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Market & Sell

How to Sell Online Courses: The Ultimate Guide for 2023

50 min
Woman holding an open laptop with a window that reads Start You Learning Journey.

Why would anyone want to create an online course and most importantly, why should you?

Well, the majority of entrepreneurs embrace selling online courses as an additional revenue source. Online courses cost less to create, take less time, and there are no shipping costs involved, while you have a product that can be sold unlimited times.

The growing knowledge economy, where information is power, has also increased the demand for online courses! It is without a doubt a booming market worldwide and research statistics prove it. As recent data finds, the global e-learning market is going to reach $325 billion by 2025, and this is evident through the Compound Annual Growth Rate (CAGR) of 7.5% that shows an increasing demand and interest in online content and digitalization.

Businesses from varying industries have started adopting various training solutions that promote the e-learning market further. While the ability to invest in education and lifelong learning is an emerging trend amongst both old and young demographics.

These trends, along with the tendency of people to prefer the comfort and flexibility of their homes, avoiding the complexities of commuting to physical classes has led to their undying thirst in personal development to explore new ways of developing their skills online.

And, why not, right?

At the same time, setting up an additional revenue stream of passive income is the prevailing reason why an entrepreneur – or anyone for that matter, wants to create an online course.

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Why Create & Sell an Online Course?

An online course can help you:

Enhance your online brand/presence: educating your audience can establish you as a thought leader and a source for new knowledge. This becomes possible in many ways. For example, perhaps you already have a YouTube channel, a blog, an author site, you are a keynote speaker, you are making podcasts, or you are offering coaching/consultancy services. This is usually a good starting point for industry experts who want to share their knowledge with the public and supplement other services.

Create a loyal following of your current clients: through marketing/advertising efforts and the promotion of your online course, you can build brand awareness and get more customers potentially interested in what you offer.

Train your customers into using your products: helping your customers achieve what they want and keep them happy. An online course can be an evergreen onboarding system to your other services. This enables you to impose higher lifetime values and expectations, decrease your churn rates, and can potentially have more referrals coming your way.

Whether you are part of a business or an individual who’s interested in creating online courses, you should know this:

If you have an idea, a skill, a passion, an audience, or some content you want other people to see, then create an online course and generate revenue out of doing what you love. All you need to do is offer an answer or a solution that serves a specific purpose to your learners.

People will only come to you if they find what you are offering is valuable and life-changing for their own personal needs or, more often, professional needs. Your goal is to encourage them to view your course as an opportunity for development, a journey of transformation upon which you are calling them to join.

how to set long term goals
The journey of transformation is all about setting SMART goals for the future (Image Source: JPOSC)

Goal realization is perhaps the most important step in creating online courses. To get it right, you need to plan your course ahead, as well as choose the topic of the course and its content carefully.

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Why Having an Online Course is Profitable?

Creating and selling online courses is a booming market internationally. The eLearning market is expected to exceed $325Billion by 2025, with a yearly growth of 5% (Global Market Insights)!

Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.

To make a profitable online course, 90% of your work needs to be on marketing and selling it. This is the reason we are writing this extensive guide on how to sell an online course, where we present you with all the know-how on making a profit out of selling online courses.

Having a profitable course involves several factors, from your subject to your audience’s size. Some of the factors that come into play when calculating profitability are:

Having a strong presence online, an engaged social network or an email list are big advantages. They can help you have a great course launch. But, just like Rome wasn’t built in a day, it takes time to attain a loyal audience, and when you do, you will need to invest more in your brand’s recognition.

The more people are aware of your brand’s name and the product you offer, the bigger the profit you will get out of the sales. Gradually, when you start building your own online tutoring empire, you will get a better hold of this.

Investing in education and lifelong learning is an emerging trend among both old and young, and online courses come to fill the gaps of knowledge. People tend to prefer the comfort and flexibility of their own homes, avoiding the complexities of commuting to physical classes.

If you are not already offering your own online course, you are missing out on a big opportunity. Be among the first to get into the online courses in your niche and you won’t regret it.

How to Create Your Online Course

Whether you are creating an online course to teach a language, coach people, or professional certified training, there are some steps you can follow to make it easier.

We are covering step-by-step how to create an online course to another blog post. Here is a quick overview of what you will need:

1 Decide on a Course Topic

Finding the topic for your course shouldn’t be a struggle at all. If you don’t already know what to teach, then take a look at your everyday reality and ask yourself the following questions:

You can also:

Get your audience’s opinion through email: if you have an email list, come up with an email advertising your course. Alternatively, send your list of ideas for online courses to your audience and encourage them to pick on a course subject through a survey. This should help you decide which is most on-demand amongst your network.

Ask your followers on social media: another effective way to draw people in and gather feedback is by creating a group or a poll on either Facebook or Instagram (or both channels) and asking them directly. You can also create a group with people from your network, asking for their responses and finding out which is the most popular.

Invest in your expertise: if there is a subject that you think you ‘own’ and have expert knowledge on, that could be an excellent place to start. Sharing your expertise, especially if it is for a highly valued niche subject, is the best way to start with online courses.

Think of a subject people ask you for help: have you ever had people coming to you requesting your help with an issue? If yes, there must be a reason why they keep coming to you, but if you admit that you are clueless about it, conduct initial research to see if you can develop an interesting course topic.

2 Research Your Course Subject

Once you choose your subject, you are ready to do your research. Researching your topic can be both online and offline. You can start with your own material, academic and professional books on the subject, looking into your competition, or other free and paid material online.

Brainstorming all possible categories and sub-topics that you want your course to include is essential. Then, you should be doing thorough research on each sub-topic.

3 Outline Your Online Course

During the online course creation process, the categories or sub-themes will need to be divided into themes (or sections). You will need to choose a logical order that makes sense in your course. That can be based on the chronological order, difficulty, or context order, that takes the student from one point of knowledge to the next. For unstructured and self-directed learning topics, the order might be irrelevant, and you only need an introduction and different themes/categories to help them navigate the topics.

2 Setting Your Goals/Objectives

At this point, you will need to write down your learning goals and objectives. Learning goals are the general statements that you create and define what your course is all about and what it can do for your students. Whereas, learning objectives (also known as learning outcomes) tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.

Apart from helping you to concentrate your efforts, setting learning outcomes can help you come up with great sales pitches for your course, since it gives people the course outline and helps them decide whether to invest in it or not.

Added to that, learning outcomes can also:

5 Creating the Content

The next step is to create the actual content. Based on the course plan and the activities you have planned, you will need a variety of media productions for your course. Experienced trainers and educators can easily create a course from scratch. But, the best approach to launching your online academy is by repurposing your old content.

If you have ready-made content at hand, you can evaluate your ready-made digital material, from informative leaflets to Word documents with valuable information that you can use. For example, do you write a blog? Have you recorded your last workshop, training, or webinar? Reusing old content is a good starting idea, especially if this content hasn’t been yet seen by many eyes.

Of course, you can always create new content. Creating educational videos can take a while, but it is the most common and sought out type of learning online right now.

How to Price Your Online Course

“How much should I price my online course?”

This is one of the most common questions every course creator asks themselves. Finding that sweet spot where your course price can maximize your profits seems like an elusive quest!

To do this, however, you will need to balance the value of your course based on quality, expectations, competition, and your revenue goals.

Pricing your online course is incredibly important for a good reason. It communicates your value, it affects the profitability of your course, your customers, and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.

This though varies depending on the industry, market sales, and the number of your own expenses – both timely and financial. Whatever the case, keep in mind the following:

Your course is worth much more than you give it credit for. An online training course is the amalgam of your work and life experiences, years of learning and education.

Despite the fact that you are not selling a physical product, you are still providing a service and you share your knowledge, which is a highly valued commodity.

To get this right, there are a few factors you need to consider:

Generally, there are two pricing models you can use – “one time” or “recurring”. “One time” allows students to pay upfront payment or in installments in order to access your course. “Recurring” is the most profitable for online instructors, as students pay for it on a regular basis (e.g. weekly or monthly).

Perhaps the most important part of pricing your courses though is deciding upon a pricing strategy. Introducing pricing tiers can help accommodate the varying needs of your customers.


Offering a free course can work for your benefit as it can generate leads for expensive courses or be a way to showcase your expertise. Don’t forget, it is the first point of contact to create rapport. We all love good communication and creating relationships. This sense of familiarity is what will help you sell more courses.

Free courses can also get you fresh warm leads you can upsell too. On top of that, offering a free mini-course before your official course launch, for example, can work during a pre-launch. Offering a free course can give the chance to potential customers to review the course and decide whether they want to go full access and pay for more.

Other cases when you should give out a course for free:

2Basic One-Off Payments

Having a set pricing strategy with full access to the course upon payment is the simplest and most straightforward way to offer an online course.

Students know what to expect. Also, it is simple for instructors to communicate the value and offer discounts at a later stage.


With subscriptions, you offer your students more payment options (e.g., PayPal, credit card) and you ensure that you get a monthly/weekly recurring income that you can rely on.

Subscriptions also include membership site models, providing gated content that gives access only to subscribers. Instead of selling one-off online courses, for example, you allow your students, clients, or fans to keep an active (paid) subscription in exchange for accessing offers, deals, and a community they can network.

Membership sites work well with subscriptions and they have different levels of access to suit different preferences.


For the premium course. you can charge your customers more and consider using payment plans (installments) where you can either pay once or pay for up to six months or yearly. You can go premium when you offer exclusive content or more extended course offerings, such as more features or an advanced course (e.g. towards acquiring a certification in the medical field, etc.)

You can get more information on pricing in how to price online courses article which deeps dive into the course pricing subject.

The Structure of A Successful Online Course Title

A great course always starts with an awesome title. The title is the headline of the course, and it’s probably the most important element it contains.


A good title can make all the difference when selling a course, but an awesome one will carry you much further. Ultimately, the title of your course reflects the name of your brand, your work, or your training, and can potentially describe you as the best-selling trainer in your field.

A good title determines whether a potential learner will click on the online course or not. A winning course title has to be able to catch someone’s attention, encourage someone to click, and also work well for SEO purposes so that it shows up on Google search engine results.

Other than that, these are some great advantages that a popular course or training title offers:

Coming up with an effective title is pretty easy as you can start working on it within minutes. However, if you need help, the following formula can help you create yours:

You can find the most successful formulas for writing a course title in our relevant blog post, but, here are some examples to help you get started:

Find more course title examples here.

All of these course title examples have something different to say. Their message can get across your audience in a unique way. Whether students will become interested in it or not, depends on their individual needs first and firstmost. However, it also comes down to how you will structure your online course, and how you will position it in the right context so that it works well with your online school and what you need your brand to project.

A Successful Online Course Sales Page

The page that will sell your course, by persuading the visitors of its value, must describe your course, show its value, and motivate visitors into taking action.

The sales page also includes a series of call-to-action points that are placed through the page. The goal of these calls-to-action is to encourage site visitors to complete specific steps. These CTAs help to drive more people through the sales funnel, bringing them closer to buying your courses, which is also the main purpose of your online course page (also known as “landing page.”)

Most straightforward sales pages will push towards buying, other sales funnels might include lead captures (e.g., to download an eBook or a checklist), watching a video first, or pre-registering to a course.

Depending on what you are after, you can choose what sales page you want to use. There are a few types of sales pages that have basic differences:

Two different types of landing pages.
(Left: Lead Generation Page, Right: Click-through Landing Page)
Image Source: Unbounce

A How to Create a Sales Page

A sales page requires two things: the copy and the design.

To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them. Specifically, you need to answer the following three fundamental questions about your course:

Who is this course for?

Identifying your audience is key to writing an effective copy and targeting the right people who are potentially interested in your course.

Answering this question will force you to think of your ‘Customer Persona’ which can be a powerful instrument in your marketing efforts. A customer profile includes a collection of characteristics, demographics, attitudes, and behaviors that create a fictional “average” character for a group of your audience.

Using your customer persona effectively requires that you ask yourself the following:

Once you answer these questions, go back to the customer persona you created and handle it as a real person. Naming your customer persona can help you put things in a realistic perspective. For example, would ‘Mike’ or ‘Sarah’ buy my course or understand this page? If the answer is yes, then you are going the right way, if it is a no, then you will have to rethink how to talk to them.

customer persona example from xtensio
Example of a customer persona from Xtensio

What does it help them do?

Next, think about what kind of solution you are aiming to provide to your customers. The more details you give about the solution, the better it is for them to understand what kind of services you are offering.

At this point, it is important to articulate clearly what kind of results your course can help your audience achieve. For example, “by taking this course, you will learn how to organize your space and manage your time better, and become more productive in your work, and life achieving greater balance.”

Why is this course beneficial for them?

Your marketing message should make sense to your site visitors and needs to answer why it matters to take the specific course. Ensure that whatever you include in your sales page is relevant to your target audience, including subjects of interest for your potential customers (such as emails, blog posts, online courses, and more). This should help you list all the benefits students can get out of your online course and include these benefits in your content strategy plan.

For the design of your sales page, LearnWorlds’ powerful Site Builder provides ready-made, beautiful landing-page templates that are easily customizable. No need for technical headaches or hiring a web designer to create your landing page.

A very good example of a home page created with LearnWorlds all-in-one LMS by Raincatcher’s Sell By Owner, coming up with a catchy headline, introducing the whole concept with a short video and customer testimonials to reinforce their image.

raincatchers learnworlds online school page
Visit Raincatcher’s Sell by Owner to view the full landing page

Marla DiCarlo – CEO of Raincatcher says: “The copy [of the landing page] should be short but to the point, directing them to other pages to help them understand what we are selling and whether our product is a good solution for their needs. The messaging and formatting should be consistent throughout all pages to showcase professionalism.”

BThe Ingredients of a Successful Sales Page

When working on your sales page you need to take certain factors into consideration to make sure that no visitor will turn their back on your services, but they would rather stick to it and find out more about what your school has to offer. What you are after is getting their attention through the use of context that has a certain clarity and balance.

Along those lines, your online course’s sales page should inspire credibility, and a sense of continuance, encouraging people to keep coming back.

For a better result, consider using the following page ingredients:

Brief value-focused headlines:

A good sales page should have a heading at the beginning of it with large and bold text that gives visitors an idea of what they will find on your page. For a course sales page, using just the title of the course won’t suffice. A better approach would be to briefly state significant benefits that the potential learner can receive when joining the course.

A catchy title on your sales page is most likely to stimulate the customers’ interest in wanting to find out more about your services. Your headline must predispose the reader positively based on their needs and wants, as well as promise them an intriguing result if they stick around and read what comes next.

They have to immediately know where they are and what they are getting in return. For example:

Action words and phrases:

When visitors enter your sales page they need to be engaged, excited, and drawn into your courses. Your best friends on such occasions are action words and phrases that can build their motivation to learn.

Verbs and words that predispose action are working best. Words like “discover”, “emerge” and “explore” are bound to make them feel like they are part of the e-learning experience you are offering, while words like “learn”, “do”, “improve,” and “start” can prompt into action.

Social Proof with Testimonials:

Since what you are selling is in digital form (and not a tangible object), you need to provide social proof that you are a trustworthy authority on your topic. Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.

Whenever a customer talks positively about your courses you definitely want to add that commentary on your landing page. Using logos of reputable publications where your school and courses have been featured can be a huge plus.

Landing page testimonials from Raincatcher’s Sell By Owner

Engaging media:

Any visual cues that direct site visitors to the CTA buttons and images you use on your sales page can get them right into your sales funnel. Visually beautiful graphics, infographics, or any other kind of persuasive media that show insights into the results that your online courses have achieved can offer immense power to your sales page.

Also, the addition of customer badges, color-contrasting CTA buttons, and a 100% money-back guarantee can do wonders.

Images are processed in our minds faster than text, so supplementing your course’s sales page with media can enhance your message. Visual representations of the course’s value are very strong!

landing page with visuals
I Draw Fashion courses promote the learning outcomes in an exciting visual way.


A short (1 to 2-minute) video that explains who you are and what you do can work along perfectly on your sales page, offering a greater impact. Any type of video ranging from the emotional appeal, news/commentary, testimonial, or “behind the scenes” helps by providing a nice preview into your course and explaining to people what your school/course is all about.

Different types of videos you can use to welcome students and sell the course:


Students’ testimonials and quotes are a powerful marketing tool and have a proven record of success in the market. These can help you enforce your personal brand and build your credibility in the online world. That’s because learners are more likely to trust other learners.

Any testimonial or feedback review can help to position yourself as a true entrepreneur, which is your ultimate goal, proving that you have something unique to offer to the public in contrast to others.

These ingredients along with a simple and elegant design that includes both easy-to-use drop-down menus, and lead capture forms that work and allow site visitors to leave their name and email addresses can strike the right balance on the content and design you need for a successful sales page.


Put the important stuff first

Internet users have the tendency to focus on what they see first on a page and skim the rest of any page’s content. In that sense, your best shot is to put every important aspect of your course and services on the top of your landing page for everyone to see it right upon loading.

Use an “About Us” page

As part of your sales page, you also need to consider creating an “About Us” page. Ideally, this is another type of landing page that helps site visitors better understand who you are and what you have got to offer to the wider public.

C Examples of Course Landing Pages Built with LearnWorlds

Well Learning Library by Chromatic Content

Providing online courses on health and wellness education for occupants within a building space. Their landing page addressing organizations and corporations includes a mixture of benefits, reasons to subscribe, and different calls to action.

Well learning library screenshot of landing page
See the full landing page at the Well Learning Library

ADK Program

Marcela’s ADK Program is directed to marketing professionals in Mexico and is a perfect example of a multiple CTA landing page. Breaking a page into different sections and starting with a video soon after her title. She includes a call-to-action after each different action-free course, different levels of paying programs, and subscriptions.

adk program screenshot of landing page
Visit the ADK Program for the full landing page.

European Tourism Careers

A collaboration of European universities and local authorities to provide online courses for tourism SMEs. This landing page is an example of a corporate page with high authority partners at the bottom to instill trust.

european tourism careers screenshot of landing page
See the full site of European Tourism Careers here.


Chapter is a one-stop mobile learning app for job security retraining. Their sales page is a great example of leveraging video as a powerful communication channel to attract visitors’ attention.

chapter screenshot of landing page
Visit Chapter to see the full landing page.

How to Market & Sell Your Online Courses Step-by-Step

As soon as you have your course’s sales page ready, you can launch your online academy and start selling!

Marketing is essential for any business as it helps to attract potential customers. This couldn’t be any different for your online school since marketing can increase your academy’s visibility, gaining more visitors and potential clients.

The profitability of your course rests upon your marketing and sales efforts. You will need to use all the resources available so that you can promote your course as much as possible.

That is, if you want sales coming your way, you need to walk the extra mile and start promoting your course. Doing so is necessary, but you need to learn how to do it methodically. This is where the sales funnel comes in and helps to understand the process of attracting customers and bringing them closer to you.

A sales funnel is a multi-step process that turns your website’s visitors into buyers. The graph below shows how the sales funnel guides your potential buyers (learners) through a specific path that ends with them making the decision to enroll (or not enroll) in your course.

Sales funnel for online courses.
The Sales Funnel Process (Image Source: Entrepreneur)

The sales funnel takes prospective customers through the following steps:

Step 1 – Awareness: when potential students first become aware of the existence of your course, that offers a solution to their problem. If you are new in the market, this is where you will need to focus, getting your course the attention it deserves.

Step 2 – Interest: when you attract the interest of the potential customer. They get to know your business and your digital products and look more into the offering.

Step 3 – Decision: this is where potential buyers are trying to decide whether to buy or not from you. A sales page is essential to all the previous steps, but most importantly the decision phase, where it helps the visitors to make a decision.

Step 4 – Action/Purchase: this is how smooth your sales funnel becomes after they click on the “buy” button. How compelling your checkout process and page are, as well as how trustworthy your site looks, will help them complete the purchase.

Understanding the structure of the sales funnel is essential because you will have to create yours, introducing marketing tactics that work for your business. A sales funnel in a way describes the whole process from awareness to purchase.

Generally, there are five ways in which you can bring traffic to your sales funnel:

As this traffic converts through each stage of your sales funnel, you should be ready to handle purchases from anywhere in the world. However, it is essential to keep track of the results of each specific channel so you can have an overview of your investments. Thankfully, tools like Voluum are meant to help you optimize your campaigns. This may include charging sales tax, VAT, or GST, depending on your customer’s location. Using a tax compliance automation tool like Quaderno will ensure your business stays tax compliant wherever you’re selling.

Leverage your network

A powerful way to gather traffic is to call upon your contacts and build your network starting from the people who are closer to you (e.g., family, friends, co-workers, business contacts/partners, affiliates, or students), who can talk about you to others offering you referrals, product reviews or conducting podcast interviews discussing what you do.

Organic traffic

To attract more people into your sales funnel, you first need to create course content that your audience will find valuable and useful. This can be done through organic traffic – either through a blog, a YouTube channel, or creating Podcasts.

If you have a budget you can work with, you can invest in paid traffic (e.g., Google Ads, YouTube Ads, Facebook Ads, Banner Ads).

Organic traffic and SEO is a long-term strategy, while you can invest early on it, you will need months to start reaping its benefits. Creating great content should be your first concern, use the content in your funnel and make it SEO-friendly from the get-go.

Manage your own media for traffic

You can also gradually start building your followers list on social media – Facebook groups, Instagram, Pinterest, other groups or forums, or any online place where you can easily communicate with them. This is known as social media traffic.

Also, you can offer your prospective customers an incentive to sign up on your email list. Your goal is to build trust between you and customers and create an email sequence that leads them to purchase your course. In your email sequence, you can start by talking about the problem you are solving and then slowly introduce your course.

Alternatively, you can create a webinar and follow a similar format where you start by giving out value before you talk about your online course.

Prepare your offers

There are some marketing tactics that can help you bring potential students closer to making the purchase decision. Psychological tricks like scarcity, FOMO, countdowns/pre-launches, loss aversion amongst others can do the trick when these are used alongside an effective sales strategy.

You can implement these techniques in your sales through:

  1. coupons
  2. discounts
  3. course bundles, or
  4. by editing your sales page to work with seasonal offers or discounts you may have.

With coupons, you can share a range of discounts and special offers at different percentages and prices. You can send the coupons to your email lists, submit them to different websites for offers/discounts, or share them on your social media pages/profiles or groups.

Also, you have the option to time-limit your coupons and create multiple coupons with the same offer and a different name or occasion (e.g., 10% discount for current students and a 10% discount for the audience of a blogger/influencer). You can even create super discounts (e.g., 90% for the next 24 hours or free courses (100% discount)) to collect new leads that will pay for their next course!

With discounts, you can lower the price of your courses. Doing so can help you do the following:

While it’s not wise to keep discounted courses all year long, with LearnWorlds you have the option to do what you prefer and control your prices and discounts. However, our experience shows that premium pricing is the best option, with discounts being only a marketing/sales tool.

Lastly, course bundles allow you to upsell your courses. Upselling means that you can convince people to buy more than they intend to do so. For example, let’s say you want to buy a t-shirt for $20, but the store employee tells you that you can have two t-shirts for the price of $30 instead of $40. If those t-shirts cost the store $5 each, they have just earned an extra $5 because they convinced you to buy both of them!

This is what course bundles are for. If you want to give it a go with bundles, get a few together in a category such as “Life Skills Bundle” at a total discounted price. If you bundle together 5 courses x 50$ each, you can offer them for a discounted price of 200$, and there you have it! You have just sold five courses at the price of four instead of one. If you want to learn how to do this yourself, read our very own guide on How to Create a Course Bundle.

Create effective Call-to-Action:

Call-to-action points are worth all the money because from there, the sales funnel starts the real work. Thus, they deserve some more attention. In order to get call-to-action points right, you need to remember the following:

CTAs are all about conveying your message in a way that encourages an action, e.g. clicking on the “buy button” is called Call to Action (CTA). In theory, this sounds much easier than putting it into practice, but we have prepared some examples and templates for Call to Actions that are ready to be used in your online school.

Another call-to-action format that can prompt someone to take action could be a short message, a few words, or a phrase that encourages site visitors to click on it.

Powerful words you can use include:

Use these action words in combination with your online course’s title and the desired result (what students can potentially get out of it). This tactic will help you create effective lead captures. For example, you can come up with something like this:

Get the only course that will teach you how to be rich


Join the training program and be fit in 6 weeks

The desired result is the ideal solution that tells students how they will do something in a given time or deadline and can attract the right amount of attention and action.

Your CTA should be the catalyst for a good sales page. However, sometimes a simple landing page with just the CTA can also work out pretty well. The best way to do this is to test what works for your audience. After testing, don’t be afraid to change your text. This along with writing a marketing copy for your course could take a while. Your call-to-action can always be improved and provide better conversions at a later time.

Lead Magnets

Not all customers are ready to buy immediately upon visiting your pages. This is the reason you will need a sales funnel that will push them to go step by step towards the process.

Lead magnets are on the top of this funnel. They are the little “free gifts” (free content) you will be giving your visitors in exchange for their email addresses. In essence, a lead magnet is a quickly digestible piece of useful information and the first step towards your sales funnel, as it will help you build an email list.

There are a lot of different lead magnets you can use:

Optinmonster has an exhaustive list of lead magnets you can use. Choose one that makes sense for your audience.

Keep in mind that a lead magnet is not only about getting an email address. It has to solve a problem, provide valuable information, and demonstrate your expertise at the same time.

For example, if you are selling a course on a Cooking Masterclass, you might want to create a free course on “How to make chocolate chip cookies”.

LearnWorlds’ Academy is a perfect example of this, why don’t you take a visit to one of our many free courses?

Email Marketing:

Email marketing has four times the return of investment (ROI) compared to any other marketing channel. 2.6 billion people worldwide are still using emails and the reason for this choice is because emails are still more direct, personalized, cost-effective, and transactional than any other type of communication.

The use of email especially in online business can help in generating amazing results. To start using email marketing, the first thing you will need is an email list. Building an email list to sell online courses is easy. You can use all the tactics we have already mentioned, especially lead magnets to build an emailing list and nurture those leads into happy customers.

One thing you should know about email marketing is that success depends on the quality of the messages you send rather than the quantity. Your marketing tactics need to be carefully chosen and developed.

One of the most effective email marketing strategies is sending out newsletters. When it comes to newsletters, two things are certain: it is the most common and easy type of email marketing to compose, but it’s also the most difficult to get right.

Creating Your First Newsletter

A newsletter is an email containing informative material to your email list. It can range from a new article on your blog, interesting information about your company, or information from other sites that interest your audience.

Ask Yourself:

Would an email newsletter work for you?

You will need to have something new every week or month or on a specific period and create content quite often. Newsletters require good writers, who like to write, and an audience who likes to read. Think about your strengths and your audience’s wants and needs.

Choose the Type of Newsletter:

Would you share your own content (blog posts, thoughts, course updates, etc.) or a collection of others’ content?

Will the newsletter invite your readers to events or webinars?

Is it more educational or informational?

Offer Value Before the Promotion:

Follow the 9:1 rule. Give your readers 9 times more education and informative content than promotional. Give value first, before asking something back from them. However, avoid spamming them with too much information. Don’t forget that unsubscribing is just a click away.

Inform Your Audience:

As soon as you have set up a focus point in your newsletter and kept its content balanced, the next step is to properly inform your target audience about your content or the promotion you want to offer. An excellent way to do so is to have a subscription section in your landing page(s) or a dedicated landing page for it. Your call to action needs to set expectations and let potential subscribers know exactly what your newsletter contains.

Come up With Creative Subject Lines:

Let’s be honest, everyone is sick and tired of generic email subjects “Company Newsletter: blah, blah, blah”.

A much better approach is to create a separate, creative, and engaging subject line for each newsletter you send. Questions and personalized subject lines, for example, can work well, and most email marketing automation tools will allow you to add the name or company of the recipient in the subject so that it is addressed directly to each one. Controversial, one-sided, or subject lines that take you directly down to the “pain point” of the reader such as “10 Ways to Make Your Cat Obedient” are the best. Now, wouldn’t you open that?

Use a CTA to Rule Them All:

It makes sense that your newsletter will include multiple ‘Call to Action’ (CTAs) points for the various pieces of content you wish to promote. But, in this case, you will need to have one primary CTA that focuses on an action you would like your subscribers to carry out. Your primary CTA will be in a more prominent position (e.g. a button “Join our latest course” centered at the end of your email). And, remember, don’t overdo it with the secondary call to action, you don’t want to confuse your readers.

Create a Copy that is Concise:

The way you choose to write your email has an important significance. Write simple and concise copy. The same applies to the design, which also needs to be minimal and to the point.

Your sales emails might need a better design if they have a minimal copy, but for your newsletter, your best shot is to allow plenty of white space. A readable newsletter is better for all devices and meets the different needs and tastes of people.

Include ALT text into the Images:

Visual content is very important for any marketing effort. But, when it comes to emails, some email providers block images automatically, and visually impaired people might also block all images.

Make sure your images contain alt text. Alt-text is the text that appears when images aren’t loaded in an email.

Every business has its own work pace, flexibility, goals, and resources, so you will need to put your newsletter to the test in order to optimize it to the fullest, test after test!

For the best email marketing, we suggest the top 4 email marketing tools in the market – and LearnWorlds integrates with all of them.

If you don’t see your favorite email service provider in the list, then you can use Zapier to connect and send your capture leads directly to it, automating your email marketing efforts.

Social Media Marketing:

Social media marketing is a big part of digital marketing and cannot go unnoticed as a marketing channel you should consider using. However, there are many social media networks out there, and you should be thinking about where your audience might be and where you can reach them.


As of the fourth quarter of 2021, Facebook, the biggest and most popular social media network reached up to 2,79 billion users. It is probably the largest social network and offers an online environment that can help you connect with your audience in unique ways.

Using your personal account to reach your network, managing your own page or group can all be great ways to start attracting traffic to your course.


Twitter is smaller than Facebook but with a very passionate audience of over 68 million active users. Through Twitter, you can reach out to people, post public updates join into conversations with more ease than other closed networks, making it suitable to reach out to new, engaged audiences.


LinkedIn is perfect for B2B courses. As the top professional communication network, LinkedIn is perfect for reaching out to the corporate world, promoting an online course to business people who want to master job-related skills.

With LinkedIn, you can optimize your presence in search engines, gain exposure for your brand and establish yourself as a leader in your niche.


Instagram works great for promoting your online school to a younger audience. It is a place of good visuals, video, and most importantly, Instagram stories.

Visuals and hashtags dominate Instagram, so you need to be able to provide great content to attract attention and followers.
Remember, you can only link in your profile description, so plan your call to action accordingly!

P.S. Check out the article on how to grow your school with Instagram.


Similar to Instagram, Pinterest makes use of beautiful visuals and acts as the go-to engine that helps you find inspirational images and quotes. Set up your profile – either personal or business, add your bio, link to your other social media profiles, and create albums to share with your audience.

What’s special about Pinterest is that it has high-quality images you can share including infographics.


YouTube has seen an incredible development since 2005 when the first video has been uploaded. Today, it is an all-time favorite platform for 2,3 billion users, and this holds especially true amongst online instructors.

YouTube is becoming more popular in e-learning practices because it offers a great way of transmitting information for educational purposes. With YouTube, you can create a channel promoting your online school and online courses, or create a list of tutorials or instructional videos. Also, you can upload your own live training events – webinars, for your audience to watch and always keep them up to date with what you are doing.

YouTubers trying to monetize their YouTube channel also turn back to create online courses or other kinds of paid content. If you already have a YouTube channel, you can utilize it as a marketing channel, work with creators to co-host an online course, or even become affiliates.

Apart from these social platforms, you can also use Quora, Reddit, and other online forums to raise awareness about your online school and courses. For example, you can post a question on Quora or answer a question and propose a solution to others. Alternatively, you can start a conversation with other people interested in products or services in your own niche.

Being social in an increasingly connected world is a very important skill and one that will help you boost your online business and sell more courses.

Running a blog

Blogging matters. There is no secret that having a blog has many benefits. Apart from bringing traffic to your site, a blog can promote your online school and courses in a unique way that any other online tool can’t.

A blog builds brand authority by positioning you as an industry leader, it prepares your audience for product launches, helps to support your social media strategy, provides you with useful content, and brings inbound links that strengthen your SEO efforts.

A blog also creates a loyal following of your current visitors and clients and helps you get more customers potentially interested in what you offer. You can always try a reliable brand tracking tool to better understand your efforts and what your core audience is looking for so you can better plan your approach.

According to a recent marketing report from Hubspot, 80 percent of businesses that use blogging as part of their marketing strategy, claim that they have acquired more customers through blogging.

hubspot blog content graph
From blogging to subscription (Image Source: HubSpot)

This blogging-to-subscription process helps us to understand the importance of having a blog. The very definition of a blog makes this clear: A blog is a simple and easy-to-use platform that connects with and shares timely and relevant information with customers. Essentially, this explains how a blog can potentially become your direct communication channel with your audience through consistency and patience.

So, why create a blog?

Blogging is a major part of your content marketing strategy. Content marketing aims to stimulate the interest of the consumer in buying your products and services.

As the Content Marketing Institute puts it:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Ultimately, this can easily be done by sharing blog posts. Combined with the help of email marketing, you can exploit your email list and reach out to a bigger audience.

Producing quality content is important for all types of marketing and especially SEO. Quality content helps your online courses rank higher in Google searches. SEO, as the process of making changes to your own website to improve marketing efforts, is responsible for increasing your website’s traffic in terms of quantity and quality through free/organic search results on search engines.

Pre-Launch Your Course

By now, you should know the marketing channels and tactics you are going to use. It is time for the sales part. And, a great sales strategy to make money begins before the initial launch.

You have prepared your audience from Social Media posing, blogging on your site, providing free resources, and sending emails to warm up your prospects. But, how about selling your course before the initial launch?

Selling your course before its initial launch is called a pre-launch marketing strategy. It is one thing most top course sellers agree on -and would probably advise you to do- to promote individual courses or even your whole school before its official release. This follows the idea that from the very first day you create your course, you need to share your ideas with the rest of the world.

Here are some valuable tips to remember when pre-launching your business:

  1. Don’t waste your time: The sooner you start promoting your courses, more and more people will hear about it and your target audience will anticipate eagerly what you have to offer.
  2. Get feedback: When promoting your courses before launching them, you give your audience the opportunity to decide which features look promising and which don’t.
  3. Make it a deadline: For the most effective pre-launching, all you need to do is set a deadline upon which leads will anxiously wait for your brand’s new course release.
  4. Improve the final result: When it comes to preselling (like pre-launching, but instead of gathering leads, you sell) you can use the money that you earn from pre-launching subscriptions on your online course, to improve the quality of your final material and content.

Discounts, Coupons & Bundles

Price is always a strong motivator. A high price can signal a premium product and a discount can push for a quick sale. Using discounts, coupons, and bundles you can drive more people towards your online academy.

Coupons & Discounts

Coupons are great tools to use when you put on your discount prices. With these, you can attract new clients or encourage old ones into buying new online courses through upselling.

Coupons also work incredibly well with pre-launches. Why should someone buy a course before it is launched? To get a VIP seat, extra benefits, or get the advantage of preferential pricing (also known as “early bird discount”).

Creating a coupon is an excellent way to offer special, limited deals to specific audiences, share with your affiliates and send to people who did not buy on your initial launch because they couldn’t afford the price.

Coupons can also:

Before you activate your coupons, make sure you think about other practicalities that are equally important. For example, coming up with a smart and catchy name, deciding on a good percentage discount to calculate your numbers (profits/losses), and setting up expiration dates and limited-time offers.

Once you are ready to distribute your coupons, you can then share them on social media or websites that specifically promote coupons from CouponGreat, Groupon, and PromotionCode amongst many others.

On your LearnWorlds school, you can leverage the coupon functionality to easily create a new coupon or set discounted prices:

learnworlds course bundle promotion screenshot


How many times have you seen a ‘Buy 3 – Pay for 2’ offer in a store? It seems like a timeless tactic and for a very good reason!

Let’s take the example of t-shirts. When you pay 15$ for a t-shirt, the actual cost to the story could be as low as $2, making you buy one more even for a reduced price gets the store a nice profit while selling you more products. This is called upselling.

It can also work together while paying for various different items that go together. Even McDonald’s uses the same tactic and they call it “meals”. Let’s say you buy a Big Mac for $4 and you want fries with it for $1.5, McDonald’s convinces you that paying $5.99 for a meal that also includes a soft drink, which will cost $1.5 makes you save some money. In reality, it has sold you one more item for 50c, which costs them a few cents.

So, what would happen in an online course?

You have a high initial cost to create a course, which includes your time, equipment, services you might pay, etc, but there is no more cost in creating more of them.

For example, you have 5 courses with a price of $100 each. But, you have decided to offer them in a bundled offer for buy 5 pay 3 ($300). Most of your customers will think about spending $500 in one go, but offering them at a discounted price will make them think of the $200 they are saving, and you are getting them to buy more courses where initially they were going to get only one.

With a modern learning management system like LearnWorlds, you can easily create a bundle of courses and start upselling!

learnworlds course bundle screenshot

Referral & Affiliates Traffic:

Referrals have always been a powerful tool in marketing because it usually comes from a person that values and highly trusts your brand. If the referral comes from someone with a large audience and has a big and positive influence on them, it gives you a huge boost in your sales.

Partnering with other businesses, companies, and influencers (major personalities in your industry) is a powerful way to market your product and bring more people under your wing. Getting affiliate partners is all about allowing other people to promote your course in exchange for a commission percentage of each sale or lead/click to your site.

This requires that you set up an affiliate program for your course. To do this, you simply reach out to people who are interested in your products – including your students, asking them if they want to become your affiliates.

Reviews & Testimonials:

Apart from asking your students for referrals, you can also request a review or a testimonial for your course. Other people, such as writers and bloggers, can help as well since they have a huge influence over the net, and finding some in your industry to review your course should be easy.

Getting a good review posted on a popular blog and then linking this to your site, can help you get more traffic, increase your sales and brand awareness.

Bloggers can become your affiliates to do this, or you can offer them other advantages like giving them free access to your course or other incentives to entice them in giving a review.

Both testimonials from influencers or your own students can be showcased on your school’s sales page. Testimonials can influence the decision of a visitor to buy and have been proven to work pretty well.

Public Speaking:

Giving presentations is another effective way that helps to connect with and expand your audience with the prospect to get more course sales. Simply, come up with an interesting subject (preferably what you do and know best), and use your public speaking skills at local events – seminars, conferences, or Meetup groups. But remember, you need to draft a speech that inspires and speaks well to your audience.

The focus of the presentation should be on the audience and the need you are trying to provide solutions for. Most events allow for some self-promotion in your presentation, but, even if they don’t, people will look you up. All you need to have is a good-looking website, LinkedIn profile, and social media directing them towards the course you are selling.

Run a Podcast:

Podcasts are becoming more and more popular as a way of attracting interested listeners and building a dedicated audience. Podcasting is all about creating audio content that people will love and can easily engage with. What’s great about podcasts is that they are very easy to create and easy to consume.

Through a podcast, you can give pointers as to where they can reach you, or include links in the podcast’s description. Breaking down the subject of your course into small chunks and having an episode on each of the topics you are teaching is one of the best ways to get engaged podcast listeners to buy your course.

Perhaps the only downside to it is that as the host, you are going to have to put a good amount of time and money into it at the beginning.

Guest on Podcasts:

Speaking at a podcast hosted by another person is an excellent way to gain awareness of your online school and generally explain what it offers to people. Even if your host only has a few hundred listeners per month, it can help you bring free traffic you would otherwise pay and maybe land an interview into more popular podcasts.

You will need to choose your host very carefully. For starters, you will have to be a genuine listener of the podcast show and know what that person can really do for others and potentially you.

Do your research and find a relevant podcast with an engaged audience. Drop the host an email to introduce yourself and your brand before discussing the possibility of becoming their guest. Make sure to point out the benefits they can get from doing so (e.g., you will talk about them and promote their business as well).

Finally, give them a URL that can track back to your business site, and thank your podcaster for the time they have given you. If you want, you may discuss any opportunities for future cooperation.

Tip: Podcasts are great for partnerships and affiliate/referral deals. If they don’t do interviews, they might promote products for a fee or for a share of the profits.

Understanding Paid Traffic

The first step to sales is getting your potential customers to notice you. Bringing visitors to your site is called “traffic,” and there are many ways of achieving that. Marketers refer to the different ways of attracting users as “channels of traffic.”

You can send an email to invite someone to join, a personal message on Linkedin, Facebook Messenger, or Whatsapp/Viber, or wait for your site to show up on Google results. All those and many more free channels, take a large investment of your time and need the patience to work.

But, if you have the budget to spare, then you can work with Paid Traffic channels. A piece of advice here, if you are new to paid advertising, spend only the money you don’t care to lose or ask for expert help.

Unlike organic and owned channels, paid traffic can bring immediate results and can give you a quick boost. You can easily start with a small budget, test your results, and if any paid channel works for you, invest more to bring more traffic from there.

Let’s take a look at the different paid traffic channels for selling online courses:

Google AdWords:

If you want to move on to the very top results of Google pages and start getting your first customers, you can promote your online course with Google AdWords.

With the help of the Google Keyword Planner, you can search for keywords and ad group ideas, enter or upload and multiply keywords to get estimates on the bid numbers they get, as well as their popularity.

Here are some tips when using the Google Keyword Planner:

Pro tip: Be sure to have Google Analytics connected to your school to monitor and evaluate results. If you don’t get any sales from your paid ads, you can try and identify the problem.

Paid Social Media:


There is a lot you can do with social media to bring more traffic and get more sales, and more specifically on Facebook. For example, you can connect your Facebook Ads with your LearnWorlds to easily track the ROI of your social media campaigns. This can be done by linking your Facebook Pixel plugin to your LearnWorlds school and creating your first retargeting campaign.

Facebook Ads work because they are based on specific demographics, interests, behaviors, and affiliations, and collect contact information (e.g. email addresses). To get their attention when using Facebook Ads, you can start by sharing relevant content (e.g. a blog post or a webinar), and then collect their email addresses to promote your school through email.

As you try Facebook Ads, you will find out that creating a Lookalike Audience can help your marketing efforts at large, as it helps to create a network of people who are most likely to be interested in your products.

The last, but most powerful tool Facebook offers is Remarketing. It will allow you to follow up on visitors who came to your school and bring them back again. Most people don’t buy on the first visit, showing them the same ad or a specific offer a few times will increase the chances of them buying from you.

For more detailed information on this, check our published ebook on Facebook Ads.

Free ebook

The Ultimate Guide To Selling Online Courses (vol 1)

Discover how to make your online courses ready for sales and, most importantly, profitable.


Just like Facebook Ads, Instagram Advertising can help you get more traffic and achieve better brand exposure. Boosting your Instagram posts with money can be beneficial considering that you can invest in the effectiveness and quality of your media – images, and videos, accompanied by a small text.

Instagram’s ads can be managed in the same place as Facebook ads, you just enable your ads to also run on Instagram and reach more people!

How to Sell Online Courses Offline

When speaking about elearning, we tend to focus on the digital and forget the offline world as if it does not exist. When you will be marketing your online course, you might be focusing on digital marketing strategies, but, don’t forget there are more ways to reach people and sell courses.

In some cases, especially in the corporate world, it might be easier to connect offline (by word-of-mouth) to achieve better results.

Here are a few ways to go offline and sell online courses:

Speak About Your Courses

You will find yourself in many situations with friends, family, and business contacts, where you can speak about your new courses or training. Your extended social circle can be interested in your new offering or introduce you to potential customers.

Let them know what you are doing, how someone can buy from you, and who is your target market and they will become your best promoters!

We are social creatures. Never underestimate the power of a friend who knows a friend 🙂

Join Events and Network

Whether you are the speaker or not, print a few business cards with an interesting call to action and join events of your industry. Get connected, get to know new people and connect with old acquaintances, introduce yourself, and see which new opportunities will present themselves.

At industry-related events, you can find the most interested and engaged people of your industry, and collect business cards for reaching out to potential customers.

Events are the perfect opportunity to meet with company representatives and arrange a meeting to present your services. Selling course access licenses (bulk coupons for free access) to corporations is one of the most profitable ways to grow your business!

Phone Outreach

Are you selling B2B training?

Then you should be picking up the phone to connect with potential customers.

Ideally, you should already have some industry contacts you can reach out to, if not, then consider going to a relevant event as we mentioned above.

When you are out of warm contacts, you can go into cold outreach. Find a business listing of companies that could be your customers, find the right person and take note of their contact information on a spreadsheet.

Then, send them an email first introducing yourself, your company, and what you can do for them. Be professional and get to the point as soon as possible. Then, follow up the next day with a phone call letting them know you have emailed them first. You will be amazed by the results, but be prepared for both negative and positive reactions!

Schedule Meetings

The next step in offline sales is scheduling a meeting or a presentation. Of course, it’s not worth it to schedule meetings for low-value courses. Scheduling a presentation is about selling multiple licenses or offering expensive training.

Most high-paying customers will expect a more personal approach, and if you are reaching out to local customers, you can afford to meet some of the most prominent and present your services.

Accept Offline Payments (Bank Transfers, Cash)

Some of your customers might be more comfortable buying offline. This is, of course, an exception to the rule.

Cash Payments work if your work is focused on the local community and you have a physical presence, for example, an office. It will be easy for you to collect payments offline and register students manually to your school.

Bank Transfers are a usual way for big companies to buy in bulk. So, if you are having a meeting with an executive to offer company-wide training, expect to be asked if they can pay with a card or a bank transfer.

There are many more ways where you can advertise your services locally, from local shops, posters, door to door, newspaper/radio/tv ads, sending letters, and many others. Think about your audience and how you can better reach out to them and choose the right one for your business.

Happy Students are Your Best Referrals

As an online educator, you are not only offering a service but a promise as well. You have a responsibility for the success of your students, and they will return your love and dedication by speaking out for you.

Have you heard of “word of mouth”?

It is the strongest form of marketing, and you cannot force it. Word of mouth is when your customers speak nicely for you, suggest your services to their friends, family, and colleagues.

A happy customer will always recommend you as the go-to expert. Keep your students happy, walk the extra mile where it is needed, and you will be rewarded with engaged students who will spread the word for you!

What does that mean for you?


Delivering education can take many forms, but it is a form of human communication. Be open to communication with your students, welcome their questions, and encourage social interactions between your students.

In LearnWorlds, you can encourage your students to use the discussion board on the left of the course to share their thoughts, questions, or opinions and answer them publicly:

Learnworlds community screenshot

Or you can open up a private channel of communication with them with personal messages through the inbox:

Learnworlds community private message screenshot

When you see a student getting stuck into an activity or haven’t finished a course, reach out to them. A personal email to identify the reason someone hasn’t completed your course can give you insights on what you can improve, and an opportunity to personally help someone achieve their goal and convert them into a loyal customer who will get back for more!

Student Engagement and Interactivity

Learning does not happen passively, it is an active process. Engagement in class plays a huge role in it. Provide your students with different learning activities, some learners prefer watching a video, others prefer reading an eBook.

An online course goes allows you to provide learners with the option to create quizzes to reinforce knowledge, exams to test your students and help them see their progress towards learning and you can also encourage them to do other activities.

Learnworlds quiz screenshot
Example of a Quiz question

You can also give them assignments like reading, writing, or executing on your teaching – it could be a painting, an excel file, a physical exercise, anything that makes sense for your specific course.

Encourage them to highlight important parts in the ebooks you provide and come back to your teaching whenever needed.

learnworlds screenshot of ebook highlighting

Or let them know they can take notes.

learnworlds screenshot of ebook note taking

Active learning happens when the student engages with your teachings and is not passively passing by the text.

This is why we have created a unique Interactive Video for LearnWorlds, where you can take your teaching to the next level by adding quizzes, notes, pop-ups, and more on top of your videos.

Success in online courses is measured in learning, and learning is achieved with highly engaged learners. Teach learners to succeed, and they will be your evangelists!

Goals & Certificates

At this point, you need to already have set your courses’ learning goals and objectives on your sales page. It is a promise of the results your course will provide.

Your job is to push the students towards the path to achieve those goals. Unit by unit, activity by activity, every step should be getting them closer to it. Whether it is learning a new language, improving their writing, or becoming better managers.

Break down those activities into sections acting as short-term goals or milestones. Then, you can offer a higher level of achievement, using a course completion certificate. A certificate can push a student toward a goal that looks achievable, with visible steps towards it.

Certificates offer this sense of achievement and sharing them will boost morale (and earn them some boasting rights), which in turn will become a free promotion for your course!

Help Them Succeed

Your students are here for a reason, and their success is your main mission. Whether you take the extra step and coach them personally, run regular webinars to supplement your courses, run a Q&A session every week, all these actions will increase the value of your course and the loyalty of your learners.

Your success lies in the success of your students, they are your pride, your word of mouth, and the positive reviews and testimonials.

Your students are your most valuable asset!

How to Increase the Value of Your Course

There are many ways to keep your online course’s content fresh and up-to-date, especially if you hold on to the same content and learning material for too long. You can review your course’s content after a period to add that little something that will give more credibility and value.

As an online instructor, you need to keep asking yourself what you can do to make your courses better, improve the quality of your teaching and increase the chances of standing out from the competition.

An obvious way to do this is to increase the price of your courses. However, if you do so, this means that you will also need to justify your decision to put up your prices.

Here are some ways how you can increase the value of your course:

Resources that Can Help Create & Sell Online Courses

To help you out in the process of creating and selling your online courses, we collected and present you with three essential resources. These include ready-made checklists, ebooks, and online courses that are specially designed to supplement the training of online instructors.

Ebooks & Checklists

If you enjoy reading ebooks, you can check out the following:

Sell More courses (Checklist)

This checklist gives you a handful of ideas on how to position your business in the right way so that you interact with your students better. It also points out the importance of creating important pages for your online business such as the landing page, the ‘Thank You’ and ‘About Us’ page. Also, you can get tips on how to leverage social media networks and other types of marketing to promote your courses.

Free checklist

The Complete Checklist To Selling More Online Courses

A comprehensive guide to selling more online courses and suceeding with your online business

Ultimate Guide on Marketing & Selling Online Courses (eBook)

This e-book offers a complete outlook of what creating and selling courses is all about. In a few steps, it describes the process every online instructor should follow to effectively create, publish and sell online courses, whilst looking at all the stages and factors that need the most attention.

Free ebook

The Ultimate Guide To Selling Online Courses (vol 1)

Discover how to make your online courses ready for sales and, most importantly, profitable.

Sell Courses with Facebook Remarketing & Custom Audiences (eBook)

This e-book focuses on the importance of paid marketing and how you can use Facebook Ads to meet the needs of your online marketing campaigns. More specifically, it explains how you can use Facebook Pixel connecting it to your LearnWorlds school and making the most of the features Facebook offers including Customer and LookAlike audiences.

Academy Courses

On our LearnWorlds Academy, we have a variety of online courses you can take to increase your e-learning knowledge and expertise. Most of them are free, and LearnWorlds’ users of the Pro and above plans get VIP access to the paid courses on how to market & sell their courses.

How to Market Your Online Courses

This course introduces you to all types of marketing, including email marketing, social media marketing, content marketing, paid advertising, and affiliate marketing. Each section is specifically designed to give you all the guidelines and advice you need to effectively gain brand awareness, promote your online courses and ultimately increase your sales. In doing that, it lists a number of tips and suggestions on methods and advertising techniques that you can implement to your online marketing strategy.

The Ultimate Guide to Sales-Ready Online Courses
This course pinpoints the steps you need to take to get your online courses ready for sale. Starting from the very basics, it explains how you can set up your target audience, identify your unique selling point and come up with good content. Also, in terms of publishing your own course, you will learn how you can pre-launch and then launch your online course, taking into account important factors such as pricing, student analytics, and online business performance.


Looking ahead to the future, creating and selling courses could be more than just an online business you started a couple of years ago. In fact, years from now, if you are committed to it and truly believe that you can make a strong impact through teaching your favorite subject, you could be the next Chris Anderson – the curator of TED (Technology, Education, Design) conferences, in the eyes of future generations!

But even if you don’t manage to hit up to Anderson’s mountain success level, which reached worldwide influence across 130 countries, the fact alone that you are teaching the subject that you love and know, best opens up countless and unbelievably awesome opportunities for your personal and professional development. All of this you do online, whilst meeting and connecting with people who live anywhere across the globe!

What’s best out of creating your own courses however is that you have the ability to share your expertise but also equip others with your unique vision and inspiration. To offer your perspective on current industry issues that could help shape future trends. This along with your ‘digital’ signature right below it, would be difficult to get out of people’s heads, and the legacy you leave behind, will be by far bigger than what anyone’s expecting from you, or as a matter of fact, for yourself!

Now, how awesome would that be?

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Nick Malekos is a Senior Digital Marketer in LearnWorlds. He is a results based and well-rounded Digital Marketer with years of experience in the education industry, writer and digital literacy trainer.

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Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.