Online learning has been big for a while now. Ever since the pandemic outbreak, online course marketplaces have been flooded with courses on pretty much any topic you can imagine, from yoga and deep breathing to cryptocurrency and business administration. A characteristic example is Udemy, which saw a huge increase in enrollments during the pandemic and continues to grow at full speed.
So, with online classes going strong, why not follow suit and start selling successful courses online? If you’re currently considering it, we’re here to give you 8 key reasons why you absolutely should go for it!
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The Top 8 Most Important Reasons To Offer Online Classes
eLearning has been on the rise for some time now, and it’s not just a coincidence. The pandemic only accelerated this meteoric growth — but there are other factors at work here too. Let’s see them together right away!
1Easy to Create
With so many Learning Management Systems (LMS) available, online course platforms, and video editing tools, online course creation has become easier than ever. Anyone with specialized knowledge or passion can create course content and start an online course business.
These platforms often offer all the tools you need to build a successful online course and a personalized website using customizable, pre-made templates (if you don’t already have a WordPress site of your own). They also provide support and tools for selling online courses.
More specifically, by investing in an all-in-one platform, you don’t need to get a lot of people involved or spend a lot of time or money to build a new course. Because they feature tools to host your videos and webinars, build discussion forums, create eBooks and other text-based and multimedia content, as well as quizzes and assessments.
After the pandemic, there’s been an overall shift to online…everything. And in some cases, the online version is here to stay. The same stands for education, as most subjects can be taught online effectively.
This is definitely the perfect time to build your first online course and become the business owner of an amazing online school! People have already warmed up to eLearning, they’re familiar with how it works, and they have probably already tried dozens of activities online. Add testimonials to your sales page to increase social proof and convince more people to sign up for your courses!
It’s easy to see why in-person teaching can only get you so far, because it limits you within the boundaries of your community. Instead, if you go with online education, you could sell your course to anyone interested in the topic you’re teaching, no matter how far they are or even if they are in a different time zone.
To boost course sales, you’ll need to develop a marketing strategy. Lead generation is undeniably an issue for first-time online course creators, but there are ways to move past this. For example, you can offer a free course as a lead magnet.
This way, you will attract people as they have literally nothing to lose. And if they’re happy with your free online course, they’re likely to convert into paying customers!
Keep in mind that it also helps to invest in organic and paid SEO marketing to optimize your website and bring your target audience to your landing pages.
4Achieve Higher Profitability
The online course market offers amazing capabilities to monetize your knowledge and make serious money. For example, you can build a membership site if you prefer to have recurring income every month – of course, in this case, you should make sure to create new course material frequently. You can sell courses in bundles if they complement each other, or you can sell them separately.
Although online courses come at a lower cost for learners, at the same time, you can make much more money because you’ll sell many more courses.
Not only that, but you will only create the course once and keep making money out of it – which is a perfect example of passive income. Plus, you can easily enrich and update your online courses with new course material, so they always remain fresh and relevant for learners and, therefore, profitable.
And don’t forget that course creation platforms feature built-in email marketing and other promotional tools -or integrate with such tools- to help you create sales funnels or offer affiliate programs to promote your course. You can even create some buzz before the course launch or pre-sell upcoming courses by posting about them on social media.
5Provide Flexibility for Learners
Most people nowadays love to learn new skills, but they don’t have a lot of time on their hands. Life gets busier by the minute, and personal or professional development takes the back seat.
eLearning offers incomparable flexibility, as your students can learn at their own pace when they have free time without adding another chore to their packed schedules. They can even learn on their mobile devices, which is another thing modern learners love!
6Ensure Enhanced Engagement
There are numerous ways to create exciting and engaging learning experiences in online learning. For instance, you can combine self-paced learning with synchronous sessions so learners can interact with each other and with you. You can also reward your top learners with badges, create interactive content, or even add podcasts to make learning a bit more casual.
Another thing you can do is create your own built-in community, bringing together your learners in a distraction-free environment instead of Facebook groups. Within the community, learners can exchange experiences and discuss the course subject, or you can allow them to upload content themselves. You can even create a blog if you’re up for the task (of writing!) to write informative pieces for your learners.
7More Cost-effective for Learners
Buying an online course or paying for online classes comes at a lower cost for the learner. This is one of the greatest benefits for learners. If they can learn at a lower cost, they can learn more. And this is the whole point of eLearning after all – to make education more approachable to all.
8You Can Easily Spread Your Passion
Last but not least, you can, and you should, create an online course simply because you’re knowledgeable and passionate about a topic! It’s an incredible way of sharing your passion with other like-minded people.
In online education, there’s room for almost any topic you can think of: if you know how to meditate like a Buddhist monk, why not enable other people to cultivate this extraordinary skill by sharing tutorials and guides? If you’re a seasoned entrepreneur, why not share your top tips for productivity and time management with the world?
Honestly, if you’ve been considering teaching online, there’s no better time to go for it than now! Try LearnWorlds with a 30-day free trial and start building the course you’ve imagined, with no restrictions and maximum engagement! LearnWorlds will be with you all the way with a vast pool of online resources and stellar customer support.
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Androniki is a Content Writer at LearnWorlds sharing Instructional Design and marketing tips. With solid experience in B2B writing and technical translation, she is passionate about learning and spreading knowledge. She is also an aspiring yogi, a book nerd, and a talented transponster.