More and more we hear about Quora and the wonders it does to businesses. But I have a feeling that many people have yet to discover its hidden power…
It’s true that Quora can help your online school develop in ways you haven’t ever thought about just because it’s unique in its nature. In fact, not only has the ability to bring more traffic to your website, but also develop your personal branding. This is 2 in 1! The best thing is that it also comes with no price attached to it!
Want to learn more? Stay tuned…
What is Quora?
Quora is a Q&A website; where someone asks a question on any topic and you can write an answer to it, then, other users vote the best question to show up first.
It can be anything from DIY to marketing, love, cooking or politics. Now, that would be a weird combination, but you get the point which is, you can literally ask any kind of question you want.
Once you post a question on the site, you get answers on it by well-respected people in the industry or professionals who know their whereabouts and can offer good advice and guidance.
Who uses it and why?
Quora can be used as:
Most professionals choose Quora to get traffic and leads to their business site. This is perfectly understandable and logical if you ask me. At the same time though, they are doing themselves a big favour, and that is they are investing in their personal branding, big time.
Well, there are two things to remember.
By setting up a complete profile on Quora and getting your contact details on there. When someone visits your profile, they can see clearly your expertise and trust your opinion.
So, how to do that?
Setting up a Quora Profile
It’s not enough to join Quora and sit there waiting for revelation, but you need to invest your time to it towards getting more followers.
Make sure you fill out your profile completely.
First, begin with choosing the topics you are interested. At this point, it’s important to choose as many as you can and then little by little match out those that interest you the most and get the most attention.
Then, go back to your profile and upload a professional photo of you or your company – e.g. a logo that stands out. Personal photos work well on sites like Quora because it offers others a more intimate persona and are more likely to trust that.
After this, write down your job title, provide a summary of yourself and a link to your page. Your profile is ready!
Developing a Content Strategy
In order to be able to build and develop your own Quora strategy, you need to have good content on your site and a great amount of spare time to spend on Quora answering questions.
Promoting your online courses on Quora by answering questions is free, but you give your precious time in exchange.
Think about your linkable assets – blogposts, courses, videos, landing pages, ebooks, checklists – anything that is truly valuable and will add on your answers. Remember, your goal is to first give a good answer and then send anyone interested in depth to your website where you have a solution to their problem (i.e. your course).
Quora Strategy – How to find a question to answer
Being an online instructor, Quora is a great way to promote your courses. Since Quora is all about answering questions, your first step would be to go on the platform and search for questions that are suitable for you to answer.
First off, you need to start searching on Quora about questions & categories related to your topic. You need to be selective to the questions you want to answer, based on their quality and probability to bring you customers.
Generally, there are three ways to search for a question:
Then, here are a few more things to have in mind while choosing questions.
Questions that you answer they need to be questions on which you can provide a solution to. So, let’s say, if you were selling a course on Cooking Recipes, you wouldn’t answer a question about Cooking Utensils if you didn’t have a section on them.
Instead, you would prefer to answer to people who are interested in flavours, specific recipes that you might teach or have difficulties related to achieving the results they need.
Choose the topics to answer. Find a few questions which are similar and group them together. Think about the people asking those questions. Can they potentially be your students? If the answer is yes, then you are on the right track.
Make a few topic groups 3-5 topics are great to begin with. Then, write an answer for each of these, so you have a ready-made answer for each topic, it will save you time rather than writing every answer from scratch.
Popularity of Questions
When searching for the most popular questions, you need to start from following a few topics first. Use the search bar at the top of the page to find those that are relevant to your industry.
To check on the popularity, find the most popular recent questions under the ‘Write’ button in the navigation bar at the top of the page. On each question you are going to see an allocated time of posting. For better results, look for the ones that are no more than an hour old with 0 to 5 answers but are more than 500 views.
Frequency of Question
When on Quora, it’s a rule of thumb to look for ‘Recently Asked Questions’ that are within a year time span. More specifically, you need to be looking for questions that are a week or older and has more than 1,000 views. The more the views are, the better for you, because once you answer the question, more people get to see it.
What’s great with Quora is that it allows you to see how old a question is on the side (calculating from the date it was posted – e.g. day/week) along with other important details.
Before you are ready to begin answering a question, make sure to notice the Question stats. On there you will see how many views it got, how many followers, and how many changes have been made on the post/question:
To get more traffic on Quora, the one thing you have to do is answering questions. Pretty easy, right?
By answering questions you grow in authority and increase popularity. In turn, you generate personal and business branding – and through that you can get some good leads. This is what we call referral traffic.
Once you started answering questions people will come to you wanting their questions answered. You will get these in the sidebar where it says ‘Asked to Answer’.
While answering questions, your goal is to get more upvotes that will get you higher in the list of answers and easier-to-see by others.
To do this effectively, follow these guidelines:
Use the Quora Ads Manager to find Questions
Quora’s ads manager was build for paid ads, but it’s also a great place to see how much reach does a question or subject has. You can create a draft ad and see how many followers or views a topic or a question have.
Getting an Answer Right
It helps if you think of Quora as a community site where you can offer your help through answering questions and sharing knowledge the best way you can. Getting an answer right is important on Quora since people can like, comment and upvote or downvote an answer. This is the metric that makes an answer popular or unpopular.
So, if your answer is incomplete or doesn’t respond to reality, it may downgrade you instead of upgrade you and influence others not seeing you as the respectable and knowledgeable professional that you are.
To help you out, here’s how you can come up with a winning answer for Quora:
Apart from this you should also learn how to:
Use Your Expertise and Content Wisely
A lot of questions you will come across you have likely already answered either through your blog or your learning material. If that’s the case, you can share a few tips, guides or articles on Quora to offer that bit of extra to those who are going through your answers or are making the effort to get to know you better by checking out what you do.
You can share content in three ways:
Either cases can work, but the link to your blog post should be clearly visible. Also, you will have to pick an article that answers to the question directly and comes with multiple good examples and strategies encouraging Quora visitors to click on your link.
Don’t forget, consistency is key with Quora, so you are going to have to keep up answering questions until you get noticed and gather a respectable ‘audience’ following you liking and commenting on your posts.
Write Answer Templates
Many questions on Quora are similar or get repeated in different ways.
You can take advantage of this to save on time. Write a few great answers, spend more time on those and save them for later.
Having a few “template” or “canned” answers ready, you can easily copy and paste the most relevant one with a very few changes to work on the specific question.
You can also write a long answer with multiple copies, then delete the parts you won’t need. A reduction strategy of writing more first and then deleting the extra paragraphs is better to cover a wide variety of topics.
1Try Quora Ads
Apart from the obvious marketing strategies you can try out, there is also Quora Ads – Quora for Business. This is not the greatest way to get leads on Quora but it works to drive traffic. In fact, with ads, you are more likely to get content and brand awareness nevertheless it offers yet another way to get out there and tap the online market.
2Share your answer on social media
Want more exposure? Through Quora you can share your answer your questions or answers and start a conversation on your social platforms.
This feature is handy if you have a big following on social media and you want them to learn more about what you do or engage them into a discussion through your posts. So Quora not only can bring traffic to your site, but can also potentially make your social platforms more active and alive.
3Check ROI and Google analytics
Whatever you choose to do with Quora, make sure to check with analytics to find out how you are doing. This is important because it helps you measure up your advertising and promotional efforts.
Google Analytics will show your Quora traffic as referral, and you can sort it out by source / medium to see exactly how many visitors are coming from Quora. This can show you if your efforts are successful.
Before you go, don’t forget these tips:
Set up a complete profile on Quora and add a professional summary – Answer to basic questions like who you are, what you do, where you work and what your professional (or personal) interests are and provide contact details – preferably your email address and website/blog if you have one.
Getting popular on Quora isn’t the priority although you need to be present if you want to get more upvotes and get your answers read.
Aim for adding good value through your answer first and then getting upvotes. Avoid being a spammer or getting blocked/deleted, instead give your best and honest answer to questions. Help others out and you will get help back. That’s how things work.
Truth be told, if you were to ask me why should you use Quora, my answer would be – after all you have just read, is there really a reason not to?
Using Quora is an alternative way to gain brand recognition, get more visits and leads to your site. Would you be up for it?
Kyriaki is a Content Creator for the LearnWorlds team with more than three years of experience in digital marketing. Graduated from the University of Huddersfield with a Guidance degree, she has equipped herself with hands-on experience in education management and career guidance.