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Learning 10 MIN READ

How to Become a Life Coach Online: 5 Steps to Success

According to the Market Research, the life coaching industry is growing and by 2022 is expected to reach 1.37 billion. The increasing number in the industry value accompanies another big one on the demand in the personal development services:

All around the world, the number of active coaches is at 53,300, and it is getting bigger.

While many people are becoming concerned about their dealings with life, this gives another chance to life coaches to get to business and offer their coaching services online.

From what it looks like there has never been a better time for it too.

So, if you want to pursue a coaching career, here’s what a life coach is and what it takes to become one.

A life coach is a professional who strives to improve the lives of others, by helping them focus on what matters to them the most, assisting them in setting and completing short- and long-term goals and making informed decisions to reach growth and development on various aspects of their life.

In its broader term ‘coaching’ refers to training or teaching someone. This may describe a coach who is training a high school soccer or gymnastics team, but a life coach is not limited to that.

A life coach may support a person or a team go through difficult life situations and his job is to foresee the challenges and be quick enough to change circumstances to protect them.

A life coach helps others become the best version of themselves. He or she is a supporter, a trainer, an educator, a teacher, a leader, and it’s there to get them back on track whenever they stumble in life.

Unlike a mentor or a therapist, a life coach searches for unseen potential in people and looks at the ‘here and now’ to help them make solid plans, follow them and develop as individuals.

All of this information sounds good in theory. But what does it take to become a life coach in real life?

Let’s find out using the following step-by-step guide:

Before you are ready to commit to being a life coach, you first need to choose your niche. Usually, you go by the one in which you are good at, have previous coaching experience, or certain knowledge about.

There are many examples of life coaches, each one specializing in a different niche category:

Sometimes a life coach can be a combination of two or more of that, but you usually need to have expertise in the area or certification to make yourself qualified for it.

It is not compulsory to get certified to become a professional life coach. However, an ICF (International Coach Federation) report shows that almost 90 percent of life coaches undergo life coach training approved by a professional organization before they begin the coaching practice.

If you want to get accredited in the coaching industry, you need to make sure your certification meets the requirements of the ICF accrediting body, which sets the standards of ethical coaching.

To become a certified coach you will need to choose a training program in life coaching or in a specialty area that fits your coaching goals.

Also, you need to choose the one that helps you develop the skills every life coach needs to possess, including:

For that to happen, you will need to complete the dedicated amount of hours of training and learn more about the business of becoming a life coach, because becoming a life coach is a business on its own.

To search for a coaching program click here.

*Note that a life coaching training program’s price may range from $1,000 to $5,000.

As a coach, you don’t have a product to sell. That is true. However, once you become a life coach, you automatically become a business owner. You become the ‘product’.

In the life coaching business, you are offering your time and yourself and there are some things you need to do to ensure that it thrives.

Register your business

Choose a name for your business and register your business with your state or the responsible body in your country.

If you are choosing your business type to be a sole proprietorship – which is the simplest type of business to set up, your business doesn’t require registration. But if you are choosing another business entity type e.g. LLC, partnership, or corporation amongst others, registration is mandatory.

Calculate the costs

Are you planning to meet people in person or through online means?

Becoming a life coach doesn’t have any upfront costs unless you are renting or buying an office for it. Meeting people in person will add to the costs considering that you will need a meeting place.

The digital age allows for 1:1 coaching sessions through online webinars and live classes, Zoom or Skype, which are less expensive and more convenient to use. This can be part of an online program that will allow you to offer your coaching services.

If you are low in budget, consider how much it will coach you to create your coaching program through an online business.

Also, think about coaching insurance, which may come handy if people are suing you over bad or inaccurate advice.

To get a total of what you will need to pay, it might help to create a business plan to calculate your costs.

Invest in marketing

As a life coach, there are many marketing strategies you can implement to reach out to potential clients.

Out of the best things you can do is invest in personal branding and electronic word of mouth. Don’t forget, recommendations haven’t gone out of fashion. On the contrary, they are the safest bet.

On top of that, you need to strengthen your online presence and add more credibility. To make sure you are effective, you will also need to do the following:

Build a website: a professional website can establish you as an expert in your field as it can give you authority. Your site should act as the directory where people can find more about who you are and what you do.

Take the most popular life coach worldwide example – Tony Robbins and build on your coach-building and promotional activity.

An example of a successful website from Tony Robbins.

Create a strong online presence: create your social media profiles (Instagram and Facebook) and post consistently. Introduce yourself as a life coach on LinkedIn – which is the top professional platform and the place where people are most likely to find you and make sure that your profile(s) appear on Google.

A screenshot of Tony Robbins LinkedIn profile.

Show testimonials: people trust other people. If your first client is happy with your service, they won’t mind saying something positive about the coaching you provide. Testimonials are the backbone of your business and you can use them as user-generated content on your website and social platforms.

Examples of testimonials that you can use on your website.

For all of this to take place under one roof though, you will need an online training platform that will allow you to offer professional coaching effectively.

Let’s be clear about something here: You are not a life coach until you start coaching clients and charging them for it.

If you are choosing the digital path to life coaching which is recommended since everybody is going digital, then an online training platform that can offer your coaching courses – like LearnWorlds, is the best fit for you.

While there are many platforms to choose from, we recommend our own product because we work hard for it and do so with dedication while paying attention to your needs.

Once you are here, check what are LearnWorlds features, our pricing and what you get with the subscription you choose.

Create a beautiful online school without any technical skills.

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The most important elements to look for in any online training platform are the features that come with it, the pricing and the type of support you can get.

And LearnWorlds ticks off all of your requirements.

It also allows you to get your online coaching business up easily without the need to possess any technical skills.

To sign in and start building your coaching business with LearnWorlds, go through the following steps:

If you are new to LearnWorlds, create a new account or if you are a returning user login to your account.

Once you are in, you can start building your online coaching academy choosing from a variety of ready-made templates we have prepared for you.

Example of a landing page in a LearnWorlds school.

You can start with whichever page you like to build first – your landing page, sales page, testimonial page, the ‘About us’ and ‘Thank you’ page or any other that serves your business sales funnel.

So your coaching business is up and running. What you are missing now is a life coach training program that will allow you to transmit your knowledge to your audience.

As an online life coach, you don’t need much to start coaching clients.

Since you already have your niche as your course subject, all you need is to start developing your online course.
This is what it takes to develop an online course:

EXAMPLE 1: Fearless Public Speaking

Fearless Public Speaking is a coaching agency that is helping people get over their fear of public speaking. Joseph Wilson who has been coaching many employees and students teaching them the art of public speaking offers a course that includes a range of resources from training videos to live-coaching sessions and interactive worksheets.

Joseph also has a vibrant community and invites people to become members of his email list to get the most of the program.

EXAMPLE 2: Emotion Coaching

Life coach Matthias Behrends is specializing in emotion coaching helping people cope with their emotions. Since the day he started, he has done an excellent job with building his online presence and creating a wealth of resources that his clients and site visitors can find easily.

Apart from the free demonstrations he offers, out of the best resources you can access from his site is the blog, which helps him to talk with his audience directly, giving advice and informing them about news or changes that take place regarding the academy.

These examples can show that it doesn’t take too much effort or money to become a professional certified coach. Or better yet, to develop your online life coaching program.

With LearnWorlds, you get all the tools you need to practice life coaching in the way you choose to do so. So, are you ready to become a life coach and start your free 30-day trial with LearnWorlds? Let us know!

Create a beautiful online school without any technical skills.

Start free trial
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Content Creator at

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.