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LearnWorlds vs. Kajabi: A Side-by-Side Comparison

Androniki Koumadoraki Content Writer LearnWorlds
Androniki Koumadoraki
October 3, 2023
12 min
LearnWorlds vs Kajabi, which is the right course platform for you?

LearnWorlds and Kajabi are featured in many lists as the leading online course creation platforms in the market. Both are addressed to online educators, creators, coaches, and businesses, offering all-in-one packages that include course creation, marketing & selling features. 

That said, each platform focuses on different capabilities and is better suited for one audience over another. Both are great choices, but which one is the best for your needs? 

If you want to know how these two platforms compare, then this in-depth comparison guide is for you.

⚠️ Disclaimer: The information in this comparison is based on publicly available information on Kajabi pricing and support pages, as well as our individual research and review on their account.
We’re also comparing both platforms on the terms of their pro plans, where they can be compared in full with all features and capabilities enabled.
This comparison guide was updated in October 2023. If you find any discrepancies, do let us know.

💡Ready to find the perfect platform for your online courses? Discover how to choose the right elearning solution in this FREE expert webinar.

LearnWorlds is the best online course platform for creating, managing, and selling your online courses. It beats Kajabi in terms of educational features and student experience and offers a higher degree of branding and customization to represent your brand. 

Plus, LearnWorlds pricing plans are affordable and significantly lower than Kajabi’s. Kajabi subscription plans are rather costly, with their Basic plan starting at $149/mo, while LearnWorlds’ Starter plan is at $29/mo.

On the other hand, Kajabi is a platform with fewer learning features but enhanced marketing capabilities, including marketing automations. It is strongly focused on sales & marketing rather than education.

So, are you looking for a sales engine or a platform to educate and train people?

Deciding on an elearning platform is not a straightforward decision because it all depends on what you’re after. In this respect, it’s not easy to say “this is better” or “this is worse” because it all depends on what you expect and need the platform to do for you.

LearnWorlds Overview

LearnWorlds is the choice of top course creators, educators, and corporate trainers who want to deliver effective online education. 

Pros & Cons

Pros

  • True white-labelling
  • AI assistant
  • Zoom integration
  • SCORM files, interactive videos, transcripts & eBooks
  • Customizable course player
  • Advanced assessment & certificate builder
  • Multiple schools
  • Branded mobile app
  • Copyright protection
  • Local payments for EU
  • Unlimited courses
  • 24/7 customer support

Cons

  • Slight learning curve
  • Needs more robust marketing automations
  • Transaction fees on the Starter plan

LearnWorlds Pricing

LearnWorlds is reasonably priced and offers a 30-day free trial and 4 pricing plans, with 20% off when billed annually:

Who is it for?

LearnWorlds aims to improve the way educators, professional trainers and companies teach online. LearnWorlds’ customers are entrepreneurs, educators, and small to mid-sized businesses who value education and want to offer the best learning experiences to their students, customers, and employees.

Kajabi Overview 

Kajabi is a good option if you’re looking to sell simple digital products and memberships, as it is more focused on sales and marketing and less on the educational aspect of an online course business. 

Pros & Cons

Pros

  • Easy to use
  • AI tools
  • Robust marketing tools
  • Integrates with popular software packages
  • It comes with tools for building sales funnels/pipelines
  • Access to a built-in community (purchased Vibely, a community platform, in 2022)
  • Ready-made templates

Cons

  • Few design customization options
  • No white-label mobile app
  • Limited course authoring tools 
  • Limited learning features
  • Lack of elearning reporting & analytics

Kajabi Pricing

Kajabi is an expensive course platform starting at $149 per month. All prices below are for monthly plans, and you can save 20% if you pay annually:

*Pricing retrieved in October 2023 from Kajabi’s pricing page.

Who is it for? 

Kajabi aims to make all processes of every online business easy, helping entrepreneurs sell their products. Kajabi’s customers are non-techy online course creators, digital entrepreneurs, small businesses, freelancers, creators, and individual instructors who want to sell simple format courses and downloadables.

It’s clear from independent reviews that users prefer LearnWorlds over Kajabi. All reviews point to LearnWorlds as being the best platform to create, manage and sell online courses.

 

Are you ready to compare? You can get a 30-day free trial on LearnWorlds. Read on for the most detailed comparison of LearnWorlds vs. Kajabi side-by-side.

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As far as the course creation process is concerned, LearnWorlds has a more robust course builder and a clearer pathway as to how you can start creating courses.

A wizard assists with course creation, telling you to write down the title of your course, decide on an outline, and start uploading course material. Even beginners can use LearnWorlds. And if you get stuck, you’ve got plenty of tutorials and articles to guide you. 

On the other hand, Kajabi makes it a bit more complicated than it has to be, introducing ‘posts’ and ‘categories’ as lessons and modules respectively which become part of the course creation process. This is confusing for educators as it is built for a variety of digital products and is not very suited for online education.

That said, both platforms are powered by AI and offer powerful AI tools that enable you to create a course outline, course content, and more types of content as you need. Again, Kajabi places more emphasis on marketing copy (sales video script, social media, etc.), while LearnWorlds’ AI assistant also helps with editing/proofreading and assessments.

In course creation, both platforms offer basic features, and unlimited hosting for videos, PDFs, and text. Here is a quick break-down of the common features in both online course platforms:

But, the breaking point is where they differ.

Here are the main differences between LearnWorlds and Kajabi in relation to the course creation:

*When comparing the differences between the two platforms, we use a ✔️ to identify where a feature exists and a ❌ where it does not.

Course creation in Kajabi is efficient and customizable, but when it comes to student engagement tools, it is lacking compared to LearnWorlds.

The most unique feature of LearnWorlds, the interactive video, is both an educational and marketing tool that Kajabi is missing. LearnWorlds videos can be enriched with questions, CTAs, buttons, table of contents, transcripts, and many more elements for an ultimately engaging viewing experience!

Interactivity is also present in eBooks created with our interactive eBook editor, enabling learners to take notes and highlight text or share their favorite part of the course discussion with one click.

Assessments and exams aren’t a strong point for Kajabi either. The platform supports basic quizzes only and doesn’t allow you to add advanced quiz elements like LearnWorlds, such as question banks, randomization, or timed quizzes. LearnWorlds additionally supports 16 types of questions, including video/audio files, and offers self-evaluation tools.

LearnWorlds offers further advanced educational features, including the ability to upload SCORM and HTML5 content, providing the teacher the ability to create online material with more flexibility through an authoring tool. This is an important requirement for LMS and a much-sought-out capability by professional trainers that Kajabi lacks.

LearnWorlds is the clear winner in educational features and learning experiences.

Another important part of your research when choosing a course platform should include website-building capabilities and design. Especially if you want to build your personal brand, you should look for a white-labeled platform that enables you to customize the learning environment and remove any mention of the vendor.

Both LearnWorlds and Kajabi offer an easy-to-use site builder to build, customize, and white-label your elearning website. For example, both offer the capabilities to:

Both Kajabi and LearnWorlds give you a ton of capabilities to build your website with pre-made templates to aid in the design and further customize the look and feel.

While the main functionalities are there, the implementation varies a lot between the two platforms. It all comes down to which one you prefer to use and which works best for your business.

The real difference comes in the white-labeling…

White-Labeling

With both LearnWorlds and Kajabi, you can use your own website or domain to connect your school/academy, and you have different levels of white-labeling your website – removing the platform’s name and showing your branding only.

However, LearnWorlds goes a step beyond Kajabi to white-label email notifications and social logins.

Another major difference is that LearnWorlds offers branded mobile apps as an add-on (available for higher plans) and removes the LearnWorlds branding from it. Kajabi, on the other hand, operates a “marketplace” style app where all accounts can give access to their students through the app.

Email notifications are another issue with Kajabi. Emails that are sent come in their own domain with a change in the name of the sender – e.g. @t.kajabimail.net, making them not truly white-labeled.

On the other hand, LearnWorlds does and offers a full white label option with social logins and email notifications that have the customer’s brand.

When all is set up and ready to go, you will need to start marketing your courses.

Both platforms tick all the boxes on the main features you need to market & sell your online courses like:

However, there are subtle differences:

Both LearnWorlds and Kajabi offer similar eCommerce features, making selling online courses and even upsells easy. They both offer multiple ways to receive payments, like memberships & subscriptions, coupons and Buy Now/Pay Later. They also offer SEO and affiliate marketing.

Both platforms feature resources to help you better understand marketing and grow your business: the LearnWorlds Academy and Daily Webinars and Kajabi University and Kajabi Access (the latter comes at an additional $99 per month) will help you kick off your online course business successfully.

The marketing pipelines (sales pipeline builder) are one of their top features, which help to easily connect landing pages to sales and checkout pages, making the process easier for course creators. In LearnWorlds, sales funnels can be created using the Site Builder and one of the available templates.

The difference comes in the email marketing features. Here, Kajabi has an advantage as they are a great all-around marketing automation tool. They come with built-in email marketing capabilities, email broadcasts and sequences, and event-based automations.

Kajabi offers more in terms of promoting and selling an online course due to its more advanced email & automations features.

Payment Gateways

While selling online courses, you also need to be able to get paid. A payment gateway is a hugely important part of offering the payment processing.

Both platforms offer a number of payment gateways. Both offer Stripe & PayPal integrations, and Kajabi also offers Kajabi Payments, but the similarities end there.

School Administration & Reporting 

Next up is administration and reporting. Both platforms support bulk actions and user roles to facilitate administration.

LearnWorlds, through its tagging system, additionally enables you to segment and manage your learners more efficiently. It also allows you to create custom user roles to control access any way you see fit, as opposed to Kajabi which offers predefined user roles and access rights only. 

LearnWorlds has also introduced the Multiple Schools Dashboard, which enables you to manage your different schools from one single dashboard – with multi-tenancy being a feature that Kajabi is missing to begin with.

In terms of Reporting, as expected, Kajabi focuses more on sales-related data, whereas LearnWorlds emphasizes course performance, as well as learner engagement and progress:

Slightly more powerful when it comes to school administration and clearly superior in terms of analytics, LearnWorlds offers the most control over your school.

Now that we’ve covered most key requirements, let’s go over scalability features.

How does LearnWorlds compare with Kajabi when your online course business is growing? Can these platforms handle larger audiences and big surges of traffic?

The answer is that both platforms are able to support huge amounts of traffic and simultaneously logged-in users with the following:

Likewise, on the premium services, LearnWorlds and Kajabi seem to be congruent in the features they offer.

On the support care, LearnWorlds offers premium onboarding with one of our experts (Learning Center plan and above), as well as 24/7 customer support and phone assistance. Kajabi offers 24/7 email support, but no phone support.

LearnWorlds and Kajabi are on a similar level when it comes to scalability and premium features for higher plans, but LearnWorlds goes the extra mile in terms of customer support and security.

Mobile Apps

Both LearnWorlds and Kajabi offer mobile apps for iOS and Android, but in a very different way.

LearnWorlds: White-Labeled Mobile Apps

LearnWorlds enables customers in the Learning Center plan and above to launch their own white-labeled iOS and Android apps at an additional monthly cost – zero coding skills required! 

The app is fully branded and launched under your branding (no mention of LearnWorlds) so that it mirrors the look & feel of your online school. It offers features like offline viewing, push notifications, learning reminders, and mobile app statistics. 

Kajabi: An Online Course Marketplace

Kajabi, on the other hand, offers a single Kajabi-branded app, which is essentially an online course marketplace where a creator can list their courses to be viewed side by side with their competitors. Students can access courses from all Kajabi schools they have enrolled to and discover other courses by other trainers.

While this may be very useful for students, it’s less than ideal for the creators who have to share their audience with that of their competitors, making it harder to compete and stand out.

Last but not least comes the price. Neither platform offers a free plan, but LearnWorlds offers a 30-day free trial (no credit card required) while Kajabi a 14-day trial.

 

Many customer reviews mention they find Kajabi plans rather expensive. Even Kajabi’s Basic Plan, which comes with only 3 products and allows up to 1,000 active members, is priced at $149/mo.

With LearnWorlds, there is no limit on the number of courses you can create, even on the Starter plan.

Making a side-by-side comparison across all pricing plans and their respective features, LearnWorlds is higher in value and lower in price.

See What LearnWorlds Customers Say

Check out some of the testimonials we got from LearnWorlds creators:

Learnworlds is great! I’ve tried Teachable and Thinkific and several others and Learnworlds is exactly what I’ve been looking for! It’s really been a blessing from God and I’m excited about all the ways I can use it! I reached out to your support team yesterday and they were very helpful! – Lynn
I just want to also say, having using a WP Plugin LMS, evaluated Thinkific, and Teachable, I am very pleased with what your platform provides. It is by far superior. – Fabien
It is the most customizable platform that I have tested without needing any code. Other platforms such as Teachable or Thinkific only offer a very basic design of the pages. For those like me, who value not just functionality but beauty, Learnworlds will exceed your expectations.

LearnWorlds or Kajabi? Choosing the Best Solution 

Even though LearnWorlds and Kajabi share some similar features, they’re built to serve different audiences – and they’re both great at what they do.

LearnWorlds is an intuitive learning platform that enables you to create interactive course content and a vibrant community to offer your learners, employees, and customers the best possible learning experience.

It also offers all the tools you will need to market and sell your online courses, allowing your brand to shine with its superior white-labeling capabilities. 

If you’re looking to educate first, LearnWorlds is the way to go!

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How do I remove Kajabi branding?

To remove the Powered by Kajabi logo (Kajabi branding):

Is Kajabi SCORM-compliant?

No, Kajabi doesn’t support SCORM files. This could pose significant limitations if you want to move content from or to another LMS.

What is Kajabi’s video upload limit?

The maximum file size for video uploads on any page is 4GB. Your video content can contain as much time and content as you wish as long as the file does not exceed 4GB.

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Androniki Koumadoraki Content Writer LearnWorlds
Androniki Koumadoraki

Androniki is a Content Writer at LearnWorlds sharing Instructional Design and marketing tips. With solid experience in B2B writing and technical translation, she is passionate about learning and spreading knowledge. She is also an aspiring yogi, a book nerd, and a talented transponster.

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