland.

See how you can connect Przelewy24 with your LearnWorlds school.


Managing Tax

Of course, to manage all the Black Friday and Cyber Monday sales you will need a tool that calculates the sales taxes for you, and that is Quaderno. A complete tax compliance toolkit for online businesses.


Image Source: Quaderno

Quaderno is a sales tax calculating tool that sends automatic tax receipts and creates sales tax return-ready reports in a matter of seconds. As an invoice application, it makes the taxation process and tax compliance rules simpler and easy to understand (e.g. for EU VAT taxes).

Learn how to connect Quarderno with your LearnWorlds school here.

Choosing Your Analytics Tools

We have saved a super important toolset for last. Without analytics, it becomes impossible to track your marketing efforts and identify audience needs. Google Analytics, Tag Manager, and Facebook Pixel are great tools to have in your inventory.

Combined with LearnWorlds Report Center, you will have comprehensive insights with which you can make data-driven decisions about your campaigns.

25Google Analytics & Tag Manager


Google Analytics allows you to calculate your return on investment (ROI) and review the results of your marketing efforts. It does so by analyzing your website performance, calculating visitor traffic, and identifying consumer behaviors (clicks, site visits, purchases).

Google Analytics offers a comprehensive report on what works and what doesn’t in your advertising campaigns, to help you make further improvements either on your site content or ads.

Learn how to integrate Google Analytics into your LearnWorlds school here.

tag manager screenshot

The Google Tag Manager is a free tool that allows you to add and update website tags including conversion tracking, site analytics, and remarketing amongst others. What’s great about it is that it is easy to use as there is no need to edit the website code.

26Facebook Pixel

facebook pixel

If you are using Facebook Ads, Facebook Pixel is a must-have tool. With it, you can track the actions of people after they see your ads. Once you create a Facebook Pixel and add it to your checkout page, you will be able to see who converts as a result of your ads.

The Facebook pixel will improve your ad conversions on Facebook and allow you to run incredibly effective remarketing campaigns!

P.S. We have a free course on running Facebook Ad Campaigns and a super useful free ebook you can download “The Essential Guide to Selling Online courses using Facebook Ads“.


An All-in-one Course Platform: LearnWorlds

LearnWorlds Screen shot

Of course, the most important tool to sell online courses is an all-in-one platform that can combine all the tools and payment gateways with the authoring and delivery of online courses.

Our choice is LearnWorlds, the top online course platform in the market.

You can get a 30-day trial of LearnWorlds today by clicking here.

Create a beautiful online school without any technical skills.

Start free trial

Ready to Get More Sales on Black Friday?

All of these marketing tools and platforms can help boost the performance of your marketing campaigns for the upcoming Black Friday.

From collecting analytics to setting up a task automation process, engaging and communicating with your audience effectively, these tools are exactly what you need to get more sales! If you are unsure of what works for you, go through each tool to find what meets your needs best.

In the meantime, check out these marketing ideas for Black Friday to make the best out of your efforts!

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Content Creator at

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.