Learning 7 MIN READ

How to Make Educational Videos

If content is king, then video is the king of the kings. With the rising popularity of video as a medium, it would be a mistake not to make an educational video in your online courses. When used correctly, the results can be astonishing.

Recent statistics show that video is a proven method of teaching, “facilitating thinking and problem-solving” (Pedagogical Benefits of Video, University of Queensland). Video has become essential in the eLearning world and a study from Cisco claims that by 2021 video traffic will represent over 80 percent of all internet traffic.

When it comes down to creating educational videos, the process can be made really simple. For example, if you already have a Powerpoint presentation ready or you just want to present the use of a specific software, then you can simply record your computer screen and voice, and this way you can create your first elearning video course or video tutorial in under 30 minutes.

What we will cover is the easiest type of eLearning video to product, the Screencast. They do not require cameras or any other special hardware. All you need is your pc/laptop and you can start recording your first eLearning video. You can also read our other article on tools to create instructional videos.

Before you go, you can register to LearnWorlds Academy’s course Video Based Learning: A Complete Guide to learn all you need to know about video-based learning and how to create your own.

Video Based Learning: A Complete Guide - Course

The Preparation Stage

Do you already have a structured presentation ready? Your PowerPoint, Keynote or Prezi presentation already provides part of your educational video structure.

Prezi Presentation Example

aCome up with a plan

The first step you need to take is coming up with a plan. Creating an educational video is like teaching in a classroom, you need to come prepared.

Start with a draft of the content you want to use in your video. This should be able to capture the message you intend to convey.

Give priority to the information that can help you increase your learner’s engagement so that you share knowledge in the best and quickest way possible.

bGive your video a structure

It’s important to carefully think the order in which you present information since it needs to have a logical flow. This provides a hook for your learners as it helps them remember it better and retains their attention.

Pauses are important elements of your video since they give learners an opportunity to reflect on the topic you present. You can make the video more responsive by adding questions for them to follow while watching the video.
If you already have a presentation, at this point you may need to rethink of the order of the slides, and either add or remove them to better accommodate the task. Think of your learning outcomes while doing so, they will guide your structure.

cProofread and simplify language

When you are ready, work on your eLearning video script, proofread to avoid text repetition and finalise the content. Make sure to use simple language to help people take out key ideas and concepts. Don’t forget to include industry-related keywords that can work along with your eLearning goals.

The Recording / Screen Capturing Stage

When all the preparation is done, it is time to record and edit the video course. Get your script ready, open the presentation and start recording.

Record your screen

aFilm and Record

This is probably the most time-consuming part since you’ll need to record your screencast and audio several times before you get the desirable result. Continuous check-ups can make the editing process easier later on.

Ιf you want to make an elearning video interactive the video more interactive and easy-to-understand you can also record your voice giving out instructions, and then use LearnWorlds’ video editor to add more interactive elements.

bDouble Check the Recordings

Bear in mind that success is in the details. Before you end the recording process, make sure that every aspect works the way it should work, and your video looks as professional as it possibly can.

cEnrich the Video

An excellent idea is to engage your learners with relevant movie clips, music, graphics or any animations that can make your content richer in variety and form. Use your creativity and test a range of effects on your own to see what works and what doesn’t.

The Editing Stage

No video is ready before it goes through the editing process. Think of it as your draft document. Any material you use needs to be put under the magnifying glass before it can be presented as high-quality content.

aSynchronise video and audio

Once you get it all in there, go through the video again to match the text or narratives to the visual image. When audio and image is synchronized you are creating a more powerful effect that allows learners to convey your message as you want them to receive it.

bBreak the video into digestible bites

Check the length of your video and ensure that it is not too long or too short. The ideal length for an educational video presenting a single concept is 2 to 3 minutes. This is the ideal time for presenting a single concept. Any longer than that and you are risking of losing the attention of your learners, so stay brief and to the point.The only exception to this rule is when you need to explain an idea in more detail, where the video can take up to 10 minutes.

cMind the size and format

It’s important to make your video accessible to all so that they can watch it from anywhere and anytime. Apart from computers, it should be made available for mobile phones, tablets or any other device that your learners are using.

Finally, compress your video files and come up with a lower quality version to allow users that have a slow internet connection to watch your video just as efficiently as others without restricting them the access.

Top Tools to Create an eLearning Video

Choosing the right elearning video editor software to create your educational material is an important step to the process. There are many tools with ranging complexity and capabilities. If you are just starting out, you might prefer an easy to use tool with simple capabilities, but as you grow, you might want to revisit this list for a better tool, or even outsource the process of editing to a professional.

For a longer list, visit our article on the top tools to create an instructional video.

1Screencast-O-Matic (Free)

Screencast-O-Matic offers the best choice combining ease of use and price. Not only it is free, but also records your webcam and your screen with some really nice features that you don’t get in any other free screen-casting software. It is really versatile and useful since it also has a Mac version, a Windows version and you have the option of launching it as a Java applet directly from the official site without installing any software on your computer. If you want, you also have the option to buy the Pro version for just $15/year.

2Adobe Captivate ($435)

This is a product from Adobe software, which says it all. Although it may seem expensive, every penny you pay into this, it’s worth it as it offers incredible quality for $435 per license. What makes it unique to others is its features that include iOS device capture and adds mobile-specific gestures such as swipe, tap and pinch to zoom, and an audio-video support and synchronization with the ability to import video in a wide variety of formats. If you are unfamiliar with such tools, you may find that the interface and workflow are difficult to use but with some practice you can get very slick screencasts.

3Filmora WonderShare ($39+)

Filmora is an elegant video editing software from Wondershare. Offering the features you will need to trim, transition, overlay and add effects to your video. It is a simple and easy to use software that gets the job done. The interface is simple, clean and quite intuitive for new users. Filmora is a good choice for beginners, novice and casual users, but it also provides some advanced editing features such as Chroma Keying and Color Grading.

You can begin using Filmora with a free trial download. You can then choose a subscription model or a permanent license, pricing begins at $39.99 for Windows and $49.99 for Mac, which offers value for money. There are some rumors that there will be a new version this year, so, keep an eye on it if you are interested in Filmora video editor.

4Camtasia Studio ($179)

Camtasia Studio is PC-only powerful software that allows you to do almost anything you want to do in an educational screencast. It costs $179 per license and is better suited to teachers who have already done some screen-casting and are quite comfortable with using a PC and still come up with good quality and professionally- looking content. Amongst its advantages is its nicely designed interface, its powerful features, and large choice of output formats it offers.

5Ezvid Video Maker (Free)

This is an all-in-one, free and super easy tool to use. It offers a screen recorder and video creator with a user-friendly interface you can work with. With this app, you are only a click away from recording your screen and capturing anything you want on your computer screen. Ezvid also allows you to add slides, change the playback speed of your video and make overlaid annotations.

6Apple QuickTime Player (Free – comes pre-installed with your Mac)

This tool comes pre-installed on your Mac so there is no need to pay or download! What few people know is that it has a screen recording feature built into it. Even though it’s mostly featureless compared to other apps, it works very well. This is recommended for Mac users who want to make a screencast quickly, without much fuss.

Make An Educational Video Course

There is no doubt that visual content – and more specifically video, has a huge impact on customer engagement. Not only can it greatly improve your course’s quality and learning value, but it also boosts your marketing efforts at large.

Besides, it comes as no surprise that 51.9% percent of marketing professionals worldwide named video as the type of content with the best ROI. Including video in your online course, it’s an excellent way to kill two birds with one stone, since you get to share your educational material and invest in the promotion of your course at the same time.

Now, shouldn’t you give it a try?

Start your 30-day free trial with LearnWorlds and see how it works for you!

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Customer Support Specialist at

Joey Tsouvalas is a Customer Support Specialist for the LearnWorlds team. He has a Bachelor's in English Language Teaching from the University of Greenwich and loves to communicate with people of various cultural backgrounds. He values respect and patience when it comes to dealing with both learners and teachers.