One of the most interesting benefits I found concerning interactive video is a mechanism known as “selective focus”. A selective focus approach, is expected to promote learning efficiency by drawing viewers’ attention to valuable content.
Research gives this exact point:
Managing as well as supporting viewers’ attention in videos enhances both behavioral and neuronal performance (Ebner et al. 2013).
The strategy of drawing learners’ attention (known also as cueing) allows instructors to give emphasis on the important parts of the information with the use of keywords and pointer phrases.
I wanted to apply this strategy to one of our Learnworlds Academy videos. Besides, with the Learnworlds’ enhanced interactive video player it’s now very easy to cue a video.
So what did I do? I am going to show you right now, so you can immediately apply new things to your course.
At the beginning, I watched the whole video to point out the information I would like to give emphasis to. The video I used talked about the importance of video analytics. So, I decided to give emphasis to the metrics an instructor can watch through video analytics. I had to create three text elements.
I wanted to give the keywords simultaneously at the time the presenter referred to that information. Therefore, I had to write down the start time of each spoken phrase to apply it to the elements I would add.
Then I created the first text element:
I set the start and end time of the element. A duration of 2,5 seconds is enough for a learner to get the message.
I formatted the text. I set a 40px font size, changed the color of the letters and left justified the text to make the message more clear.
I wanted to hear a bell when the text showed up:
I wanted to explain a little further about those keywords. So I added an optional message, which users would be able to open by clicking on the text element. The message explained what “students’ interactions” actually means.
Then I went back to the previous settings to add an indication for interactivity. Until that point I had made some “Saves” to be sure I wouldn’t miss any changes.
Finally, I experimented with several intro animations. Slide to right seemed pretty good to me.
Up to this point I had done all the necessary settings for my first text element. For my next elements I had an advantage. I simply duplicated multiple times the element I had edited. This way, I had ready made elements in regard to their format (However, I removed the hotspot indications).
Something I didn’t mentioned before: It is preferable not to use extensive text when cueing. For example, at the point he says “How much of my video did they watch”, I omitted the underlined words.
That was just a simple example of the cueing strategy. You can also easily apply it to your instructional videos and see how much more understandable they become. Remember, that people retain more easily information they see as pictures or textual representations that the information they simply hear!
Try it yourself!