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Marketing 7 MIN READ

Getting Backlinks to Your Academy

Different pieces of puzzle in various colors.

On the road to high ranking, backlinks are the building blocks.Whenever a website links to your own, you have a backlink. Neat, right?

Backlinks you earn are an essential component of off-site SEO – the more you can get the more chances you have to surface on search engine result pages. In this article, we will show you some of the most effective link building strategies to get backlinks to your academy.

However, link building is both time-consuming and expensive. In fact, through an Ahrefs research, it was found that in 2018 the cost of buying a link can be between $50 the cheapest and $3.312 per year the highest. In the last two years, the cost of links has increased by 2.4% and travel is still the biggest niche that sells links.

Average Cost per Link for SEO
Ahref’s Research on Average Cost per Link by Domain Rating

When domain rating is on the table, more blogs were found to sell links to DR40-59 websites back in 2016 but nowadays the results have shifted to websites with DR30-39. Domain Rating can also be a crucial factor for increasing the average cost of a link.

Link Building Strategies for Your Online Academy

There are many ways of getting links, most of them require time, a good network or a big pocket and can produce various levels of quality and quantity. Below, we will be exploring some of the best ways to start your link-building.

Getting a few valuable links to your online course can increase its visibility and attract visitors. Are you ready for some link-building magic?

Guest Posting – Writing Articles on Other Websites

Also known as guest blogging, guest posting is when you contribute a post to someone else’s blog and thus be able to establish authority and relationships. Since we know that links can significantly impact Google ranking, guest blogging, along with the other marketing strategies, provides concrete opportunities to get a link back from another web page.

Additionally, guest blogging facilitates strong bonds with the blogger hosting your content, lets you be more exposed to other audiences and gain authority among the audience.

How to get a guest post? You will need to write a blog article that will meet the host blogger’s requirements and in return get a link that redirects back to your site. Information on this is usually found in the bottom of the article in the author box.

If there is no information, you can find websites that feature articles by contributors, guests or multiple writers and do some outreach by email or social media. You can suggest a few titles or themes of blog posts before-hand to the admin of the website, and in some cases, get a positive response which will get you featured.

Before you make a move into the guest blogging field though, you first need to determine what your guest blogging goals will be. Having a clear goal in your mind will help you decide the appropriate kind of blog to get your post guest published. Some of the most typical main goals around guest blogging are: a) establish yourself as an authority in your industry, b) get exposure to gain traffic back to your own website and c) getting backlinks to help your website rank higher on SERPs.

Tips for finding guest blogging opportunities

The most usual tactic is including a link to your Bio, so write a nice relevant bio mentioning your course or academy, and link back to them. In some cases, you can include a link to your website inside the article, but be careful, it has to be an honest, helpful, relevant backlink to pass the editorial check.

Internal linking – A Better Structure to Guide Visitors & Search Engines

Internal links are hyperlinks that point to another page on the same website. These links are used for easier navigation around a website but they are really useful not only because they can spread your website’s ranking power around other domains but they can also facilitate website information hierarchy.

A page linked by many others shows importance. This is a good way to boost important pages and strategically place them to rank better. It will help you rank the high-converting pages where they will get more exposure 😉

Link Structure Visualised
Source: Moz’s example of internal linking

Tips for Internal Linking

Rule of thumb: If your website’s links would help a visitor better navigate your website, sending them to the right location, are easy to find, easy to follow, and give a logical structure, then it’s proper internal linking.

Don’t overuse it, but, also, don’t forget it.

Directory Submissions – Listing a Website to a Directory

Back when Google was not there to save the day, internet users used to turn to web directories to search for any information needed. These web directories were the only useful source for valuable resources.

Directory submission is the practice of submitting your website domain and content details into a directory under a given category. It is a really helpful approach towards link building improvement. Remember that while you do directory submissions to enhance your website’s SEO, you should choose a category relevant to your niche.

Directory submissions are very effective for local seo and niche markets. They will also help you get direct traffic from those directory’s visitors 🙂

In addition, Local Citation is a great aspect of directory submissions as you get to submit your website into listings and directories of other websites and places that closely relate to your industry.

For example, if your website is about traveling, you might want to think about TripAdvisor and similar companies that can mention your website and help you rank higher in local search results.

Social Media – Utilize Social Pages for Backlinks

What a better way to expose your business, website and content so as to get more traffic and rank higher in SERPs than sharing them on social media. This approach can significantly help search engines understand which websites show enough credibility and should thus be ranked for the relevant keywords.

It is equally important to also include links to your company-owned social media so others can learn about you and be able to get in touch with your business and what you have to offer.

If you don’t have a Twitter, Facebook, Pinterest or Google Plus, it’s a very quick and easy way to setup a good profile description, a logo and link back to your website. It won’t be your highest valued links, but it’s a good start to begin your SEO efforts. Follow this article for a list of social media with DoFollow links for your course.

If you want to promote a specific online course, then link back to that instead of your homepage.

Press Release Distribution – Make Education Newsworthy

Whenever a company issues a press release, a new link is created which points back to the company’s website to lead users to all their media outlets (internal linking). Press releases are pretty valuable in their own way as they can get the attention of journalists and generate interest which can lead to more exposure, recognition and eventually more backlinks to strengthen SEO.

You can submit your press releases for free in the following sites:

Source and a list of 60 free press release sites on VitisPR.com

Contributing In Niche Forums – For Very Targeted Audiences

This is as old as forums, but still a very effective tactic. Contributing to forums that belong in your niche can be a valuable aid when it comes to SEO as it includes most of the off-site elements around.

Forums have always been a great place to promote your work and build trust and reputation. In particular, the forums you will choose to be a member to should be about your niche without question. This approach might be similar to article submissions with the difference that forum posts are much shorter than an SEO article as you need to be more concise and to the point.

Sponsored Content – Paying Your Way to the Top

As companies grow and expand their online presence, sponsored content is found in more and more places around the web. When a company wants to create targeted content, this approach can do wonders – despite its significant contribution to a website’s overall SEO.

In particular, there are a couple things you need to mind to offer sponsored content on your own website and at the same time avoid any penalties. The most important are: a) Any links that include sponsored content must be nofollow as search engines aim for links to be earned rather than pay for them to rank on SERP, and b) Any sponsored piece of content you may have, should not be in your Google News sitemap as Google may allow content with a sponsor mentioned but it flags content that is specifically created for a sponsor.

Of course, there are many paid opportunities, from paid guest blogs, editorial content, paid reviews and much more that can get you featured. However, paying for content and promoting it as natural is not considered ethical. Google may penalize this kind of content where it is found.

The road to high ranking is long and full of intersections, but having a clear path ahead and knowing which SEO techniques suit your business and needs best will give you enough insight and power to climb the SEO ladder without losing your time and effort.

Let search engines know everything about your website so others can too, raise audience awareness and watch your business gain enough recognition to score high rankings in SERPs.

LearnWorlds is a course platform fully optimized for SEO. We’ve got your back so what are you waiting for? 😉

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Course Designer & Content Creator at LearnWorlds

Anthea is a Course designer and Content Creator for the LearnWorlds team. She holds years of experience in instructional design and teaching. With a Master of Education (M.Ed.) focused in Modern Teaching Methods & ICT (Information & Communications Technology), she supplements her knowledge with practical experience in E-Learning and Educational Technology.