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Learning 10 MIN READ

Online Course Evaluation Surveys: How to Get Feedback

Feedback is a word that we hear quite a lot these days, regardless of the industry we are in. It is essential to moving forward and can open up a very valuable dialogue with your students.

There is no doubt that negative feedback is better than no feedback. No feedback gives you no pointers at all and often is hidden behind the problem of miscommunication that exists between two or more people, even a group.

Both negative and constructive feedback have their usages and often can reveal hidden gems from your students and opportunities such as a new course idea, testimonials or business opportunities.

Here, we go through the process of creating an online course evaluation survey and how to get the right feedback.

But, first, are you planning on creating an online course? LearnWorlds is one of the top online course platforms with all the tools to create, market and sell online courses or deliver top-notch training to your customers and employees. You can try LearnWorlds with a 30-day free trial!

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Asking for Feedback

Getting feedback is one way of making sure that you are giving the best student experience that you can. It’s all about recognizing that the time you invest in and your efforts to please your students aren’t thrown out of a cliff, instead, they are being put to good use.

So, in the quest of getting honest feedback from your students, first ask yourself the following:

Is there any part of your course/school/academy that you would like to improve?
Which channel works for you best for communicating with your students?
What do you plan to do with the data/information that you will receive?

These three questions should help you come up with the most appropriate ways and actions to approach your students.

Below, there are four ways in which you can ask students for feedback:

1In-Course Surveys

The best time to ask for feedback is when the student is already engaged in your course. You can have feedback forms in several sections of your course to get feedback along the way or a final course evaluation at the end of the course.

Forms can be embedded as learning units at the end of your course or as external links that open inside your course.

This is the most straightforward way of getting your students to evaluate the content, teaching methods and the overall experience.

2Email for Feedback

One of the best ways to reach out to your customers is sending them an email. This is more direct and more likely to get read!

On our most recent email sequences article, you can find an email example of a product review email you can customize to ask for feedback.

Try to personalize the email subject to increase the chances your email is being opened. Be specific about what you are saying and go straight to the point so that your students voluntary choose to open your email and respond.

Title Examples:

Getting the email subject headline right means that you are setting up the scene effectively and your students immediately know what it is expected of them.

You can also:

3Personal Interviews

There is nothing wrong with conducting a 1:1 interview to get customer feedback. In fact, some of your students may prefer it. Being able to dedicate anywhere between 10 minutes to an hour to talk to them and give an honest answer to their basic enquires in terms of how to get to use your course, shows that you care about them. And, people tend to appreciate that…

Likewise, asking your students their opinion on how things could improve is going the extra mile. If you come to think about it, you are doing this for them. You are taking the time to understand them so that you become able to offer a more personalized solution that works along with their learning needs.

Personal interviews can reveal a great deal of insightful information when you are asking the right questions. Boast has recently come up with feedback questions dedicated for each purpose or end-goal, just pick and choose what works for you!

Depending on your online school’s needs, you can take what you need from the list. Once you prepare your questionnaire, send your customers a personal invite and schedule the date, the time and the place – either offline or online to talk to them.

Course Evaluation Template

Creating a good and unbiased survey has a lot to do with the design (structure) and the questions that you include in it.

Out of the rules you ought to pay extra attention to when creating one, are the following:

Taking these elements into account can help come up with an all-inclusive survey that gets you the answers you need.

Below is a sample survey that you can use to evaluate your course or get feedback from students. You can remove the questions that are irrelevant for your course/academy and add your own where needed.


Information you might need to ask from your students before they complete the questionnaire.

– Name of the Course
– Instructor
– Name of Participant
– Age (or other demographic information)
– Year / Date


Using a Likert Scale from Strongly Agree to Strongly Disagree

– The course stimulated my interest in the subject.
– The course encouraged discussions and responded to questions.
– The instructor demonstrated in-depth knowledge of the subject.
– The instructor appeared enthusiastic and interested.
– The course used a variety of instructional methods to reach the course objectives (e.g. group discussions, student presentations, etc.)
– The course challenged students to do their best work.
– The information in the course was easily understandable.
– The instructor was accessible outside of class.
– I found the course engaging.
– I found the course interesting.

Open Ended Questions

– What do you think about the teaching method?
– Would you add/remove something from the teaching method?


Using a Likert Scale from Strongly Agree to Strongly Disagree

– The course included sufficient assessment methods
– The course provided sufficient feedback
– Feedback showed how to improve my work
-Exams/assessments were related to the course learning outcomes.
-I found the course easy.
-I found the course hard.

Open Ended Questions

– Was the feedback enough? Please explain.
– Would you have liked a different way to get feedback? Please explain.
– Would you have liked a different way to be assessed? Please explain.


Using a Likert Scale from Excellent to Poor

– Overall, how do you rate your experience in this course?
– I would recommend this course to a friend/colleague

Open Ended Questions

– What changes would you recommend to improve this course?
– What did you like best about your instructors teaching?
– What did you like least about your instructor’s teaching?


Using a Likert Scale from Strongly Agree to Strongly Disagree

– I feel that I am achieving the learning outcomes.
– I am satisfied with this course.


Yes or No Questions

– The syllabus was explained at the beginning of the course.
– The course was delivered as outlined in the syllabus.
– The instructor explained the grading criteria of the course.

Open Ended Questions

– Do you feel this course has changed your life in any way? If yes, how (please give examples)?
– How did/will you use this course?
– Why did you choose this course?
– Do you have any other comments/feedback for this course?
– Would you like to share any thoughts with the instructor(s)?

The above questions were inspired by Survey Monkey & 123formbuilder. You can take a look at their course evaluation survey templates to get some ideas on how to structure your survey.

Copy our Course Evaluation Survey

Using the above questions, we have created a Google Form survey you can easily copy and customize to share with your students. Simple click here to copy to your Google Drive (you need a gmail account), then click copy and you can have a pre-made course evaluation survey to use.

get the course evaluation template

Instructions on Copying: What you are copying is the Google Spreadsheet for the responses along with the Google Form in your drive. If you are redirected to a spreadsheet file after copying, you can click on the “Form” menu item and then “edit form” to see and edit the form.

To use the survey, edit or customize it first to suit your course, and embed it inside your course or send it by email to get responses!

Best Tools to Collect the Answers

There are many handy tools to choose from while collecting your answers. All you need is an online form that you can also embed inside a course and we do suggest the following:

Google Forms: the most popular and easiest tool-to-use when it comes to creating surveys is Google Forms. With it, you can create beautiful colored and themed-based surveys of any type, have your progress saved automatically or add collaborators to help you out. Google Forms is free to use, has no restrictions on the number of surveys or questions you can create. Also, it allows you to collect online survey responses and embed your surveys to emails.

ReportR: with this handy tool from Survey Anyplace, you can collect the answers from your survey evaluation in an automated PDF report. This report doesn’t only collect the answers, it also allows you to receive distinct recommendations for each different course, based on the answers the respondent gave. This can be done per respondent, but you can also extract a report showing the results altogether, from every respondent who’s taken the survey so far. This enables you to link a report to every course, and re-evaluate what could be improved in order to offer your students the educational value they are looking for.

Typeform: an excellent option that offers custom designing options and allows you to create different variety of questionnaires, including multiple-choice, dropping lists, picture choice, ratings and many more. Typeform’s free version offers an unlimited amount of surveys and questions but only up to 100 responses each time.

SurveyMonkey: another popular solution that offers a free version in which you can create unlimited surveys with up to 10 questions and 100 survey responses. SurveyMonkey is ideal for small-audience and short surveys but for a more in-depth ones, you might want to consider upgrading to a premium plan.

123formbuilder: a more robust solution to create custom forms is 123formbuilder. It has an easy drag and drop editor to create any kind of feedback form and you can use the free plan for up to 5 forms of 10 questions and 100 survey responses.

Putting the Feedback in Good Use

Gathering feedback isn’t the end of the journey. Once you have collected it, you need to come up with the best ways to use it so that it better suits the needs of your online school – and of course, your students’.

So, what can you do with it?

Improve Your Course

Taking your customers’ responses into account can help you improve how you do things. For example, it may help you discover a better way to communicate with your students or take an entirely different approach in terms of branding your school.

Alternatively, it can help you become more cautious in creating courses so that you add, change or remove those parts that do not work for your students.

On that note, you can also improve your course by adding more learning activities. Whether it’s an extra coaching session, written transcripts, a community feel-like environment, a course certificate, an informative webinar or a podcast, you can add additional value on your course.

Find a new course topic

You never know when a brilliant idea reaches your human inbox – your brain. That’s why it’s important to make sure that you are always on the safe side, and it’s true – your students’ feedback can save you from lots of brainstorming sessions, and help you find a new course topic.

Customer feedback can help you identify what’s missing on your school’s main course catalog. Perhaps it’s a topic that you haven’t got time to touch upon, have been neglecting or worse – ignoring.

With it, you can discover what your students need the most and come up with a subject course to teach that is high on demand and it’s going to be hugged by your students.

Connect more with your students

The most satisfying part in the process of getting feedback is being able to talk directly with your students about things that matter to them. When this happens, in a way, you are allowing them to shine, to openly share their opinions and have their say.

By gathering feedback you are letting them know that their voice is heard and that they are valuable to you. In return, this builds on loyalty, increases student satisfaction and overall happiness.

And a happy online learning community can never go wrong…

Use it as a testimonial

Did you know that your student feedback can work as a reliable source of information to potential customers? Well, according to a BrightLocal’s survey, 88 percent of people said they trust online reviews as much as personal recommendations. For your online school business, this is more than ideal. It’s awesome.

Operating effectively in the digital world means that you need to build on the important factors of credibility and trust so that you constantly spread out the good news and boasting about your services.

Now, to use a product review as an online testimonial, first check with your students whether would it be OK to share their opinion and personal story/experience for others to see online.

Once you get the permission, go to your LearnWorlds school and read on the following guidelines to learn how to embed a survey on your school’s site.

As we already mentioned above, the best way to ask for feedback is immediately after a student finishes a course.

You can embed a course evaluation form after the final exam or certificate of your course, and start getting valuable feedback.

embedded course evaluation form in a course
This is an example feedback form created with Google Forms

Getting feedback aims to improve your way of thinking – and working, as an online instructor. It’s gathered to help you start making more informed decisions about how your school functions or better yet – how it should function, helping you improve your course and increasing the value it offers to your students.

From what it looks like, asking your students for feedback is the way forward! Now, would you consider giving it a try?

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Content Creator at

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.