Making video tutorials is the best way to get known in your industry.
88% of businesses say that video is an important part of their marketing strategy. Also, a staggering percentage of businesses who use video as their communication tool believe that it has increased user understanding of their product or service.
There is no doubt that tutorial videos have the power to guide viewers into the proper way of using a product or a service. Such a discovery changes the way businesses operate and engage with their customers and networks, making sure that they are on the same page.
For your elearning business though, the use of tutorial videos becomes even more powerful.
A video is a great addition to online learning and as a tool that wakes up the visual human sensors, it can do all the following:
Most fast-growing online courses are largely video-based and no wonder why.
Now, if you want to make your teaching fun and engaging as a result of increasing students’ understanding and getting known about what you do and teach in your network, keep reading…
Creating a tutorial video doesn’t happen in a day, and although it’s an easy process, there are a few guidelines you need to take into account.
1Plan your video content
First, come up with an interesting topic that people actually want to learn more about, create a goal for it and go through the necessary steps to get there.
The best way to do this is to research what problems people in your community face. Come up with a few topic suggestions while making sure they match your target audience’s needs. Then create a storyboard to structure the steps you are planning to go through in your video to reach your goal, having in mind what video watchers can actually gain from it.
Finally, show them what they can easily achieve once they finish watching the tutorial e.g. an image that shows the result they can get that works as a video image is spot-on!
Examples from YouTube
2Write your script and practice it
The second step is preparing the video script with bullet points for each storyboard slide or video ‘scene’, like you would do when giving out a presentation. Start out strong but avoid a long intro.
Instead, prefer to use an impressive quote, smart statistics, an intriguing question, a joke, a metaphor or anything that relates to your topic and can grab the attention of viewers within the first 3 to 6 seconds.
While practicing your script, remember:
Be yourself: it’s important that you come out as natural to help students relate to you.
Keep it short: generally up to 3 to 10 minutes breaking it down to subtopics. The largest video might go up to 45 to 1 hour but this is uncommon and depends on the topic.
It’s OK to go off topic at times: 10 seconds interval of saying something irrelevant makes the video more fun and interactive and eliminates tension e.g. telling a joke.
Don’t be afraid to make mistakes: when it happens to make a mistake, just acknowledge it, fix it and move on (or edit the video and cut the clip out).
Remember to summarize and focus on key points: tell your audience what you want to say, say it and in the end, remind them again of what you have said in the video.
Thank viewers for their time: don’t forget to thank viewers for staying up till the end of the video (even though they didn’t do so).
Once you are done, run through the script again to make sure it sounds natural and you feel comfortable with the material. When your speech becomes smooth and you are not forgetting the main concepts you noted down, you can start recording.
Pro tip: if you want to help your video viewers understand what it’s been said in the video, you can create a keynote guide and position it below the video for them to follow.
3Record your audio and screen
Decide if you want to do a voice over, using a blackboard for your tutorial, or showing your face on the screen. Choose the video style that works for you. In the first case, you will need to record your voice over before writing down the script. This makes sense so that you avoid last minute changes and audiovisual synchronization issues.
In the latter case, you will need to practice in front of the camera. Also, you will need to find a quiet place to record your video. If there isn’t any at your house, create a tidy little corner or an environment that is attractive and has enough light to make you look good – and not Frankenstein-type dark.
To do so, you need to make sure to choose good audio, camera equipment, and video creation software. This is important because high-quality equipment can improve the quality of the sound, your video as well as the lighting setup.
If you are not sure what works, we have a couple of recommendations for picking the best tools to record your video.
While you are at it, make sure to choose a good microphone and any of the following video creation and editing tools amongst many others to help you out:
4Edit the video and ask for feedback
The most entertaining part of the process is when you get creative with your video. At this point, you record your video, divide them into parts and cut the clips that don’t work for you. You trim it down to your preferred speed to get the final shoot ready.
For better results, you can get a second opinion on your video asking people to tell you what they think about it. Prefer to ask people who have experienced in this e.g. your team workers or co-creators, as well as others who know nothing about it e.g. an honest friend, to get more accurate feedback coming from the two different and opposing poles.
5Produce and share the video
Once you get feedback and make your changes, you are ready to start sharing the video to the rest of the world. Ask people to promote it on their social media profiles and do the same on yours. This is a very good starting point, as it can get many shares in just one go.
Apart from social media, you can post it on your course page, as part of your email marketing campaign or your affiliate program, your blog or Youtube – if you have any, or through promoted posts with paid marketing.
And that’s it!
5 Video Tutorial Examples to Check Out
If you are looking for inspiration before you start working on yours, you can start from these video tutorials:
Mobile Filmmaking with Patrick
Patrick is focusing on the result the viewer can achieve while watching the tutorial. This is a powerful strategy because it 1) gets their attention immediately and it encourages them to 2) stick with him until the end of the video.
Also, it’s super effective because the topic he chose appeals to a wide audience – people who don’t have a professional camera but using their smartphone alone without spending much money, can record super high-quality videos. That’s probably why he got so many views!
Learning how to bullet journal with Ryder
Interactive – animated without the need of a person to talk on the screen. Ryder simply introduces himself saying his name and company name. That’s all he needs anyway. The video is perfectly speeded and gives time to viewers to understand what’s going on within the video.
At the end of the video he encourages people to check out his work through his website – a great sales tactic for every edupreneur!
Setting up a home photography studio with Aaron
Aaron starts with a funny – yet intriguing statement, while sharing a secret of the professional ‘insiders’ of his industry. Ideally, this piece of information it’s worth getting more information about for those who are really interested in photography. What I really like about this is that in the end, he says ‘Share the love’, to encourage people to promote his video further.
Lorna giving out some awesome hair styling tips
Lorna from Regis Salons explains why she is doing what she is doing every step of the way and throughout the tutorial. In this video, she has managed to create a very nice background that is filled with light, which makes her look professional – herself while having all her equipment in place.
Great makeup tutorial created with MAC cosmetics
This video doesn’t need much to fulfill its purpose. It’s full of different textures created with MAC products, eye-pleasing images and clips that are colorful accompanied by my favourite artform – music. The ad shows that visual and auditory senses when intrigued, can work perfectly together. Adding music to a video tutorial is an excellent way to make it more engaging when there is no voice-over or any other type of audio.
As you can see, creating a video tutorial isn’t difficult; it just needs effective planning and having the right type of equipment.
As long as you take care of these two factors, you can create your first tutorial video just as easily as others and then if you would want to create more in due course, the process will come naturally to you.
Good luck 📹
Further reading you might find interesting:
Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.