Customer education: How to build a great online corporate training program

The first rule of a sustainable business is that “it costs five times as much to attract a new customer than to keep an existing one.” The key is clearly in retaining customers and building a loyal relationship with them.

And you may now ask, “Ok, easier said than done? How can I improve the customer experience for my business? What can I do to keep my customers happy and loyal? How can I invest in customer retention?”

Online corporate training programs are the answer you are looking for.

This article will put things in perspective for your business and guide you through the steps of creating a great online corporate training program to develop both your business and your workforce, and reach the much-desired improved customer experience.

What is online corporate training?

Online corporate training is a training method provided and delivered over the internet for 360-degree business learning and development, for both customers and employees.

Organizations choose to adopt online corporate training programs to ensure that their employees have the essential skills they need to carry out their jobs effectively, enabling the business to evolve and develop.

Besides, you may also create an educational corporate learning program to familiarize your customers with best practices about specific products or services that they have purchased from your business.

Corporate training examples

You can create strategies for customer onboarding with corporate training programs to welcome new clients, allowing them to take courses on how to better use your products or services at their own pace.

You can even implement or sell a full certification program for your customer service department to onboard new hires in the department and thus ensure optimum service for your customers.

A successful corporate training program that has assessed your business stakeholders’ needs offers the most cost-effective and quickest way to transfer knowledge through synchronous or asynchronous e-learning courses, or a blend of both.

For those organizations that are seizing the power of online corporate training, the results are profound. A study by IBM showed that for every $1 spent on online learning, a company gains $30 worth of productivity. This is great news for enterprises of any industry and size.

Solutions for corporate digital training

As soon as you assess the training needs of your learners, you will need an online learning platform, a modern corporate LMS, to build and implement your online corporate training program. LearnWorlds is the ideal solution for your company.

Apart from the flexibility and ease of use of creating your corporate academy and online courses within the academy, LearnWorlds also comes as a fully white-label website solution that allows you to present your business to your learners in the best possible way.

The benefits of online corporate training

Here are some insightful data on the benefits of providing corporate training courses online:

• Organizations can improve their ROI
• On average, 42% of companies that use elearning generate more income
• Corporate training becomes flexible and convenient for learners
• The quality of training is consistent and standardized
• Learning materials can be easily translated and localized to meet the needs of a multilingual workforce and customer base
• Employee retention rates increase by up to 60%
• Elearning improves employee productivity by 15%-25%
• Enables your business to build a robust Customer Experience (CX) strategy
• Elearning courses can be completed faster than in-person courses
• Your company’s competitive edge is strengthened through refreshed and up-to-date knowledge

(Data retrieved from Shiftelearning and Findstack, February 2022)

Different types of corporate training programs you can implement

Choosing the right training programs depends on your organization’s goals, industry, and workforce needs. From onboarding new hires to developing leaders, each type of corporate training serves a distinct purpose.

This comparison table outlines the types of corporate training programs, helping you assess which formats and audiences best align with your learning strategy.

How to build your corporate digital training strategy

What most organizations are doing is bridging their employee training and customer education gaps through the induction of an online learning management system, also known as LMS, into their corporate training program. Sometimes they do this as part of their existing training program.

As we have mentioned above, in the quest for finding the best corporate training platform, though, not just any software will do. The online training system you are using should accommodate your employees’ needs and your business goals for the long run.

In short, you will need to have a corporate learning strategy in place.

Your online corporate training program needs to follow a solid plan. Come up with one while going through the following steps.

1. Prepare your learning goals and create your content

You don’t have to be an instructional design expert to put together your corporate training programs. You can set up your customer and employee learning goals using the following ideas to guide your thinking:

Customer & employee training requirements

Identifying customer and employee requirements ensures your content is relevant, engaging, and effective. This step helps you align your training efforts with actual gaps in knowledge or performance and tailor the learning experience to different audiences. To do that, you can:

1. Identify your employees’ needs and knowledge gaps through appraisals and contact with the human resources department. Think about how you are going to help them acquire new skills to meet your training targets.
2. Deep dive into your customer reviews and any customer insights you have from your business data. If possible, prepare a customer survey or conduct some one-on-one meetings with a niche group of customers to assess their needs and desires around your products and services.
3. While you should expect some training areas to be common for everyone (or per department or customer segment), you need to think about the learning journey of each learner carefully.
4. Figure out what the elearning content will include and define your learning goals for each training session. Then, design your training materials to match your learning activities.
5. Up next, think about how interactive you are going to need your learning content to be. The level of interactivity is enhanced through the use of multimedia – the ability to create presentations, embed audio, video, text, and images as part of your training course.

Here’s an example of how LearnWorlds’ interactive video editor works:

To be able to add more complex or advanced learning units into your corporate training, like the interactive video, you are going to need a handful of suitable tools that a learning platform or an LMS can support, including Tin Can, SCORM, and HTML.

Online corporate training logistics

Once you’ve defined your training goals and requirements, the next step is figuring out the logistics. That means planning when and where learners will engage with the content.

• When can learners do their training? Time to do some project management around your training program. How long will the training last? An hour, a day, or more? Will learners be able to access the training on-demand, or will there be a blend of live sessions and asynchronous sessions? Set your timescales, deadlines, and limitations on training completion dates/times.
• Where can learners do their training? Think about what the learning environment will be like. In the case of client training or if your team is working remotely and you want them to collaborate, you will need to look for audio/video conferencing options in your customer training LMS or the ability to create webinars in a real-time elearning setting, like the virtual classroom.

If the training is quiz-based and only includes questionnaires, you can provide user logins to your employees to access and complete the training material in asynchronous learning, from the comfort of their homes.

Creating the training content

After deciding on the training goals and the way of delivery, you should be ready to create the content. Creating online corporate training courses takes considerable planning and investment.

You will need to validate your online course idea:

1. Decide the course topic (eg will you be delivering compliance training to a specific group of customers or employee training to upskill their talent?)
2. Research the subject
3. Plan the course outline, and
4. Start creating the content

💡Check out our guide on how to create an online course for a more detailed walkthrough on creating educational content.

💡Here are some additional resources to help you out with creating your training content:

• [Ebook] Video-Based Learning: A Complete Guide On How To Use Video To Improve Your Online Course
• [Free Course] The Complete Guide to Creating Awesome Interactive Videos
• [Free Course] Learn How Interactive Videos Benefit Online Courses
• [Free Course] Video-Based Learning: A Complete Guide
• [Free Course] Creating a Course with Learnworlds

Evaluating the training cost

Each LMS and online course platform has different pricing. Their price for online corporate training depends on many elements eg LMS features and the number of seats, users, or licenses they come with it, and so on.

What you need to do is calculate the number of your learners (employees and/or customers) or how many seats and licenses you will need, and choose the pricing plan that accommodates that number. Then find out how the LMS you choose charges for it. Some charge by active users while others charge by subscription.

2. Choose the best online training software for your needs

Once you are finished setting up your learning goals, you need to search for the training software that can accommodate them in the best possible way.

An LMS for businesses or an online course platform are viable solutions for your customer or employee training program. Both have the potential to improve your learners’ engagement, satisfaction, performance, and generate more revenue for your business.

When searching for either one, though, it’s important to ensure that it ticks off all of your preferred LMS features, because they can have a huge impact on the overall effectiveness of your online corporate training programs.

An LMS should be able to offer a high-quality corporate training solution through the following capabilities.

Mobile learning

Providing the possibility for your learners to access learning at any time and place using mobile devices eg smartphones, tablets, etc.

A mobile app builder counts as a huge plus. Mobile learning is growing faster than ever before. Learning is increasingly taking place via mobile devices instead of computers.

For your online corporate training to succeed, you need to implement a mobile-first strategy that reaches your learners wherever they may be.

Social learning

Offering social assessment opportunities to customers and employees, and the ability to share user-generated content.

For example, creating a community where they can compete with or learn from each other eg group discussions, chat rooms, and other peer-to-peer activities as part of an online learning community.

Content customization

Creating unique, relevant content and personalized learning paths for teams, employees, and managing training materials around your business needs.

This may include the white-label option or the ability to customize the design of the learning environment, including login pages and dashboards.

Gamification

Incorporating gaming mechanics to motivate your employees into interactive learning (eg badges, awards, leaderboards, and contests).

Research from The eLearning Guild shows that learners who participate in gamified online learning experiences score better in assessments and tend to have higher retention rates.

Intuitive UI/UX

Having an easy-to-use and modern user interface that keeps up with the technological trends makes the user experience a simple, creative, and enjoyable process. An intuitive UI design can help increase engagement at large. See an example from LearnWorlds’ Modern Course Player:

ILT classroom

Having the ability to carry out instructor-led classroom training is always going to be a favorable asset in the area of learning. Virtual instructor-led training activities as part of your online corporate training program can help you offer high-quality training to your learners.

Rich multimedia

Allowing the use of text, images, any type of video (recordings, screencasts, webinars), and the support of different content formats, including PDF, Google Docs, video files, HTML, and SCORM packages, can enhance interactivity.

💡See also: 6 best SCORM-compliant LMS platforms for 2025

Easy setup

Making it effortless for you to get your online corporate training courses up and running. The best way to ensure that you will have it ready easily and quickly is by choosing a cloud-hosted LMS that supports a high amount of traffic.

Advanced reporting

Showing reports on the online training activity, scores, user progress, and completion rates of your learners.

Detailed reporting on the employees’ and customers’ learning activity can give HR management and your customer success department accordingly, an overview of their performance. It can also help to track and measure the performance of your online training program.

Third-party integrations

Providing the ability to connect different systems, apps, and software together through third-party services (Zapier and WP SSO plugin) can enhance the quality of the online training you are offering.

Also, many e-commerce integrations can bring more value to your corporate training, giving you the ability to sell training like CRM, HRIS software, and Google Analytics.

Many good LMS options can cover these elements to varying degrees, offering a customized training solution. However, a large number of LMSs out there are pricey, while the majority don’t offer the flexibility to start your online school with them.

If you are unsure about which platform to choose, keep searching for that online learning platform or LMS that stands out in terms of cost-effective pricing, learning technology, and most importantly, the potential to offer the best learning experiences to your employees.

You can try LearnWorlds, as an all-in-one platform to provide online corporate training and see whether it fits into your company’s requirements.

3. Collect user feedback

Once you find the LMS that suits your training needs best, you can run a focus test group with a few customers and employees, as they will be the end-users taking the training.

A fast and efficient way to track and improve the performance of your online corporate training program strategy is by getting feedback through an online course evaluation survey.

The survey could be asking your learners questions about the product they are using.
Here are a couple of examples:

• What did you like the most/least about your mode of training?
• On a scale from 1 to 10, how easy was it for you to use this product?
• What is the one word you would use to describe this product?
• What changes would you recommend regarding the delivery of the training?

The number of questions is inexhaustible here, but you get our point.

Also, test what your employees and customers have learned from the training course through real-world examples. This should help you detect possible gaps in the learning content.

Being able to adjust the content easily and quickly, or carry out the appropriate changes using the training software that can do it, is a huge advantage for your business.

6 tips for successfully implementing corporate learning programs

Implementing corporate learning programs involves more than choosing the right content. It requires a clear process, stakeholder alignment, and tools that support scale and engagement.

These practical tips will help you set up effective programs that meet your business goals and your team’s learning needs.

1. Map training outcomes to team and company goals

Define clear learning outcomes that support broader business objectives like employee retention, compliance, or operational efficiency. When stakeholders see the connection, they’re more likely to support and invest in workplace training programs.

2. Create blended learning experiences

Design and implement a blended learning approach by combining online courses with live sessions, peer feedback, and discussion spaces. This model helps you:

• Increase engagement: Learners stay more motivated through varied content formats and real-time interaction.
• Support different learning styles: Visual, auditory, and hands-on learners all benefit from multiple content types and formats.
• Make training more accessible and practical: With on-demand modules and live sessions, learners can access materials anytime and apply new skills between sessions.

3. Involve managers to drive accountability and momentum

Engaged managers help normalize learning as part of the workflow, not a one-off event. To build a culture of continuous development, encourage managers to:

• Assign relevant courses to their team members
• Schedule regular check-ins to discuss learning progress
• Lead by example by participating in the training themselves
• Celebrate milestones and highlight practical applications

4. Make learning practical, not just theoretical

Design content that reflects real-world tasks and challenges. Scenarios, simulations, and assignments that mirror the workday help learners retain and apply knowledge learned with workplace training programs. This practice boosts both learning outcomes and performance on the job.

5. Promote your training as a career development opportunity

Frame your courses as personal and professional growth tools, not just checkboxes. Showcase how learning paths support internal mobility, skill advancement, and leadership development. This messaging increases engagement, especially among high-potential talent.

6. Choose technology that supports scale, flexibility, and insight

The tools you use directly affect the success of your corporate learning programs. Look for a platform that makes it easy to build structured content, track learner progress, and adapt quickly based on feedback. A reliable enterprise LMS like LearnWorlds helps you deliver consistent, high-quality training, whether your team is on-site, remote, or global.

Create the best corporate training programs with LearnWorlds

To wrap it up for now, this is everything you need to build successful online corporate training programs. Ensure your learning goals and objectives are aligned with your overall marketing strategy for customer retention and loyalty, as well as with your organization’s departments handling customer requests (eg pre-sales and after-sales service, customer support, customer success).

In a world where nearly nine out of ten companies compete primarily on customer experience, it’s the organizations that take customer experience seriously who will stand out from the crowd and win customer loyalty.

It is also a team effort at the end of the day, so all your team members must be on board and aligned to create a great customer experience and facilitate your business growth!

Rosemary Georgarakou

Rosemary is LearnWorlds’ Content Marketing Manager. She has over 2 decades of experience in omnichannel marketing and content writing for the IT and SaaS industry. Her expertise lies in crafting effective content marketing strategies that attract, engage, and nurture customers, enabling LearnWorlds to reach its target audiences with precision.

Kyriaki Raouna

Content Creator at LearnWorlds

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.