Table of Contents
Research statistics prove that online education is a booming market in every corner of the globe, especially after the coronavirus pandemic.
Wondering how you can teach online and earn money doing so?
This guide will show you how to successfully start an online teaching business and teach classes from home in 8 simple steps.
Here’s what we’re covering:
Table of contents
- 1What is Online Teaching?
- 2Start Your Online Academy
- 3Is Online Teaching Really Profitable?
- 4Types of Online Teaching Jobs
- 5Benefits of Online Teaching
- 6Come up with a Course Subject
- 7Price your Online Course
- 8Market and Sell your Online Course
- 9Teach Online Courses With LearnWorlds
- 10Start Teaching Online!
- 11Frequently Asked Questions (FAQs)
Let’s get started.
1. What is Online Teaching?
Online teaching is an educational practice where classes are taught completely online, giving students a flexible learning experience, allowing them to learn at their own pace.
Learners can choose where they learn, when they learn and even how they learn. Classes can have live online sessions but are never face-to-face.
If you feel you can teach people something they want to learn more about, then you can become an online instructor. The eLearning industry can help you earn income by monetizing your expertise and skills.
You can create an online school regardless of your expertise, qualifications, or experience in teaching.
Here are a couple of examples from people who turned their know-how to a successful online teaching business:
Ran Fuchs Photography, the School of Digital Photography. A group of inspired photography enthusiasts, who are really good at what they do, created this online school. It is a “challenging and enjoyable learning environment” as they call it, where they share tips and techniques to help learners improve in photography, offering several paid photography and photo editing courses.
The Learning Liaisons, on the other hand, consists of a team of highly qualified teachers with advanced degrees in their fields, all of whom teach currently within their field of study. The goal of Learning Liaisons is to help teachers prepare for their state teacher certification and leadership certification exams by providing them with the knowledge, skills, and attitude they need.
2. Start Your Online Academy
It is effortless to start creating your own online courses. With specific necessary steps, you can start your own Academy in no time!
And here are six essential steps you must take to start a virtual classroom from scratch:
These are the necessary steps, but you can learn more about them in our extensive guide on creating an online course
3. Is Online Teaching Really Profitable?
Βuilding, launching, and marketing an online course does take a considerable amount of upfront effort. But, its earning potential is through the roof.
It won’t always be easy. You’ll have to work hard and push through mistakes and failures along the way.
But don’t fall for the trap of “easy ways to make money online”.
There’s no such thing as an online get-rich-quick scheme. Making money with online classrooms requires real effort and time.
If you work diligently, you will be able to sell your courses and make money for many months and years to come.
How Much Revenue can You Expect from an Online Course?
The potential income from selling courses online depends on several factors:
Is it a 5$ or a $1000 course? This makes a huge difference in how many people you will need to reach out to sell your course.
The bigger, more engaged network, the more customers you can expect to get. If you are starting right now, Building an email list and a Youtube channel is the first step to your new online course business if you are starting right now. Try to connect with your partners’ network on social media to gain access to a broader audience.
Have you done this before? If you already have an online business and have sold products previously, you are at an advantage and should expect a higher conversion rate from your audience.
How loyal are your customers/learners? Are they coming back for your new products or disappear? Do you have an engaged customer base?
In case you don’t have an audience yet, you can make some hypotheses based on how many people you expect to reach out to. Will it be 100 or 200 or 1000 email subscribers?
Conversion rates for online courses depend on the subject, the price, and the capability to attract and sell to the right people. You can think of conversions as:
To calculate conversion, use this equation:
Revenue = Number of your Audience x Conversion Rate x Price of the Course
You can run the calculation on all three conversion rates, 1%, 5%, and 10%, to see different scenarios and set your goals based on them.
If you want to see if you are making a profit, you will need to subtract the expenses. Luckily, online courses do not cost anything per additional customer but might have production or marketing expenses to create and promote high quality course materials.
Now you can determine if your course will be profitable, how much work you need to do, and how much money you can make selling online courses.
Related: How much money you can make with online courses
4. Types of Online Teaching Jobs
Online teaching jobs are increasingly growing across all subject areas and grade levels across the elementary, middle, and high schools, higher education, and adult learning. Teachers instruct online students from around the country, as well as around the world, and include the following roles:
In case you are considering to start online instruction, you should know that online teaching opportunities take two forms:
In both cases, you can help students learn at their own pace via your online teaching company to ensure that the content you’re teaching is engaging and relevant to your students’ needs.
LearnWorlds is a top-notch online learning environment packaged with powerful marketing tools to help you thrive in course teaching and selling. It gives you everything you need to teach online. You can:
5. Benefits of Online Teaching
You enhance your online brand/presence
Educating your audience can establish you as a thought leader and a source for new knowledge. This is usually a good starting point for industry experts who want to share their expertise with the public and supplement other services.
You build loyalty among your existing clients
Through marketing/advertising efforts and your online course promotion, you can build brand awareness and get more customers potentially interested in what you offer.
You train your customers into using your products
An online course can be an evergreen onboarding system for your other services. Then you impose higher lifetime values and learning outcomes; you get lower churn rates and can potentially have more referrals coming your way.
6. Come up with a Course Subject
One thing is for sure. Whatever topic you’re an expert in, there will be people who want to learn. You can monetize your passion, whatever that is.
But, remember. People will only come to you if they find what you are offering is valuable and life-changing for their own personal or, more often, professional needs.
So then, your goal would be to encourage them to see your course as an opportunity for development, a journey of transformation upon which you are calling them to join.
Start by creating a list of what you know and are passionate enough to educate others about. It could be your language, something from your educational background, work-related, or a favorite hobby.
Once you’ve chosen your subject and started planning and creating your lessons, you can find the right online environment, the proper hosting platform that comprises monetization methods.
Υou can choose to become a tutor for one or all of the following online course models:
You can teach English online, painting, singing, guitar, dancing, piano, cake baking, origami, and so on.
You can design standalone courses to teach on an independent vertical. For example, instead of covering up the whole big subject, you can focus on a dedicated topic that can be taught independently (see, for example, photoshop courses, excel skills, relationship advice, etc.).
You can create courses to cover every related topic or lesson relevant to a particular module (website designing, software development, photography, digital marketing, data science, masterclasses, etc.).
Related: Best Profitable Online Course Ideas & Trends for 2022 with Examples
7. Price your Online Course
Finding that sweet spot where your course price can maximize your profits seems like an elusive quest! To do this, you will need to balance your course’s value based on quality, expectations, competition, and revenue goals.
Pricing an online course is incredibly important and for a good reason. It communicates your value, affecting the profitability of your course, your customers, and the quality of your work.
Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit. This, though, varies depending on the industry, market sales, and the number of your own expenses – both timely and financial. Whatever the case, you should know this:
Your course is worth much more than you give it credit for. An online training course is the amalgam of your work and life experiences, years of learning, and education.
To get this right, there are a few factors you need to consider:
Generally, there are two pricing models you can use: One-time or recurring.
The one-time pricing model allows students to make an upfront payment or in installments to access your course. The recurring pricing model is usually the most profitable for online instructors, and students pay for it regularly e.g., weekly or monthly.
8. Market and Sell your Online Course
Marketing can increase your academy’s visibility by gaining more visitors and potential clients. The profitability of your course rests upon your marketing and sales efforts.
If you want sales coming your way, you need to go the extra mile and start promoting your course. Doing so is necessary, but you need to learn how to do it methodically.
This is where the sales funnel comes in and helps to understand the process of attracting customers and bringing them closer to you.
Online course marketing is a whole other subject, which you can learn more about at any time.
Teach Online Courses With LearnWorlds
The rise of educational technology has facilitated online teaching and online learning. With the plethora of online learning platforms and learning management systems (LMSs) out there today, it’s easy to build your own online school with any teaching method you prefer.
Using a state-of-the-art online learning platform ensures that you offer all the features to make your academy the must-go learning destination.
With LearnWorlds, for example, within just a few clicks, you’ll get your own school website with powerful features: Student management, integrated payment processing, multiple types of activities, and everything else you need to teach online.
You will need a LearnWorlds account before you begin.
1. Your School’s Branding and Website
Begin by creating a website where your online school will be hosted. LearningWorlds’ page builder is doing a fantastic job here, because you can customize your website within minutes without any coding knowledge or technical skills required.
On the eLearning website builder, you will find a rich collection of templates to choose from and customize as you see fit. Selecting and editing yours is super easy and feels like editing a Microsoft Word’s or Mac’s pages file!
For some more advanced customizations, you can also customize the CSS code and customize each course’s player to create a unique experience.
In the same way, you can create any page that either has to offer more to your current students, helps to get new ones onboard your academy, or serves a specific goal you want to achieve:
2. Develop Your First Online Course
Create your course outline
It may help brainstorm ideas after researching the literature, the web, and what others in relevant topics are doing to achieve these. Or, you can use the storyboarding technique to organize your content better.
Choose your student learning method
Decide on a learning method or a blended approach you want to follow and stick with it. This will define the learning process, the type of content and activities, as well as the format of your whole academy. Setting learning goals and objectives will help you in your teaching design.
Upload your course
First, you will need to create your first course on LearnWorlds. Click on the “Create Course” button and go through the course creation wizard.
Write your course’s title and click next. Follow the steps, as shown there.
If you have already prepared course content on the subject – video, text documents, powerpoint presentations, or blog posts, you are one step ahead as you can reuse your content into the course.
Once you have prepared your learning material, you can upload them on LearnWorlds very easily.
Depending on the kind of learning, training, or coaching you will be doing, you will probably use a variety of learning activities available in LearnWorlds:
Insert a short 1-2 minute intro video to your course, and you will see the difference.
With LearnWorlds, you can create excellent interactive tutorials! Try them out to avoid boring content and offer something unique!
3. Use tools and integrations
LearnWorlds comes equipped with many of these tools and connects with the top software tools to take care of the rest. Some of those come as direct integrations or can be connected by using Zapier.
Here are the essential tools for your eLearning business:
See the full list of integrations here.
And even connect 3rd party software like Zoom to run live classes or webinars.
4. Connect the analytics and know your numbers
Before you are ready to launch your academy, you need to set up your analytics tools. This is a crucial step to take since such tools can help you assess your online academy’s overall performance in website traffic and brand exposure.
Here are some of these tools (the links show you how to integrate those tools in your school):
5. Use the available sales and marketing tools
Just like with any business, your online academy needs to follow a marketing plan.
Adopting a marketing strategy can help sell your online courses and gradually grow your students’ number.
6. Schedule Automated email notifications
With LearnWorlds, you can send automated emails to your learners whenever certain events occur in your academy (for example, registration emails, enrollment emails, subscription emails, learners notifications, admin settings, email signature).
7. Change the most important settings in your school
When you have your own online academy, you need tools and options that can give you total control:
You can learn more about these in our step-by-step guide on how to start an online school.
8. Set a payment gateway and Go Live
To start receiving payments, you will need to connect your academy with a payment gateway. There are a number of options that LearnWorlds provides: Sandbox, Stripe, Paypal, Shopify, PagSeguro.
9. Check out available resources
Our very own LearnWorlds Academy is here to save the day and educate you on creating online courses.
Whether you are looking for a course to teach you how to come up with a course for the first time or create an educational video in more detail, it is the go-to place for it.
Also, we have a variety of useful eLearning resources to check out. Go through our ebooks and checklists, and download them for free, or read our extensive collection of articles on our blog!
Start Teaching Online!
If you take this information piece by piece, you will discover that building an online academy is much easier than you thought.
So, why not start inspiring people around you and people anywhere in the world with what you have to teach them, and make a living in the process?
Are you ready to teach online?
Get your free 30-day trial with LearnWorlds and start offering your online lessons today!
Frequently Asked Questions (FAQs)
Q1. What is the best way to teach online?
The best way to teach online is using a robust LMS (Learning Management System) like LearnWorlds, where you can host and deliver all types of course material.
Q2. What is required for online teaching?
There are only a few necessary tech skills required to convert a classroom into an online one, and most modern LMS tools get this out of the way for you.
Q3. What app is best for online teaching?
If you want to teach just using your smartphone, we have good news for you. The best LMSs also come with an app you can use to teach online.
Q4. How can you teach online classes at home?
You can either teach with synchronous (e.g., online real-time chat, videoconferencing, etc.) or asynchronous (e.g., email, online discussion boards, wikis, blogs, etc.) online tools.
Q5. Is Zoom useful for online teaching?
Zoom is an excellent tool to teach synchronously and mimic face-to-face teaching goals. Choose a learning management system that integrates Zoom.
Q6. Which laptop is best for online teaching?
Any laptop with an internet connection is good for online teaching. Preferably, choose a computer with a webcam and a microphone so you can also succeed in synchronous instruction.
Q7. Can you use LearnWorlds to teach online?
LearnWorlds is one of the most worldwide known LMSs with an excellent customer support team and all the learning tools you need to teach any student. You can try LearnWorlds today.
Rosemary is the Content Marketing Manager for LearnWorlds. She is committed to improving customer experience across all touchpoints through content. She has a solid background in omnichannel marketing and content writing for B2B and SaaS. Her superpower is making sense out of any content mess. In her free time, she likes assembling jigsaw puzzles.