Market & Sell

Kajabi vs ClickFunnels: A Side-by-Side Comparison

23 min
Comparing Kajabi vs Clickfunnels, which one is the best for selling online courses?

Choosing the right platform to build, market, and sell digital products can make all the difference in the success of an online business. For entrepreneurs, course creators, and marketers especially, the choice between popular tools like Kajabi and ClickFunnels often emerges as a pivotal decision in boosting their efforts.

Both platforms can help streamline various aspects of the online business, from course creation to sales funnels, and have similar features and capabilities. Each one comes with its own set of strengths and weaknesses which are worth looking more into.

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For the purposes of this article, we tested both Kajabi and ClickFunnels to see which one is the best for selling online courses, and we provide you with an in-depth side-by-side comparison to help you make an informed decision for your specific needs.

Before we go on, LearnWorlds is the top platform for creating, marketing, and selling online courses. It goes one step further than every other platform in the market, and it’s the choice of entrepreneurs, educators, and businesses who want to deliver powerful learning experiences to their learners, employees, customers, and partners.

Our Top Choice: LearnWorlds

Kajabi and ClickFunnels have great capabilities, but if you want to create and sell high-quality online courses, you will need a platform with advanced course authoring tools, like LearnWorlds.

LearnWorlds outruns both Kajabi and ClickFunnels as it is equipped with robust e-learning features, including an AI-powered course builder, SCORM-compliance, advanced reporting and analytics, interactive video capabilities, full website-building functionality, dedicated community, and learning automations, amongst others.

Also, LearnWorlds always strives to put its customers first and is committed to delivering exceptional support every step of the journey.

Try LearnWorlds with a free 30-day trial; no credit card is required!

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In a Nutshell

Kajabi is an all-in-one marketing platform that allows you to create, market, and sell digital products, including online courses, membership sites, podcasts, and coaching.

ClickFunnels is also a marketing platform that allows you to create online courses and memberships, specializing in building sales funnels, and marketing automation.

In our review, Kajabi scores better in course creation and email marketing capabilities, whereas ClickFunnels wins over its advanced sales and marketing features.

Both platforms are easy to use but are often considered to be pricey, with ClickFunnels being slightly cheaper to start with.

As the table shows, LearnWorlds outperforms both in course authoring, functionality, customer support, and value for money.

ClickFunnels vs Kajabi: In-depth Comparison

Kajabi stands out as an all-in-one marketing platform, boasting a wide array of features tailored for creators and entrepreneurs.

In terms of pricing, Kajabi and ClickFunnels have minor differences, but the latter seems to be more budget-friendly with a closer look at all of the plans. Both offer a 14-day free trial and require your credit card details to start the subscription.

The only difference with the free trial is that ClickFunnels charges you $1 upon sign-up.

While both platforms can help you sell digital products, Kajabi supports more types of products, including communities, coaching programs, memberships, and podcasts.

Whereas Kajabi lacks the ability to offer a complete, robust sales funnel system, which ClickFunnels possesses. ClickFunnels excels in creating optimized sales funnels and maximizing conversion rates, making it a preferred choice for individuals or businesses prioritizing sales and lead generation.

The table below shows a quick overview of each platform, looking at their features side-by-side.

ClickFunnels vs Kajabi: Which is best for selling online courses?

Compared to ClickFunnels, Kajabi has better course authoring capabilities, offering quizzes, certificates, live sessions, and automations.

On the other hand, ClickFunnels has only basic course creation features, lacking the advanced features you will find in Kajabi.

Both platforms have the same course creation process and allow you to customize your lessons and drip-feed your content. They also allow you to upload your audio and video course material directly from your device.

However, the similarities end with Kajabi offering automation rules letting you decide on the ‘what, then, if’ of a course to aid user management and issue certifications, assessment building, and live (or recorded) sessions.

Now, let’s review each platform in more detail.

Kajabi Overview

Kajabi is an all-in-one platform designed to empower entrepreneurs, educators, and businesses to create, market, and sell digital products and online courses. It provides a complete suite of tools and features, including course creation, website building, marketing automation, and sales funnel management.

Pros & Cons


  • Easy to use
  • Robust marketing tools and for building sales funnels/pipelines
  • Integrates with popular software packages and payment tools (Stripe & PayPal)
  • Access to a built-in community (purchased Vibely, a community platform, in 2022)
  • Ready-made templates for website building
  • User tagging and automations
  • Mobile app available
  • Built-in email marketing tool
  • Affiliate marketing
  • Video hosting


  • Few design customization options
  • Limited learning features compared to other course platforms
  • Emphasizes product sales, not the learning experience
  • Lack of e-learning reporting and analytics tools
  • Limited funnel capacity
  • No funnel testing or optimization options
A screenshot of Kajabi's dashboard showing the main page.

Kajabi Pricing

Kajabi’s pricing starts at $149 per month. It offers three paid plans and monthly or yearly subscription options, and if you choose to pay yearly, you save 20%.

*Pricing information retrieved from Kajabi in January, 2024.

Who is it for?

Kajabi is designed for a diverse range of users, including entrepreneurs, content creators, educators, coaches, small businesses, authors, and speakers who are looking to monetize their knowledge, skills, and expertise in the digital space.

ClickFunnels Overview

ClickFunnels is a popular online platform that specializes in sales funnel building and marketing automation. It’s designed to help entrepreneurs, marketers, and businesses create effective sales funnels quickly and easily without the need for coding or technical expertise.

Pros & Cons


  • Easy to use drag-and-drop editor
  • Affiliate marketing
  • Robust sales funnel system
  • Connects with popular payment tools (Stripe, PayPal, and more)
  • Wide range of pre-built templates
  • Variety of integrations and marketing automations
  • Mobile app (for sales funnel management & campaign tracking)
  • Split testing and analytics to optimize performance
  • Video hosting


  • Limited email marketing functionality
  • Basic e-learning features
  • Lack of assessments, certificates, and live sessions
  • Doesn’t support communities or coaching
  • Limited customization options for templates
  • Building membership funnels can be complicated
  • Affiliate program only available on higher plans
  • Doesn’t support PayPal for one-time offers or one-click upsells
A screenshot showing ClickFunnels dashboard's main page.

ClickFunnels Pricing

ClickFunnels pricing starts at $147/month on a monthly subscription and $127/month on an annual subscription (discounted). Its monthly plans are the following:

*Pricing information retrieved from ClickFunnels in January 2024.

Who is it for?

ClickFunnels is designed for a variety of users across different industries who want to focus on maximizing their online sales and marketing efforts. This includes entrepreneurs, business owners, digital marketers, affiliate marketers, coaches and consultants, authors, speakers, e-commerce businesses, and startups.

Ease of Use

Both Kajabi and ClickFunnels have user-friendly interfaces, making them accessible to users of all skill levels. However, ClickFunnels may have a slightly more intuitive interface compared to Kajabi, especially for beginners, as it provides a simpler feature set.

When you log into both platforms, you are greeted with a dashboard that presents a left-side toolbar, guiding you through the necessary steps and providing support resources. Kajabi has a comprehensive list of feature categories, which may appear overwhelming for new users, but ClickFunnels also offers a lot of information upon welcoming you aboard the platform.

While the initial setup of a course in Kajabi can seem daunting, users can quickly grasp the process with some experimentation. Kajabi uses the word “products” to describe various types of content, such as online courses, ebooks, videos, and podcasts, and ClickFunnels uses the same term to describe digital products like courses, ebooks or software, physical products, or bundles.

ClickFunnels appears to be user-friendly even for users with not much experience with creating sales funnels. On its main dashboard, it has shortcuts to other pages, and as you explore it further, you find video tutorials on multiple features, making it easier to use and navigate.

Course Creation (Authoring)

Both Kajabi and ClickFunnels allow you to create and sell courses. However, Kajabi seems to be more geared towards course creation than ClickFunnels, which focuses more on sales funnel management.

Let’s explore the differences in their course authoring functionality in more detail.

Kajabi’s Course Creation

Compared to ClickFunnels, Kajabi has great course creation capabilities, offering a comprehensive suite of tools tailored specifically for educators, coaches, and content creators.

The platform provides a user-friendly interface with an intuitive drag-and-drop editor, making it easy to create and organize course content, modules, and lessons.
Kajabi offers a wide range of customization options, allowing users to personalize their course layouts, branding, and design to reflect their unique style and brand identity.

Users can incorporate various multimedia content types, such as video, audio, PDFs, quizzes, assessments, and downloadable resources, to create engaging learning experiences. With Kajabi, you can also drip content and create automations to streamline course delivery.

An image showing Kajabi's product selection process inside the platform.

Kajabi offers course creation templates based on various product types, including online courses (free or paid), communities, coaching programs, and podcasts.

Its built-in analytics tools provide some insights into course performance, student engagement, and progress tracking, enabling instructors to optimize their courses for better outcomes.

Overall, while Kajabi’s course authoring tools work, compared to other course platforms, it is still missing important educational features like course interactivity, advanced assessments, SCORM compliance, and question banks.

ClickFunnels’ Course Creation

ClickFunnels offers basic functionality for creating and delivering free or paid courses within its platform. Users can utilize its drag-and-drop editor to build course modules and lessons, incorporate multimedia content like video, audio, and PDFs, and set up membership areas for course access. Drip-feeding course content and course layout customization are also available.

A screenshot showing ClickFunnels' course building and course type selection process.

However, where ClickFunnels falls short is in providing advanced features commonly found in dedicated course authoring platforms like interactive quizzes and assessments, discussion forums, learning progress tracking, course completion certificates, or advanced course customization, e.g., course layouts, branding, and design.

While ClickFunnels can be used for course authoring, it is more suitable for businesses and entrepreneurs looking to integrate course content into their sales funnels or marketing campaigns rather than as a standalone platform for comprehensive online course creation and delivery.


Kajabi offers robust assessment features to help engage learners and gauge their understanding of course material. With it, you can create quizzes and assessments, incorporating various question types such as multiple choice, true/false, short answer, and more.

Kajabi allows you to customize assessments with time limits, randomized questions, and scoring options. You can also send notification emails once quizzes are completed.

ClickFunnels is primarily focused on sales funnel creation and optimization and does not offer built-in assessment features. With ClickFunnels, you will need to set up and manage assessments separately from the platform.


Kajabi allows you to create online communities as part of your membership sites or courses. These communities are multiple paywalled access groups that subscribers can join in after purchasing, and serve as places for them to interact, ask questions, share experiences, and network with each other.

Its community features include discussion forums, circles (Q&A), challenges, live meetup sessions, and the ability to post and comment on content within the community. You can also create subgroups or categories within the community to organize discussions based on specific topics or interests.

A screenshot of ClickFunnels new community page.

One of the newest feature additions of ClickFunnels (ClickFunnels 2.0) is community. The platform has created a dedicated community space that allows discussions and encourages member interaction and collaboration.

The new community offers groups and topics for easier content organization, in-live video playback, member profiles, comments, customizable settings for linkouts, and media embeds within posts.

Analytics and Reporting

Kajabi offers great reporting and analytics tools to help users track and analyze various aspects of their online business, including course performance, sales, and marketing metrics.

It also provides detailed insights into course engagement, such as completion rates, quiz scores, and student progress, allowing instructors to monitor student performance and identify areas for improvement.

A screenshot of Kajabi's reporting and analytics page inside the platform.

Kajabi’s analytics dashboard offers customizable reports and visualizations, enabling users to gain actionable insights into their business’s performance and make data-driven decisions. Users can track sales and revenue metrics, including product sales, subscription revenue, and affiliate commissions, to understand their business’s financial health and identify opportunities for growth.

ClickFunnels provides basic reporting and analytics tools to help users track the performance of their sales funnels and marketing campaigns. It offers insights into funnel metrics, such as conversion rates, click-through rates, and revenue generated, allowing users to monitor funnel performance and identify areas for optimization.

An image showing a list of ClickFunnels' analytics options from inside the platform.

ClickFunnels’ analytics dashboard provides visualizations of key metrics, enabling users to track funnel performance in real time and make data-driven decisions to improve conversion rates and maximize revenue.

Users can conduct split testing (A/B testing) on their funnels to compare different variations and determine which elements perform best in terms of conversion rates and overall effectiveness.

Sales and Marketing

Both Kajabi and ClickFunnels are designed to have powerful sales and marketing capabilities, helping you promote your products and services.

Kajabi’s Sales Funnels

Kajabi offers robust sales and marketing features that help you create, launch, and optimize sales funnels for your digital products, online courses, and memberships.

The platform provides a comprehensive suite of tools, including customizable landing pages, sales pages, checkout forms, and order bumps, allowing you to create high-converting sales funnels tailored to your specific business goals.

Using Kajabi’s automation features, such as email sequences, pipeline automation, and tagging, you can automate various aspects of your sales and marketing processes and nurture leads through the funnel.

A screenshot of Kajabi's new email campaign creation process.

Kajabi’s built-in email marketing functionality especially offers a more streamlined process. Once you sign up on the platform and upload your email list, you can start sending emails right away – no additional setup is required.

ClickFunnels Sales Funnels

ClickFunnels features a sales funnel builder that specializes in sales funnel creation and optimization, offering a range of features and tools to help you maximize your sales and revenue.

The platform offers automatic tagging systems and email templates, and some built-in email marketing functionality helping you build workflows, broadcasts, and countdown funnels (countdown times & events). However, it requires you to set up a custom domain and SMTP authentication code in order to send emails, making it more difficult for less tech-savvy creators to begin with.

A screenshot of ClickFunnel's sales funnel creation page inside the dashboard.

The platform provides a streamlined sales funnel creation process, with pre-designed funnel templates and a user-friendly drag-and-drop editor, making it easy to build, customize, and manage your sales funnels.

ClickFunnels offers a variety of funnel types as well, including lead generation funnels, webinar funnels, product launch funnels, and membership funnels, catering to different business needs and objectives.

A screenshot of ClickFunnel's split testing feature in sales funnel building.

Last but not least, ClickFunnels’ split testing (A/B testing) and analytics features allow you to test different elements of your funnels, track performance metrics, and optimize conversion rates for better results.

Website Building

Kajabi offers a range of website-building tools that can help you create and customize your online presence. You can choose from the ready-customizable templates the Kajabi website builder provides or start from scratch.

A screenshot showing customizable templates offered by Kajabi.

The platform also includes built-in blogging capabilities, allowing you to publish and manage blog posts directly on your website. This feature is beneficial for content marketing and SEO purposes. Kajabi seamlessly integrates website pages with course content, product listings, and sales funnels, providing a cohesive user experience for visitors.

ClickFunnels, on the other hand, is primarily focused on creating sales funnel pages rather than traditional websites. While it offers some website-building capabilities and blogging capabilities, its main emphasis is on designing high-converting landing pages, sales pages, and checkout forms.

A screenshot showing customizable templates offered by Kajabi.

Even so, it provides pre-designed funnel templates that you can customize for specific marketing campaigns. These templates are also optimized for conversion and designed to guide visitors through the sales process.

Both ClickFunnels and Kajabi allow you to build:

Both platforms also offer customization options for website design, but Kajabi adds on that, offering you more flexibility in terms of layout, design elements, and branding customization.

What’s great about ClickFunnels is that it allows you to build webinar pages, webinar event pages, order form pages, and upsell/down-sell pages. It also seamlessly integrates website pages with sales funnels, allowing you to create cohesive customer journeys from initial engagement to purchase.

Mobile App

When it comes to the mobile app, both platforms offer convenient solutions on the go, but they are used for different purposes.

Kajabi provides a mobile app available for both iOS and Android devices, allowing you to access your courses, content, and marketing tools anytime, anywhere. With the Kajabi mobile app, you can also engage with your audience, view analytics, and manage your business operations seamlessly.

ClickFunnels’ mobile app is also available for iOS and Android devices, and allows you to monitor and manage your sales funnels, marketing campaigns, and customer interactions.

It provides access to essential features such as funnel editing, lead management, and performance tracking, enabling you to stay connected and responsive to your business needs while on the move.


Both Kajabi and ClickFunnels integrate with third-party tools and services. Kajabi has 10, and ClickFunnels has 24 native integrations and can connect with Zapier.

Through Zapier, you can get a greater variety of integrations and sync your chosen platform with your favorite tools and apps. This could be email marketing platforms, payment gateways, analytics tools (like Google Analytics), or CRM systems to streamline your sales and marketing workflows and enhance functionality.

You also have the option to use both via Zapier and create workflows to automate tasks like creating contact profiles upon form submissions.


Kajabi offers customer support mostly through email and live chat – available hours may vary depending on your plan. You can submit tickets through the Kajabi Help Center, and the support team typically responds within one business day.

Additionally, it provides documentation, tutorials, and video guides via Kajabi University to help users learn how to use their platform effectively. There is also an active community – Kajabi Hero Group, where users can ask questions, share insights, and connect with other Kajabi users for support and advice.

Clickfunnels offers customer support primarily through its Help Center, where users can find articles, tutorials, and frequently asked questions to troubleshoot common issues. You can also reach out to Clickfunnels support via email or through their dedicated support channels during business hours.

Clickfunnels also provides live chat support for users on higher-tier plans, offering immediate assistance for urgent issues.


Kajabi and ClickFunnels are considered to be amongst the higher end of the pricing range when it comes to online course platforms.

Kajabi takes the lead with the starting price of $149/month on its Basic plan and $399/month on its Pro plan. ClickFunnels follows with $147/month on its Basic plan and $297/month for its highest plan (Funnel Hacker).

While the starting price is almost the same on both platforms, the price difference changes dramatically on the highest plan (by almost $100). Both platforms offer unlimited landing pages and emails, but ClickFunnels is more generous, offering unlimited courses, products, and workflows in all plans.

LearnWorlds, on the other hand, offers a budget-friendly price starting at $29/month and is the only platform that offers an enterprise plan ready to meet your custom needs.

Which One Will You Choose: LearnWorlds, Kajabi, or ClickFunnels?

This comparison guide shows that both Kajabi and Clickfunnels offer powerful tools and features for online business owners, educators, and marketers.

On the one hand, we have Kajabi, which is better at course creation and content delivery, making it ideal for educators and entrepreneurs. On the other side, there is ClickFunnels, which specializes in sales funnel creation, prioritizing sales, and lead generation.

Your choice between these two will ultimately depend on whether you prioritize course creation or sales funnel optimization to meet the needs of your online business.

You know that our preferred choice is LearnWorlds. Our platform wins over both in elearning features, quality, support, and pricing. Try LearnWorlds today for free!

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Content Creator at LearnWorlds

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.