Black Friday is just around the corner and there is no better time to plan for your Black Friday sale than now.
Black Friday presents the ultimate opportunity for every course creator like you, to triple your monthly revenue and to create an offer that no one can refuse. As the most popular shopping day of the year, Black Friday is getting bigger and bigger online.
Take advantage of this special holiday season and start building a landing page that will help you feature your Black Friday deal effectively and push prospects further into your sales funnel.
This year, with the addition of our brand new ‘Black Friday’ templates in the LearnWorlds page builder, you have a larger variety of design options to choose from.
Let’s check them out!
This template can be used in any section of your landing page, but as a way to welcome site visitors to your page, it could easily go in the above-the-fold area.
The shout-out symbol above the main headline shows that there is more information to follow, and people need to scroll down to get more details about this exciting Black Friday discount promo. Since there is no call-to-action button – CTA, you will need to add your CTA section below, which you can easily do with just a click.
The copy and the visuals work in great harmony here, as the background image elements create an invisible frame for the headlines.
With the Black Friday templates inside the page builder, you can choose to go big or say more with less. Most of the time you won’t have to create extravagant discount banners or heavily embellished hero sections.
The best landing pages grab the attention of site visitors, without saying or presenting much on the page. All you need is one or two bold headlines that explain what it is all about and a CTA.
Make sure to limit the amount of CTAs scattered around the page to ensure that potential customers will follow the navigation path you created for them.
The key element in this template is the central piece which presents the key information and course offer. Nevertheless, it’s the background image that makes it stand out.
This template has a more playful touch compared to others on our list and could just be what your small business needs. If you are offering any freebies or selling any merchandise along with your course, use the background space to feature them.
Also, create subtle cues through your chosen visuals e.g. use arrows, page dividers, and widgets to get people one step closer to your course or product you are promoting.
If you don’t want the copy in the center, you can choose to work with a template that presents the course offer on the left or right. Images that show gifts, people enjoying this special season, or anything else holiday-related work best.
Experiment with the colors to find those that work best for your brand. If you know the exact color code of your brand, make sure to copy-paste inside the page builder.
You can also edit the column to customize the text, change its size, the color of the CTA, and many more.
Once you finish the Black Friday offer, you can do the same for Cyber Monday!
If you want to get a ‘clean’ look on your landing page, using a white background is usually the best way to go. Doing so should bring out those elements that are most important for your customers to see, like the copy and visuals.
The headline in this design template is spot-on, as it becomes the first thing that people focus on. Any unique graphs or images used have a complementary role to the text that aims to get the right message across.
Finally, you can see the CTA button standing out prompting customers to click on the deal.
What’s not to love about a countdown timer?
Prepare your customers for the biggest sale of the year using a countdown timer that reminds them of the number of days they have left to enroll in your course.
This is an excellent technique to encourage your leads to act fast before the discount goes away. To get to enjoy the benefits of this Black Friday deal, people need to ‘hurry up before it’s too late’.
The sense of scarcity created by a countdown timer is incomparable and you can use it to instill the need to buy now.
More tips like these? Check out these 11 psychological tricks to help you increase your course sales!
Create Your BF Landing Page With the LearnWorlds Page Builder
All of these are a few of the Black Friday templates that you can easily create and customize to your own liking using the powerful LearnWorlds page builder.
What’s great about these templates is that they show how the same offer can be presented in various ways according to the needs of your business.
Need to see more?
Check out these Black Friday landing pages that LearnWorlds customers have created for their previous Black Friday promotion campaigns to gather some inspiration!
Alternatively, start building your own course landing page section by section.
These are the steps you need to take:
Step 1: Log in to your LearnWorlds school
Step 2: Choose the course you want to promote
Step 3: Go to the ‘Layout’ tab from the top central menu
Step 4: Click on the ‘Add Section’
From there, you get to choose the template that matches your preferences the most. It’s best to go for the one(s) that reflect the personality of your brand and are suited to your industry.
Don’t worry about the typography, fonts, and colors. You can further customize these after you choose your template and even add more elements into the mix!
Ready to Create a 5-star Black Friday Landing Page?
If you haven’t figured out how to get ready for Black Friday, it’s not too late. Take your time to browse some good landing page examples and gather inspiration as you try to find the best way to promote your online courses.
Not sure where to start? We have you covered – before you go, check out these Black Friday marketing ideas!
While you are at it, don’t forget to use social media, and launch your email marketing campaign to send those emails out that will prepare your audience for the big sale.
Get your free 30-day trial with LearnWorlds and start building your Black Friday campaign today!
Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.