Marketing 4 MIN READ

White label your Online School by creating your own awesome Logo

You may wonder “Why is my logo important for my brand”? The answer is simple. Your logo is as important to your brand as your face is to you. It is the first thing one will see before traversing through the paths of your online school.

They say “don’t judge a book by its cover” but let’s be honest, everyone does. So why not give them the best cover there is? This article will illustrate basic tips for setting an efficient logo for your brand, as well as present some tools that can help you with this marketing endeavour.

Establish your Online School’s identity

Establish your Online School's identity
Image taken from

The main purpose behind your startup logo is that it establishes your identity in the marketing world. It is is a graphical display of your online school’s unique identity, and through colors, fonts and images.

Your logo provides essential information about your services and allows customers to identify with your school’s core brand. It also provides an anchor point for the various fonts, colors and design choices in all other business marketing materials.

A well-designed logo not only will catch the eye of potential customers but it will also contribute to business success. With careful marketing, a Logo can become the main reason for choosing a company’s product (Think about “Nike”).

Logo Design 101 – Keep it Simple

The first and most important thing to remember when creating a logo for your brand is “Keep it Simple”. A good yet simple logo is far more memorable than a multi-faceted one with various colours and shapes.

There are myriad choices when it comes to picking colors, visual elements and typography so it is understandable that you may want to implement many of them in one logo. However, don’t let your excitement get you carried away. Your logo should convey just enough information about your brand or be designed in a way that gives some sense of meaning about the services of your school.

Your logo should cohere well with other aspects of your online school’s visual presentation: No logo, no matter how well designed, can look good when surrounded by inconsistent fonts or contradictory graphical elements. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

Make your brand stand out

Having a logo automatically grants your brand with an easily recognized visual symbol – By placing it in all the relevant places you give people consistent exposure to your brand – The more people are exposed to your logo, the more interconnected the logo becomes with your name and online school.

This will give you the opportunity to put your logo on promotional materials as a stand-alone representation of your business when your name won’t be able to fit or doesn’t look as good.

Tools to create an awesome logo

Tools to create an awesome logo
Image taken from Logo Foundry

Your awesome online school, deserves an awesome logo, doesn’t it? There are some products that can help you create the most astonishing logos so as to steer your brand towards success:

Take this fresh logo out of the oven and display it on the greatest showcase there is – Your school (learn how to change your online school’s logo) . From now own everyone looking at this logo will know exactly what it is all about. Once you truly white-label your school there is nothing stopping you from selling those amazing courses of yours.

So what are you waiting for?

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Customer Support Specialist at

Joey Tsouvalas is a Customer Support Specialist for the LearnWorlds team. He has a Bachelor's in English Language Teaching from the University of Greenwich and loves to communicate with people of various cultural backgrounds. He values respect and patience when it comes to dealing with both learners and teachers.