Course Selling & Marketing

6 Amazing Strategies to Create Compelling Podcasts With ChatGPT

Androniki Koumadoraki Content Writer LearnWorlds
16 min

Are podcasts the new black? At the moment, there are 3,139,401 podcasts up and running, so they might as well be!

Is it any wonder? Podcasts are super convenient; you can listen to them virtually anytime and on demand from your chosen device. They’re also versatile; a podcast can be funny, educational, inspiring, relaxing, or anything that you want it to be.

Bonus benefit: they make the boring stuff of everyday life – think chores, commuting, and physical exercise, for some people – more enjoyable. Case in point, 73% of podcasts are consumed on mobile phones.

If you haven’t done so already, consider starting a podcast to promote your online course business and enhance its value.

Need some inspiration to get started? You’ll find it right here. Stay tuned because, in this post, we’ll share 6 amazing strategies for creating compelling podcasts with the help of ChatGPT.

But first, let’s see why as a course creator it’s worth creating a podcast series in the first place. You may have already created an awesome online course that has it all: videos, eBooks, infographics, a lively learner community… why should you add a podcast too?

Diversify your online course

Podcasts are entertaining and provide an effortless, informal way to learn even while on the go. That’s why most people, and especially your auditory learners, love them. Plus, they add variety to your video and text-based content, which is always welcome!

Boost your brand

Holding a podcast show where you bring in industry experts to share wisdom and engage in casual conversation makes you look good.

It’s a great way to boost your image and reinforce your branding while increasing your credibility.

Enhance your course’s value

Podcasts can be a great additional offering to complement your online course.
You can add them to your course curriculum as optional learning material for anyone who wants to deepen their knowledge.

Create content you can repurpose

An informative and well-crafted podcast can be turned into a blog post, or you can take quotes and use them for social media. Strengthen your content marketing strategy, just like that!

Boost critical thinking

Use a podcast as a conversation starter in your course discussion forum or social media group.
Pose thought-provoking questions based on the topics you covered during your podcast to encourage your learners to dive a bit deeper.

Enhance knowledge retention

Podcasts are a fantastic way to improve knowledge retention in your courses. Learners casually listening to a podcast episode can reinforce their memory and enhance their comprehension without even trying.

If ChatGPT had a LinkedIn bio, “content creation” would probably be its most endorsed skill.

ChatGPT is helping creators of all kinds, from writers to programmers and graphic designers, unlock their creativity every day.

This supersmart AI language model can create captivating eLearning content, video scripts, landing pages, and social media posts.

It can review or lay out your content marketing strategy and – coming soon – perhaps even do the dishes for you 😋
…Ok, that last one was a lie, but here’s what it can do in the context of podcast creation 👉

Generate ideas for episode topics

Don’t know what to discuss next? Tell ChatGPT what your course is about, and it can suggest one thing or two. ChatGPT needs some context and – preferably, but not necessarily – a job role.

For example:

You’re a life coach creating a podcast that focuses on improving work-life balance for busy professionals. Come up with 10 topics for the upcoming podcast episodes.

Create questions

ChatGPT can also come up with specific questions for your guest. The only thing it needs is some guidance.

Remember that you don’t need to repeat the whole prompt as long as you’re on the same discussion thread. Just carry on the conversation.

For instance, write:

You’ve brought in a guest to discuss the importance of exercise. Create 5 questions to ask them.

💡 We will tap into six amazing strategies that will empower you to generate a plethora of remarkable questions, perfect for enhancing your podcast. Stay tuned as we delve into these strategies in the upcoming section. Keep reading!

Make up a story

Don’t hesitate to add a brief story before you begin your podcast interview as a nice introduction to the topic.

ChatGPT can not only make up a story for you but also narrate it as any real person or fictional character you ask it to.

Create a story about the dangers of not maintaining a healthy work-life balance. Narrate it as Elon Musk would.

Analyze your writing

Maybe you prefer to write the podcast questions on your own. But you’re unsure about how you sound. Are you too formal? Boring? Did that last joke stretch it too far?
ChatGPT will give you a brutally honest opinion as no one else. Insert the test and ask it to analyze the tone and language of your questions.

If you have a specific concern in mind, ask about it directly. For example:

Is this question too personal? [insert text]

Analyze my writing in terms of tone of voice: [insert text]


Did ChatGPT give you a hard time? Were you disappointed to hear that you sound uninteresting, to put it mildly?

ChatGPT can rewrite the question for you – just tell it what to improve.

Rewrite this to sound more conversational: [insert text]

Come up with follow-up activities

Ask ChaGTPT to suggest some activities that could reinforce the contents of your podcast and continue the discussion that was initiated.

Besides, don’t forget that ChatGPT can help you create a course outline from start to finish.

Suggest 5 follow-up activities for my online course.

Or, if you make the request at a later time:

I held a podcast discussing tips to improve work-life balance. Suggest some follow-up activities for my online course on the same topic

ChatGPT can definitely help you create the podcast, but it can’t host it for you. Do you want to find out how to be a great podcast host?

Let’s see the ingredients of a podcast that will keep your listeners on the edge of their seats!

1. Tap into emotions

Ask questions that elicit emotional responses, such as happiness, sadness, or inspiration. Emotions can captivate listeners and make the podcast more relatable.

Do your research about your guest speaker and don’t just introduce them to your audience. Instead, let them talk about their achievements and projects and how they feel about them.
For instance, “What’s the most fulfilling aspect of your work, and why does it bring you joy?”

Let’s see now how you can break the ice and get the conversation started while keeping both your audience and your guest engaged, with a few introductory questions generated by ChatGPT 👉

Act as an expert on [name your expertise]. Generate a list of introductory questions you can ask your guest speaker for your next podcast to enable them to introduce themselves and tap into their emotions.

Here’s the list provided by ChatGPT. These questions will not only help your guest speakers introduce themselves but also provide an opportunity for them to reflect on their journey, share personal experiences, and tap into their emotions related to social media marketing.

Certainly! Here’s a list of introductory questions that will allow your guest speaker to introduce themselves and tap into their emotions:

1. Can you please share a bit about your background and how you got started in the field of social media marketing?

2. What initially attracted you to the world of social media and made you realize its potential as a marketing platform?

3. Could you describe a specific moment or experience that ignited your passion for social media marketing?

4. What do you find most exciting about working in social media marketing, and what keeps you motivated in this constantly evolving industry?

5. Can you share a personal success story or a campaign that you’ve worked on that truly made an impact and left a lasting impression on you?

6. What are some of the challenges you’ve faced in your social media marketing career, and how did you overcome them?

7. How do you balance creativity and data-driven insights in your social media marketing strategies, and why is this balance crucial for success?

8. Are there any particular social media marketing trends or innovations that have fascinated or inspired you recently?

9. What do you believe sets apart exceptional social media marketers from the rest, and what qualities or skills do you think are essential for success in this field?

10. How do you personally stay updated with the latest social media marketing trends, and what resources or strategies do you find most valuable for professional growth?

2. Explore hypothetical scenarios

If your podcast episode is supposed to have an educational purpose and a specific learning objective, then you should create targeted questions that will guide the discussion toward the topics you want to cover. Just make sure you don’t overwhelm your listeners – it’s better to expand on a topic and cover different angles than address multiple.

One creative and engaging way to do this is to pose hypothetical situations or scenarios to encourage imaginative thinking and engage the listener’s creativity.

For example, “If you could change one thing about the world, what would it be, and how would it impact people’s lives?”

But let’s take the AI way and ask the help from our powerful AI assistant, ChatGPT, to generate a few hypothetical scenarios you can address to your guest speaker or even your audience 👉

Act as an expert on [name your expertise]. Act as an expert on social media marketing. Generate a hypothetical detailed scenario you can ask your guest speaker during your next podcast to guide the discussion in an engaging way.

Here’s the list provided by ChatGPT. This hypothetical scenario will allow your guest speaker to provide practical advice and insights, grounded in real-life challenges faced by small businesses on social media. It will guide the discussion in an engaging way, providing valuable takeaways for your audience.

Certainly! Here’s a detailed hypothetical scenario you can ask your guest speaker during your next podcast to guide the discussion in an engaging way:

Imagine you are working with a small business owner who is just starting to establish their presence on social media. They have limited resources and are looking for advice on how to effectively utilize social media marketing to grow their brand and engage with their target audience.

1. What advice would you give the business owner regarding the selection of social media platforms? Which platforms would you recommend they focus on and why?

2. Considering their limited resources, what strategies or tactics would you suggest to the business owner to create engaging and high-quality content consistently?

3. Given their limited budget, what cost-effective advertising options would you recommend to the business owner to maximize their reach and increase brand visibility on social media?

4. How can the business owner effectively engage with their audience on social media and build a community around their brand? What strategies would you suggest to encourage conversations, increase user-generated content, and foster brand loyalty?

5. In the long term, how can the business owner create a sustainable and scalable social media marketing strategy that aligns with their overall business goals and evolves with the changing trends in the social media landscape?

3. Mix & match your questions

While preparing your podcast interview guide, aim for a seamless flow between different question types, and adapt your approach based on the guest’s responses.
This diversity of questions will enhance the overall quality of your podcast, keeping it entertaining, informative, and engaging for your audience.

Here are some popular types of questions for podcasts:

Use the following prompt template to generate specific questions for each of the above question types 👉

Act as an expert on [name your expertise]. Generate three engaging [type of question] questions you can ask your guest speaker during your next podcast to enrich the discussion.

Here’s the list provided by ChatGPT. These lighthearted questions will not only add a touch of fun to the podcast but also allow your guest speaker to share their imaginative insights and creative thinking, making the discussion more enjoyable for both the speaker and the audience..

Certainly! Here are three engaging and fun questions you can ask your guest speaker during your next podcast to enrich the discussion on social media marketing:

1. If social media platforms were characters in a TV show, which platform would be the protagonist, and which one would be the antagonist? Why?

2. Imagine you have the power to create a brand new social media platform from scratch. What unique features or functionalities would you include to make it stand out and capture users’ attention?

3. Social media platforms have become ingrained in our daily lives, but if you had to compare social media to a food item, what food would it be and why?

4. Encourage storytelling

Craft questions that prompt your guest to share captivating stories or real-life examples to make their point clear and resonate with your audience. Storytelling is a powerful way to engage listeners and make the content memorable.

For example, “Tell us about a defining moment in your life that shaped who you are today.”

Sharing your own personal anecdotes along the side will make it easier to evoke emotion and immerse your audience.

Let’s see how you can generate a list of such questions for your quest speaker using ChatGPT 👉

Act as an expert on [name your expertise]. Generate a list of questions you can ask your guest speaker for your next podcast to prompt your guest to share captivating stories or real-life examples.

Here’s the list provided by ChatGPT. These questions will encourage your guest speaker to share captivating stories and real-life examples, allowing your audience to grasp the power of social media marketing through concrete and relatable experiences.

Certainly! Here’s a list of questions you can ask your guest speaker to prompt them to share captivating stories or real-life examples related to social media marketing:

1. Can you share a memorable or unique social media campaign that you’ve either worked on or come across, and what made it so impactful?

2. Have you ever encountered a situation where a social media marketing strategy didn’t go as planned? If so, how did you adapt and what lessons did you learn from that experience?

3. Could you describe a time when you had to think outside the box and get creative to achieve a specific goal through social media marketing?

4. Can you share an instance where you witnessed the power of social media in driving brand awareness or generating significant engagement for a business?

5. Have you ever had to deal with a social media crisis or negative feedback that required careful management? How did you handle it, and what were the key takeaways from that incident?

6. Can you narrate a success story where a business effectively leveraged user-generated content or influencer marketing to boost their social media presence and achieve their objectives?

7. Have you encountered any instances where social media data and analytics provided unexpected insights or led to a breakthrough in understanding the target audience? If so, please share the details.

8. Could you discuss a situation where a brand successfully used social media listening and monitoring to proactively address customer needs or concerns?

9. Can you share an example of a company that underwent a social media rebranding or transformation, and how that impacted their overall brand perception and audience engagement?

10. Have you witnessed any social media marketing campaigns that resonated deeply with a particular target audience or sparked a significant cultural conversation? What made those campaigns so impactful?

5. Go with the flow

Make sure to use your prepared questions as a helpful reference, but remember not to rely on them too heavily. Sometimes, your guest might take the conversation in unexpected directions, and that’s actually a good thing.

If you stick strictly to a set list of questions and don’t go with the flow, it can disrupt the natural flow of the conversation. This can be unpleasant for your audience and also awkward for your guest.

Additionally, an excellent way to keep things engaging is by incorporating questions from your listeners. Encourage them to submit their queries or even participate in polls and surveys. This adds an interactive element to your podcast and boosts engagement.

Here’s how you can effectively use ChatGPT to create a list of poll questions for your audience and keep the discussion flowing naturally 👉

Act as an expert on [name your expertise]. Generate a list of poll questions you can ask your audience before or during your podcast that can add to the discussion.

Here’s the list provided by ChatGPT. These poll questions will provide valuable insights into your audience’s experiences, opinions, and perceptions of the given subject -in our example the topic of discussion is social media marketing- allowing you to tailor the discussion to the audience’s interests and engage them throughout the podcast.

Certainly! Here’s a list of poll questions you can ask your audience before or during your podcast to add to the discussion on social media marketing:

1. Have you used social media platforms for marketing purposes for your business or personal brand?
– Yes
– No
– Planning to in the future

2. Which social media platform do you think is currently the most effective for marketing purposes?
– Facebook
– Instagram
– Twitter
– LinkedIn
– TikTok
– Other (please specify)

3. How important do you think artificial intelligence (AI) is in shaping the future of social media marketing?
– Extremely important
– Very important
– Somewhat important
– Not very important
– Not important at all

4. Have you ever engaged with a social media marketing campaign that left a lasting impression on you?
– Yes
– No

5. Do you prefer content on social media platforms that is personalized and tailored to your interests?
– Yes, I prefer personalized content
– No, I prefer more general content

6. Have you ever made a purchase based on a social media advertisement or recommendation?
– Yes
– No

7. How often do you rely on social media for product or brand research before making a purchase?
– Very often
– Sometimes
– Rarely
– Never

8. Have you ever unfollowed a brand on social media due to irrelevant or excessive content?
– Yes
– No

9. How do you feel about the use of chatbots or virtual assistants for customer support on social media platforms?
– I find them helpful
– I find them impersonal
– I have no opinion

10. Do you think social media algorithms have a significant impact on the content you see and engage with on platforms?
– Yes
– No
– Not sure

6. Raise thought-provoking questions

Ask challenging questions about controversial or debated topics in your podcast’s niche. This can spark interesting discussions and attract listeners with diverse opinions.

However, be cautious when touching on sensitive issues. If the subject of your podcast calls for it and your audience expects a challenging discussion, then it should be okay as long as your guest is aware of what’s coming.

Here’s how you can use ChatGPT to generate thought-provoking questions to ask your guest speaker 👉

Act as an expert on [name your expertise]. Generate a list of thought-provoking questions you can ask your guest speaker for your next podcast to discuss the [name your topic].

And here is a nice list of thought-provoking questions served by ChatGPT that you can edit or use as is for your topic:

Certainly! Here’s a list of thought-provoking questions you can ask your guest speaker to discuss the impact of AI on social media:

1. How has artificial intelligence transformed the landscape of social media marketing in recent years?

2. What are some of the key ways in which AI is currently being utilized in social media marketing strategies?

3. What potential benefits does AI bring to social media marketing, and how can businesses leverage them effectively?

4. Are there any specific challenges or ethical considerations that arise with the use of AI in social media marketing?

5. How does AI-powered social media analytics help businesses gain insights into their target audience and enhance their marketing campaigns?

6. In what ways can AI-driven chatbots and virtual assistants enhance customer engagement and support on social media platforms?

7. Can you share any notable examples of successful AI-powered social media marketing campaigns that have significantly impacted brands or industries?

8. What role does AI play in personalized content creation and targeting on social media platforms?

9. How do AI algorithms and recommendation systems influence the content users see on their social media feeds, and what implications does this have for marketers?

10. Are there any potential risks associated with overreliance on AI in social media marketing, such as the spread of misinformation or the creation of filter bubbles?

11. How can businesses strike the right balance between human interaction and AI automation in their social media marketing strategies?

12. As AI continues to evolve, what future trends do you foresee in the realm of social media marketing and its intersection with AI?

These questions should spark insightful discussions about the impact of AI on social media marketing and provide valuable insights for your podcast audience.

A podcast series will increase the value learners get out of your course and enhance their learning experience. Build your brand and differentiate from the competition by adding this popular and engaging medium to your course offerings.

Use ChatGPT to get some inspiration and improve your podcast questions. Do keep in mind that a podcast is a conversation with flow, and even some twists and turns.

So, come prepared with your research and AI-inspired questions, but be your genuine self and stay actively engaged so that you can carry on a smooth, engaging conversation your audience will relish.

Do you know what goes hand in hand with an engaging podcast? A vibrant online school built with LearnWorlds, of course! LearnWorlds is the top platform for creating courses, built by educators and tech experts who are passionate about delivering exceptional learning and training experiences.

LearnWorlds supports interactive content, AI-powered content creation, live sessions, mobile learning, a built-in community, and — this could take a while. Sign up for your 30-day free trial and experience the future of online learning today!

Further reading you might find interesting:

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Androniki Koumadoraki Content Writer LearnWorlds
Androniki Koumadoraki

Androniki is a Content Writer at LearnWorlds sharing Instructional Design and marketing tips. With solid experience in B2B writing and technical translation, she is passionate about learning and spreading knowledge. She is also an aspiring yogi, a book nerd, and a talented transponster.

Rosemary is LearnWorlds’ Content Marketing Manager. She has over 2 decades of experience in omnichannel marketing and content writing for the IT and SaaS industry. Her expertise lies in crafting effective content marketing strategies that attract, engage, and nurture customers, enabling LearnWorlds to reach its target audiences with precision.