How I used Learnworlds’ interactive video player to guide viewers’ attention | LearnWorlds Blog

One of the most interesting benefits I found concerning interactive video is a mechanism known as “selective focus”. A selective focus approach, is expected to promote learning efficiency by drawing viewers’ attention to valuable content.

Research gives this exact point:

Managing as well as supporting viewers’ attention in videos enhances both behavioral and neuronal performance (Ebner et al. 2013).

The strategy of drawing learners’ attention (known also as cueing) allows instructors to give emphasis on the important parts of the information with the use of keywords and pointer phrases.

I wanted to apply this strategy to one of our Learnworlds Academy videos. Besides, with the Learnworlds’ enhanced interactive video player it’s now very easy to cue a video.

So what did I do? I am going to show you right now, so you can immediately apply new things to your course.

At the beginning, I watched the whole video to point out the information I would like to give emphasis to. The video I used talked about the importance of video analytics. So, I decided to give emphasis to the metrics an instructor can watch through video analytics. I had to create three text elements.

I wanted to give the keywords simultaneously at the time the presenter referred to that information. Therefore, I had to write down the start time of each spoken phrase to apply it to the elements I would add.

Then I created the first text element:

When you select a text element it initially looks like this
When you select a text element it initially looks like this

I set the start and end time of the element. A duration of 2,5 seconds is enough for a learner to get the message.

Now it is time for editing! Select the clock icon to set the Start and End time of the element.
Now it is time for editing! Select the clock icon to set the Start and End time of the element.

I formatted the text. I set a 40px font size, changed the color of the letters and left justified the text to make the message more clear.

Select the brush icon to set the format of the element (color, letter spacing, size, alignment, line height, transparency etc.) and make it look beautiful!
Select the brush icon to set the format of the element (color, letter spacing, size, alignment, line height, transparency etc.) and make it look beautiful!

I wanted to hear a bell when the text showed up:

Select the brain icon to choose the general behavior of your element once it appears (Will the video pause? Will a sound bell? Will the video pause when the element is clicked? Will an indication for interactivity appear?)
Select the brain icon to choose the general behavior of your element once it appears (Will the video pause? Will a sound bell? Will the video pause when the element is clicked? Will an indication for interactivity appear?)

I wanted to explain a little further about those keywords. So I added an optional message, which users would be able to open by clicking on the text element. The message explained what “students’ interactions” actually means.

Now it is time for interaction! Select the hand icon to set the action when the element is clicked (Will a new website open? Will you show a message? Will viewers be lead to a specific video point?)
Now it is time for interaction! Select the hand icon to set the action when the element is clicked (Will a new website open? Will you show a message? Will viewers be lead to a specific video point?)
Set the text of your message when an element is clicked. You can choose if you want the message just to hide when clicked or hide and continue the video.
Set the text of your message when an element is clicked. You can choose if you want the message just to hide when clicked or hide and continue the video.

Then I went back to the previous settings to add an indication for interactivity. Until that point I had made some “Saves” to be sure I wouldn’t miss any changes.

A discreet indication of interactivity shows viewers where they can interact. Imagine how this can lift up your video!
A discreet indication of interactivity shows viewers where they can interact. Imagine how this can lift up your video!

Finally, I experimented with several intro animations. Slide to right seemed pretty good to me.

Choose from a vast variety of intro animations for each of your elements!
Choose from a vast variety of intro animations for each of your elements!

Up to this point I had done all the necessary settings for my first text element. For my next elements I had an advantage. I simply duplicated multiple times the element I had edited. This way, I had ready made elements in regard to their format (However, I removed the hotspot indications).

Up and left of each element you can choose if you want to format it, duplicate it or delete it
Up and left of each element you can choose if you want to format it, duplicate it or delete it

Something I didn’t mentioned before: It is preferable not to use extensive text when cueing. For example, at the point he says “How much of my video did they watch”, I omitted the underlined words.

The cueing technique requires limited text because too much information becomes confusing
The cueing technique requires limited text because too much information becomes confusing

That was just a simple example of the cueing strategy. You can also easily apply it to your instructional videos and see how much more understandable they become. Remember, that people retain more easily information they see as pictures or textual representations that the information they simply hear!

Try it yourself!

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Course Designer & Content Creator at LearnWorlds

Anthea is a Course designer and Content Creator for the LearnWorlds team. She holds years of experience in instructional design and teaching. With a Master of Education (M.Ed.) focused in Modern Teaching Methods & ICT (Information & Communications Technology), she supplements her knowledge with practical experience in E-Learning and Educational Technology.

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